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  • HUBSPOT  |  TUESDAY, JANUARY 8, 2013
    [Facebook] 7 Real Marketing Interview Questions From HubSpot's CMO
    Between videos, ebooks, blog articles, photos, podcasts, webinars, SlideShare, Facebook, Twitter, LinkedIn, and Pinterest. Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions.
  • MARKETING INSIDER GROUP  |  TUESDAY, NOVEMBER 8, 2011
    [Facebook] Do You Know The Most Important Number In Marketing
    —– Let me know what you think in the comments below or on Twitter , LinkedIn , or Facebook and Subscribe to the B2B Marketing Insider Blog today! Every marketing department has its own unique way of measuring the impact of marketing activities. And most senior marketers rely on some common or standard measures of success. But the world is changing fast. The rate of change is increasing. Marketers need to adapt to the new customer landscape.
  • THE ROI GUY  |  MONDAY, DECEMBER 8, 2014
    [Facebook] Why Engaging Buying Committees is Your Key to 2015 Sales Success
    You can also follow the company on Twitter and Facebook to get a sense of the company''s social personality and the issues that it chooses to focus upon. By Dan Sixsmith and Tom Pisello Did you know that. Only 59% of sales reps will achieve their quota this year, down sharply from 67% last year ? Accenture) The #1 criteria for making a purchasing decision is widespread support for you and your company across your prospect’s organization?
  • RADIUS  |  WEDNESDAY, MARCH 15, 2017
    [Facebook] 3 Ways To Adopt A Multi-Channel Marketing Strategy
    Here’s an example – if you’re hosting a conference, try running a campaign to a Facebook custom audience promoting your brand a few weeks before the event. As a Customer Success Manager at Radius, I am lucky enough to work with some amazing clients day in and day out. Some are startups who are brand new to outbound marketing while others are in the Fortune 500 and have helped shape marketing trends.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Facebook] How to Master Local Lead Generation
    You can also use Facebook Local Ads to market within a specific radius around your business. This feature lets you localize your ads, so your promotions are more visible to Facebook users who live in that particular area. Facebook and Twitter are usually safe bets, whereas LinkedIn works better for B2B businesses and Instagram is effective for younger audiences. Local communities are the first customers of almost every business, regardless of what industry they may be in.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Facebook] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    For example, apparently small business owners deem Facebook (NPS 25) to be more trustworthy than LinkedIn (NPS 0). When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Facebook] How to Add Pinterest's Buttons & Widgets to Your Website
    For example, if you promote your Facebook, Twitter, LinkedIn, and Google+ presence using follow buttons on your website's homepage, 'About Us' page, 'Contact Us' page, or in your email messages, add your Pinterest 'Follow' button to the mix there, too! Didjya hear the news? Yesterday, Pinterest launched business accounts! If you're feeling a little frazzled -- "Ahh! What do I do? How do I get one? I already have a regular profile acting as my business page!
  • SCRIBBLELIVE  |  WEDNESDAY, OCTOBER 21, 2015
    [Facebook] New Media Strategies That Scoop the Real Reporters
    Its flagship Facebook stream alone contains dozens of daily posts, many of them published within minutes of one another. Compare and contrast how Business Insider and the Times used Facebook to talk about the recent Democratic Party presidential debate. This past year, The New York Times had an epic “It’s not you, it’s me” moment. It’d be more accurate to say the bastion of traditional journalism had a “Well actually, it is you” moment.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Facebook] 11 LinkedIn Marketing Gems You're Missing Out On
    We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. Company pages now have the functionality (and have for several months) to post status updates, just like you can on personal profiles or your company Facebook page. It's one of the easiest things you can do, and you can integrate with the day-to-day social media posting you already do on Twitter and Facebook.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Facebook] How to Measure Your Social Media Lead Generation Efforts
    in combination with Google Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social marketing initiatives. Likes, Comments, Wall Posts – Likes on Facebook posts are good, and comments on your Facebook page are even better. Click-Throughs – Conversions don’t happen on Twitter or Facebook per se, but clicks from your social channels to your landing pages, ecommerce store, order page, etc.
  • SNAPAPP  |  WEDNESDAY, JANUARY 25, 2017
    [Facebook] Snackable Content: How To Drive Big Leads With Bite-Sized Content
    This image was posted on Facebook by a Seattle Coffee Co customer. Safeway, a grocery store, had 15 to 20 second long videos produced for Facebook that aimed to give their audience valuable culinary tips and cooking advice. With 1,468,689 Facebook followers - and counting - they rely heavily on their Facebook page to deliver part of their brilliant, relationship-based content strategy. This is a Facebook post by Buzzfeed’s “Tasty” brand: .
  • HUBSPOT  |  THURSDAY, JUNE 14, 2012
    [Facebook] Is Twitter a Dying Social Network? #MKTGdebate
    That stat comes straight from Twitter, and while it seems like a lot, it's only an eighth of Facebook users. Well, Twitter came out two years after Facebook, but six years before Pinterest. In terms of a social network user growth comparison, this means that Twitter's user numbers should be closer to Facebook. Every so often, someone will pose a question about whether or not Twitter is dying.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2012
    [Facebook] How Path is Making 'Small' the New 'Big' in Social Media
    Founded by Dave Morin, an early Facebook employee and expert in online platforms, Path set out to be something different, a network in which you and 50 of your closest friends interacted and shared personal messages and photos. Facebook , Twitter , and LinkedIn have all commoditized online interaction. Revolutions don't happen overnight. Look at inbound marketing. It has been the better part of a decade, and the movement -- while HUGE -- is still gaining momentum.
  • HUBSPOT  |  WEDNESDAY, JULY 17, 2013
    [Facebook] Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
    Using Facebook’s model as an example, you could target your ads to a specific demographic based on age, gender, or location, and establish a complementary organic presence with potential to be even more effective than PPC. Let''s level. Are Millennials just tablet-toting whiners living in their parents'' basements? In short, no. Of course not. But we''re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part.
  • ACT-ON  |  MONDAY, DECEMBER 12, 2016
    [Facebook] Act-On’s a Leader in the Forrester Wave™ and What That Means to You
    We could stop and pat ourselves on the back for quite a while about this (and you may have seen us doing so in our individual LinkedIn or Facebook streams), but what does it all mean to you as a marketer? Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. The sentence above is more than just boilerplate “marketing jargon” Act-On slaps onto its press releases and other collateral.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Facebook] 7 Ways to Inspire Trust from Ecommerce Customers
    If you haven’t tweeted or updated Facebook in several months, those customers might just assume (again!) Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. There are still plenty of consumers out there who aren’t comfy passing along financial information, no matter how secure the transactions get. One small slip, and you could turn them off of shopping with you for good.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 12, 2017
    [Facebook] Public Service Announcement: Field Events Aren’t Dead
    On a daily basis, we’re bombarded with messages from a multitude of online sources from pay-per-click ads on our Facebook feed to daily deal emails to geo-location coupons popping up in our mobile apps. Author: Stacey Thornberry So, this isn’t your typical feel-good public service announcement (PSA) about the importance of education or not smoking , but nonetheless, it is an important topic for marketers. Field events are not dead.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Facebook] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    Negative comments poured in on the organization’s Facebook page and went without response. Real talk: I love REI. It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. When I want to get my outdoor adventure on, REI is the place I turn to. My relationship with REI is more than merely transactional, however.
  • CONTENTLY  |  MONDAY, OCTOBER 30, 2017
    [Facebook] 10 Insightful Conversations About the Future of Content
    Facebook, Friend or Foe? This summer, I jumped at my first opportunity to head to Cannes. The awesome folks at Index Exchange invited me to host their video studio and interview ad-tech leaders over the course of the five-day festival, which gave me a convenient excuse to buy aviators and white pants. Things got really interesting, though, about one week before the festival, when they mentioned there was some extra studio time available. Did I want it? Of course.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Facebook] CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics
    Share one piece of lead generation content on Twitter, Facebook, and LinkedIn. Post someone else's content to your Facebook page. Ask your Facebook fans a controversial question. The more your fans interact with you on Facebook, the more likely you'll appear in their News Feed due to Facebook's EdgeRank algorithm. Post your new offer to Facebook, Twitter, and LinkedIn. Have you heard of CrossFit ?
  • NAVIGATE THE CHANNEL  |  THURSDAY, AUGUST 10, 2017
    [Facebook] Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing
    Whether you’re using Instagram Live, Facebook Live, or YouTube, do a few livestream trial runs beforehand: stream a production run, a project completion, or a customer testimonial to liven up your social feed on a regular workday. Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Facebook] Social Media for Finance Marketers: 3 Steps to Getting Started
    When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. b) Likealyzer (For Facebook). Likealyzer isn't as thorough for Facebook as Twitonomy is for Twitter, but it has the added advantage of a dropdown list of industries so you can peruse the best and worst pages easily in the vertical you care about.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 24, 2017
    [Facebook] How a fearless content marketing strategy paid off Under Armour, IBM, and GE
    It was all over everyone’s Facebook feeds back in 2014 and raised donations of $115 million dollars to the ALS Association during an 8-week period. There are some truly inspirational brands out there in the world of content marketing. These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. There are many examples of. fearless content marketing spanning both B2B and B2C organisations.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 14, 2013
    [Facebook] Love Them or Lose Them – LinkedIn Endorsements
    Did I really need to list Facebook, YouTube, and Twitter as separate skills? Love them or hate them…they’re still an obsession. Yes, I’m talking about LinkedIn Endorsements, and whether you think they’re “the downfall of” or a “wonderful addition to” the platform, you’re going to need to decide sooner or later if they are right for your professional profile.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Facebook] The Ultimate List of Websites Every Blogger Should Bookmark
    It has links to all the widget builders for share and follow buttons for Twitter, Facebook, LinkedIn, Pinterest, and Google+. All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. Wouldn't it be great if all of those helpful resources were just a mouse click away?
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Facebook] 10 Types of Updates to Power Your Social Media Presence
    Check out how DoubleTree ran a successful survey leveraging Facebook and Twitter, or check out HubSpot's own survey we're promoting using social media to collect your much needed feedback. While Google+ and Facebook are better suited to visual content, Twitter has TwitPic that users can click through to see images like the one below. Earlier this week, I shared some of the most taboo topics that shouldn't be discussed in social media.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2012
    [Facebook] How to Use LinkedIn to Generate and Qualify B2B Leads
    This is in contrast to Twitter and Facebook , which seem to have the most usage and engagement during the weekends. by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Facebook] 7 Reasons Most Enterprise Websites Fall Short
    That’s 19% more than we spend on digital advertising (Google Adwords, Facebook and Twitter ads, etc.). How to Use Facebook for Mobile Marketing. What makes a website truly great? I mean so great that traffic is high and growing, bounce rates are low, and engagement and demand are off the charts. Is it a beautiful, award-winning design? A killer SEO strategy? Its interactive, cutting-edge user experience? Or is it simply tied to the amount of monetary investment?
  • MODERN MARKETING  |  WEDNESDAY, JULY 20, 2011
    [Facebook] 22 Essential Mobile Apps for Your CMO
    I’ll also assume her Facebook app gets plenty of use. Facebook. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify. When it comes to “managing up,” the challenge you face is not an easy one: How do you get more of your CMO’s attention when the demands on her time are multiplying? The solution: Help your CMO manufacture more time.
  • MODERN MARKETING  |  SUNDAY, JULY 10, 2011
    [Facebook] [Chart] Would Rebecca Black Make A Good Marketer?
    Facebook. by Joel Rothman | Tweet this When’s the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.&#. But we crunched the numbers on 1.5 billion email sent in the first half of this year, and even though 13% of emails get sent on a Friday, most people are working for the weekend at that point.
  • CONTENT STANDARD  |  TUESDAY, APRIL 26, 2016
    [Facebook] 5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies
    Wishpond research shows that 43 percent of Pinterest users like to associate with brands (whereas only 24 percent of Facebook users do). Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. Today, it boasts over 100 million monthly active users, predominantly women. Virtual scrapbooking has transformed a decades-old DIY “cut-and-paste” craft into a communal experience. But where do brands fit into this ecosystem?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Facebook] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    And, in part, to compete with Apple News and Facebook Instant Articles.). Did you know that, on average, smartphone users touch their phones 2,617 times each day? According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones. In other words, we're leaning on our mobile devices more than ever before.
  • SNAPAPP  |  THURSDAY, AUGUST 24, 2017
    [Facebook] Digital Marketing in the 2000s: What Was It Like?
    Platforms like Twitter, Facebook, and LinkedIn launched early in the 2000s, but it took several years before they amassed large user bases that made them viable as potential marketing tools. In fact, Facebook didn’t even open to everyone over the age of 13 until 2006. . If you work in the digital marketing world today, you probably know the ins and outs of what can be a very complex strategy with lots of moving parts. . But back in the 2000s, this wasn’t the case.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Facebook] Are These the Smartest Marketing Campaigns of the Past Year?
    “Small Business Saturday” won a Blue award at the inaugural Facebook Studio Awards, and the New York Festivals International Awards deemed it the “World’s Best Idea.” This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. How often do you use the word “smart” to describe advertising? More often, you hear words like innovative, transformative, and even synergistic.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Facebook] How to use influencer marketing to promote your book
    Social media goes beyond blogs, Facebook, and Twitter – don’t ignore message boards and specialty sites. I will be presenting a short 15-minute live-streaming webinar today at 11:30AM Eastern Time over at GroupHigh as part of their outreach marketing virtual summit series. You can still register and it’s free. So, register now and I’ll see you online — the hashtag for today is #OutreachMarketing.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Facebook] B2B Demand Generation Experts—A Call to Arms
    Pay to play models in social media channels such as Facebook. Time to Declare Independence and Take Control! . When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Frequent changes in Google’s algorithms. All-encompassing policies like the one set by LinkedIn preventing good comments / discussions from being heard.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 27, 2012
    [Facebook] Fueling Your Inbound Marketing Strategy: Staff and Budget
    Regular social media updates (Facebook, Twitter, LinkedIn, Google+). by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with inbound marketing will not happen by itself. A baseline of random acts of marketing punctuated by bursts of short-term activity won’t cut it.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Facebook] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    Recommended Content: One popular post -- “ Don’t Be Ugly By Accident ” -- talks about crafting great profile pictures for online dating, but the advice is applicable to virtually anyone who wants to put their best foot forward online, whether it is a dating site, Facebook, or LinkedIn. Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Facebook] SEO: 301 Redirects Don't Pass Existing Social Shares
    After we did all the redirect work on Thursday afternoon, we checked right afterwards for the social sharing stats for each of the pages for Facebook, Google+, LinkedIn, and Twitter. It looks like Facebook and Google+ aren’t counting the redirects and final URLs in the same way that Twitter does as a result, or the results would have matched theirs. Facebook.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Facebook] The Missing Piece to Your Content Marketing Strategy
    For every blog post your firm publishes for example, post an update to the company LinkedIn, Twitter, Facebook, and Google+ pages. On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. More and more firms are coming to understand the power of content marketing. The logic is simple: leverage your website as a magnet for prospects by offering valuable educational materials, nurture leads over time, and position your firm as the thought leader.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 22, 2011
    [Facebook] Win a Signed Copy of “Content Rules”!
    Facebook. by Joe Chernov | Tweet this. We love Content Rules. You know that by now. But what we also love is this new category we pioneered: Revenue Performance Management (RPM). We struck the RPM match a while back, and now industry analysts, financial analysts and other vendors are all fanning the flame. But creating a new category is hard work. Really hard.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Facebook] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Long after email marketing was a staple of most marketer''s toolkits, social media as a marketing tactic burst on to the scene and continues to dominate the attention of marketers.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Facebook] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    link] Create catchy #Facebook Cover Photos using this user-friendly tool. and then on Facebook. You can run Promoted Tweets and Promoted Accounts on Twitter, ads and Sponsored Updates on LinkedIn, Facebook ads, and more. You just finished creating your latest asset for your inbound marketing campaign. Great! But how do you plan on getting it into the hands of your audience? Email? Social? Landing pages? What will work best for you?
  • HUBSPOT  |  FRIDAY, FEBRUARY 4, 2011
    [Facebook] Learning From Kenneth Cole’s Social Media Mistake
    The Kenneth Cole Twitter account deleted the tweet within a few hours, and posted a public apology on Facebook and linked to it from their Twitter account, signed directly by the CEO. Offers of medical help, donations to an independent charity to help people injured in the events, or a suggestion of support for their plight would all have gone a long way in his Facebook post.
  • ONALYTICA B2B  |  WEDNESDAY, OCTOBER 4, 2017
    [Facebook] Influencer Marketing: How to Measure Your Success and ROI
    In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Facebook] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Here''s are a few big milestones so far: December 2010 : " Google and Bing Confirm that Facebook and Twitter Influence SEO.". A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic.
  • FATHOM  |  THURSDAY, DECEMBER 10, 2015
    [Facebook] Fathom SEO Pulse #49: Phantom 3, More Google Local Changes & More
    The YouTube app has the second most visitors year over year (Facebook is in first) and YouTube smartphone usage rates have increased by 34%. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Phantom 3” Algorithm Update. There have been reports of major ranking shifts beginning November 19 th.
  • VIDYARD  |  TUESDAY, SEPTEMBER 5, 2017
    [Facebook] Traditional Video Hosting Versus New Gen Video Platforms
    New generation video platforms make it easy to publish, update, and manage your content across multiple channels all at the same time like Facebook, Twitter, LinkedIn, your website, and more, all from one single spot, makes it super easy. Using video is more than just a great way to help you tell your story and engage your audience. It can be a strategic driver of value across your entire business.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 5, 2010
    [Facebook] Top 56 B2B Marketing Posts for September 2010
    Setting up a B2B blog or a Facebook or Twitter [.]. Even Facebook is building a phone. 5 Ways for B2B Companies to Engage on Facebook - Social Media B2B , September 9, 2010 Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Here’s a starter kit for B2B companies to better engage on Facebook: 1.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Facebook] What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy
    Did you know, for example, that there are more lines of code in Facebook than in the root software for CERN''s Large Hadron Collider ? Facebook, where the typical user has 190 friends, shows how three degrees of separation gets you to a network bigger than the population of Colorado. Perhaps today was a rough day. Maybe you woke up late. You missed your workout, then your bus, then closing elevator doors at work.
  • MODERN MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Facebook] How to Beat the S&P 500
    Facebook. by Jim Williams | Tweet this You probably read the same headlines as me. Customer Confidence Rocked.” Businesses Posting Big Losses.” Markets Sluggish.”. In the current climate, many might assume that companies can merely trudge along right now and hope for better times ahead. But the reality is many public companies are beating the markets and seeing substantial revenue growth.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Facebook] 10 Most Popular B2B Lead Blog Posts of 2016
    My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. The Biggest Contributor to B2B Revenue.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 21, 2011
    [Facebook] Is LinkedIn Really for Sharing Content?
    Does it make Facebook, with lower reported share counts, a more attractive location to focus on sharing and distributing your content, or other vertical networks? As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. I fell for it , the numbers on the share buttons fooled me two months ago when I wrote Which Social Network is Right for B2B Marketing.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 24, 2017
    [Facebook] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    Facebook is the mack daddy of social ad spending and for good reason: those gazillions of eyeballs like to share what they’re eyeballing. I won’t do it. I won’t watch that cat-riding-a-tricycle video. Nope, not gonna. Okay, just a peek: Alright, maybe I’m a sucker for kitty videos—but, in my defense, there are millions of open eyeballs now blinking for immersive visual experiences that tell stories in engaging and powerful ways.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 13, 2017
    [Facebook] Geolocation-Based Marketing in 2017: The Impact on Businesses
    Consumers commonly use this to check in from their current location on social media sites like Facebook or Foursquare. The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. Knowing where they are thanks to geolocation technology means that a new marketing opportunity has emerged that can maximize the return you invest in marketing.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Facebook] 5 Ways to Get The Most Out of Vine In Your Content Marketing
    Basically, you can create short, 6 second videos using the iPhone app Vine and then post to your Twitter and Facebook accounts. by Dayna Rothman So what is this Vine phenomenon? If you are a marketer (or anyone on social), you have most likely started to hear a ton of news centered around this cool app. The cool part about Vine is not only can you do a regular video stream, but you can also create a stop motion video tying together split second clips.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Facebook] How to Use LinkedIn to Generate Leads
    HubSpot Blog: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Facebook] How to Master Content Marketing on LinkedIn
    I was first made aware of this feature when a friend of mine posted an update on Facebook mentioning how his recent article on LinkedIn managed to achieve over 6000 views and 550+ shares in little over 10 hours. There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you're not ready to invest in paid advertising? There has to be another option, right? The good news is that there is another option.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Facebook] THE HACKIES: How to use your unique dataset to create valuable content
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on sharing it on social media, especially LinkedIn, Facebook, and Twitter. This article is a guest post by Jordan Con of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 13, 2014
    [Facebook] Expert Says Google+ Is Still the Future of SEO
    Google+ may one day outrank Facebook and link-building strategies when it comes to SEO—at least according to one marketing expert. Morud predicts that Google+ could supplant Facebook as an important tool to boost search ranking. She said Go ogle receives the “purest” social signals from Google+, and those signals can have more of an impact on SEO than Facebook.
  • SNAPAPP  |  WEDNESDAY, JUNE 18, 2014
    [Facebook] SnapApp Of The Week: Rickland Orchards' Bite Into Summer Sweepstakes
    By including eye-catching graphics and promoting this SnapApp across multiple distribution channels, including their website's home page, Facebook, and Twitter , Rickland Orchards maximized their user response. Learn More About Rickland Orchards' Sweepstakes on Facebook ! . --. Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Facebook] What Every Managing Partner Needs to Know About Social Media
    It is a wide range of public platforms (think LinkedIn, Twitter, Facebook) that use vastly different formats (limited text characters to full motion video) for very difficult purposes. As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? Not so much.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 7, 2011
    [Facebook] The Art of the Customer Testimonial
    Facebook. by Joe Chernov | Tweet this. If you are reading this blog then you already know how important customer testimonials are. They help you overcome objections; they validate your claims; they instill confidence in future buyers. In other words, they show that someone has put their money where your mouth is. It’s simply the best word of mouth imaginable. But video testimonials are even better. I am prone to saying, “People trust people more than people trust companies.”
  • MARKETING INSIDER GROUP  |  TUESDAY, MAY 19, 2015
    [Facebook] Content Marketing Questions — How To Do Marketing With No Budget?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Facebook] 7 Common SEO Myths to Throw Out the Window Immediately
    In social search, content that has a social connection to you in some way is prioritized, which could mean someone you are linked to via Facebook, Twitter, or any other major social network. To say "SEO has changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Facebook] How to Choose Authentic Images for Your Website [Marketing Cast]
    Using images throughout your business' web presence—in blog posts, on Facebook , in online presentations, etc.—presents You can place them in presentations to make a point or use them to tell a story in a Facebook album, for instance. —presents a great marketing opportunity to capture people's attention and create brand awareness. But how do you choose the right images?
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Facebook] 8 Essential Steps to Get Your Nonprofit Ready for Giving Tuesday
    Sign up with Giving Tuesday and get your partner kit that includes a fact sheet, social media guide with sample tweets and Facebook posts, a sample outreach email, a Partner questionnaire, a communication timeline, and a press release template. Once you''ve got your message in place, g et your creative together for your campaign, including Facebook images, memes, and infographics.
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Facebook] How to Differentiate Content Curation on Social Media
    Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. This is a good move by NAPFA… ” A second example is SICA Wealth Management added to a Bloomberg.com article on Facebook’s valuation by expressing its view that continuing to grow mobile ads will enable Facebook to sustain demand for its stock.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Facebook] Why Your Memory Sucks: The Science of Remembering in the Internet Age
    Each time we check email or Facebook or the news, we prepare ourselves for skimming, not for learning. Take a second and think about the three most important people in your life. Got 'em? Okay, now here's a quiz: Do you know all three of their phone numbers off the top of your head? If yo u don't , you're not alone. W hy waste brain space memorizing phone numbers when you can look them up on your cell phone whenever you want, right?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Facebook] Tips for Finding an Authentic Voice in Higher Ed Marketing
    We often hear about the power of storytelling in marketing -- so much so that it has almost become another checkbox to complete, along with a Facebook Page and a blog that you don’t actually use to its full potential. What do you say when a prospective student asks, “What makes ( insert your college or university here ) different?” It’s easy to tout the low faculty to student ratio or list off a long inventory of degree programs.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Facebook] How to Cultivate a Data-Driven Marketing Team
    How many "Likes" do you generally get on an individual Facebook post? Maybe you've been spending equal amounts of time on Facebook and Pinterest, yet your analytics are telling you that Facebook has 5X the ROI of Pinterest. Wouldn't it make sense for you to reallocate some -- or all -- of the time you're investing in Pinterest to Facebook? Data: You can't live with it, and you can't live without it. At least, that's how a lot of marketers feel.
  • LEADERSHIP  |  FRIDAY, JANUARY 23, 2015
    [Facebook] Interesting Infographics: What Content Has the Most Clout?
    34% – social content on networks such as Facebook and LinkedIn. Which type of content drives the strongest ROI in your B2B lead generation playbook? Eccolo Media has released 2015 B2B Technology Content Survey Report, Volume Two and shared the results in an interesting infographic. For the report, they asked technology buyers, which included engineers up through to the c-suite, how much content they consume and what content they pay attention to the most. Quality Not Quantity.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Facebook] Knowledge Worker 2.0 - Power to the people
    Facebook App. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « « Prev. Next » All comments. Add a comment on Slide 1. If you have a SlideShare account, login to comment; else you can comment as a guest. Embed Video?
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2016
    [Facebook] The Modern Nonprofit's Guide to SEO
    Share this on Facebook: Fellow welders – heads up! SEO can be a funny thing. Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. It's your little worker bee that's always buzzing along making honey in the background. It also means your SEO work is never done. Pages can always be better optimized.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Facebook] 7 Ways Sales Intelligence Gives You Super Powers
    What’s great is that it grabs connections from social media sources such as Facebook and LinkedIn. Guest post written by Tom Meriam . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Tom has spent over the last 15 years in the sales and executive levels.
  • HUBSPOT  |  FRIDAY, AUGUST 18, 2017
    [Facebook] 10 Ways to Distribute One Piece of Content (Besides Social Shares)
    Unfortunately -- for audiences and marketers alike -- too many would-be content marketing rockstars give themselves a nice pat on the back for sharing content on Twitter and Facebook and calling it a day. Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work -- it was far from effective.
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Facebook] 10 Free Tools Every Business Blogger Should Bookmark
    Google will then search for the phrase you entered after it -- in the example above, the search is for "facebook sponsored stories effectiveness" -- only on that website. Much like Facebook, you can comment on those comments, and even click the blue 'Resolve' button on each comment as you take the feedback! As a business blogger , most of the tools you need to do your job live right up there in your noggin. Do you understand the subject matter you're writing about?
  • NUSPARK  |  TUESDAY, SEPTEMBER 25, 2012
    [Facebook] I'm meeting with eXelate Thursday- digital intelligence firm
    Related Posts: Coming soon-Facebook Gifts AuthorRank Good statistical summary of the importance of lead nurturing. Any feedback? Embedded Link. eXelate | Data Marketing solutions for online advertising. Data Marketing solutions for online advertising. Google+: View post on Google+. Post imported by Google+Blog. Created By Daniel Treadwell. Marketing Strategy Google
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Facebook] Brands Show Support for Decision on DOMA, and Other Stories You Missed Today
    Facebook Revamps Ad Manager Analytics. Hot on the heels of Facebook''s updated Page Insights comes a revamp of its ads manager reports , which enables advertisers to track and manage their Facebook ad campaigns. Poor dolphins. Apparently they''re choking to death on fish ! Stay strong, Flipper. Those fish spines''ll gitcha. Aside from disheartening dolphin news, a bunch of other stuff went down today, so take a moment to get caught up below. Google Hides Search Easter Egg.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 2, 2018
    [Facebook] Community Management: A Social Media Expert Spills Her Secrets
    People underestimate the usefulness of Twitter and Facebook native analytics. Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities? Essential social mindset. I asked Christin for tips on how to think like a community builder.
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Facebook] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    All of your employees have networks and many of them actively engage in social networks – Facebook, Twitter, Pinterest, and LinkedIn. I’ve got a robust LinkedIn presence, and I’m active on Facebook, Twitter, Pinterest, and Foursquare. Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Facebook] How to Write a Great Email Signature: 9 Tips With Real Examples
    These are great for tapping with your finger on a mobile screen so that users don't accidentally tap on the Facebook icon when they meant to go to Twitter. The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity.
  • BIZNOLOGY  |  THURSDAY, AUGUST 2, 2012
    [Facebook] Awaiting the Next Horizon–Will the Internet Enforce Social Good?
    Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet. Photo credit: Wikipedia. When the Web was first available as a business tool, there were many debates about its value. Populated by pornography, bulletin boards, and chat rooms, there was little to recommend it the business community.
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    [Facebook] How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
    Facebook Fans & Twitter Followers - Sure, social media is a great way to build a community to evangelize your products and service. Dunkin' Donuts has a lower overall Marketing Grade and is lagging behind Starbucks when it comes to indexed pages, linking domains, and Facebook fans. You're a rockstar inbound marketer.
  • BIZNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Facebook] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
    This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. Photo credit: Wikipedia. A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2016
    [Facebook] 19 Lead Nurturing Email Examples You'll Want to Steal
    million Facebook Likes, they put the social, fun aspect of content first. You've done it. You provided valuable content to your readers and they've converted into leads. Now, it's time to nurture these leads into opportunities for your sales team. Trouble is, cutting through the inbox clutter isn't an easy feat. And many of these folks just aren't ready to buy yet.
  • RADIUS  |  TUESDAY, SEPTEMBER 20, 2016
    [Facebook] How To Improve Campaign ROI With Predictive Lead Scoring
    In this scenario, you can see that a far higher proportion of the leads from direct mail and Facebook are likely to convert into opportunities. That means even though those channels generated fewer total leads than sponsored content and Google, you’re likely to maximize the number of marketing-sourced opportunities by doubling down on direct mail and Facebook. With predictive, you can optimize for the channels producing the most Tier A leads — Facebook and direct mail.
  • NUSPARK  |  MONDAY, SEPTEMBER 24, 2012
    [Facebook] New option on LinkedIn- Skills endorsements
    Related Posts: Coming soon-Facebook Gifts I'm meeting with eXelate Thursday- digital intelligence firm AuthorRank. Be careful- it'll be a battle- don't abuse this. Embedded Link. LinkedIn endorsements offer more credibility behind skill sets | ZDNet. Summary: LinkedIn rolls out Endorsements feature for boosting credibility to a user's skills and expertise. Google+: View post on Google+. Post imported by Google+Blog. Created By Daniel Treadwell.
  • NUSPARK  |  TUESDAY, SEPTEMBER 25, 2012
    [Facebook] Agree
    Related Posts: Coming soon-Facebook Gifts I'm meeting with eXelate Thursday- digital intelligence firm AuthorRank. Twitter influence is not based on follower counts- it's based on tweet views. . Embedded Link. Twitter Cofounder Suggests A Replacement For The Follower Count. "The "The dream metric is how many people saw your tweet," says Ev Williams. Twitter's own Klout? Google+: View post on Google+. Post imported by Google+Blog. Created By Daniel Treadwell.
  • AMBAL'S AMUSINGS  |  THURSDAY, JULY 19, 2012
    [Facebook] Content Marketers Must Read Book of the Week!
    Blog Twitter Facebook. Blog Twitter Facebook. Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations an enormous opportunity to engage direc. Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations an enormous opportunity to engage directly with their customers. Content Marketers Must Read Book of the Week!
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Facebook] Haunted House Uses Social Media to Generate 10,000% More Web Traffic
    The Fear Factory has been posting the best of these photos on Flickr and Facebook to allow people to see their own and others reactions. He went on to credit social media, with large increases in engagement on Flickr, Facebook , YouTube, and Twitter.
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Facebook] 4 Virtual Reality Rules for Brands
    The target audience won’t be the billions of people who visit Facebook or Youtube—at least, not yet. Will virtual reality replace TV in 10 years? Will headsets make iPhones obsolete ? Will all brands have to make all their content VR to stay relevant? VR is still in its infancy, which means the hyperbolic questions and predictions are here. But here’s the reality: It’s too early to tell. But the lack of certainty doesn’t mean that marketers can ignore VR.
  • KEO MARKETING  |  FRIDAY, MARCH 6, 2015
    [Facebook] LinkedIn Adds Display Network and Lead Gen Suite
    This is similar to the approach currently used by Facebook, and also by Google via the Google Display Network. However, while Facebook primarily targets the consumer crowd, LinkedIn will obviously be aiming at businesses, and says their advantage is their ability to allow for targeting based on business roles and marketing-related goals.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 5, 2013
    [Facebook] Why B2B Marketers Can’t Afford to Avoid Pinterest
    Over 10 Million Facebook connected users. Lauren Hanson is one of our Stategists on the eMagine team. Lauren has taken a personal shine to Pinterest, and it’s importance to B2B marketers as a viable social media platform. In today’s post, she explains why B2B marketers can’t afford to not be part of the Pinterest culture: Pinterest – the virtual pin board for all things interesting!
  • BIZNOLOGY  |  MONDAY, MARCH 28, 2016
    [Facebook] Lead generating machine: is your website actively helping your business grow?
    Browse TripAdvisor and login with your Facebook account. Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. To get those leads moving through the funnel, focus on creating a stellar user experience. Pay Attention to Color Choices. Color theory is an important part of web design.
  • TRAACKR  |  THURSDAY, DECEMBER 7, 2017
    [Facebook] The 27 Influencers Behind the Most Engaging Beauty Posts of 2017 | Traackr
    Meet the beauty influencers who produced the most engaging cosmetics posts on Instagram, YouTube, Facebook, and Twitter in 2017 (to date
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 7, 2017
    [Facebook] Pega Does Vegas
    So maybe Vegas is really Wonderland after all. ** The solution calculates the value a company should bid to reach individual customers on Facebook, Google, or other ad networks. I spent the first part of this week at Pegasystems ’ PegaWorld conference in Las Vegas, a place which totally creeps me out.* Ironically or appropriately, Las Vegas’ skill at profit-optimized people-herding is exactly what Pega offers its own clients, if in a more genteel fashion.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Facebook] Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
    Create not one but rather an array of logos that can be used as Facebook avatars and cover images, Twitter avatars, and on other areas around the web. In 2013, Giving Tuesday planned for an even more successful national day of giving than 2012 with a redesigned website, materials for nonprofit partners, idea resources, promotional incentives, and awareness-raising activities on social media.
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Facebook] Should Your SEO Strategy Include Yahoo and Bing?
    When searching on Bing, if a Facebook friend has recommended or rated the company or product mentioned in the search, the user can see it right away. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. When you hear the term "search engine," I''ll bet the first company you think of is Google. It makes sense if you do.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Facebook] Perspective on the B2B Demand Generation Benchmark Survey Report
    Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.
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