Marketing Insider Group

APRIL 6, 2016

Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. The post How to Make the Most of Facebook Interest Targeting appeared first on Marketing Insider Group. The post How to Make the Most of Facebook Interest Targeting appeared first on Marketing Insider Group.

Facebook 100

Facebook ROI Campaigns Generation 100

Marketing Insider Group

OCTOBER 29, 2016

The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? You can find the first version and more details about SnapClasses in this post. In this episode, I’m talking about four major trends in communication and tech that we should watch closely and […].

Advertising Mediums 100

Advertising Mediums Facebook Creativity Trends 100

Marketing Insider Group

MAY 3, 2016

The post 4 Ways You Can Use Facebook Ads to Set Fire to Your Mobile Marketing appeared first on Marketing Insider Group. Because, as a business, you can certainly make waves by going against trends, but when a trend is this big – $46 billion big – you can’t afford to not hop on board. […].

Mobile Marketing 100

Mobile Marketing Facebook Ads Mobile Advertising 100

Marketing Insider Group

JUNE 14, 2021

For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. The top users on Facebook are between ages 25 and 34, and 56% are male. Facebook, specifically, has a silent auto-play feature.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? Follow these best practices for writing social media posts for the big five : Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Posting on Facebook.

Social Media 262

Social Media Media Content Linkedin 262

Marketing Insider Group

JULY 31, 2019

There’s no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. The plaintiff, Crowd Siren, alleges Facebook knowingly misrepresented video metrics to ad partners, even after discovering the […].

Advertising Agencies 188

Advertising Agencies Video Marketing Facebook Social Media 188

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. Utilize Analytics Tools: Platforms like Google Analytics, Facebook Insights, and others provide detailed tracking and reporting capabilities.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

MARCH 26, 2019

After all, you have a Facebook page, a website, and even a blog where you occasionally post information about your business and what it sells. But a content marketing workshop can take you beyond the occasional blog post and Facebook page into a coherent […]. “Why do I need a content marketing workshop?” you may ask.

Content Marketing 269

Content Marketing Content Facebook Marketing 269

Marketing Insider Group

JULY 11, 2023

If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook). Don’t get too broad with your focus.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Marketing Insider Group

MARCH 6, 2023

Post stories that will eventually disappear on channels like Facebook, Snapchat, Instagram, etc. According to Facebook , live streams get 6x as many interactions as regular video posts. But in today’s industry, you have a number of video sharing options : Social Media. Live Videos.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Instagram and Facebook Stories are meant to feel spontaneous so try to keep the same in-the-moment mentality. . You had to know it was coming, right? It’s time for LinkedIn to get in on the action. And time to update your LinkedIn Marketing Strategy

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Marketing Insider Group

JULY 15, 2020

Check the information listed on your website, Facebook, Instagram, Twitter, and other social media pages. Use image-forward social channels like Instagram and Facebook to show what the new normal looks like for your business. One quick way to elevate your Facebook page is by boosting posts. Customers want to see proof. .

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Marketing Insider Group

MARCH 14, 2021

Similarly, you have a wealth of ad targeting options on Facebook. Set up a Facebook pixel to target people who have already visited your website or taken certain actions. A well-targeted reminder in the form of a Facebook ad could be that extra nudge they need. That’ll lead them back to the personalized interaction of an Exceed.ai

Marketing AI 251

Marketing AI Sales Qualified Leads High Quality Lead Process 251

Marketing Insider Group

NOVEMBER 8, 2018

I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. We only need to look to Facebook to understand the path that Instagram is sure to go down. “Prepare for Instagram marketing to become pay-to-play.” And many marketers are starting to take notice. First […].

Facebook 201

Facebook Marketing Social Media Media 201

Marketing Insider Group

MARCH 28, 2019

Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites. In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. So while an informative, entertaining […].

Social Marketing 267

Social Marketing B2B Marketing Video Marketing B2B 267

Marketing Insider Group

DECEMBER 18, 2019

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. Though Facebook is a close runner-up with 73% of those surveyed considering it their most used social media channel, a whopping 86% marked LinkedIn as their top platform.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Marketing Insider Group

APRIL 6, 2021

Create a group on LinkedIn or Facebook. You could develop a forum, discussion board, or LinkedIn or Facebook group to get people engaged. Use platforms like Facebook, Google My Business, Yelp, Glassdoor, G2, and Angie’s List. You could host a contest on social media or share a news report on a current event.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

AUGUST 31, 2017

Nah – Social@Ogilvy reported that your Facebook organic reach could […]. Most of your social media followers simply do not see most of your posts. Nope – the average Twitter user spends only 1 minute a day on Twitter.

Content Marketing 202

Content Marketing Ad Building Content Twitter 202

Marketing Insider Group

NOVEMBER 13, 2018

Even if they’re perusing Pinterest for recipes or Facebook for the latest gossip on the new neighbor, they have an “itch” to scratch. People go online or search through print magazines to solve problems. A want that they need to satisfy. In marketing, we call these “pain points.” In reality, they are emotional or physical […].

Facebook 226

Facebook Search Marketing Marketing Content Marketing 226

Marketing Insider Group

SEPTEMBER 12, 2017

Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. Twitter is losing ground in the engagement game. Recently, it was revealed to be the worst social media channel for engaging consumers.

Twitter 273

Twitter Brand Identity Branding Analysis 273

Marketing Insider Group

JULY 10, 2017

If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Blogs may generate leads […].

Email Campaigns 272

Email Campaigns Campaigns Facebook Email Marketing 272

Marketing Insider Group

JUNE 26, 2018

Most businesses, when they think social media promotion, they think Twitter, Facebook, Instagram, and the like. However, YouTube is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world.

Youtube 235

Youtube Promotion Business Social Networks 235

Marketing Insider Group

SEPTEMBER 5, 2019

On Facebook, Spotify doesn’t even bother with a boring CTA like, “click for the nominees.” On Facebook, the movie brand uses an iconic TV clip and a simple question to invoke engagement. And On Facebook, they don’t use a strong digital call-to-action on their posts. Seeing a trend here? Practice Makes Perfect.

Examples 116

Examples Urgency Marketing CTR Case Studies 116

Marketing Insider Group

MARCH 1, 2021

YouTube Live, Slack, and Facebook Groups became oases of human contact as the pandemic marched across the nation, as Monina Wagner pointed out in a Content Marketing Institute article quoted earlier. Part of your content planning, then, should involve listening.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Marketing Insider Group

OCTOBER 25, 2018

Through social media platforms like Facebook, Twitter, and Instagram, businesses can reach out to more potential customers, communicate with them, and generally do better business. As time marches on, social media becomes a more important part of doing business. Even though most people […].

Social Media 203

Social Media Analytics Social Marketing Tools 203

Marketing Insider Group

MAY 7, 2019

You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. You finish reading an article and think, “Wow, that was so _” (informative, funny, helpful, etcetera) and you feel compelled to share it with your friends. You click one, write a comment to go along with your post, and hit submit. You’ve […].

Social Media 185

Social Media Media Content Twitter 185

Marketing Insider Group

NOVEMBER 21, 2023

Facebook, the world’s most popular media owner, creates no content. Shared user content naturally gives them the opportunity to let active people know how they can get the same shot with GoPro equipment. Image Source For many major companies, their products are not what you think they are.

Product 216

Product Lead Ranking Fulfillment Amazon 216

Marketing Insider Group

JANUARY 4, 2017

’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform. A statistical error undermined the trust of advertisers and publishers on Facebook, and the social media giant agreed to provide a third party […]. ‘We uncovered a bug in page insights.

Content Marketing 177

Content Marketing Content Statistics Trust Marketing 177

Marketing Insider Group

MARCH 21, 2023

How Amazon, Facebook, Apple, and Google Control Our Emotions By Scott Galloway Video Source: TED Scott Galloway, expert in brand strategy and digital marketing, touches on the importance of targeting consumer instincts.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Marketing Insider Group

MAY 23, 2016

On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. Everyone loves cats. This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […].

Social Media 169

Social Media Rules Social Marketing Media 169

Marketing Insider Group

JUNE 20, 2017

Until last year, it was still Facebook, Twitter, and LinkedIn which got the most […]. While Snapchat is wildly popular with individual users – it reached the 100 million daily active user mark at the end of 2016 and has ballooned to 161 million since then – businesses are only now catching on to the potential.

Campaigns 232

Campaigns Linkedin Twitter Facebook 232

Marketing Insider Group

OCTOBER 6, 2016

Sure, you might have a lot of Facebook or Twitter followers, but both of those platforms can change their algorithms overnight and leave you out in the cold. An email list is invaluable to your business. Right now, it’s estimated that around 90% of businesses don’t automate their marketing. The 10% that do have a […].

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Email Marketing Automation 246

Marketing Insider Group

JULY 28, 2020

Of the top tech organizations—Google, Microsoft, Amazon, and Facebook—only Microsoft has a CMO. We’ve seen this with huge acquisitions, such as Facebook acquiring Instagram or Microsoft buying LinkedIn. This point is another explanation of the downturn of CMO salaries.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Marketing Insider Group

MARCH 27, 2023

Posting customer stories and videos on B2B social media channels , such as LinkedIn or Facebook, has been shown to increase potential customer interest and overall engagement. Your company’s client success stories can be shared on your website, blog, social media, and through more traditional marketing methods.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Building customer advocacy programs seem to be a thing of the past. But here’s the thing, it wasn’t always that way. Those were the good old days.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Marketing Insider Group

DECEMBER 18, 2023

Sharing Top-Performing Content: Sharethrough Image Source: X Sharethrough provides brands with a native advertising platform, which allows marketers to serve their branded content within publisher editorial streams, matching the look and feel of each publication.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

MAY 2, 2017

Spoiler alert: Facebook is not the most engaging social media channel! Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies. You can probably guess which platform ranks as the most potent channel for engagement.

Social Media 185

Social Media Media Best Practices Network Marketing 185