Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
Modern B2B Marketing
JULY 14, 2015
Beacons: These are Bluetooth-enabled low-frequency radio signals that are emitted by small devices that can be deployed in any location—think store aisles, trade show booths, marketing events and more.
75 Email Newsletter Content Topics You Can Use ASAP
APRIL 6, 2015
adults are twice as likely to sign up for emails to stay in touch with a company rather than interact with that company on Facebook? A report by Forrester makes that clear. A request to follow your business on various social sites, like Instagram, Facebook, LinkedIn, Pinterest, etc.
The Challenges in Adoption of Marketing Technology « The Effective.
The Effective Marketer
MAY 3, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases had a very interesting presentation by Suresh Vital from Forrester Research.
The Rise of the Content Marketer « The Effective Marketer
The Effective Marketer
MAY 9, 2011
Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.
B2B Marketing Mix: Will Online, Social Tactics Lead?
NOVEMBER 1, 2010
This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research.
Show Me the Numbers: Hard Data on Internet Use and Media Spend
Customer Experience Matrix
SEPTEMBER 3, 2009
This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% Despite the growth of community, the OPA still shows content (40.6%) and communications (25.2) The combined figures show an average consumer spends about four and a half hours of TV per day (47.5%
Why B2B's MUST adopt social media strategies
grow - Practical Marketing Solutions
JUNE 17, 2009
With most of my career with Fortune 100 blue chip companies, I know what it's like to market in a hyper-competitive, show-me-the-money environment. According to a 2009 Forrester research study, 86% of B2B companies had NO integrated social media strategy.
2010 B2B Marketing Budgets and Mix Trends Research
NOVEMBER 1, 2010
Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends.
B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies
MARCH 24, 2010
Cutting back on trade shows, reducing ad spend, etc.) and oh, if you want a pic to show with your comment, go get a gravatar ! Damico Marketing Communications on Facebook What Im Doing.
Digital Natives in Our Midst | Advice and Opinion
Buzz Marketing for Technology
JUNE 27, 2008
It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). facebook. Why Microsoft Should Bring Facebook-like Look to SharePoint. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies.
The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content
The ROI Guy
SEPTEMBER 17, 2010
The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more.