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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Number 1: The state of B2B Marketing.

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Social Selling: What Does it Actually Mean?

PureB2B

The obvious social media choice here is LinkedIn, given it is the market’s best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. A business advertises its products and services via printed catalogs, trade journals, newspapers, magazines, and exhibits and trade shows.

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Social Selling: What Does it Actually Mean?

PureB2B

The obvious social media choice here is LinkedIn, given it is the market's best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. A business advertises its products and services via printed catalogs, trade journals, newspapers, magazines, and exhibits and trade shows.

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What every marketer needs to know about programmatic advertising

Martech

An ad exchange is a trading floor where advertisers go to buy ad space from multiple ad networks. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Or an allergy medicine can have a buy order set for when pollen levels rose in certain geographic areas.

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Tips to Create B2B Marketing Content That Engages Buyers

Schubert B2B

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. Then focus on sharing your content via the social media platforms, industry websites and trade news sites that matter most to your audience.

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Tips to Create B2B Marketing Content That Engages Buyers

Schubert B2B

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. Then focus on sharing your content via the social media platforms, industry websites and trade news sites that matter most to your audience.

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States.