Industrial Marketing Today

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

He wrote, “The bigger and more complex the decision, the less likely it is that those who influence it are sharing their recommendations on Facebook.”. Right off the bat let me say that this post is not about email marketing versus social media.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%). I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI).

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The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. I’m not trying to be clever or facetious with my headline.

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

Facebook: Search for pages related to hydraulic fracturing. The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional.

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Tweet about the updates and announce them on your Facebook page to drive more traffic back to your Website. Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. They actively use YouTube, Facebook and Twitter. Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing.

Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

Social media continues to show low adoption and usage among these control and automation professionals – Twitter and Facebook garnered only 1% each for weekly work related usage and as high as 62% of the people said they never use them (personal or work), LinkedIn faired a little better at 4% weekly work related usage, Blogs and Podcasts also suffered from poor showing at 4% and 5% respectively for weekly work related usage, those that did use Podcasts, preferred the on-demand kind.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

More Manufacturers Are Using Videos For Content Marketing

Industrial Marketing Today

Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Can Industrial and B2B Marketers Learn Creative Problem Solving.

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Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders?

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

5 Things Industrial Marketers Must Do to Attract Engineers and.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Marketing Automation vs. Inbound Marketing

Industrial Marketing Today

Social media accounts like Twitter, Facebook and LinkedIn are free to set up. If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. How do you separate hype from reality, especially when it comes to industrial marketing?

Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Industrial Marketing Today

A word of caution here about social media marketing – yes, it is easy and free to set up Twitter, Facebook and LinkedIn accounts but it is not cheap, and neither is it quick to achieve measurable results.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job?

The Twofold Benefit of Optimizing Marketing Content

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Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card?

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner.

Optimizing Your WordPress Business Blog

Industrial Marketing Today

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. I have even read statistics where Facebook is now drawing more visitors than Google.

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less?

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo?

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Business Value of Social Networking

Industrial Marketing Today

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI.

What Not To Do For Better B2B Customer Relationships

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How Relevant Marketing Content Helps B2B Branding

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Creating Relevant B2B Marketing Content: Walk the Talk

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Successful Industrial Websites Require Part DiY and Part.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

How Lack of Marketing Content Can Derail Your Website Redesign Project

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today