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Seven Groups of Tools for Designing and Optimizing Websites


Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

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How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube


When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.

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The Top 10 B2B Digital Marketing Strategies for 2020


Searching for market reports for your industry is a good starting point. You can use search operators to find information about specific market segments on targeted websites. Upgrade to a High-Performance B2B Website. Converting organic search traffic. Facebook.

What Could Kill Google and Facebook


Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas.

Measuring Year-End Marketing KPIs – Where’s the Data?


In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Facebook Insights. Analytics for Facebook has been around for quite a few years so it should come as no surprise that it’s got a lot of bells and whistles under the hood. Website Analytics. Total Organic Search Sessions. Visitor Frequency.

48 Phenomenal SEO Guides, Tips & Tactics


Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Website’s number of domain-specific links (via Open Site Explorer). Frequency of blog posts.

Marketing Tactics in 2019: A Guide With 200+ Tactics Worth Testing

You zone in on ads, write stunning content, use gorgeous product images, run campaigns on Facebook, Twitter, and Google, and…. 10 Website Survey Tactics. Search Engine Optimization (SEO). Acquisition tactics typically draw potential customers to your website, your landing pages, and your other online assets. Activation tactics usually pertain to your calls to action (CTAs), your email and social media strategies, and the usability of your website.

B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Report results and analysis indicate several key insights, including the percentage of software marketers using content marketing, the number of tactics they are using to execute their campaigns, the frequency with which they are using such tactics, and much more. Facebook (82% vs. 80%).

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


What are the best days and times for Facebook updates? State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. But…20% of all divorces are blamed on Facebook. Facebook Facts and Statistics.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

How to Get More Blog Traffic – Real World Data


The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Just as it takes time to build a following, it also takes a while to build credibility and authority with the search engines. Post frequency matters.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook SEO.

15 Powerful Social Media Questions for B2B Sales

Sales Intelligence View

A lead today can be a complaint on Twitter, a question on LinkedIn, or a discussion on a Facebook page.” - Jim Keenan , Sales expert and author of the blog, A Sales Guy Relevancy in your message is absolutely critical. What is the frequency of updates on their Facebook page?

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: Facebook Messenger Chatbots: The Step-by-Step Guide to Getting Massive Results. 9) Visual Search.

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8 Facebook Targeting Tips for Cheaper Ads and More Conversions


Effective Facebook targeting increases ad conversions while lowering the cost per conversion—the ultimate measure of an ad’s value. Read on to learn the eight targeting techniques you need to improve your Facebook ad performance to get the most out of your budget. Click Website Traffic.

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SMX West 2017 Day 3 – Audience Targeting, PPC for Brands, Testing and Optimization


QuanticMind wraps up Day 3 of one of the biggest search marketing conferences of the quarter with more sessions coverage from #SMX West, including targeting, brand SEM insights and testing best practices. Maximizing Performance By Testing And Optimizing Paid Search Ads.

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What Does Facebook’s Graph Search Mean to B2B Companies?

EMagine B2B Blog

On January 15th, Facebook announced it’s new “social graph search” functionality to the masses. Now, you can not only search for people and businesses in the search field, but for things like restaurants, books and music that your friends may have liked or recommended. Let me be clear: this new search functionality does not search the entire Internet (yet) so Google need not quake in their boots. Facebook Social Media

Links Shared on Facebook Lead to Higher Search Rankings


Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page).

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The 29 Best Web Analytics Tools


These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more.

5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

The Forward Observer

Let’s pretend your business is planning a website redesign but you have to make a choice : you can have a brand new website but no blog. Companies redesign their websites all the time. A competitor has a really cool website. 3) Optimize For Readers And Search Engines.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone. Dive Deeper: Facebook Messenger Chatbots: The Step-by-Step Guide to Getting Massive Results.

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Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

Should every visitor to your website be treated the same? The vast amounts of data on customer behavior and history that can be captured via the Web and be invaluable in making decisions about how the website should work, what customers respond to, and understanding the discrete segments in your customer base. In the case of repeat visitors to your site, for example, you might retarget them with an offer based on their last purchase, or their last search, all in real time.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone. Dive Deeper: Facebook Messenger Chatbots: The Step-by-Step Guide to Getting Massive Results.

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Does Marketing Get No Respect?

Marketing Insider Group

Reach and frequency. Did you maximize the budget for reach and frequency? In the early days, corporate brochures were translated into corporate websites. They use the latest technology and content platforms to do more than just reach and frequency.

Eight Factors to Consider When (Re)Launching a Business Blog


In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. Three ranking factors that have recently taken on increased importance from Google (and will therefore likely soon become important to other search engines as well) are content quality and authority, social media links and content freshness.

A Comprehensive Guide to B2B Remarketing

The Lead Agency

It takes 6 to 8 touches to generate a viable sales lead Prospects are unlikely to convert the first time that they come to your business’ website. Bringing them back to your website moves them further through their buyer journey to conversion.

63 Digital Advertising Terms Every Marketer Should Know


A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. Ad exchanges are a departure from the historical method of buying ad inventory, where advertisers and publishers would enter price negotiations in order to show ads on a particular website.

SMX East 2017 Day 3 – Attribution, Video and Analytics


QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. Video Ads: “Cracking the Video Code on Facebook Ads” by Susan Wenograd. More importantly, DDA is available only for Google and doesn’t talk to other important channels such as Facebook. >>Back to top. Your Facebook feed might be full of birthdays, marriage announcements or ads. Website names.

The Metrics That Matter Most for B2B Digital Marketing

Schubert B2B

MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. Social media: visits from social media websites like Facebook and Twitter.

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LinkedIn Power Tips: Give Before You Receive

Writing on the Web

Maybe Facebook is better left for your family and friends? They enhance your credibility as an expert similar to how quality content , quality presentation of that content and frequency of content enhances your page rank and authority status for your website.

A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)


The way HTML is written dictates what users see and how search engines interpret web pages. A valid, well-formatted HTML page also reduces possible misinterpretation — of structured data, metadata, language, or encoding — by search engines.

10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

With the top ones overall being Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest, social media managers can look at each platform’s demographics and content to see where they’d be a good fit.

6 Reasons a Blog Should be the Center of Any Social Content Strategy


Search engine optimization (SEO). or, the benefit of all of that link and social signal authority also accrues to your corporate website. A blog is one of the best ways to continually produce fresh content for your website.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012


While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. What the best day of the week is for Facebook posting? Facebook.

A Brief History of Search & SEO


But First, a Look Back at Search Engines. The next decade saw several pivotal developments , with the more commercial versions of search engines we might recognize today taking shape. 1994: Alta Vista, Infoseek, Lycos, and Yahoo search engines all come to fruition.

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How Much Digital Marketing Services Typically Cost

Altitude Branding

In today’s competitive economy, businesses are in search of affordable digital marketing services that do not compromise on quality. One of the most important services of digital marketing, it optimizes your website for search engines. Image source.

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How to Create a Blogging Strategy for a SaaS Startup

SmartBug Media

Is your SaaS startup looking to drive more traffic to its website? One of the best ways to establish an online presence is to include a blog on your website —and, there’s never been a better time to start blogging. That means less competition and more opportunity to rank in search engines. Your target persona is the ideal customer whom you’re trying to draw into your website. You also have to know what those personas are searching for.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

Marketing Insider Group

But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Both B2C and B2B companies saw more inbound traffic to their websites the more blog content they published. When you do so, even over time new visitors will find your old content on social media, in search engines, or through other websites, and they may convert into leads for you.

When Should You Gate Your Content? 3 Questions to Help You Decide


Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. They are precisely the type of content that is likely to do well on search engine result pages.