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Why C-Levels Need To Think Differently About Social Media Strategy

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Of course, marketing via social media is valuable for your company, but if that’s all your leadership team thinks your brand’s Facebook or Twitter pages are useful for, you could be leaving money on the table — and customers in the lurch.

Facebook Integration a Win-Win for Consumers and Marketers

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We’re happy to announce we’re addressing that challenge through an integration between Facebook and the Oracle Marketing Cloud. Facebook announced its new lead ads product that makes it simple for users on Facebook to share their information with an advertiser in two clicks.

3 Ways To Use Video To Get Tactical On Facebook

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Here's 3 ways to use video to get tactical on Facebook. Post videos directly to Facebook rather than via YouTube, Vimeo, etc. This is a great way to greet visitors to your Facebook page. Couple of final thoughts on the topic of Facebook and video.

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

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They're watching videos, playing games, posting to Facebook and on and on and on. Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing.

47 Things To Make You a Better Marketer Over the Holidays

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Make a list of everyone who used the phrase “content is king” during the past year and immediately unfriend them on Facebook. Make a list of everyone who used the phrase “this is the year of mobile” during the past year and immediately unfriend them on Facebook.

The Power of Instagram in Email Marketing

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Two years later Facebook bought Instagram for $1 billion. How could Facebook justify paying that much for a tiny competitor? Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users.

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5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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Instagram, SnapChat, or Facebook? The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Suggested Platforms/Tactics: Display, Facebook, YouTube, Mobile. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Think about how Facebook, Netflix, Amazon and Google make smart inferences and recommendations for the consumer. Facebook provides an accurate prediction of the content an individual would like to see on his or her timeline, and understands that these preferences change over time.

100 Things You Are Doing Wrong on Social Media

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You are not using Facebook to connect with customers and prospects. You are not posting enough video directly on Facebook, as per the latest updates to the news feed algorithm. You are not sharing behind the scenes stories and other content exclusively on Facebook.

7 Compelling Reasons to Invest in Mobile Marketing

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Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information.

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Why Data and Customer Experience Should Go Hand In Hand For CMOs

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Over 700,000 Facebook logins. Let's dispense with the amenities and jump right in. For nearly three in 10 enterprises, data-driven CX is already delivering a significant shift in elevating customer experiences.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing.

Why Cross Channel Marketing Needs To Be Visual

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Canadian Blood Services (CBS) offers a multi-channel experience including an extensive website, mobile app, and very active presence on Facebook, Twitter, Instagram, LinkedIn and YouTube. Source: Canadian Blood Services Facebook. Source: Canadian Blood Services Facebook.

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

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Many Marketers are Unsure about Facebook 7. 40% of marketers do not know if Facebook traffic has declined in the last 12 months. 23% of marketers say Facebook traffic has gone down. 37% of marketers say Facebook traffic has gone up. Marketers Increasing Facebook 10.

Understand Customers and Their Lifecycle with Marketing Automation

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Perhaps your customer uses Twitter daily, but rarely uses Facebook. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you.

Still Wondering How to Get Started in Social Media in 2016?

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The first thing to know is that it is very easy to get caught up in the vanity metrics of social media networks like how many people like your posts on Facebook or how many followers you have on Twitter.

Millennials Want to Identify with Brands and Their Content

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Think of the most popular apps that Millennials use on a daily basis, such as Facebook, Tinder, and Snapchat. Millennials are officially America’s largest generation. According to recently released population estimates from the U.S. Census Bureau , there are approximately 75.4

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Let’s Celebrate the 2017 Markie Awards Finalists!

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Cheap Caribbean – Cheap Caribbean gained 15,691 Facebook followers and 8,454 Twitter followers during the social media campaign.

4 Simple Tips for Making the Most of Your Marketing Budget

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Often they engage with both simultaneously (ever browsed Facebook while watching TV?). As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget.

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Skills CMOs Look For When Building a Modern Marketing Organization

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The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies.

6 Social Media Publishing Best Practices

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You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn.

Best Practices For Social Media Publishing

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4,166,667 Facebook posts are liked. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement?

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

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The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies.

How To Excel at Four Primary Types of Social Media Content

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million pieces of content shared on Facebook. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about is video. And Facebook, the world’s biggest social network, has embraced it in a big way.

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B2B Marketers: 10 Ways to Juice Your Facebook Fan Page

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For B2B marketing professionals, Facebook can be just as bleak. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Even a marketing automation provider can inspire a vibrant Facebook community.

5 Tips For Improving Your Social Media ROI

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Simply put, don’t create a Facebook page just to say you’re on Facebook, but go where your audience is.

Does Your Marketing Department Need A Data Scientist? And Other Data News

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The social network is under fire from investors worried that not enough people use its service to support a large business—each month over one billion more people use rival Facebook than use Twitter. Today we present a new feature on the Modern Marketing Blog: The Friday Five.

How Social Media Can Impact Corporate Culture

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Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? People wrote status updates based on very specific prompts on Facebook. Friday Five time. Five curated articles from around the web on one topic.

5 Ways to Reactivate Lost Leads Using Marketing Automation

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At 4pm, having completed the work that was due, Jessica quickly checks Facebook. In her timeline is a Facebook Ad from your company encouraging her to schedule a call. When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely.

Does Paid Social Media Work?

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More than one billion people are on Facebook, the world's most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on. It's Friday Five time and this week's topic is Social Media.

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When It Comes To Social Media, CMOs Need To Get Visual

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Facebook is of course the big dog for both B2B and B2C and LinkedIn is preferred by B2B and Instagram favored by B2C. This morning I came across an article on MediaPost with perhaps one of the best titles I have seen in some time: Shocker!

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How I Learned to Stop Worrying and Start Loving Third-Party Data

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Facebook recently admitted that it had “overestimated key video metrics for two years” ( WSJ ).

Back to Basics: 6 Quick Social Media Marketing Tips

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So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? Whether you’re on Twitter, Facebook, or Google+, lists are a great way to filter content. Facebook : On your personal Facebook page you can create lists under “friends.”

Why CMOs Need To Remember They Are Consumers, Too

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In other words they need to remember they are people, too, just like the person on the other end of that cash register, email, Facebook post, advertisement and on and on and on. The time has come.

Analysis: The Force is Not Strong in Star Wars' Marketing Automation System

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Some behind-the-scenes story that I could share with my Facebook friends? With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers.

A Look at the Future of Social Marketing Automation

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Think about the countless brands out there (maybe you work for one of them) that respond to thousands of customer service requests and complaints on Twitter and Facebook every day.