It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
Among the report's other findings: While the total amount of time spent online, globally, increased by 18% last year, the amount of time spent on member communities rose by 63%, and the time spent on one site—Facebook—rose an astounding 566%.
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. "
Social Media, Cell Phones and Online Shopping: Is Big Brother Us?
NOVEMBER 30, 2009
MediaPost recently reported that Facebook is cracking down on ad networks that display misleading advertising or promote scam offers through its site. Facebook can even get a person killed. Is Big Brother watching you?
Best of 2009 (So Far): Social Media Marketing, Part 1
OCTOBER 1, 2009
This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it).
Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
DECEMBER 28, 2009
What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers?
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there. This is an example of a radio ad that drives a mobile coupon that launches a digital ad on Nabbit.com as well as a social message on Facebook.
Best of 2009 (So Far): Cool Web Tools, Part 2
NOVEMBER 23, 2009
PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence?
Best of 2009 (So Far): Cool Web Tools, Part 1
OCTOBER 21, 2009
Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Looking for a slick tool to easily build branded widgets?
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter?
Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa
JULY 23, 2009
New to the list of PPC providers this year is Facebook. While not a search engine, Facebook offers contextually targeted PPC text ads similar to Google‘s content network.
Social Networking or Social Notworking?
JUNE 22, 2009
Develop a business strategy for Facebook. With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers.
Book Review: Blogger -- Beyond the Basics
AUGUST 5, 2009
If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.
Social Media Ostriches
APRIL 30, 2009
We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our If employees are really determined to waste company time, they'll do so with or without Twitter and Facebook.
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. How can you make more efficient use of social media?
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.
Best of 2008: Cool Web Tools, Part 1
JUNE 17, 2009
WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. Looking for some helpful tools to enhance your online reputation management?
Best of 2008: Strategy and Branding, Part 1
JUNE 3, 2009
What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
In It Came from Facebook!
Best of 2008: Social Media Optimization, Part 1
APRIL 6, 2009
Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?
Best of 2008: Interactive PR, Part 1
JANUARY 20, 2009
as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success.
The 4 C's of Social Media
MARCH 4, 2009
These can take the form of interaction on a social sharing site like Searchles , blog comments, Twitter replies, LinkedIn messages, writing on a Facebook wall, or other means of online dialog.
Best of 2008: Search Engine Marketing
JANUARY 30, 2009
Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? Is there SEM life beyond AdWords (and if so, where?)? How do you write a killer search ad? What should you look for when hiring a paid search agency?
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.)
Don't They Know Who You Are? Why Reputation Management is Critical
JANUARY 5, 2009
One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota.
Book Review: Website Optimization
JANUARY 23, 2009
Use social networking to get high-value links by contributing content and tagging links on sites such as relevant industry blogs, YouTube , Facebook , del.icio.us , Yahoo! Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it.
Vyatta - Extremely Creative B2B Marketing
AUGUST 28, 2008
The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking).
WMC Interviews: Anne Holland
DECEMBER 15, 2008
Should I be advertising on Facebook?"
Looking Back at 300: Top 10 Posts
NOVEMBER 24, 2008
version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs.
The Social Media Email Signature
SEPTEMBER 18, 2008
Skype ID and Facebook page: these are used in a quarter of the signatures I looked at. Matthew Balthazor This Senior Marketing Manager at TechWeb added his Twitter link and Facebook profile to a standard email signature.
Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
Twitter Tools Similar in concept to Facebook applications â€”but differentâ€”Twitter has spawned an industry in clever little tools. This is the second of a two-part series.
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Most Web 2.0
Using ALL the Tools of Social Media Optimization
SEPTEMBER 10, 2008
Social Networking At the least, social networking services like LinkedIn , Facebook and Konnects provide increased exposure for your company (and your "personal brand") while also providing SEO and reputation management benefits.
Best of 2008 (So Far) - Website Design, Part 1
SEPTEMBER 23, 2008
As Hansell writes, Friend Connect gives website publishers an easy way to let users log in then link their profiles from other social networks (including Facebook, LinkedIn, Plaxo, Hi5 and Google's Orkut), and "add OpenSocial applications, written by Google and other companies."
A Few More Thoughts from Christopher Barger
JUNE 30, 2008
He likes Ning , Digg , del.icio.us , Reddit , Facebook , and Lee LeFever's In Plain English videos. Two weeks ago I shared some online marketing/PR wisdom from GM's social media guy, Christopher Barger. Here are a few more of his thoughts to wrap things up.
Best of 2008 (So Far) - Social Media Optimization, Part 1
SEPTEMBER 4, 2008
MySpace and Facebook hold the top two spots) while other findings are more suprising (such as that LinkedIn is only #9, and Twitterâ€”which I use but have never really understood the appeal ofâ€”grew more than 4,000% last year).
Two More "Google Killers" Take Aim: Viewzi and Site605
JUNE 3, 2008
show me John Smith's profiles on ZoomInfo , Facebook , LinkedIn etc. As Google continues to dominate the search market despite recent hiccups , still more competitors emerge.
Which Social Networking Sites Really Drive Business Traffic?
MARCH 31, 2008
While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents. The WebMarketCentral Blog - Top SMO Sources of Referral Traffic Technorati - 6.05% StumbleUpon - 2.15% Searchles - 1.75% Facebook - 1.07% Digg , del.icio.us
Catch Some Buzz from Alltop
MAY 29, 2008
TopNetPix has more links, lets visitors create a personalized start page, and has its own Facebook app.
Best of 2007: Blog Posts on Social Media Marketing
JANUARY 18, 2008
Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools.
The Coming Consolidation in Social Networking
JANUARY 7, 2008
del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. Social media sites are multiplying like rabbits. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites.