The secret to Mastodon’s success is mastering the hyperlocal
APRIL 11, 2017
Unlike Facebook, Google+, Pinterest, Instagram, or Twitter, there are no global handles. While I am @chrisabraham on Facebook, Google+, Pinterest, Instagram, and Twitter, I need to register a separate handle on every instance of Mastodon I join.
6 studies show why Facebook organic reach is declining so quickly
JUNE 6, 2016
50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? Because Facebook’s goal is to show people the most engaging posts, all posts are not created equal.
Chris Abraham joins Frank Eliason and Shel Holtz on FIR
APRIL 18, 2017
Content Marketing Crisis Management Digital Marketing Internet Marketing Public Relations Reputation Management Social Media Marketing airline analytics CBS Chief financial officer Facebook overselling social media social media marketing twitter United Airlines Viral video
All social media sites should offer profit sharing and ad revenue
MARCH 21, 2017
YouTube offers it and SnapChat offers a version of it — but every single nanosecond that you and I spend on Facebook, Twitter, Instagram, Google+, is for love, God, country and, for us in the social media marketing business, brand.
10 Marketing trends to watch for 2017
DECEMBER 22, 2016
Earlier this year, Mark Zuckerberg announced that third parties would be able to access the Facebook Messenger platform. Now that Facebook and Instagram do not post content chronologically, most users will only see the most popular posts.
All your best content may now be considered fake news
DECEMBER 13, 2016
In order to protect their readers, Facebook and others are considering filtering out the fake from the real in order to slow down or even stop a proliferation of willful and wanton deceit. It’s time for you to really invest in your own personal or professional social platforms.
The simple truth about what’s driving digital next year
SEPTEMBER 26, 2016
Well, we’re already starting to see this transition with the commitments to live video on Facebook , the introduction of “stories” into Instagram , and Twitter buying Periscope and integrating its live videos to its content streams.
The 10 most fascinating people in B2B marketing in 2016
FEBRUARY 2, 2017
Or send him your Twitter and Facebook follower lists. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it.
Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
DECEMBER 20, 2016
Content Marketing Organic Search Search Engine Optimization 2015 Oxnard train derailment Big Data Business Insider Facebook GoogleWhy do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?
How to improve your company’s Facebook page
JUNE 3, 2015
1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. Facebook offers lots of bells and whistles for company pages.
The implications for PR if Twitter goes away
MARCH 14, 2017
Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses.
If you post it will they come?
JULY 19, 2016
So, the moment I post this onto Biznology, I’ll do the following: I’ll run over to Facebook’s Sharing Debugger to make sure all my shares will look right. I work harder promoting my online content than I do writing the posts themselves.
Social media strategy leaders: Sarah Nilson
MARCH 27, 2017
While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.).
Are LinkedIn Groups experiencing a crisis?
DECEMBER 7, 2016
Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats.
Buy domain names for all your pages, products, and services
FEBRUARY 21, 2017
Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.”
Influencer marketing is one percent inspiration, ninety nine percent perspiration
AUGUST 16, 2016
Social media is much bigger than Facebook. While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly.
How to reach your customers at work or at home
NOVEMBER 23, 2016
Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. Have you ever wished you knew more about the consumer side of your business customers?
Why every business needs a social media business audit
FEBRUARY 17, 2017
In that case, here’s a checklist to get started: Facebook (page and personal). Example: Facebook Company Page – because I have a good number of likes on each Page post. Rewrite your Facebook Page info. Not active on social media? You are losing ground to competitors.
Enterprise Social Networking Platforms: Think Amazon, Not Facebook
APRIL 22, 2013
“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. Of course, this post’s intent is not to bet on the long-term viability of Amazon or Facebook. amazon.com (Photo credit: soumit).
Paid online influencer marketing is fully mainstream
JANUARY 24, 2017
Over New Year’s I attended Renaissance Weekend down in Charleston, South Carolina , to be among the world’s most innovative, accomplished, successful, and disruptive experts from across a panoply of academy, experience, and expertise.
Why does Facebook want to build a phone?
FEBRUARY 1, 2017
Recently, CNET reported that Facebook might be working on a phone of its own. Facebook is the only one of the big players that doesn’t have a phone or a tablet—Apple and Google obviously have both. What would be in a Facebook phone?
Exploit the hours employees spend on social media
SEPTEMBER 27, 2016
One in ten people will even sneak a peek at their Facebook accounts during bathroom breaks. When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday.
Socialize your videos for business development
SEPTEMBER 23, 2016
People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: v ideo is a medium used for everyday social communication.
The more the messier for content marketing SEO success
NOVEMBER 22, 2016
Blog content, not ephemeral tweets or facebooks. You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect.
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.
My Top-5 Most Compelling Apps
SEPTEMBER 30, 2014
It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. Web Applications Circloscope Facebook Facebook Page FullContact Google linkedin twitter
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon.
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTube
4 Ways to really engage your customers on social media
NOVEMBER 4, 2016
Take a look at these four ways to encourage your audience to engage with you on Facebook and other social platforms. The chain asked fans to select a winning March Madness team and post about it on their Facebook page.
Why 9Round should be using SOCi for social media management
FEBRUARY 11, 2016
So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. OK, this may well be my weirdest post ever, so bear with me.
10 most inspiring digital marketing stories of 2016
FEBRUARY 3, 2017
By using Facebook ’s boosted posts , Dacia placed ads related to their Sandero, Logan, and Stepway models.
What is Social Media Marketing?
DECEMBER 2, 2014
For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications.
Micro-influencer marketing is the new long tail
OCTOBER 11, 2016
Ayre via Facebook. Maggie Wolff via Facebook. Fitness Factory via Facebook. Parenting Patch via Facebook. Trihardist via Facebook. Eat Lose Gain via Facebook. Running Escapades via Facebook. Skinny Hollie via Facebook. Prime Beauty via Facebook.
Interesting content marketing trends to watch for in 2017
FEBRUARY 9, 2017
Additionally, images offer a huge impact on social sites like Twitter , Facebook , and Instagram. Social sites like Facebook, Instagram, and SnapChat are making it easier for brands to interact with their audience in real-time.
Audience Lab is a secret weapon for political advertisers
FEBRUARY 23, 2016
Internet Marketing Mobile Marketing Paid Search Ad filtering AdSense Advertising Advertising agency Facebook Google Online advertising
Tools I use to amplify social campaigns
JUNE 30, 2015
When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+.