Earnest about B2B

Is there a place for chatbots in B2B?

Earnest about B2B

Over 33,000 chatbots have now launched on Facebook’s Messenger platform alone. A number of chatbots are available in common messaging services like Facebook, Twitter, Slack, Telegram, Kik and over SMS. We gave it ago and created a Facebook Messenger chat bot for using Chatfuel.

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This is the week that was in B2B: from surrogate meeting attendees to AI tools

Earnest about B2B

Bonus material: Back Zack and Crack: Dave Trott on why a good mnemonic always wins.That ‘failed’ Superbowl potato ad.Two-thirds of Facebook and Twitter users activity is on Sundays.

Trending Sources

The new Superpowers: CCS Predicts

Earnest about B2B

In the last quarter alone, 30k new bots were launched on the Facebook Messenger platform. Job lot: Apple has suffered 4 consecutive quarters of revenue decline from hardware – all is not lost, its software and services business is now almost equal in size to Facebook.

The Seven New Content Commandments*

Earnest about B2B

Facebook is a whopping 3.5 *that you may or may not want to pay attention to. Jonathan Swift once said, “Satire is a sort of glass wherein beholders do generally discover everybody's face but their own”. But whose face do we see when we stare deep into the eyes of content in the twilight weeks of 2016? 1 - Snackable content is dead, long live the Sunday roast. You know how snacks are good? Like, everyone enjoys snacks. Pringles. Cherry bakewell slices. A whole cantaloupe melon.

This is the week that was: Behaviours they are a changin’

Earnest about B2B

Or, watch the video about how Facebook is designed to influence behaviour change: https://www.youtube.com/watch?x-yt-ts=1422503916&x-yt-cl=85027636&v=NlEYLEV0_OA. Did you see that loud, cold, blurry thing that just whizzed past at 100 miles per hour? That was January.

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Velociraptors in the kitchen (or: the importance of context in social media)

Earnest about B2B

And if there is one thing we love more than social media, its people and brands getting ‘it’ wrong on Twitter and Facebook etc. The importance of context in social media marketing.

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A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries

Earnest about B2B

Throughout the 50 minute chat hosted by Facebook, Dynamo stayed on brand and on message. In fact I think he mentioned Facebook more than his interviewer – Facebook’s for EMEA, Nicola Mendelsohn. He even posted the reveal of a trick he performed live to us, on Facebook an hour earlier- building excitement and drawing in that Facebook audience. Adweek Europe featured a number of slightly unusual speakers and there’s something that can be learnt from them all.

5 principles of Information Architecture & why it matters to marketing

Earnest about B2B

T ime (think Facebook and Twitter). Humans are ‘informavores’ after all. We need information to survive. What’s all this then? I recently attended a day all about Information Architecture (IA) put on by Akendi. The importance to marketing teams is clear to note.

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The Panini Sticker: Probably the best content marketing in the World

Earnest about B2B

You turn to Facebook Swap Groups. A look at the sticker phenomenon that''s taken the world by storm. You may not have noticed but an epidemic has been sweeping the globe these last few weeks. It’s afflicted children and adults alike – in fact a surprising number of grown men.

This is the week that was: Apps, hacks and content marketing advice

Earnest about B2B

Here’s an overview of all things B2B Marketing that have made us sit up straight, c**k a Roger Moore-esque eyebrow and take note in the last 7 days: App of the week: Team communication platform, Slack , creates a Facebook -style forum tool for projects within companies.

This is the week that was in B2B: from broken funnels to abject failure

Earnest about B2B

Ever wondered whether subtitles on Facebook B2B video ads make a difference? As we said goodbye and good riddance to 2016 and welcomed the New Year with open arms, the B2B world was alight with predictions and opinions on what 2017 has in store.

What lies ahead: from the Wearables watershed to the Internet of many more Things

Earnest about B2B

> YouTube and Facebook are already supporting 360 degree video content. > > While 57% of new revenue for Facebook comes from N America – it accounts for just 15% of users. Google, Apple, Facebook and Alibaba have all announced major enterprise plays.

iBeacon: The Future of Content Marketing?

Earnest about B2B

Once at the stand, exhibitors could push relevant, interactive content to the devices of interested parties based on where they dwell – while capturing their LinkedIn profile or in exchange for a Tweet or Facebook Like.

For the love of your customers: How a free coffee can make all the difference

Earnest about B2B

Twitter and Facebook lit up with customers sharing photos of themselves adorned in their new hats. What does it take to make your customers feel appreciated? Last week, Clive Schlee, CEO at Pret a Manger dropped the f bomb in an interview.

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Vital statistics for every B2B marketer

Earnest about B2B

54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

In B2B, Facebook is still playing catch up with a mere 33% finding a customer on the world largest social network. Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate.

Don’t count your followers before they have hatched

Earnest about B2B

Over 400 Facebook likes! As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear.

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Together they stand. Divided they fall.

Earnest about B2B

What, for example, is stopping Facebook cutting all ties with LinkedIn and creating ‘Facebook Pro’ – a spin off of the network specifically for your business contacts? Social media. It’s all about sharing. Isn’t it? For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009.

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Why use social media? The business case.

Earnest about B2B

Thought social was only used by the graduates who are used to posting photos to their Facebook while they are on their gap year? When it comes to social media, content strategies and inbound marketing – the benefits to most are clear.

This is the week that was: Searching for the answer

Earnest about B2B

It seems that in the board rooms of the big social networks the key strategy is to watch what Facebook does and follow suit later, sometimes in a matter of days or in Twitter’s case this week, a good matter of months.

This is the week that was: Can I ask you on a data?

Earnest about B2B

Showing off your personal data as a status symbol – how many friends on Facebook, how many followers on twitter and even more precisely how much exercise done in a day (check out the Nike Fuel band).

This is the week that was: Is the world ready for change?

Earnest about B2B

Infographic of the week: Leading up to their flotation, Facebook is the talk of the town.

This is the week that was: Searching for the answer

Earnest about B2B

It seems that in the board rooms of the big social networks the key strategy is to watch what Facebook does and follow suit later, sometimes in a matter of days or in Twitter’s case this week, a good matter of months. Despite the conflicting opinions on the use of Facebook for business to business marketing, it is rare today to find an organisation without its very own page – showing off its brand and allowing current and potential customers to interact with its people online.

This is the week that was: Taking a look into the future

Earnest about B2B

Twitter, Facebook and LinkedIn hog the screen time of any marketer in today’s world. As the clocks went back last week, Europe’s leaders really wish they could turn back time as the EU economy tail spins into further disaster. Meanwhile protestors have been showing their disdain at the bankers outside St Pauls Cathedral and Vince Cable has been trying to save his own money where he can by not paying his taxes.

This is the week that was: Getting inside the minds of CMOs

Earnest about B2B

However it is not just Apple on the war path, the other tech and online giants including Amazon, Facebook and Google are drawing the battle lines every day. B2B B2B branding B2B campaigns B2B data B2B Social Media Social media amazon apple CMO report european marketing advice facebook IBM CMO report mobile advertising social media spending

This is the week that was: Is the world ready for change?

Earnest about B2B

Infographic of the week: Leading up to their flotation, Facebook is the talk of the town. While we are treated to one day of glorious sunshine in London, and share stories from a very Earnest night out; we look back on a week in which all the talk was about the Pinterest craze swooping the internet. Amid all the pinning, however, we managed to dig out the best blogs, articles and resources to keep you knowledge thirsty B2B marketers going for another week.

This is the week that was: When CEOs transformed from people to tweeple.

Earnest about B2B

We still have our reservations about how useful Facebook is for brands in the B2B space. The massive change about to come to Facebook, in the form of the timeline, may change our opinion quickly. If you didn’t already know about the changes at Facebook, what better man to pitch it to you than the great Don Draper.

This is the week that was in b2b: we love a bit of controversy

Earnest about B2B

Further investigation showed that the glowing Facebook comments and 5 star reviews were coming from – yes you guessed it – O2 employees. As the plot thickens at News International, some lucky Scots scoop £161m in Europe’s biggest ever lottery prize and we learn that spelling mistakes ‘cost millions’ in lost online sales, another week draws to a close. But cut to the chase you say, what’s been going on in the world of b2b marketing? Hashtag bashing of the week.

Another B2B blog: Tell me something I don’t know

Earnest about B2B

But don’t flick over to Facebook just yet. There is nothing quite as tedious as reading yet another blog about what makes the perfect post. If I’ve read it once I’ve read it one thousand times. 600 – 800 words is the optimum. Always tweet about it on a Tuesday. And definitely start with a joke. Everyone loves a joke. It’s with great trepidation, therefore, that this blog post touching on that very topic is written.

This is the week that was in b2b

Earnest about B2B

In the week that saw a Facebook user jailed for contempt of court, IBM kick start its centenary celebrations and the British PM getting a much deserved berating – what, you may ask, has been going on in the heady world of B2B? Here’s Earnest’s take on the last 7 days: More pitches than a farmer’s field at Glastonbury. It’s been warm smiles, firm handshakes and crisply ironed shirts a plenty this week as Earnest took part in not one, not two, but three pitches.

This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts

Earnest about B2B

goes to Facebook. Last week we reported that B2Bers were citing Facebook as the most effective paid social channel (neck and neck with LinkedIn). Well this week, a new study revealed that senior executives use Facebook more than LinkedIn when seeking thought-leadership.

This is the week that was in B2B: from purchase paralysis to creepy business attire

Earnest about B2B

goes to Facebook who's going all guns blazing for the B2B market.

This is the week that was in B2B: from MailShrimps to Robot media buyers

Earnest about B2B

goes to Google, Facebook and Twitter who according to Fast Company are actively trying to tackle the bad habits of their employees.

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This is the week that was in B2B: from workplace intrusion to millennial meltdown

Earnest about B2B

It's not been too much to put the likes of BT, Google and Facebook off.

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This is the week that was in B2B: IBM Outthinks & Slideshare plays a shocker

Earnest about B2B

The headline findings – B2C marketers spend more than 75% of their time checking Facebook – sorry, I mean working on social. goes to both LinkedIn and Facebook. After a somewhat lengthy hiatus, we felt it was high time to bring back TITWTW.

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This is the week that was: Changing face of social

Earnest about B2B

Ever wondered how to save links for later on Facebook? Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence.

This is the week that was: Getting inside the head of a B2B buyer

Earnest about B2B

We all know YouTube is more than a video site, Google more than a search engine, Facebook more than just a social network. As the clocks go back we sacrificed our extra hour in bed to write a blog post that gathers the best of the best in marketing this week. Enjoy. Slideshare of the week.

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This is the week that was: Churnalism

Earnest about B2B

This time from DDB Singapore who re-created social media icons for Breast Cancer Awareness Month – encouraging people to check themselves as much as they check their tweets and Facebook updates. A round up of the best content around this week.

B2B gets Pinteresting

Earnest about B2B

Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. The new contender.

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This is the week that was - the winter olympics, digital consumables and what you get for $19bn

Earnest about B2B

Well, not content with paying 99p like everyone else, Facebook thought it was a good idea to by social IM app Whatsapp for a staggering $19Billion. The winter Olympics have caught everyone’s attention here at Earnest this week – from the chess-like strategies of the curling to the drama of the 3 way photo finish in the ski cross. The Olympics have also inspired some digital industry creative heads.