Biznology

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. And once you become a Facebook Developer for one app or website, you can use the Facebook “linter” to debug any URL and any link that you like.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. For Facebook, 28 billion people log on daily , an 18% increase year over year.

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6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? Because Facebook’s goal is to show people the most engaging posts, all posts are not created equal.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

The simple truth about what’s driving digital next year

Biznology

Well, we’re already starting to see this transition with the commitments to live video on Facebook , the introduction of “stories” into Instagram , and Twitter buying Periscope and integrating its live videos to its content streams.

All your best content may now be considered fake news

Biznology

In order to protect their readers, Facebook and others are considering filtering out the fake from the real in order to slow down or even stop a proliferation of willful and wanton deceit. It’s time for you to really invest in your own personal or professional social platforms.

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The salesmanship of influencer marketing

Biznology

Maybe cruise some Groups or even engage folks via Twitter and Facebook. Influencer Marketing Advertising affiliate marketing Blog Business Insider cold calling Facebook Influencer marketing linkedin marketing Sales social media twitter

The future of Twitter is as a protected essential public utility

Biznology

CA: Facebook, Insta, and Snapchat can’t do the same thing that Twitter can do, all these years later. CA: Facebook and Instagram — and maybe also Snapchat and Pinterest — are better investments for brands.

B2B marketing lessons from Michael Brenner

Biznology

Your employees have ten times the number of connections on Facebook and LinkedIn that your company has.

Should you stop (organic) social media activity?

Biznology

There are a few reasons why this happens: Facebook dials back branded content. You may want to try paid advertising (as the article suggests) or focusing on what you know DOES work for you—for instance, Twitter chats, LinkedIn posts or Facebook Live videos.

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. Of course, this post’s intent is not to bet on the long-term viability of Amazon or Facebook. amazon.com (Photo credit: soumit).

Socialize your videos for business development

Biznology

People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: v ideo is a medium used for everyday social communication.

Make your tweets beautiful with the help of the Twitter Cards Validator Tool

Biznology

Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool. Whether or not your photos, title, description, and graphics render correctly isn’t as serendipitous as it is on Google or Facebook.

Slow and steady content-creation wins the Google Search race

Biznology

Blogging Content Marketing Search Engine Optimization Search Marketing Advertising agency Android (operating system) Facebook Google Google Search linkedin social media social media marketing Social network

If you post it will they come?

Biznology

So, the moment I post this onto Biznology, I’ll do the following: I’ll run over to Facebook’s Sharing Debugger to make sure all my shares will look right. I work harder promoting my online content than I do writing the posts themselves.

Switch the user interface to accelerate growth and leadership

Biznology

Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. It may outperform Google and Facebook in advertising and content, producing ad revenues. Lesson for leaders.

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All social media sites should offer profit sharing and ad revenue

Biznology

YouTube offers it and SnapChat offers a version of it — but every single nanosecond that you and I spend on Facebook, Twitter, Instagram, Google+, is for love, God, country and, for us in the social media marketing business, brand.

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Social media is much bigger than Facebook. While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly.

My Top-5 Most Compelling Apps

Biznology

It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. Web Applications Circloscope Facebook Facebook Page FullContact Google linkedin twitter

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How to reach your customers at work or at home

Biznology

Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. Have you ever wished you knew more about the consumer side of your business customers?

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Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

Content Marketing Organic Search Search Engine Optimization 2015 Oxnard train derailment Big Data Business Insider Facebook GoogleWhy do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?

The 10 most fascinating people in B2B marketing in 2016

Biznology

Or send him your Twitter and Facebook follower lists. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it.

The art of narrative storytelling via social media marketing

Biznology

Sadly, in a post PR world, we need to be able to compete a little bit with Facebook Ads and Google Ads.

Micro-Influencer Marketing is the new Influencer Marketing

Biznology

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat.

What is Social Media Marketing?

Biznology

For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications.

Five social media courses make one social media strategy meal

Biznology

A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home.

Visitors hate online ghost towns more than spammy auto posts

Biznology

Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTube

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Exploit the hours employees spend on social media

Biznology

One in ten people will even sneak a peek at their Facebook accounts during bathroom breaks. When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday.

10 most inspiring digital marketing stories of 2016

Biznology

By using Facebook ’s boosted posts , Dacia placed ads related to their Sandero, Logan, and Stepway models.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Content Marketing Crisis Management Digital Marketing Internet Marketing Public Relations Reputation Management Social Media Marketing airline analytics CBS Chief financial officer Facebook overselling social media social media marketing twitter United Airlines Viral video

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Why 9Round should be using SOCi for social media management

Biznology

So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. OK, this may well be my weirdest post ever, so bear with me.

Tips for boosting LinkedIn engagement

Biznology

Leave the pictures for Facebook. While posts on Facebook garner more attention when you add a picture, the opposite is the same for LinkedIn.

Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.

Facebook paid sponsored content will meet you only halfway

Biznology

After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts.

Are LinkedIn Groups experiencing a crisis?

Biznology

Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats.

Should businesses use LinkedIn groups or Slack for prospecting? Part 1

Biznology

We may be a bit ashamed about our Facebook addictions, but using Slack is considered to be a productivity-booster. If you’ve checked out your LinkedIn groups lately, you may notice that LinkedIn groups are not what they used to be.

Tools I use to amplify social campaigns

Biznology

When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+.

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood.

what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)

Biznology

They also posted a couple supporting Facebook posts also sharing the JULY4THAGANZA discount code.

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How to be a Google+ success

Biznology

It’s a bona fide online community along the lines of The Well, Slashdot, and Reddit more than it’s like LinkedIn , Pinterest, or Facebook. Leave Facebook (goodbye friends and family) and commit to Google Plus, your new online home.

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