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10 Winning B2B Lead Generation Strategies for 2018

Leadspace

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Some of those strategies still work toward the same end goal.

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How to Generate Leads with Your Digital Marketing

SmartBug Media

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Yet, lead generation remains a real challenge for most.

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17 Silly Missed Lead Generation Opportunities

Hubspot

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Moz) A staggering 90.63% of content receives no traffic from Google. of global web traffic. Authority Hacker) The presence of more backlinks increases the likelihood of receiving organic search traffic. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

The average data-driven business is growing more than 30% year-over-year , according to Forrester. For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. Key Considerations to Identify the Right Lead Generation Metrics.

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How to Build a Personalized Account-based Marketing Strategy

Valasys

Traditional marketing strategy starts with driving traffic to businesses’ websites, generating leads and finally converting those leads to sales. Instead of starting with driving traffic, account-based marketers first identify the targets they want to sell to.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords.

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