Not Dead Yet: Blogging’s Popularity Surges Among F500
JULY 19, 2013
” In the past year, the Fortune 500 have increased their adoption of blogging by 6%, their use of Twitter for corporate communications by 4% and their use of Facebook pages by 4%. Three hundred forty-eight (70%) of the Fortune 500 are now on Facebook.
Bidding Fond Farewell to BtoB Magazine
OCTOBER 3, 2013
Thanks to Facebook, such interactions are common today across hundreds of brands. I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year.
Slides and Video Cover What You Need to Know About Search
MARCH 8, 2013
B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationA client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing.
Marketing firm piggybacks on March Madness for fun social media “bracket”
MARCH 22, 2016
The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement. Not surprisingly, brands had lower overall engagement in 2015: Facebook: 0.2%.
Skepticism on Gallup’s Gloomy Social Media Assessment
JUNE 26, 2014
The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” Why Gallup, The WSJ, And TIME Are Dead Wrong About Facebook.
This Brand Ambassador Program Goes Against the Grain
NOVEMBER 20, 2013
Think of it: If someone recommends a product or company on your Facebook timeline and adds that they were paid to do so, what does that do to the credibility of that recommendation?
How to Promote an Event with Social Media
APRIL 13, 2011
Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. The average Facebook member has 130 Facebook friends. Create a couple of short messages for Twitter and, a longer one for a blog or Facebook.
Peer Reviews With a Difference
JUNE 3, 2014
That’s the task that Microsoft veteran Yoav Schwartz and a team of Israeli developers have tackled with WhoDoYou , a ratings service that taps into Facebook conversations to rank local businesses. The primary advantage of mining public Facebook posts is that the recommendations are genuine.
Anatomy of a Facebook Timeline
APRIL 27, 2012
This was submitted by the folks at Wishpond , a maker of social marketing tools with specific emphasis on Facebook. It’s a pretty good anatomy of the new Facebook timeline. Facebook Wishpond
Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
AUGUST 4, 2011
In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Contests and giveaways work well on Facebook.
The Other Social Network
MARCH 10, 2011
LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Spamming isn’t a problem, particularly in the moderated groups, and there’s none of the frat boy histrionics that you find on Facebook. Have you checked out LinkedIn lately?
Industrial Age Thinking Thwarts Potential of Internal Social Nets
FEBRUARY 14, 2012
Last month I attended Lotusphere and heard presentations by companies like 3M, Caterpillar, TD Bank North and Cemex about their successes in using Facebook-like technology behind-the-firewall. B2B corporate Facebook social networks InformationWeek mckinsey
Social Marketing Wisdom From a True Practitioner
JANUARY 24, 2013
–Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time.
My New Book, ‘Attack of the Customers,’ is now available
DECEMBER 18, 2012
Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. Just last week a woman who claimed she had been victimized in a contract dispute with a big Canadian retailer took her cause to YouTube and Facebook.
How B2B and B2C Marketing Are Different
JANUARY 20, 2011
Post your review on Amazon or tell us what you think on our Facebook page. My fourth book, Social Marketing to the Business Customer , came out this week.
What Social Media Marketers Should and Shouldn’t Do
JUNE 18, 2013
Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. Finally, Constant Contact has used Facebook and Twitter to deliver a constant stream of useful information to its small-business clientele about how to better market their companies. B2B marketing Social Media Tips Chicago Mercantile Exchange CME Group constant contact Facebook linkedin Social network Twitter A journalist contacted me with some questions about social media marketing that I hear quite often.
15 Tips for Getting the Most From LinkedIn Groups
OCTOBER 11, 2012
The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Facebook is more playful than LinkedIn. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions.
B2B Blogging Gets Publishing Discipline
MARCH 24, 2011
Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.
Live Blog: Lotusphere 2012 Opening Session
JANUARY 16, 2012
IBM’s Jeff Schick introduces a demo of the new Lotus social business platform, which borrows liberally from Facebook, Hootsuite and paper.li. The user interface is a Facebook/Google+-like internal social network. Michael J.
Interesting Threads in Dell’s 2013 Social Media Predictions
FEBRUARY 27, 2013
For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. In contrast, I think Facebook is increasingly a place for backslapping and trash talking without the means to sustain meaningful conversations. In other words, I think the novelty of Facebook is wearing off.
Social Marketing Hangover
JANUARY 6, 2011
I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning.
IBMer: ‘Social Selling’ Is a Sales Process in Itself
APRIL 27, 2012
The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives.
Two B2B Social Marketing Initiatives Worth Checking
JUNE 29, 2011
Element14 is trying to position itself as “Facebook for engineers, and they’re doing a heckuva job. A couple of notable B2B efforts have caught my eye recently that I wanted to share.
Awareness E-Book Raises the Bar on Social Measurement
JULY 29, 2011
They also have multiple presences within each channel, such as product-specific pages on Facebook. The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics.
MARCH 9, 2012
Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing.
Live Blog: How to Make Collaboration Cook
JANUARY 16, 2012
Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.” When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment.
ComScore Data Illustrates But Also Obfuscates
MARCH 1, 2012
This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. Give credit to Facebook.
How Twitter Amplifies a Customer Attack
AUGUST 9, 2012
Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Facebook members share messages and links mainly with people they already know.
Facebook Tips for Midsize Businesses
OCTOBER 19, 2011
With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Use Facebook for sampling.
Groupon Digs the Hole Deeper
FEBRUARY 7, 2011
I haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign.
Gordon Gekko is So Last Century
JUNE 29, 2013
Comment: Facebook is replacing the socializing power of the office water cooler and powering the distributed workforce revolution. More from Thomson Reuters : corporate Facebook innovation Social Media
Five Facebook Tips for Small Businesses
JANUARY 25, 2012
But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said.
Sensible Talk About Social Media Measurement
JANUARY 4, 2012
This time Paine has a major publisher at her back and the benefit of many new tools to tackle, including Twitter and Facebook. The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists.
How to Calculate Social Marketing ROI
JUNE 24, 2010
This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman.
Surveys Show ‘Social Business’ Concept Gaining Traction
NOVEMBER 16, 2011
Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. ″ platforms, which augment traditional intranets with Facebook-like features.
Attack of the Customers Press Release
JANUARY 24, 2013
Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now.