The Top B2B Marketing Trends for 2018 – A Meta-Analysis


It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.

21 Fantastic Facebook Marketing Guides


marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

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115 Facts You Never Knew About Social Media [Infographic]


Facebook is only second place in this category, which is different because they lead in most other aspects. 68% of millennials reported that they get most of their news from Facebook, and 24% of high school students reported that Instagram is the place to be for news these days.

The 15 Best Special-Purpose SEO Tools


LinkResearchTools collects links from 24 different link data sources including MajesticSEO, Ahrefs, SEMrush , Moz, Google Analytics, Google Search Console, Facebook, and Twitter, and reports a wide range of metrics for each link (e.g., 3: The Nine Best Facebook Marketing Tools. #4:

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49 Noteworthy Social Networking Stats and Facts


Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


As one would suspect, Facebook is the most popular method for sharing interesting content. Pinterest grabs 41% of the ecommerce traffic compared to Facebook’s 37%. 7 Facebook Marketing stats. Facebook accounts for 15.8% 71% of online adults use Facebook.

The 26 Best All-in-One SEO Tool Suites


Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. 3: The Nine Best Facebook Marketing Tools. #4: SEO has a lot of moving parts.

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Marketing Technology Needs to be Facebook-ized


And Be Like Mark: Take the Facebook Approach. Think about Facebook for a moment. Marketing technology has come a long way since the fictional Harry Crane got a mainframe installed at Sterling Cooper.

33 Thought-Provoking B2B Social Media and Marketing Stats


71% said Twitter, while 54% each mentioned Facebook and YouTube.

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The 21 Best Content Curation Tools


Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine. 3: The Nine Best Facebook Marketing Tools. #4:

Five Reasons to Include Video in Your Marketing Strategy [Infographic]


A good video can go viral quickly when shared across Facebook, YouTube, Twitter and other platforms. Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations.

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35 Stupendous Social Networking Facts and Stats


And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Here are a few highlights from the social networks stats and facts below: • Everyone’s on Facebook–except CEOs?

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

47 Superb Social Media Marketing Stats and Facts


The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%). 78% use Twitter for marketing; 74% use Facebook.

The Eight Best Online Tools for Sales Professionals


Sample review: “Plaxo’s happy to import all your contacts from a range of sources including Gmail, Facebook, and your phonebook. The Personal Assistant updates any out-of-date or missing information using details from Facebook, LinkedIn, and the White Pages.”

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The 17 Best Keyword Research Tools for SEO and SEM


3: The Nine Best Facebook Marketing Tools. #4: Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter.

34 Compelling Content Marketing Stats and Facts


More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing).

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What are the Best Social Networks for B2B Marketing? (Research)


According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. Facebook LinkedIn Social Media Marketing Twitter There’s no question that B2B marketers have embraced social media.

What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In


I believe there is no definitive answer here — comparing the question to Facebook ads, it would be similar to asking, “How many different ads shall we deploy?” Expert roundup blog posts have become a staple of influencer marketing and content marketing programs. Any why not?

13 Great Guides to Growing Your Blog Audience


You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal.

The 24 Best Visual Content Creation Tools


Great for posting on sites like Twitter, Pinterest, Facebook, and Google Plus.” Relay has pre-designed templates with appropriate dimensions for an Instagram post, Facebook post or cover, presentation, and many more.” 3: The Nine Best Facebook Marketing Tools. #4:

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20 Expert LinkedIn Guides


Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook.

The 23 Best Content Ideation Tools


And all you have to do is visit ShortForm.tv, choose a channel – ‘Facebook Hits,’ ‘HaHa Funny,’ ‘Animated Shorts’ and so on – then sit back and watch a continuous stream of video content – no more manual searching required.”

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The 10 Best Customer Service and Customer Engagement Platforms


Sample review: “It probably won’t be the subject of a Hollywood blockbuster any time soon, but the Ning platform allows you to create your very own Facebook. 3: The Nine Best Facebook Marketing Tools. #4:

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

83 Exceptional Social Media and Marketing Statistics for 2014


The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective.

This One Thing Has Become The New SEO Reputation Management Secret This Year


And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. Guest post by Jon Rognerud.

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How to Make Your Content Stand Out in 2017: Three Expert Tips


People have been writing for at least a couple of years now that organic social media reach (particularly on Facebook) is dead. Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone.

The Basics of B2B Social Media Marketing Strategy


Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

The Eight Best Social CRM Tools


It prompts you…but also adds the conversation or engagement triggers like birthdays on Facebook and job/career-related updates from LinkedIn.” 3: The Nine Best Facebook Marketing Tools. #4:

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23 Outstanding Social PR Guides


As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.

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48 Phenomenal SEO Guides, Tips & Tactics


Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. Alex Schultz, the VP of Growth at Facebook (and formerly marketing manager at eBay) “has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge.”

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How to Use Social Media for Event Marketing [Infographic]


A Facebook event listing can serve as an information hub for attendees. Keep the buzz going after events by posting photos of the conference or trade show to Facebook and Instagram.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


What are the best days and times for Facebook updates? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. While 86% of marketing professionals have “liked” at least one brand on Facebook, just 58% of consumers have done so.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012


Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.

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21 Vital Mobile Marketing Facts and Statistics for 2014


189 million Facebook users (almost one out of five) are mobile-only, and mobile use accounts for 30% of Facebook ad revenue. And 751 million (nearly three-quarters of the total) Facebook users access the network from mobile devices at least some of the time.

17 Excellent Email and Mobile Marketing Stats and Facts


Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. • Open your wallet. Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. Almost 400 million Facebook users are mobile-only. (

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools


The Social Media Optimization (SMO) tool will analyze your markup code for Facebook’s Open Graph protocol, Google+ Authorship, LinkedIn, and Twitter’s Summary card data. 3: The Nine Best Facebook Marketing Tools. #4:

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Five Brand Building Tips for B2B Businesses


Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn. Guest post by Sreeram Sreenivasan.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012


What the best day of the week is for Facebook posting? This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.”