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3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

ViewPoint

A visit to the prospects’ Facebook page will provide a glimpse into their personality. The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success.

Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

ViewPoint

They can be found on Twitter and Facebook In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer.

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Tweet Less and Talk More

ViewPoint

Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook Toss the technology. Relationships rule in sales. The Internet is the most powerful, life- and business-changing tool created in generations.

4 Tips to Power up Prospecting in 2015: #2 Commit to It!

ViewPoint

Facebook, Twitter, email, etc.). In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling?

The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)

ViewPoint

Get to know Ian via Twitter and Facebook You know when you get excited about new inbound leads. Then when you call them, all you hear is "not interested", "just researching", "not involved", "not a decision maker" etc. And you soon realize you are completely wasting your time. Well, I called 185 inbound leads like that, in one week. Not only was it a waste of my time, but the repeated failure really started to get inside my head.

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PowerViews with Jamie Turner: Mobile Marketing Leads the Way

ViewPoint

Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed.

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Is Anyone Leading Lead Management?

ViewPoint

Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team. Sales lead management is a tough subject to truly get your arms around.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing.

3 Ways Inbound Marketing Is Hurting Your Business (#3 Is the Most Surprising)

ViewPoint

They can be found on Twitter and Facebook Inbound marketing is all the rage. Marketers are falling all over themselves to jump on the bandwagon, convinced that inbound is the path to more leads, less cost, and better business results across the board. But there are problems with inbound marketing. It’s a strategy that can be tremendously successful, but only if done correctly. Here are three ways inbound marketing might actually be hurting your business, and how to fix each problem.

PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’

ViewPoint

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship.

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3 Tips to Turn Noise Into Value

ViewPoint

So back to the monolith we all reluctantly embrace, composed of industries, activities, phone numbers, email addresses, work history, tweets, Facebook posts, favorite colors, family dog names, first crushes – all the relevant information a salesperson or marketer needs to win a deal.

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PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps

ViewPoint

When prospects post about their passions and their activities on LinkedIn, Twitter, and Facebook, savvy sales people can learn how to shape compelling conversations that don’t resemble traditional sales calls. Joining me today is Josiane Feigon, President of TeleSmart.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing.

PowerViews with Chris Snell: Suit Up, Stand Up, Sign Up: A Sales Mantra

ViewPoint

Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads.

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Suit Up, Stand Up, Sign Up: A Sales Mantra

ViewPoint

Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads.

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Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

ViewPoint

Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search. Online content in the sales and marketing industries is dynamic and constantly changing.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Who wins if you connect with a prospect in a noticeable, meaningful way using social channels like LinkedIn or Facebook before they do

What I learned at Dreamforce 2011

ViewPoint

” Benioff quoted Facebook founder, Mark Zuckerberg by saying, “The way to delight customers is knowing who they are and what they like.” ” Benioff asked the question, “Why should I know more about strangers on Facebook than my own employees?

4 Trends Shaping B2B Marketing in 2011

ViewPoint

Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. How do you foster engagement on Facebook? Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011).

Good Reads for B2B Marketing - More CMO/CIO Alliance

ViewPoint

LinkedIn Adds Facebook-Style Mentions In Status Updates And Home-Page Comments. LinkedIn is adding a Facebook-like feature that allows users to link to connections or companies in the status-update field.

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Five Ways B2B Marketers Can Get the Most from Facebook

ViewPoint

A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works.

PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

ViewPoint

Or we need a Facebook strategy, or we need a Pinterest strategy. Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. She also writes the MarketingProfs "Daily Fix" blog.

PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

ViewPoint

If your customers aren’t on Facebook, do you really need to be there? Today’s PowerViews guest is Ginger Conlon, Editorial Director of 1to1 Media.

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

CRM 2

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

CRM 2

PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

ViewPoint

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations.

PowerViews with Trip Kucera: Best Practices & Surprising Trends

ViewPoint

Alignment now is particularly important given the new buyer’s journey and what Aberdeen calls “the hidden sales cycle,” or the hidden influences of social media, blogs, forums, and direct peer connections that happen at a hyper scale on LinkedIn, Facebook and Twitter.

A 3 Step Process to Make Social Media Produce Sales

ViewPoint

Blogging, engaging, listening to customers on Facebook or Twitter. ” You're tweeting, blogging, posting updates on Facebook. But "being on Facebook and Twitter" won’t generate leads and convert sales unless you design them to.

B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

ViewPoint

You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. ,

Why Engagement Will Not Generate Leads (and what to do about it)

ViewPoint

For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Why do so many of us pursue getting “Liked” on Facebook or followed on Twitter? Today's guest blogger is Jeff Molander.

How to Make Social Sell: From Thought Leader to Thought Provoker

ViewPoint

A year's worth of research confirmed my suspicions about the so-called “social media revolution” and revealed an exciting opportunity: A chance for more B2B marketers to generate tangible business leads and sales using tools like LinkedIn, Facebook, blogs and video. Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School.

Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

Paul Gillin , social media strategist, speaker, and co-author of Social Marketing to the Business Customer Five Ways B2B Marketers Can Get the Most from Facebook. This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions.

Takeaways from BtoB's NetMarketing Breakfast in Boston

ViewPoint

In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). It's great to be home after a very productive trip to the Northeast. PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. The Westin in Waltham did a great job and the setting was conducive to a lively event.

10 Inside Sales Predictions for 2011

ViewPoint

Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers Comment on The Bridge Group's ten predictions for inside sales in 2011. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment.

Coming clean on Facebook reach

grow - Practical Marketing Solutions

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? “I’m tired of so much negativity about Facebook,” he said. The truth about Facebook reach. Facebook will make you happy.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them.