Customer Experience Matrix

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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. Next year it will add display ad audiences and Facebook Custom Audiences. BlueVenn has only been active in the U.S.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests. The system then returns contact counts for Facebook, Twitter, and email.

The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

We can expect the world to divide itself into tribes of consumers who rely on companies like Amazon, Apple, Google, or Facebook and who ultimately end up making similar purchases to everyone else in their tribe.

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

It also stores social media handles for Facebook and Twitter, can send messages through those systems, and can create scores based on social media behaviors such as retweets and likes.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing.

ActionIQ Merges Customer Data Without Reformatting

Customer Experience Matrix

The leaders of ActionIQ , for example, are big data experts: Tasso Argyros founded Aster Data , which was later purchased by Teradata , and Nitay Joffe was a core contributor to HBase and the data infrastructure at Facebook. One of the fascinating things about the Customer Data Platform Institute is how developers from different backgrounds have converged on similar solutions.

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

Datorama keeps track of what it learns about common source systems, like Facebook , Adobe Analytics , or AppNexus , making it better at mapping those sources for future implementations. As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

Similarly, the advertising features make it simpler to export audiences to receive ads in Facebook , LinkedIn , and Google and to find similar audiences in ad platforms Turn , MediaMath , and Rocketfuel. My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” but “Where is the data stored?” It''s not that I''m obsessed with data. Well, maybe a little.)

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing.

Artificial Intelligence, Virtual Reality, and Government Control: Perfect World or Perfect Storm?

Customer Experience Matrix

One point that I think does need more discussion is how companies like Facebook , Google , Apple , and Amazon have a natural tendency to take over more and more of each consumer’s experience. It’s pitifully easy to imagine a world where people live Apple or Facebook branded lives that are totally controlled by those organizations.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

They can also export lists for Facebook promotions or to other channels. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score.

Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

Users can export segments to other systems, including a two-way audience synchronization with Facebook and Google. It wasn’t until the end of a long demonstration that I finally understood what Zaius is. Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. If anyone should recognize a CDP when they see one, it’s me.

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B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing.

Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back

Customer Experience Matrix

It works across email, landing pages, text messages, social posts, Facebook ads, app notifications, and other media. Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans by intelligent machines to my usual list of obsessions.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

Terminus uses third party data partners to identify cookies belonging to people in the specified roles at the selected companies and connects to ad exchanges, Facebook , and mobile apps to bid on them.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report.

CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

The system has external integrations for email, direct mail, mobile push, text messages, and Facebook Customer Audiences, with more on the way. It feels like forever since I first wrote about Journey Orchestration Engines (JOEs) , although it is just one year.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”.

Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

Available data includes basics (address, phone, industry, company size, revenue, contact name), Web activity (presence of a Web site, Facebook and Twitter accounts, use of daily deals and check ins, and average review ratings), and technologies used.

IgnitionOne Buys Knotice, Prompting Many Deep Thoughts

Customer Experience Matrix

Of course, today''s real giants in compiling customer data are the companies like Google , Facebook , and Amazon. Digital marketing technology vendor IgnitionOne today announced its acquisition of email and audience management vendor Knotice.

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Hull.io Offers A Customer Data Platform for B2B Marketers

Customer Experience Matrix

How it works is this: Hull has connectors for major customer-facing SaaS systems, such as Salesforce , Optimizely , HubSpot , Mailchimp , Facebook custom audiences, Slack , and Zendesk. The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing.

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. The delay may seem surprising, since BlueConic qualifies as a Customer Data Platform , a type of system I’ve been arguing will play an increasingly central role in marketers’ futures.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Campaign steps do support an unusual variety of output formats, including email, list exports, text messages, Facebook posts, digital printing, call center, and Web posts to external systems. It also supports social media check-in at the retailers via Facebook or FourSquare.

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing.

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Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform

Customer Experience Matrix

The system can also monitor and post messages on Facebook. I’m still collecting examples to illustrate my new category of Customer Data Platform (CDP) systems. The latest is Provenir , a company founded in 1992 that has long sold a system to make credit risk and fraud decisions in real time.

4 Marketing Tech Trends To Watch in 2014

Customer Experience Matrix

Consumers will continue to allow marketers to track their behaviors, even if they become slightly more discreet about the personal information they post directly on social networks like Facebook, Instagram, and Twitter. I''m not a big fan of year-end summaries and forecasts, mostly because I produce summaries and forecasts all year round. But I pulled together a few thoughts last week in response to a request, only to discover I had misunderstood what was wanted.

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

The system can also create Facebook landing pages and track visitors to them.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Most of the work in any marketing analytics project is integrating data from multiple systems.

CaliberMind Offers B2B Orchestration with a Twist

Customer Experience Matrix

The system can accept feeds from major advertising systems ( GoogleAdwords , Bing , Facebook Ads ), from Web analytics ( Google Analytics , Mixpanel ), and various data stores ( MySQL , Amazon Redshift and S3 , MongoDB , Apache Hive , etc.).

Nimble Adds Social Data to CRM

Customer Experience Matrix

Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email. I had an intriguing demonstration yesterday from social CRM vendor Nimble.

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Blueshift Offers a Simple B2C Customer Data Platform

Customer Experience Matrix

Blueshift fits nicely into the B2C CDP mold: it builds a multisource database, incorporates machine learning-based predictive models, uses filters to create segments, and runs multi-step campaigns that are executed by external systems in email, SMS, mobile apps, and display and Facebook retargeting. It’s just over two years since I started writing about Customer Data Platforms. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself.

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

The second thing that makes Kwanzoo special is that its pages can be deployed on a client’s own Web site, on external sites and ad networks, embedded in emails, within Facebook, or on a mobile device. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails.

Influitive Helps Marketers Build an Army of Advocates

Customer Experience Matrix

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.

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Social and Mobile Features Head the List of New Marketing Automation Capabilities

Customer Experience Matrix

create social media posts: deliver messages through social media, such as Twitter posts and Facebook updates. create social forms: create forms that are delivered within a third-party social media system such as Facebook. social sign-on and data capture: recipients can register using third-party social credentials, such as their Facebook ID. I’m getting ready for the next edition of the B2B Marketing Automation Vendor Selection Tool (VEST).

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