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  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Facebook] 11 Top Tips For Developing YouTube Influencers
    Facebook can get more organic “day 1” views, while Instagram, Snapchat, Vine and the various new live streaming apps can each have more bite-sized immediacy and up-front influence in the short term. And you can tweet about those videos, too, or post on Facebook. YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy.
    [Facebook] The B2B Marketing Insider Blog Posting Schedule
    Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. What is your schedule? Last week, Ingrid Abboud aka “G riddy&# ( @nittyGriddyBlog ) posed a question to her blog readers: what is your blog posting schedule? She came up with this ingenious idea to add every comment that contained the right information into a compendium of blog schedules with the help of blogging tipster Brankica Underwood ( @liveurlove ).
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Facebook] The Top Business Podcasts You Need to Be Listening To
    Tune in to this educational postcast to learn lessons like how to manage, how to build products users love, and how to raise money from some leaders such as author Ben Horowitz, Facebook's VP of Growth Alex Schultz, and LinkedIn founder Reid Hoffman. Love learning about business and how some of today’s most successful entrepreneurs and companies are operating? Business podcasts serve as a great way to stay informed (and inspired).
    [Facebook] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    43) Online tool Rafflecopter runs Facebook giveaways that automatically glean email addresses from participants, starting at $13/month. 46) Online tool Woobox sets up Facebook quizzes participants can share on their timelines, then you gather emails and draw prize winners. If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free.
    [Facebook] 101 Marketing Charts and Graphs [Data]
    Facebook pages for US companies have 4,300 Facebook fans on average. Marketing data rocks. At HubSpot we love sharing new marketing data and believe that it helps all of us make better marketing and business decisions. We have created a slide deck with 101 valuable and actionable pieces of inbound marketing data. This ebook is an updated version of the 50+ Marketing Charts and Graphs ebook released in early 2010.
    [Facebook] Social Media: The Largest International Expo!
    Facebook, LinkedIn, and Instagram in particular have seen a big increase in active members since 2013. Surprisingly, Google+ seems to grab more visitors per month than Facebook does – 1.2 Facebook is by far the most used platform with 86%; Twitter stands a distant second place at 29%.
    [Facebook] Top 10 B2B Inbound Marketing Predictions for 2015
    On the advertising front, they’ve got a feature called Quick Promote on the horizon which is similar to the “boost post” feature on Facebook. Facebook doesn’t tend to be as big of a factor in the B2B realm as it is in the consumer-focused sector, but some recent Facebook changes to search and local search are worth considering because they may impact your business pages on that channel.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Facebook] Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
    Similar to the more prominently displayed starred content you see on Facebook , Google+ users will notice that certain media content such as photos and videos will sometimes span the width of the full Google+ stream, like you see in the example below. You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days.
    [Facebook] 6 Vital Features to Look for in Marketing Automation Software this Year
    The value of a software platform that enhances a business’s capabilities to target users through networks like Facebook and Twitter cannot be understated. Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. People are using new methods to learn about products and services; shifting the way they navigate sales funnels. Marketers have to adapt to these changes.
    [Facebook] Your Business Blog Year 10: Is It Still Worth It?
    Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well?
    [Facebook] Disconnected
    I administer four different blogs and Websites on a regular basis and stay tethered to my clients and friends through e-mail, Facebook, Twitter and instant messaging. Downed trees in Framingham (Photo via Framingham Patch). Today is my fifth day without Internet service. My connection dropped on Sunday during Tropical Storm Irene, when my cable provider, RCN, lost power.
  • MARKETRI  |  TUESDAY, JUNE 4, 2013
    [Facebook] Twelve Tips for Law Firm Blogging Success
    It provides material that can be posted on social media sites including LinkedIn, Twitter and Facebook. When it comes to law firm marketing, establishing a legal blog with quality content is a great way to showcase your insights on legal trends, updates, case outcomes and impacts, as well as your legal advice that is geared toward your current client base and client prospects. If you’re not sure if blogging is worth the effort, think again.
  • MARKETRI  |  TUESDAY, MARCH 19, 2013
    [Facebook] Four Simple Ways for Busy CPAs to Engage on Social Media
    LinkedIn, Facebook and Twitter). Now more than ever, professional services firms, including CPA firms, are embracing social media marketing techniques -- and not only to connect and network, but also to position their experts as thought leaders, and generate leads and income. Having a social media presence these days is key.
    [Facebook] Top 3 Predictions for B2B Marketing in 2012
    LinkedIn, Facebook, Twitter and now Google+, (plus other industry-targeted networks)! The holiday season always brings about that feeling of nostalgia and forces us to reflect on the year that has passed, but it also brings with it a feeling of hope and optimism as we look forward to the year to come. With 2012 right around the corner we are looking forward to a fresh New Year full of new marketing challenges and opportunities. So what’s to come in 2012?
  • HUBSPOT  |  MONDAY, AUGUST 15, 2016
    [Facebook] How 6 Little-Known Athletic Brands Are Changing the Face of Fitness
    Currently, users can follow each other's remote workout activity streams and share their progress on Facebook. The company's Vice President of Community Jayvee Nava has been working to cultivate a sustainable community on Facebook, Pinterest, and YouTube to get Peloton's 12,000 riders more socially invested. When every new knick-knack on the block is labeled "disruptive" within an hour of its launch, how do we know if something actually breaks new ground?
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Facebook] The Danger Of Outsourcing Your Whole Content Marketing Program
    But with declining returns on traditional types of advertising—like those TV spots—today’s brands are increasingly publishing tons of content on Facebook, blogs, and any other digital platform they can find. Have you ever gotten ripped off by a cab driver in Cancun? I have. The driver sitting outside the airport claimed to have the best price. I knew neither how far the hotel really was nor how many pesos were in a dollar.
    [Facebook] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. 8 brand personalities Facebook and Twitter users hate by iMedia Connection. Share this on Facebook.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Facebook] Study: LinkedIn Is More Effective for B2B Companies
    Participants were asked to indicate if their business had acquired a customer from a lead generated by Facebook, LinkedIn, Twitter, or the company blog. The results showed that while both B2B and B2C companies are able to acquire customers through any of the four channels surveyed, Facebook is clearly more effective for B2C businesses and LinkedIn is clearly more effective for B2B businesses.
    [Facebook] Introducing Pro+: What Full Service Email Marketing Can Do For Your Business
    8 Facebook posts per month. Consumers already recognize tremendous value from the Do-It-For-Me (DIFM) economy. Look no further than the enormous success of businesses founded on the ease and flexibility of sharing and renting versus the investment and responsibility of ownership. Services that simplify and reduce the cost of living are continuing to win big with busy people.
  • SNAPAPP  |  FRIDAY, JULY 29, 2016
    [Facebook] SnapWrap: The Future, Live Streaming, Brands, and More!
    6 Ways to Use Facebook Live Video for Your Business. 6 Ways to Use Facebook Live Video for Your Business. Facebook Live is an incredible new tool to engage with your audience in real time. If you need some examples to get started, here are a few different ways your company can utilize Facebook Live as part of your content marketing strategy. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog!
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Facebook] How to Create Secure Passwords You Can Actually Remember
    for Facebook, 1l1k3 T045T 1nth3m0rn1ng! How many total passwords do you think you have? Thirty? Now think: How many of the same passwords do you use for entirely different accounts? That number might be equally as scary. But who could blame you -- from Frequent Flyer numbers to your brother-in-law''s HBO GO account, you''re probably overloaded with a few too many passwords. You''re not alone.
  • HUBSPOT  |  TUESDAY, MAY 12, 2015
    [Facebook] How the Looming End of Internet Explorer Will Affect Ecommerce
    Regardless of reports that Internet Explorer isn’t as secure, as fast, or as trendy as Chrome, these users have steadfastly logged in to check email, shop online, and surf Facebook. The news that Internet Explorer is set to be phased out surprised approximately no one. Most internet users have moved on to greener pastures anyway, so they won’t be affected by the changes. However, there are still about 7.7% of users that rely on Internet Explorer , at least as of March of this year.
    [Facebook] 5 Marketing Predictions & How To Prepare For Them
    Stick with doing great marketing, on the platforms that make sense for your audience—whether that’s on Twitter, Facebook, LinkedIn, SnapChat, or Instagram, etc. Author: Lizzy Funk No matter how deeply you gaze into the crystal ball pondering what next year has in store for you, the only thing you’ll know for sure is that despite your careful planning, some things will change. But what if you could have a better idea of the changes 2016 has in store for marketers?
    [Facebook] Twitter By The Numbers: Are You Listening to 100 Million Voices?
    You can also connect with me on LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Last week, Twitter announced it had reached One hundred million voices or active users. But what do these numbers really mean? The Week magazine recently helped answer the questions “who is doing all the tweeting…and how many people are really interested in what they have to say?&#.
    [Facebook] There is No Such Thing As an Offline Business Anymore
    For instance, as I was preparing to write this article, I saw this question from a friend on Facebook: "Who is the best dentist in Douglasville?". If you're B2C, Facebook or Pinterest might bring you the best return. Consumer behavior, from the city to the country, has changed. All of our consumer research begins online. Companies who fail to realize this are losing a lot of business. Over the last decade, there has been a massive shift in consumer behavior.
    [Facebook] How to Tame Panda and Penguin with WPO
    It’s broader than SEO because “being found” doesn’t necessarily mean that searchers find your website (at least not directly); they may find an article about your company, a product review, a guest post you’ve written for an industry blog, a tweet, a pin, your Facebook page, or something else; but the point is, they’ve found content that is about your brand and that (ultimately) leads back to your website.
    [Facebook] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. Twitter, Facebook, and LinkedIn allow you to sponsor updates. Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Here are 30 ideas for spending leftover funds in your marketing budget. 1) Test new versions for low performing calls to action. Estimated cost: $50 per call to action.
    [Facebook] How I Learned to Stop Worrying and Start Loving Third-Party Data
    Facebook recently admitted that it had “overestimated key video metrics for two years” ( WSJ ). Marketers love to get data about their customers, which helps them gauge patterns, predict behavior, build profiles, and serve up great content at the right time through the right channels. But there is a big difference in how first-party data and third-party data are perceived by marketers.
  • HUBSPOT  |  SUNDAY, APRIL 27, 2014
    [Facebook] More Google Encryption, Twitter's New Layout & Other Updates From April
    Facebook Cracks Down on News Feed Spam From Brand Pages. This blog post identifies the things you should know about what Facebook is doing and how your own Business Page could be affected. Well folks, the end of April is here. It’s crunch time. Your sales and marketing teams likely have their heads down and the petal to the metal as they strive to make that last big push before wiping the slate and revamping for a new month.
    [Facebook] How to Avoid Sales Fatigue—The Hidden Productivity Killer
    Research shows that employees that are forced to spend a fixed amount of time at work find ways to make that enjoyable by filling in the gaps with Facebook, Zynga, and ESPN. Author: Chris Gillespie Fatigue can show up in a number of interesting ways and it’s up to both management and sales professionals to self-assess and realize when they’re overworking themselves.
    [Facebook] Using Big Data To Target The Right Consumers With The Right Offers
    So they expect the same personalized experience they get on your site to be on their smartphones, in their email and even on Facebook. Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages?
    [Facebook] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    In fact, just last month, Facebook announced that it is offering free beacons to retailers and businesses that are using its service as part of the company’s Place Tips initiative. Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers.
    [Facebook] The 5 Indispensable Requirements of Modern Marketing
    One billion users on Facebook. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice. The Internet, mobile, social media, and analytical tools available have flipped the equation.
    [Facebook] 12 Time-Saving Tools for Administrative Tasks
    Additionally, if you think you’re spending too much time on Facebook or any other website, you can set an alarm that will alert you when you’ve reached your maximum time limit. When you own or work for a small business, you know what it’s like to work hard. It’s not uncommon for you to wear many hats throughout the day. Of the many tasks on your to-do list, administrative tasks can take up a lot of time.
    [Facebook] 10 Amazing Email Marketing Statistics for 2014
    But here’s a reason marketers keep hitting send: Email is almost 40 times better at acquiring new customers than Facebook and Twitter, McKinsey & Company found. We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. Why do we need numbers to make the case? Most marketers realize that rumors of email marketing’s demise have been greatly exaggerated.
    [Facebook] How to Convert Raw Leads into Best Friends Forever
    That means that every interaction you have with someone, whether it’s direct or indirect, through a page on your website or a Facebook conversation, contributes to those relationships – whether you’re starting a new one, or building another one out. Author: Jason Thibeault Filling the pipeline with leads? Good for you. But how many of those leads – which you worked so hard to generate – get lost in the ether of the digital world? Forget that.
    [Facebook] The Fifth P of the Marketing Mix
    Facebook. by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding.
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Facebook] A Lesson from Microsoft: Control Your Own Destiny
    It doesn’t matter whether you have a Twitter, Facebook or YouTube presence. It’s nice to know that what happens in Vegas stays there. But with Microsoft’s announced departure from the Consumer Electronics Show, there will be fewer secrets in Glitter Gulch. Or not. Steve Ballmer’s opening-day keynote last week apparently conjured up a little déjà vu , with many of his product announcements having been heard before – more than once.
    [Facebook] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Whether you share the related blog post or a link to the landing page, be sure that you're switching up the messaging so you're not repeating the same tweet or Facebook post over, and over, and over. For advice on how to create successful paid advertising campaigns across the three main social media platforms -- Facebook, Twitter, and LinkedIn -- check out this free guide.
    [Facebook] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    Four Reasons Why Facebook Power Editor Is an Essential Tool. 10 of the Best B2B Facebook Pages. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. 2013 was a successful year for KoMarketing.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Facebook] Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)
    For example, if your customers enjoy commenting on LinkedIn posts and sharing articles on Facebook, you can retarget them in these places based on what they are already interested in. When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. The idea of inbound marketing seemed outrageous. Letting the customers come to us?
    [Facebook] Trending: How To Justify Content Marketing?
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? One thing I love about it is the opportunity to chime in on any conversation around the world grouped by the infamous hashtag.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Facebook] 8 Mistakes Brands Make With Instagram
    The Facebook-owned app was one of the fastest growing major social networks in 2014 , and is now home to more than 300 million accounts. In addition, it’s no secret Instagram is a Facebook-owned entity. If you remember, Facebook made a News Feed update back in November of 2014 announcing significant drops in organic reach for promotional posts.
    [Facebook] France’s Google is different than ours
    Additionally, we also believe that any missing content voids will probably be provided by third-party apps like Yelp or other review, broker, or menu sites, oftentimes even created automagically by Google+ and Facebook Pages. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along.
    [Facebook] 25 Key B2B Content Marketing Stats
    While LinkedIn is a better choice for B2B companies when it comes to lead generation, only 47% of B2B marketers are actively using it, while 90% rely on Facebook. The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.” This is good advice in general but can have specific relevance for business practices, which need to be updated and assessed as time goes by.
    [Facebook] [Ebook] 10 Steps for Lead-Generating Personalized Web Engagement
    Keep visitors coming back by serving personalized ads on social networks such as Facebook or LinkedIn or other websites they frequent via remarketing ads. Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works.
    [Facebook] Connecting the Dots Between Social Media & Demand Generation
    Tip: Social sign-on allows site visitors to log in via social accounts such as Facebook, Twitter, and LinkedIn. by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. She’s also a contributor the Grande Guide to Social Demand Generation.
    [Facebook] How to Measure the Success of Social Media
    On Twitter or Facebook? Follow us @HingeMarketing and join us on Facebook. It’s easy to hop on the social media bandwagon. After all, the major networks are free to use and “everyone else is doing it” All it takes is time, right? “It’s easy.” ” “Anyone can do it.” ” The excitement to jump right in often comes before the strategy and well before setting goals.
    [Facebook] Media 2020: The Marketer’s Guide to the Present and Future of the Internet
    Ads optimized for mobile and social media are growing increasingly popular as powerful ad networks like Facebook prove to be a much more effective, data-driven solution for digital advertising. The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads.
    [Facebook] The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)
    Facebook. by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. You know what panels and speakers you want to hear, what gadgetry you want to explore. But where should you snap that quintessential Austin photo? Where do the cool kids hang? Where can you get some brisket? We’ve got you covered. As a resident of Austin and a repeat attendee at SXSW, here are my 9 Best Places To Explore At SXSW. Best Place To Grab Food On The Go.
    [Facebook] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?
    [Facebook] 7 Terrific Ways to Use Social Media for Instant Feedback
    Just look at, well, every new feature Facebook rolls out. The link takes you to DoubleTree's Facebook page, where you're asked to Like the page to complete the survey. For example, you might post to your Facebook wall "If you're a female office administrator out of college in the last five years, we're curious to know what you majored in as an undergraduate." Social media moves at the speed of light, and marketers have done an admirable job at keeping pace.
    [Facebook] How to Give Your Audience the 5-Star Treatment With Exclusive Offers
    Data shows it's a good use of your social presence, too -- according to an Econsultancy study , the most common reason consumers cite for following brands on Facebook is to receive special offers (70%). It's against Facebook's rules to make receiving an offer a condition of 'Liking' a page, for example. Here, take a look at how The Boss does it on his Facebook page, ensuring his followers hear about things they'd want to know immediately. Limited time offer!
    [Facebook] 2013's Top Content: 10 Brands That Totally Nailed It
    This campaign from AT&T encourages people to submit messages of adoration for their valentine via their Facebook Page, or on Twitter. It can be hard to focus on creating content at this time of year -- what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013?
    [Facebook] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    You can run a contest on any social media channel, but since so many small business owners have a Facebook page, we suggest you start there. ” Facebook has updated its Page Terms so you can run a contest on your business page, but we still suggest that you use a third party app to make life easier. Here are two tools that can help you capture emails via a Facebook contest: Heyo. Your email list plays a paramount role in your marketing. In 2012, 3.3
    [Facebook] Win Marketing Prizes in @HubSpot's Countdown to 2011
    Each day this week as we approach the new year, HubSpot will announce the link to the next raffle on Twitter , Facebook and LinkedIn. so follow @HubSpot on Twitter , like us on Facebook , follow us on LinkedIn. What better way to start of 2011 than with some new tools or ideas to help you execute on inbound marketing? Better yet. WHY NOT WIN SOME?
  • FATHOM  |  MONDAY, OCTOBER 5, 2015
    [Facebook] Is YouTube Advertising Right for You?
    Below are a couple of indicators that YouTube Advertising is right for your business: You are already investing in display advertising and paid social adverting such as Facebook and Twitter ads. Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Why is this happening?
    [Facebook] Top 10 Account-Based Marketing Moments from #RevSummit17
    The CMO of Facebook. Gary Briggs, CMO of Facebook, was one of the most anticipated speakers at Revenue Summit. In addition to Facebook, Gary has worked at companies ranging from Pepsi to Google, and his insights reflected his many years of experience. Perhaps the most interesting thing we learned about marketing at Facebook: “‘We have engineers on the marketing team,” Gary said. Account-based marketing was “mega” at Revenue Summit 2017.
    [Facebook] 10 Brands That Have Perfected Their Social Media Marketing Voice
    After purchasing the item, he or she goes home and looks you up on Twitter, Facebook, or Instagram—except your profile is filled with bland, soulless, overly promotional content. It’s hard to be “good” at social media, especially as a brand. You can funnel money into your strategy, but if you don’t understand your audience and adjust your tone and content accordingly, chances are that your social media marketing efforts are going to fall flat.
    [Facebook] 6 Video Tips for Small Businesses on a Budget
    That means you should be using your video on your website, your blog, Facebook, Twitter, YouTube, and more. Everything we do, it seems like we’re looking for the most efficient way to do it. Whether we’re buying sliced apples from the grocery store or pre-painted building materials from the hardware store, it has to be efficient, and it has to be inexpensive. That’s the name of the game in 2017. As a small business, the way you do business probably follows the same line of thinking.
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Facebook] 8 Genius Ways to Repurpose Content
    Also, take advantage of the capabilities of online social networking sites — Twitter, Facebook, and others. B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study. But even with this increased spending, only 30 percent say their efforts are effective. They must reach their audience with greater efficiency (and results), but where should they start?
    [Facebook] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    With over 50 initial public offerings and several billion-dollar companies in its investment history, including ExactTarget in email marketing, Facebook in social media infrastructure, and Splunk in big data management. I’m very pleased to announce today that Act-On has secured $42 million in new venture financing.
    [Facebook] 3 Tips for Future-proofing Your Digital Career
    My core biz friends are added on Facebook. By Mars Dorian, {grow} Contributing Columnist. As an illustrating blogger and sci-fi author, I both fantasize and worry about the future. On the one hand, I’m looking forward to 3D printers that recreate my limbs from DNA samples, nanomedicine where tiny robots travel through my bloodstream to repair cell damage and “Hyperloop” capsules that transport me at the speed of sound.
    [Facebook] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
    Thanks to his blog, John Haydon made the leap from the corporate world to the consulting world as a Facebook marketing expert for nonprofits. Today, John is a leader in digital marketing solutions for nonprofits and the author of Facebook Marketing for Dummies. Are you interested in how nonprofits can use Facebook for storytelling? As part of my work, I speak to a lot of nonprofit groups. Afterward, people come up and tell me they’ve read and enjoy my blog.
    [Facebook] 77 Blogging Stats to Improve Your Blogging Strategy
    86% of social marketers use Facebook ads, whereas no more than 18% use Twitter ads. 41% of consumers press the ‘Like’ button on Facebook for discounts and promotions. 82% still prefer accessing Facebook from their PCs, and only 15% opt for a mobile device. In Latin America, Blogger was second only to Facebook in terms of users’ attendance in December 2015: 61.2 Still not sure whether your business should be out there blogging?
    [Facebook] 5 Disruptions to Marketing, Part 4: Digital Everything
    The latter category includes text-based bots, in apps such as Slack and Facebook Messenger, and voice-controlled bots, such as Google Assistant, Apple Siri, Microsoft Cortana, and Amazon Alexa. (If The Internet of Things (IoT) Landscape above is produced by the venture capital firm FirstMark.
    [Facebook] The Best Product Videos Ever (and Why They Make You Buy)
    Since then, Blendtec has expanded the tremendous success of these videos to other channels, enabling viewers to suggest things to blend on Facebook. Here''s Tom blending a recent Facebook request: Justin Bieber. I could watch product videos all day long. If possible, I''d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it).
    [Facebook] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
    Let me know what you think in the comments below or on Twitter , LinkedIn , or Facebook. Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. I mean there were what 3 TV stations, a local newspaper or 2 and some trade pubs. How hard could it be? The promise of Digital Marketing was going to change all that.
    [Facebook] The most powerful leadership lesson I’ve learned
    Share this on Facebook. In graduate school I took a class on “Leaders and Leadership&# that I hoped would give me respite from the grind of finance and economics. It turned out to be one of the most interesting classes I ever attended and it set me on life-long study of leaders. When I worked for Alcoa, there was one Group President who seemed to personify the best theoretical aspects of a leader.
    [Facebook] Are Your Content Marketing Efforts a Waste of Time?
    Take, for example, Facebook’s Instant Articles, autoplay videos on Twitter and Facebook, and SnapChat’s Discover feature which allows media companies to deliver curated content within the app. Yeah, I went there. Let’s be honest. You’ve probably asked yourself this question at some point. Or maybe you’ve asked your marketing team. Or maybe you’ve flat out decided the answer is yes, and you are now scaling back your content marketing efforts. You are not alone.
    [Facebook] 29 (of the) Best Twitter Guides, Tips and Infographics of 2013
    It was the second-largest Internet IPO ever by an American company, trailing only Facebook. Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. The microblogging service now has more than 600 million registered users (adding 135,000 each day), with more than 100 million active every month. There are 9,100 tweets posted per second; one billion tweets every five days. Does anyone still thing Twitter is for the birds?
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Facebook] Google+ to Hit 20 Million Users In Its First Three Weeks
    This kind of user growth is impressive, but understand that Google+ is still a tiny player in the social networking space compared to Facebook's 750 million users. We haven't written a lot about Google+ up until this point mainly because, at launch, it did not allow for businesses to create profiles as they can on Facebook with Pages. On June 28th, Google unveiled its most prominent entry into the social networking space with Google+.
    [Facebook] 54 Pearls of Marketing Wisdom from HubSpot
    This and new sites like Pinterest show us there’s still room for new social networks, provided they offer something Twitter and Facebook don’t.” The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”
    [Facebook] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms.
    [Facebook] Intro to Behance: New Marketing Tool for A/E/C Firms
    It’s easy to comment on a project, “Appreciate” a project (similar to Liking on Facebook), recommend a project to other users, or "Collect" a project. A college professor once told me on the first day of class: “Whatever work you do, be absolutely proud to put your name on it.” ” It’s advice I’ve always remembered because it applies so aptly in life, marketing, and any other profession.
    [Facebook] How Brands Can Build Online Communities That Aren’t Lame
    After Reddit co-founder Alexis Ohanian gave an electrifying talk on the past, present, and future of Reddit, I was joined on stage by two of the social media world’s sharpest minds: Sarah Leary, the founder of Nextdoor , a neighborhood-specific social network that’s spread across America and Europe; and Josh Elman, the famed Greylock VC who’s worked at Facebook and Twitter and invested in community-based platforms like Medium, , NextDoor, Airbnb.
    [Facebook] What Journalists Can Learn From Marketers
    Depending on your budget, you can even just use Facebook Live or other social channels to briefly take your readers behind the scenes. After returning from Content Marketing World, Contently Editor-in-Chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers.
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Facebook] How to Drive PPC Ads With Interactive Quizzes and Assessments
    You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something. TrendMicro , a cloud security company, promoted an interactive assessment within one of its Facebook ad campaigns. This interactive assessment promoted via a Facebook PPC ad helped us do that, and we found it helpful and successful in continuing to elevate cybersecurity in the online world.”.
    [Facebook] 10 Easy-to-Use Tools for Creating Animated Images and Videos
    They are also great for creating animated instructions that will auto-play the steps on Twitter , Pinterest, and now Facebook. Even if you're already on the visual content bandwagon, it can be a struggle to actually start creating it -- especially when you're trying to communicate complex, detailed, and abstract topics. So what's a marketer to do? One option that often gets overlooked is animated images or videos. They're great because they explain a point in the matter of seconds.
  • THE POINT  |  FRIDAY, MARCH 7, 2014
    [Facebook] A Marketer Goes to Disneyland
    Were there gentle reminders cajoling me to share my family snapshots with my Facebook friends? A few weeks ago my wife and I took our two children to Disneyland for the first time in almost a decade. Two things made the trip markedly different from our last visit: one, no stroller, and two, cell phones. Cell phones are omnipresent at Disneyland.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Facebook] 5 Branding Tips for Your Next Nonprofit Fundraising Campaign
    For the BmoreGivesMore campaign, GiveCorps kept its branding and logo consistent on its website, social media channels (including Twitter and Facebook), T-shirts, and infographics. Further, the organization used its brand colors in its Facebook graphics during the campaign to show the progress of its fundraising. Having a brand may be typically associated with for-profit companies, but that doesn''t mean it''s not imperative for nonprofits to establish their own unique brands.
    [Facebook] Social media and the big conversation “fail”
    Share this on Facebook. I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. Last year I collaborated with a bright young woman named Jenn Whinnem.
    [Facebook] Increase LinkedIn Engagement by 386%
    While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. Did you know that LinkedIn’s visitor-to-lead conversion rate is actually 3 times higher than Facebook or Twitter?
    [Facebook] Guest Blogging is (Really) Dead! 4 Things to Do Instead
    By now you have a pretty good handle on Facebook and Twitter, but have you branched out to Google+ yet? It wasn’t too long ago, (a year or so) that nearly everyone working in the field of search engine optimization (SEO) would suggest using “high quality” guest blogging as part of a link building strategy.
    [Facebook] Google’s new privacy policy is definitely good for Google
    I asked Kristine if this new privacy policy is just another Facebook-like sleight of hand, and Kristine told me that “Facebook could learn from Google on this one.” Image via CrunchBase. Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information.
    [Facebook] ‘China Turns Big Data Into Big Brother,’ and 4 Other Stories You Should Read
    Meet PolitEcho , a tool first built by a team of Princeton undergrads at the 2016 Facebook Global Hackathon. Through analyzing Facebook data, PolitEcho maps out a visualization of the political leanings of the people who show up most in your News Feed. By aggregating the political pages your Facebook friends like, and comparing these pages against a database of publication scores, PolitEcho can bring your personal bubble to life.
    [Facebook] Life Enrichment: what does it mean?
    With that background and the individual’s comment, I decided to post on my Facebook page the question: Life Enrichment: what does it mean to you? Life Enrichment: what does it mean? Several weeks ago I wrote a blog on “Life Enrichment is Yours?” I received a variety of comments regarding the topic, one however was quite interesting.
    [Facebook] Does Design Matter? The Value of Design in Brand Differentiation
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. When it comes to questions of design in brand development, many professional services fall into the same trap. “Oh, it’s all subjective,” they might say. “Our attention is better spent elsewhere.” ” They don’t worry about their logos or websites, allowing a certain inertia to set in. Design choices persist for years, even decades, without a second thought.
    [Facebook] The Power of Paid Amplification: Igniting the Success of Your Content
    Here’s some more good news: Paid posts are great for increasing your brand awareness and growing your following through social networks such as Twitter, Facebook, or LinkedIn, while content discovery vendors like Taboola or Outbrain can drive a significant amount of traffic to your site via promoted articles. It’s no mystery that the Internet is a cluttered space. I tend to think of it as a messy, overstuffed closet that makes it hard to find anything useful.
    [Facebook] Five ways to help your product market itself online
    For example, Twitter notifies you when someone sends a DM and Facebook tells you when someone has tagged or mentioned you. By Neicole Crepeau, Contributing {grow} Columnist. If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing built into products, allowing the code to do some of the advertising work for you. Here are five methods to consider. 1) Perfect Social Prompts.
    [Facebook] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. Here’s how they execute on Facebook: …and the same post looks much the same on Twitter: …and in both cases the call to action takes you to their website, and very obvious encouragement to sign up: Next, choose where you want to send visitors once they’ve clicked on the ad or post.
    [Facebook] Redefining sales prospecting in an era where no one wants to talk to you
    Jennifer's a speaker, trainer, writer (read her free e-book), blogger, Facebooker , Instagrammer , Tweeter , and YouTuber. If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. That means cold calls. That means deleting email pitches. The Internet is crushing a sales rep’s ability to get in front of prospects. So what is a sales rep to do?
    [Facebook] Anatomy of a Blog Redesign – 10 Best Practices from Marketo
    Many sites are embracing the use of bold images and visuals to merchandise their content, including the new Facebook Timeline , LinkedIn Today, and Mashable. An engaged Facebook connection can be just as valuable as an opt-in subscriber. Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. We started writing it in 2006 ( here’s the first post ) and have since published more than 950 articles.
  • HUBSPOT  |  FRIDAY, MAY 25, 2012
    [Facebook] 8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns
    Consider this for a moment: According to ATYM Market Research , 85% of the American population is on Facebook, 49% owns a Twitter account , and most of them visit these sites daily. Closely monitor your Facebook account, Twitter mentions, LinkedIn comments, etc. Keep in mind that with Facebook's new timeline design , wall posts are not as prevalent to community managers as they once were.
    [Facebook] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search. In 2014, the question on the impact of Facebook and Twitter activity was asked and answered again, in a different manner. Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment.
  • WRITTENT  |  TUESDAY, JULY 12, 2016
    [Facebook] 640+ Power Words That Sell to Maximize Your Conversions
    Words to Increase Facebook Shares, Likes, and Comments. According to Neil Patel’s infographic The Surprising Words That Get Content Shared on Social Media , these words are the best ones to share on Facebook to get more shares, likes, and comments. Are you struggling to find the right words to sell your product or idea? Do you want to find better words that sell to maximize your conversions?
    [Facebook] The Truth About the ROI of Online Video Ads, in 5 Charts
    So while it might be nice to brag that your Facebook video got a million views, those views still don’t tell you how many people remembered the ad or decided they wanted to buy your product. Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI.
    [Facebook] Keep Calm and Content On! 4 Ways to Write Compelling Content for Customer Nurturing
    Then later on Facebook, their ad targeting offers me the same shoe in a different pattern. Author: Elaine Ip Halloween has come and gone, but the fright isn’t over just yet. With its passing grows a sense of panic among consumer marketers everywhere. We are now in the busiest selling season of the year , with advertisements hitting consumers left to right.
  • HUBSPOT  |  THURSDAY, JUNE 12, 2014
    [Facebook] You're Going to Waste 31 Hours in Meetings This Month
    47% asserted meetings were the number one time waster at the office (take that, Facebook). Cue the collective groan. According to Atlassian , 31 hours are spent in unproductive meetings, and most employees are attending 62 meetings a month. I counted my calendar last month and I clocked in at 58 meetings. I asked my boss Joe Chernov , our VP of Content, and he clocked in at 70. A friend of mine working elsewhere tallied up 51 meetings on his calendar in May.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Facebook] 11 Apps Every Marketer Should Download
    It allows you to schedule posts to Twitter, Facebook, and Google+ throughout the day, and even manage multiple accounts. Statigram provides analytics for Instagram, a mobile app that was recently acquired by Facebook and more and more frequently being used by brands in marketing campaigns. Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software !
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