Biznology

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. For Facebook, 28 billion people log on daily , an 18% increase year over year.

Trending Sources

6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? Because Facebook’s goal is to show people the most engaging posts, all posts are not created equal.

Slow and steady content-creation wins the Google Search race

Biznology

Blogging Content Marketing Search Engine Optimization Search Marketing Advertising agency Android (operating system) Facebook Google Google Search linkedin social media social media marketing Social network

The secret to Mastodon’s success is mastering the hyperlocal

Biznology

Unlike Facebook, Google+, Pinterest, Instagram, or Twitter, there are no global handles. While I am @chrisabraham on Facebook, Google+, Pinterest, Instagram, and Twitter, I need to register a separate handle on every instance of Mastodon I join.

10 Marketing trends to watch for 2017

Biznology

Earlier this year, Mark Zuckerberg announced that third parties would be able to access the Facebook Messenger platform. Now that Facebook and Instagram do not post content chronologically, most users will only see the most popular posts.

The future of Twitter is as a protected essential public utility

Biznology

CA: Facebook, Insta, and Snapchat can’t do the same thing that Twitter can do, all these years later. CA: Facebook and Instagram — and maybe also Snapchat and Pinterest — are better investments for brands.

All your best content may now be considered fake news

Biznology

In order to protect their readers, Facebook and others are considering filtering out the fake from the real in order to slow down or even stop a proliferation of willful and wanton deceit. It’s time for you to really invest in your own personal or professional social platforms.

Best 98

Five social media courses make one social media strategy meal

Biznology

A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home.

All social media sites should offer profit sharing and ad revenue

Biznology

YouTube offers it and SnapChat offers a version of it — but every single nanosecond that you and I spend on Facebook, Twitter, Instagram, Google+, is for love, God, country and, for us in the social media marketing business, brand.

How to improve your company’s Facebook page

Biznology

1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. Facebook offers lots of bells and whistles for company pages.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Content Marketing Crisis Management Digital Marketing Internet Marketing Public Relations Reputation Management Social Media Marketing airline analytics CBS Chief financial officer Facebook overselling social media social media marketing twitter United Airlines Viral video

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

Content Marketing Organic Search Search Engine Optimization 2015 Oxnard train derailment Big Data Business Insider Facebook GoogleWhy do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?

The 10 most fascinating people in B2B marketing in 2016

Biznology

Or send him your Twitter and Facebook follower lists. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it.

If you post it will they come?

Biznology

So, the moment I post this onto Biznology, I’ll do the following: I’ll run over to Facebook’s Sharing Debugger to make sure all my shares will look right. I work harder promoting my online content than I do writing the posts themselves.

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Social media is much bigger than Facebook. While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly.

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. Of course, this post’s intent is not to bet on the long-term viability of Amazon or Facebook. amazon.com (Photo credit: soumit).

10 most inspiring digital marketing stories of 2016

Biznology

By using Facebook ’s boosted posts , Dacia placed ads related to their Sandero, Logan, and Stepway models.

The implications for PR if Twitter goes away

Biznology

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses.

PR 67

Are LinkedIn Groups experiencing a crisis?

Biznology

Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats.

Buy domain names for all your pages, products, and services

Biznology

Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.”

How to reach your customers at work or at home

Biznology

Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. Have you ever wished you knew more about the consumer side of your business customers?

My Top-5 Most Compelling Apps

Biznology

It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. Web Applications Circloscope Facebook Facebook Page FullContact Google linkedin twitter

Exploit the hours employees spend on social media

Biznology

One in ten people will even sneak a peek at their Facebook accounts during bathroom breaks. When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday.

Socialize your videos for business development

Biznology

People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: v ideo is a medium used for everyday social communication.

The more the messier for content marketing SEO success

Biznology

Blog content, not ephemeral tweets or facebooks. You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect.

SEO 94

Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.

Why every business needs a social media business audit

Biznology

In that case, here’s a checklist to get started: Facebook (page and personal). Example: Facebook Company Page – because I have a good number of likes on each Page post. Rewrite your Facebook Page info. Not active on social media? You are losing ground to competitors.

What is Social Media Marketing?

Biznology

For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications.

Visitors hate online ghost towns more than spammy auto posts

Biznology

Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTube

Online 103

Win lifestyle influencers over with generosity and attentiveness

Biznology

It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead. In the gig economy, the interview process goes both ways.

Why does Facebook want to build a phone?

Biznology

Recently, CNET reported that Facebook might be working on a phone of its own. Facebook is the only one of the big players that doesn’t have a phone or a tablet—Apple and Google obviously have both. What would be in a Facebook phone?

Social media strategy leaders: Sarah Nilson

Biznology

While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.).

Why 9Round should be using SOCi for social media management

Biznology

So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. OK, this may well be my weirdest post ever, so bear with me.

Media 85

How social media is changing what brands stand for

Biznology

Facebook , Twitter , etc.). Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.

Brand 61

what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)

Biznology

They also posted a couple supporting Facebook posts also sharing the JULY4THAGANZA discount code.

Paid online influencer marketing is fully mainstream

Biznology

Over New Year’s I attended Renaissance Weekend down in Charleston, South Carolina , to be among the world’s most innovative, accomplished, successful, and disruptive experts from across a panoply of academy, experience, and expertise.

Tools I use to amplify social campaigns

Biznology

When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+.

Social 103

Audience Lab is a secret weapon for political advertisers

Biznology

Internet Marketing Mobile Marketing Paid Search Ad filtering AdSense Advertising Advertising agency Facebook Google Online advertising