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Four ways Facebook Instant Articles will dramatically impact marketing

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Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them.

Why Facebook Live is not ready for prime time

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” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. When I posted this sentiment on Facebook I received a strong reaction. facebook streaming video mark schaeferBy Mark Schaefer.

Coming clean on Facebook reach

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Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? “I’m tired of so much negativity about Facebook,” he said. The truth about Facebook reach. Facebook will make you happy.

Adding fuel to the fire: How important is Facebook?

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The research does not necessarily say teens are moving away from Facebook. Only 15 percent of teens in the survey said Facebook topped the list. How important is Facebook? Before declaring Facebook dead, consider that other reports offer a dramatically different view.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing.

Wasting your ad money? All Facebook fans are unequal

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By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? What would you do with that $20k if you were asked to use it to acquire Facebook fans?

Should Facebook be regulated?

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Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream.

Five reasons to be freaked out by the Facebook experiment

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Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users.

Four profound marketing megatrends for 2016 and beyond

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” I believe the cost/benefit of this formula is shifting and we will need to adjust our strategies and submit to the powerful forces of Facebook and the other social platforms. Facebook is rewarding “dwell time,” the amount of time people spend on your content.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing.

The new urgency to create sticky content for Facebook

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Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts.

Has a Facebook Rebellion begun?

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I am amazed at how much Facebook can get away with. I often get asked, ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S.

Facebook, You’ve Failed Us

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There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least slowing in some parts of the world and if that is true, it is a problem of Facebook’s own making. So does Facebook’s.

Why Content Shock is coming to a Facebook ad near you

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If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. This was surprising to analysts, as evidenced by the fact that many of them then asked Facebook’s executives to elaborate on what this means.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing.

Four marketing mega trends nobody’s talking about

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The social media dead-end — Facebook, LinkedIn and the others don’t want links any more. Now the good news: A lot of private information that used to be in text messaging is now in the hands of the Facebook overlords. It’s time to give up and surrender to Facebook.

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Navigating the shifting sands of Facebook marketing

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Have you figured out Facebook marketing? 1 billion people logged into Facebook on a single day last month. We discuss Facebook as a sociological driver of community and connection. Have you figured out Facebook marketing?

A plan to challenge the Facebook monopoly

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A very frequent question I am asked is “What will be the next Facebook?” However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too. Let’s look at Facebook’s obvious flaws … and why they don’t matter.

Facebook Tag Bombing is the new telemarketing

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I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? The post Facebook Tag Bombing is the new telemarketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Dear Facebook. Please let me pay you.

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There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. My Facebook mobile stream is now dominated by banner ads. Facebook, you’re just p **g off people every day.

35 experts weigh-in: How we create influence on Facebook

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So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. To create real influence on Facebook, community managers need to be present when the fans are ready to talk.

In case you missed it, the best marketing posts of 2016

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Do you see my writing on Facebook or LinkedIn? Four ways Facebook Instant Articles will dramatically impact marketing. By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber?

Content shock re-visited, the content marketing myths and realities

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In 2011, if you did a great job with your content, audience, and engagement, the average brand could expect 26 percent organic reach on content posted on Facebook. Facebook explains that an average person could be exposed to more than 1,500 stories a day on the platform.

If the Beatles ran Facebook

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More changes from Facebook … You know … sometimes I just wish they would Let It Be. When I find myself immersed in Facebook, Zuckerberg will come to me. The post If the Beatles ran Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Your brain is wired for Facebook (really)

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There is mounting evidence that social networking sites like Facebook tap into a need for connection that is embedded in our DNA. Neuro-Facebook. Facebook is brain crack for a generation. In the long run, this may be the real business benefit of Facebook for many companies.

The Business Case for Buying Facebook Likes

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Perhaps the most prestigious symbol of social proof today is the Facebook “Like.” Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric.

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Why Facebook will become the most dangerous company on earth

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Facebook is going to become a publicly-traded company. The pressure of “public” The entire tone of Facebook and its strategy is about to change in ways that I believe could portend desperation and disaster. At least in the near term, Facebook’s prospects seem bright.

What are the most reliable content channels to connect with customers?

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With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. Facebook fans. Facebook. Instagram is HUGE, by some estimates the second-biggest social network behind Facebook.

The Disruptive Technology that will Replace Facebook

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A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Some disagreed with my assertion that Facebook as a destination would become a thing of the past.

Why social media strategy should NOT start with a drive for Facebook fans

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Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? ” If the true goal is customer connection, why does it have to start on your own Facebook page?

The start-up strategy for beating Facebook

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If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. By rejecting a $3 billion takeover bid by Facebook, it immediately became a Zuckerberg target. The key to beating Facebook? Facebook was for grandma.

Facebook’s latest move just the tip of the privacy iceberg

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This week Facebook took another step to harvest profits from the lives of its billion users by allowing advertisers to target ads based on user’s private web-browsing habits. They said that although Facebook offers an opt-out it is difficult and ineffective.

The “Be-Attitudes:” Creating influence on Facebook

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How to Become Powerful On Facebook from Mark Schaefer. I wanted to let you all know that I’ve created a cool new eBook for you called “The Be-Attitudes: Creating Influence on Facebook.” Related Stories A plan to challenge the Facebook monopoly Dear Facebook.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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I first posted this list on Facebook and it provoked some interesting comments. is less important now as powerful media gatekeepers re-assemble in the form of Facebook (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed).

Submitting to Facebook and other content adjustments you need to make today

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The genesis of the controversial post was a conference I attended of industry thought leaders from the BBC , Public Broadcasting System , Facebook and other well-known media companies. Submitting to Facebook . Submitting to Facebook .

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The 6 Scariest Words in Digital Marketing

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Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” This is an epic flip-flop for Facebook and at this point I think it is fair to ask, does the company really know what it wants? The Facebook re-focus.

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Break the mold: Why content marketing needs to be like a chalupa

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Notice in this one post he’s leveraged Facebook, Snapchat, YouTube and a private “see first” feature. Submitting to Facebook and other content adjustments you need to make today.

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Can anybody become known? Let’s ask the janitor.

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This might surprise you, but it came in the form of selfies on Facebook! Faith McKinney with U.S. Vice President Mike Pence. By Faith McKinney, {grow} Community Member.

New research shows Facebook impacting behaviors in formative years

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My friend Mark Schaefer wrote a provocative piece in this very space yesterday about why Facebook will become the most dangerous company on earth. When we talk about social media in this country we are talking about Facebook, plain and simple. Facebook) is remarkable, to say the least.