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5 Ways to Expand Lead Nurturing Beyond the Inbox

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For a more detailed look at a related topic, download our free white paper on “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook.”.

7 Steps to a Successful Account-Based Marketing (ABM) Strategy

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– Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”.

Trending Sources

10 Ways to Generate More Leads from Your Business Blog

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That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

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Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Facebook. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords.

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Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Looking to include social media advertising as part of your demand generation mix in the new year?

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Branding is Not Demand Generation. Stop Pretending That It Is.

The Point

Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. Hey, I get it.

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Social media used to mean launching a blog, or designing a corporate Facebook page. If someone shares your Webinar via Facebook, do you credit the Webinar or Facebook?)

7 Webinar Invitation Mistakes You Can’t Ignore

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Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. How do you prevent your Webinar campaign from being lost in the crowd?

5 Campaign Ideas for When You Have No Content

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Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. For today’s B2B marketer, content is the fuel that feeds the demand generation engine.

A Marketer Goes to Disneyland

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Were there gentle reminders cajoling me to share my family snapshots with my Facebook friends? A few weeks ago my wife and I took our two children to Disneyland for the first time in almost a decade.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Here’s an excerpt from the comment I posted to his blog: “I love the idea of the 411 Principle as applied to Twitter and Facebook and I’d suggest it could easily extend to blog posts also. If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for. In my last post , I talked about creative campaign ideas for when you have no content to offer. Which leads to another question: do certain types of campaigns even need an offer in the first place?

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

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If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar.

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Maker’s Mark: PR Debacle or Social Media Genius?

The Point

The same message also appeared on their Facebook page (image above.) By now you’ve probably read about a momentous recent decision, and the very public reversal of that decision, made by Maker’s Mark , a distiller of small batch bourbon based in Loretto, Kentucky.

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How to Revive a Dying E-Newsletter: 4 Tips

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It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated.

No Leads from Social Media? No Excuses.

The Point

The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook?

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

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This served a number of purposes: introducing greater interactivity through functionality like comments and social sharing (Facebook, Twitter), but also leveraging newsletter content to drive increased search traffic and ultimately, more inbound inquiries.

Help Our Client Choose a Logo (Poll)

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Feel free also to share the poll with friends, colleagues, and family using the “SHARE&# button, which will allow you to add this post to Facebook or Twitter, or forward the information via email.

Is Social Media Wasted on PR Agencies?

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For those companies just dipping their toes in the social media waters, my advice is to look at blogs, Twitter , Facebook et al not just as PR tools, but as a key part of their overall demand generation and lead management strategy. First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media.

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Best B2B Holiday Card of the Year?

The Point

Also, check out the companion holiday survey (the call to action that Matt references) on the Spear Facebook page (look for the link in the sidebar).

Should I remove offer content from my Website if it’s part of a campaign?

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You can minimize the number of people who veer from the path you’ve chosen for them by: 1) offering a clear, compelling, singular call to action (with no distracting options (“contact us”) or links to Facebook), and.

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Can Games Play a Role in B2B Marketing?

The Point

The Facebook game Farmville has (at last count) more than 30 million active daily users. We build Flash AS3 games along with Flash AS3/XHTML apps for Web and Facebook applications. Build traffic, members, and recommendations for a Facebook fan page.

21 Tips & Other Impressions from the Marketo User Summit

The Point

Provide readers the ability to “like” individual content assets on Facebook. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco.

Are Social Links the Answer to Lagging Email Response?

The Point

Facebook dominates amongst social networks, but again, this could be due to the report’s B2C bias. Test multiple icons ( Facebook , Twitter , LinkedIn ) vs. All-in-one icons ( AddThis ). Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns.

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Coming clean on Facebook reach

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Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? “I’m tired of so much negativity about Facebook,” he said. The truth about Facebook reach. Facebook will make you happy.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Four ways Facebook Instant Articles will dramatically impact marketing

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Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them.

Has a Facebook Rebellion begun?

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I am amazed at how much Facebook can get away with. I often get asked, ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S.

Facebook, You’ve Failed Us

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There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least slowing in some parts of the world and if that is true, it is a problem of Facebook’s own making. So does Facebook’s.

What will replace Facebook? Six considerations

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A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? What will replace Facebook? Facebook.

Should Facebook be regulated?

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Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream.

Adding fuel to the fire: How important is Facebook?

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The research does not necessarily say teens are moving away from Facebook. Only 15 percent of teens in the survey said Facebook topped the list. How important is Facebook? Before declaring Facebook dead, consider that other reports offer a dramatically different view.

Wasting your ad money? All Facebook fans are unequal

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By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? What would you do with that $20k if you were asked to use it to acquire Facebook fans?

Carthage must be destroyed – and Facebook competition too.

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Facebook is out to get all of the other social networks. Back when Facebook was in its infancy, changes and additions were usually harder to pinpoint and callout as being a direct result of another network’s feature usage. What is Facebook’s Motivation? The economics of Facebook.

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B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. Think about the people you engage with most on Facebook.

Facebook Tag Bombing is the new telemarketing

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I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? The post Facebook Tag Bombing is the new telemarketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Five reasons to be freaked out by the Facebook experiment

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Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users.

A plan to challenge the Facebook monopoly

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A very frequent question I am asked is “What will be the next Facebook?” However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too. Let’s look at Facebook’s obvious flaws … and why they don’t matter.

The “Be-Attitudes:” Creating influence on Facebook

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How to Become Powerful On Facebook from Mark Schaefer. I wanted to let you all know that I’ve created a cool new eBook for you called “The Be-Attitudes: Creating Influence on Facebook.” Related Stories A plan to challenge the Facebook monopoly Dear Facebook.

Facebook content strategy is a time bomb for inbound marketing

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The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. Here is a prediction: Facebook will eventually begin to acquire content sites and produce their own original content like Netflix).

Why Facebook Live is not ready for prime time

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” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. When I posted this sentiment on Facebook I received a strong reaction. facebook streaming video mark schaeferBy Mark Schaefer.