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17 Silly Missed Lead Generation Opportunities


Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? Your lead generation goal will thank you for it.

How To Use Social Media To Convert More B2B Leads With Daniel Kushner


On a recent Rethink Podcast, he discusses how to use social media to convert more B2B leads. We’re generating the white papers, webinars, podcasts, blog posts, etc. That’s one thing I believe that many B2B companies could improve on: generating much more content on social.

Trending Sources

The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels

Marketing Action

Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. So first, how do you drive more traffic to your site through social channels? Before you can acquire new leads, you need to get people onto your website.

3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)

Marketing Action

In most cases, “somewhere” is the top of the funnel with lead generation. (It’s There are countless ways content marketing is used to generate leads. Here they are, including three ways to use each tactic to attract leads and entice them into your funnel.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

48 Phenomenal SEO Guides, Tips & Tactics


Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”). Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


71% of companies now have a presence on Facebook. Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 Still, the top 10 social networks account for nearly 80% of all social network traffic. hours, on facebook it’s 3.2

54 Content Marketing Stats to Guide Your 2018 Strategy


Long-form blog posts generate 9x more leads than short-form blog posts. If your popular content starts slipping down the ranks, a simple update could increase organic traffic 402% month-over-month, as detailed in step #3 of this tutorial. .

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70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. You can find it in the Q2 2011 Forrester Wave™ report.). Lead & Relationship Management. Aberdeen Group, Marketing Lead Management Report , Jul 2012).

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Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)


So what does the movie Back to the Future have to do with demand generation? . Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . What is demand generation? .

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. The loudest one with the biggest reach and the lowest cost is Facebook advertising. Facebook.

Best of 2009: Social Media Marketing, Part 1


Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled.

Content Retargeting: A Marketer's Guide to Getting Started


SEO has always been an effective lead generation tool for my company, though we identified a need to better connect with the website visitors we were drawing in. over the last six years , so we certainly weren’t hurting for traffic!

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Online visibility, lead generation and brand-building are all important.

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Best Social Media Stats and Market Research of 2010 (So Far)


A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. Facebook (75). 7 Demand Generation Best Practices , March 11, 2010.

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The B2B Marketer's Blind Spot and Other Marketing Stories of the Week


B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. Facebook Launches New & Improved Recommendations Plugin for Websites. As usual, Facebook changed something this week.

Best Practices for Technology Marketing

KEO Marketing

Like other businesses, they strive to build their brand and generate demand for it. It simplifies processes involving email marketing, CRM, lead nurturing, lead scoring, and contact management. Most importantly, marketing automation helps you generate leads.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Throw a new white paper into it and, if you’re lucky, it gets tossed around in the vortex, throwing bits… Read more… Doug Kessler | March 12th, 2009 | 3 comments Atomizing your content: your B2B social life Web marketing used to be all about driving traffic to your website. Got the following error pop-up from a security app deep in the… Read more… Roger Warner | December 21st, 2007 | no comments LinkedIn: Facebook for ugly people?

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me.

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

50 newsletter signups (potential leads). With over 100 inbound links generated, exposure will continue indefinitely. This is terrific for search engine optimization and pulling traffic by being findable. Blog Demand Generation Twitter abneedles.

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

“How do you leverage otherwise anonymous traffic?&# The software can ignore traffic from nonbusiness users by filtering out data from home Internet service providers like Comcast. It can also filter out traffic that originates from outside a given geographical area of interest.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

The survey generated over 270 responses from B2B marketers - and the results are in! Facebook Insights. Whether it’s trying new business models or pioneering sponsored posts, he is our canary in the coal mine, exploring the leading edges of our field. Email campaigns should be the start of the conversation - Follow the Lead , November 10, 2010 Wither email marketing? The psychology of Facebook. What the heck’s a “Lead” anyway? Sales Lead (52).