Paul Gillin

Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

” In the past year, the Fortune 500 have increased their adoption of blogging by 6%, their use of Twitter for corporate communications by 4% and their use of Facebook pages by 4%. Three hundred forty-eight (70%) of the Fortune 500 are now on Facebook.

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

Thanks to Facebook, such interactions are common today across hundreds of brands. I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year.

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Trending Sources

Slides and Video Cover What You Need to Know About Search

Paul Gillin

B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationA client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing.

Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. The name is derived from the fact that the average Facebook member has 130 Facebook friends.

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago.

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How to Promote an Event with Social Media

Paul Gillin

Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. The average Facebook member has 130 Facebook friends. Create a couple of short messages for Twitter and, a longer one for a blog or Facebook.

Peer Reviews With a Difference

Paul Gillin

That’s the task that Microsoft veteran Yoav Schwartz and a team of Israeli developers have tackled with WhoDoYou , a ratings service that taps into Facebook conversations to rank local businesses. The primary advantage of mining public Facebook posts is that the recommendations are genuine.

Anatomy of a Facebook Timeline

Paul Gillin

This was submitted by the folks at Wishpond , a maker of social marketing tools with specific emphasis on Facebook. It’s a pretty good anatomy of the new Facebook timeline. Facebook Wishpond

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Contests and giveaways work well on Facebook.

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The Other Social Network

Paul Gillin

LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Spamming isn’t a problem, particularly in the moderated groups, and there’s none of the frat boy histrionics that you find on Facebook. Have you checked out LinkedIn lately?

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

Last month I attended Lotusphere and heard presentations by companies like 3M, Caterpillar, TD Bank North and Cemex about their successes in using Facebook-like technology behind-the-firewall. B2B corporate Facebook social networks InformationWeek mckinsey

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Social Marketing Wisdom From a True Practitioner

Paul Gillin

–Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time.

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How B2B and B2C Marketing Are Different

Paul Gillin

Post your review on Amazon or tell us what you think on our Facebook page. My fourth book, Social Marketing to the Business Customer , came out this week.

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. Just last week a woman who claimed she had been victimized in a contract dispute with a big Canadian retailer took her cause to YouTube and Facebook.

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. Finally, Constant Contact has used Facebook and Twitter to deliver a constant stream of useful information to its small-business clientele about how to better market their companies. B2B marketing Social Media Tips Chicago Mercantile Exchange CME Group constant contact Facebook linkedin Social network Twitter A journalist contacted me with some questions about social media marketing that I hear quite often.

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Facebook is more playful than LinkedIn. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.

Interesting Threads in Dell’s 2013 Social Media Predictions

Paul Gillin

For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. In contrast, I think Facebook is increasingly a place for backslapping and trash talking without the means to sustain meaningful conversations. In other words, I think the novelty of Facebook is wearing off.

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

IBM’s Jeff Schick introduces a demo of the new Lotus social business platform, which borrows liberally from Facebook, Hootsuite and The user interface is a Facebook/Google+-like internal social network. Michael J.

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Social Marketing Hangover

Paul Gillin

I was recently quoted on making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning.

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IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives.

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

Element14 is trying to position itself as “Facebook for engineers,&# and they’re doing a heckuva job. A couple of notable B2B efforts have caught my eye recently that I wanted to share.

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Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

They also have multiple presences within each channel, such as product-specific pages on Facebook. The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics.

Transforming P&G

Paul Gillin

Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing.

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Live Blog: How to Make Collaboration Cook

Paul Gillin

Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.” When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment.

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Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Use Facebook for sampling.

ComScore Data Illustrates But Also Obfuscates

Paul Gillin

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. Give credit to Facebook.

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How Twitter Amplifies a Customer Attack

Paul Gillin

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Facebook members share messages and links mainly with people they already know.

Groupon Digs the Hole Deeper

Paul Gillin

I haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign.

Gordon Gekko is So Last Century

Paul Gillin

Comment: Facebook is replacing the socializing power of the office water cooler and powering the distributed workforce revolution. More from Thomson Reuters : corporate Facebook innovation Social Media

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Five Facebook Tips for Small Businesses

Paul Gillin

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said.

Sensible Talk About Social Media Measurement

Paul Gillin

This time Paine has a major publisher at her back and the benefit of many new tools to tackle, including Twitter and Facebook. The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists.

How to Calculate Social Marketing ROI

Paul Gillin

This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman.

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Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. ″ platforms, which augment traditional intranets with Facebook-like features.

Attack of the Customers Press Release

Paul Gillin

Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now.


Paul Gillin

I administer four different blogs and Websites on a regular basis and stay tethered to my clients and friends through e-mail, Facebook, Twitter and instant messaging. Downed trees in Framingham (Photo via Framingham Patch). Today is my fifth day without Internet service.

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The End of ‘Social Media’

Paul Gillin

Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. In early 2004 Technorati counted about a million blogs on the Internet and Facebook was just getting off the ground. Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. This is the time of year when a lot of people make predictions.

More Influence Hocus-Pocus

Paul Gillin

There are a number of ways you can increase your Unmetric score such as increasing your engagement on Facebook or responding to queries quicker on Twitter,” the sidebar helpfully suggests. A Chicago company called Unmetric has just raised $3.2

Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” Many of the 11,000 members of the Facebook group didn’t.

CareOne Cashes In On Community

Paul Gillin

Customer communities aren’t for everyone, and in the age of Facebook and LinkedIn, you actually need a compelling reason to start your own. CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation.