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  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Facebook] Banners Have 99 Problems And A Click Ain’t One
    Please follow me on Twitter , LinkedIn , Facebook and Subscribe here for regular updates. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ]. But clicks aren’t the only problem that banners face.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Facebook] Got 5 Minutes? Expand Your Social Media Presence With These Quick Tips
    They’re increasingly important on Facebook, Twitter and even LinkedIn. Finding time to maintain your social media presence can be difficult, but expanding it? That seems even harder. Not to worry. With a little help, you can build your social media presence while juggling other responsibilities. We’ve compiled a list of five things you can do whenever you have an extra five minutes that can help you build a social following. 1) Comment on one LinkedIn group post.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Facebook] Marketing That Helps People? An Interview With Jay Baer
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. There are a bunch of slideshare decks you can use in your business, top Marketing Conferences , my favorite Marketing Quotes , Marketing Books and Blogs To Read and so much more.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2011
    [Facebook] Marketing Mistakes: Focusing On Activities Instead Of Results
    I’d love to hear from you either in the comments below or on Twitter , LinkedIn , Facebook. Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. I have explained already that I think the biggest B2B marketing mistake is putting your company and not your customers first.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Facebook] 3 Things Marketers Can Be Thankful For
    Take Marketo customer Panasonic, for example, which was able to show how brand awareness–merely seeing an ad on Google or Facebook–could be tied back to revenue. Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. For our international readers, November is the time of the year when Americans justify devoting an entire day to eating.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 10, 2013
    [Facebook] How digital documentation may create our lives
    The Psychology of Selfies Former football player compares locker room hazing and Facebook Gary Vee and the Empire of Favors Wearable content: The X-factor that makes a social media plan soar. Have patience with me today as I start off with a weird and seemingly random observation … but it leads to something very interesting, I promise!
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Facebook] How to Design Content Remarketing Campaigns That Actually Work
    Check it out: The GDN is one of the largest remarketing networks in the world and has over two million sites in the network, including pretty much every site in the world (with the notable exception of Facebook). Now, Google''s social network isn’t as popular as Twitter or Facebook, so what they did was they came up with an ad format that lets you promote your Google+ content to visitors – even if they’re not on Google+.
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Facebook] How the 5G Revolution Will Transform Marketing
    And considering how much giants like Facebook, Twitter, and traditional TV networks are investing in the format, it’s safe to say that live streaming—with the help of 5G—will be a major content format of the future. There’s a reason why smartphones didn’t take off in the late 2000s like they have in the past few years. Back when the iPhone was first released, wireless data was expensive, and doing much beyond finding directions and checking the weather was a pain.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Facebook] 10 Easy Ways to Make Your Commute More Productive
    Apps: Facebook, Twitter, LinkedIn, Pinterest. It''s easy to think of commuting as a total waste of time. When you''re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. But there''s good news for those of you who wish you could spend that time more productively.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 12, 2017
    [Facebook] Customer Communities: The Engagement Economy’s Best Kept Secret
    And you don’t need a gated, proprietary community either (they are great, but do take resources to build), you can get started with a moderated group on a social platform like LinkedIn, Facebook, etc. In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Facebook] 23 Content Marketing Predictions for 2017
    And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it. Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Will fake news change the way publishers pursue marketing? Will artificial intelligence go too far?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Facebook] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Cathedrals historically have taken a hundred years to construct, enough time for even the best stone mason’s work to demand some repair.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Facebook] 7 Tips for a Rocking Social Media Strategy
    If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages. An estimated 88% of brands today are using social media for marketing. However, the truth is, it’s getting much harder to stand out. How can your organization differentiate, and build relationships on noisy platforms?
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Facebook] 6 Principles of Persuasion for an Amazing Copy
    Consider creating an exclusive forum or secret Facebook group for your fans. What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Regardless, the marketing was probably far more than just content. It was probably really persuasive.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Facebook] The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime
    Every “Like” you get on Facebook is potentially viewed by that person’s entire social network, acting as a digital stamp of approval. Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Facebook] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. If you want to crush it with facebook, read this blog. When it comes to facebook advertising, Jon Loomer is a trailblazer. His blog is not only a great place to stay up-to-date on the latest facebook trends, his articles provide super actionable tips on how to get more out of your facebook ad campaigns. Over 2.5
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 11, 2013
    [Facebook] One thousand posts. No navel gazing.
    I asked some of my friends on Facebook and the general consensus was that they wanted me to write a reflective piece on what I have learned, my expectations when I wrote post number one, and the challenges of success. This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Should I give away presents like Oprah? Should I honor my community in some way? Should I just ignore it and carry on?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Facebook] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    million Facebook Likes. It’s not often that I disagree with the super-smart author and entrepreneur Seth Godin but today is one of those days. He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?” ” opining that the economics of search are “strangling” the best content.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Facebook] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    The Final Product: Should I put a Facebook Share or a Facebook "Like" on a page? The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Yes, brand pages are cool, but in reality, they don't offer much more value for a business over personal profiles aside from a little bit more control.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 30, 2011
    [Facebook] The Biggest Challenge in Content Marketing
    Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. I am bummed that I will not be able to attend Content Marketing World next week, so I’ve been reading all the great content coming out from the amazing team over at the Content Marketing Institute.
  • HINGE MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Facebook] Top 5 CPA Marketing Myths
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. In business, as in life, the things that hurt us the most are those that we believe to be true but are really false. Such is the case with CPA marketing. Every day we talk with accounting firms that are held back by partners with outmoded views of marketing. Managing your firm based on faulty assumptions can be a profound drag on growth and profitability.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 9, 2013
    [Facebook] The Backbone of Link Building: Outreach Strategies
    Often a webmaster or blog owner will intentionally hide their email address on a site to avoid spam and you can outreach to them through Twitter or Facebook which increases your credibility as a real person. It is also possible to find more link building opportunities with people within the Google+, Facebook or other groups on the various social media platforms. Reach Out! Photo credit: ~diP). Link building has become a vital part of any SEO strategy.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 8, 2015
    [Facebook] Lucky Seven! 7 Elements to A/B Test in Your Digital Ads
    The target audience on most channels is different, too, so what works as a headline on LinkedIn might not work on Facebook, and so on. Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis. On that note, the best part of my job is probably that I have the opportunity to find new ways to increase click-through and conversions rates on our site.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Facebook] It’s Never Too Early to Be a Marketing Genius
    Instead of spending time hand-crafting email newsletters, picking through recipient lists manually, and copying and pasting messages from email to Facebook to Twitter to Instagram to Pinterest, marketers can automate campaigns from within one platform. Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Facebook] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Don’t be bamboozled by meaningless vanity metrics such as the number of Facebook likes or Twitter followers (those can be cheaply purchased). As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. The effectiveness of cold calling is plummeting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Facebook] Social Media Case Study: How I made $47 million from my B2B blog
    A surprising insight on social media measurement: Activity does matter 5 ways to use social media in sales even if your customer isn’t on Facebook. By Sander Biehn, {grow} Community Member. It’s true. I helped my company get $47 million in new business through a blog-centered social sales strategy. Here is our story. Late in 2011, my company, AT&T, put together a new sales team to re-build business relationships with a Fortune 100 company in Atlanta.
  • CONTENT STANDARD  |  MONDAY, JANUARY 2, 2017
    [Facebook] For Better Push Notifications, Take a Cue from Publishers
    Not to mention the three texts you received from team members after you headed out for the evening, and all those Facebook messages you got overnight. “Most emails are boring, most texts mundane, most Facebook updates trivial,” wrote Dr. Andrew Weil , founder and director of the Arizona Center for Integrative Medicine. Are push notifications at risk of becoming spam? It’s a question brands and publishers have been struggling to answer.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [Facebook] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. “Our biggest competitors are our customers.” ” This was one of the bold statements Brent Adamson, co-author of “ The Challenger Sale ,” and the recently released book “ The Challenger Customer ” made during his kick-off presentation on challenger marketing at the Content2Conversion Conference last year.
  • MODERN MARKETING  |  THURSDAY, JUNE 2, 2011
    [Facebook] 3 New Buttons To Make Your Brand More Social
    We’ve already dedicated a whole blog post to this development earlier this week, but the short story is Twitter made the “Follow” button more like Facebook’s “Like” button for brands and publishers. Facebook. by Jesse Noyes | Tweet this Call it the week of the button. Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Facebook] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    According to this Facebook post by the AP , “the public’s voice — the preference of social media activists, including within the AP — played a significant role in AP’s decision.” Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” ” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Facebook] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    According to this Facebook post by the AP , “the public’s voice — the preference of social media activists, including within the AP — played a significant role in AP’s decision.” Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” ” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Facebook] 28 (of the) Best LinkedIn Marketing Guides of 2014
    ”), the diminished value of connections, and “going Facebook” (with the addition of profile header images). As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Facebook] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    Please join the conversation online at LinkedIn , Facebook , & Twitter , using hashtag #B2Award. Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates. PHOENIX, Ariz., May 20, 2015 – KEO Marketing Inc. ,
  • BIZNOLOGY  |  TUESDAY, DECEMBER 25, 2012
    [Facebook] Add a blog and blogging to your New Year’s resolution
    Blogging’s not dead, Twitter’s not enough, Facebook’s a walled garden, and Tumblr’s cheating (you’ll always spend more time being derivative instead of being generative and you’ll never know because you’ll feel terribly clever not on your own wit but rather on the coattails of the charm, creativity, and brilliance of other people’s Tumbls). Photo credit: ELTMAN.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Facebook] Visible Expert Profile: Andrew J. Sherman
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Andrew J. Sherman, a Visible Expert for legal services. Invest in Your Career Path.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Facebook] When did leadership become a dirty word?
    by Gordon Diver Related Stories Strategies to help your business overcome information overload Understanding the moving target of Facebook reach Why research firms are screwing up content marketing. When I was in graduate school I took a class that examined the qualities of leadership. I have to make a confession … the only reason I took it was because I thought it was going to be an easy blow-off class! I was completely wrong.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Facebook] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    The thing is, Facebook likes, Twitter retweets, Pinterest pins and LinkedIn followers don’t necessarily translate into new customers – or measurable return on investment (ROI). Your Facebook page, Twitter account, and any other social media presence can never be effective on its own. Social media is a proven winner for B2C marketers, and recent research proves it.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Facebook] 7 Lead Management Tools That Will Save You Hours
    It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. It’s a great way to keep track of your list of Facebook friends and Twitter followers all in one place. Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads.
  • HUBSPOT  |  MONDAY, JUNE 26, 2017
    [Facebook] 10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot
    Despite the name, this little Facebook Messenger bot will not actually help you order a pizza slider (or anything) from Arby's. It's finally, finally summer. To celebrate the sun emerging (and the temperature in our offices dropping to subarctic extremes), I attempted to find some summery ads to feature in this month's roundup. Instead, I ended up with a weird chatbot, a novelty phone, and several ways to kill bugs.
  • WEBBIQUITY  |  FRIDAY, JANUARY 11, 2013
    [Facebook] The 2012 Social Networking Privacy Policy
    Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online. Facebook CEO Mark Zuckerberg’s sister, Randi Zuckerberg, recently had an internet meltdown in glorious fashion, because a picture she shared on Facebook, which she thought was private, ended up getting reposted on Twitter. Guest post by Athena Newton.
  • ACT-ON  |  THURSDAY, JUNE 8, 2017
    [Facebook] Video Marketing: The Savvy Strategy for 2017
    For example, 85 percent of videos published to Facebook are watched without sound. People spend, on average, more than three times more time watching Facebook Live video than video that is replayed. Marketers are giving video a lot of attention — and for good reason. Savvy marketers are wielding this powerful tool to increase email leads by 300 percent , boost landing page conversions by 80 percent, and drive a greater number of prospects to purchase — faster.
  • MARKETRI  |  MONDAY, OCTOBER 15, 2012
    [Facebook] The Gloriously Imperfect World of Professional Services Marketing
    Facebook status updates: 700 per second. My first day at Ernst & Young (circa 1990) – a big moment in this young professional’s life! Everything had to be perfect, so I quickly ran down the list. Freshly polished patent leather pumps – Check! Silky sheer control top panty hose – Check! Perfectly pressed black suit – Check! Creamy white blouse with large shoulder pads – Check! And, pearl earrings, of course – Check! (We
  • MARKETRI  |  THURSDAY, JANUARY 31, 2013
    [Facebook] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
    Facebook, Twitter, and LinkedIn are valuable because of their sheer membership numbers and popularity, but don't forget niche social networks! In the increasingly competitive world of professional services, targeting a specific industry sector or niche audience is among the most effective ways for a firm to differentiate itself from the competition and build its bottom line. By focusing on a small, healthy market segment, your firm can become a market leader within that niche.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Facebook] Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy
    On Twitter or Facebook? Follow us @hingemarketing and like us on Facebook. For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Success metrics were dubious, but that didn’t matter so much as long as the department was busy and producing materials. How fast things change.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Facebook] Do Marketers Have Any Credibility?
    Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either. Now before I detail the survey findings, let me say that I agree that quantifying results is a challenge for the majority of marketers. And I think it needs to be solved with a two-tiered approach.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Facebook] How to Create 360-Degree Video: The Ultimate Guide
    Meanwhile, different sites like YouTube and Facebook have their own recommendations for the best cameras to use -- reviewing those lists might be helpful if you plan to share on a specific platform. More social media outlets are supporting 360° video -- like Facebook, YouTube, and Google’s Cardboard technology -- making them a top choice for where this content is shared. There's something to be said for a truly remarkable experience.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Facebook] Why Social Media is Like Improv Comedy
    The next time someone mentions your brand on Twitter or Facebook–whether it’s negative or positive–take that opportunity to say “Yes, and…” If it’s a negative mention take a breath, don’t get defensive, acknowledge the person’s gripe and say something positive.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2012
    [Facebook] No more SEO worries for dynamic content?
    And then there was the tweet heard round the SEO world in November, when Google’s Matt Cutts confirmed that Facebook comments are now being indexed. Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found).
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 5, 2011
    [Facebook] E-Newsletter Review: How’s Your Ezine?
    Share this on Facebook. You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results ( get found, get known, get clients! ) If all you’re doing is publishing good information, without personality, without offers, what’s the point? I got an email from a client who lamented the poor results from her emailed newsletter. After a year she reported: No new clients came to her after reading it.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Facebook] Meta Descriptions: The What, Why and How
    Social sharing sites like Facebook commonly use a page's description tag when the page is shared on their sites. Meta descriptions. Blegh; sounds complicated, right? Two years ago if someone would have asked me about a meta description I would have assumed they were trying to talk nerdy to me. It sounds like code, and something that is way over my head. Wrong. Meta descriptions, despite their stereotype, can be broken down in a fairly simple way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Facebook] 10 Strategies to Battle Content Shock
    With Facebook’s organic reach diminishing year by year, companies have no choice but to pay for sponsored posts that can reach a larger audience. In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. There are primarily two dynamics driving this change: The amount of content on the web is literally exploding.
  • VIDYARD  |  TUESDAY, MAY 31, 2016
    [Facebook] DJ Khaled, Snapchat and Spontaneity in Videos
    It was streamed live on Facebook, and was pretty simple: Mike asked employees how they were feeling about the coming year. We’re talking about content that is purely about the Vidyard brand and employees, posted only on our CEO’s Facebook page, and done on the fly. Do you know who DJ Khaled is? With songs like “All I Do is Win” and “We Takin’ Over”, he’s a producer known to bring together rappers and singers on generally positive-sounding tracks.
  • MODERN MARKETING  |  MONDAY, JUNE 27, 2016
    [Facebook] 3 Creative Highlights From Cannes Lions
    "finding your way doesn’t mean surviving, just as pleasing an audience doesn’t mean twisting your editorial around search engine optimization and Facebook algorithms. For those of you not familiar, the Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Facebook] How Experiential Marketing Works: 7 Enlightening Tips
    That’s what Facebook did with its IQ Live event, where the company used data on how businesses use the platform to create real-life experiences and settings that brought the numbers to life -- like the IQ Mart, which was a mock retail setting used to represent the online shopper’s conversion path when using social media for buying decisions. In fact, 93% of them said that the experience provided them with valuable insights on how to use Facebook for business.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Facebook] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.). Responsibilities: Building and managing the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels (Snapchat, Instagram, Vine, etc.). Consider the amplification of a piece of content shared on a Facebook page with 100,000 fans, versus 1,000 fans.
  • MODERN MARKETING  |  TUESDAY, MAY 31, 2011
    [Facebook] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    Facebook. by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post. Then we came up with six absolute locks for triggering views. Simply put, do these six things, get more viewers. Here goes: Host original content. Your blog needs to be the hub of your content wheel. What does that mean?
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2011
    [Facebook] The Top 12 Marketing News Updates You Should Be Thankful For
    Why We're Thankful for Facebook. Facebook Launches Revamped Insights Tool for Business Pages. Finally, Facebook launched a revamped Insights tool that comes fully loaded with metrics that are truly insightful (hence the name) and can help you super-charge your Facebook marketing. Facebook Insights, thank you for helping us show our bosses pretty charts with lots of numbers indicating why we need to keep our social media presence going strong!
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Facebook] 6 Time-Saving Business Tools to Help You Get Organized
    Insert Buffer – a tool that allows you to automate your posts across popular social media networks like Facebook and Twitter, saving you time while growing your social reach. Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Facebook] My Top Content Marketing Predictions For 2016
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Well it’s that time of year again. Yes, it’s my birthday today! But that’s not what I’m going to write about. No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I have done my own predictions post every year as well.
  • LEADERSHIP  |  FRIDAY, MAY 30, 2014
    [Facebook] Interesting Infographics: How To Make Your Content Go Viral
    Increase visibility; consider Facebook’s promoted posts for your campaigns. We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Facebook] 5 Steps for a Most Excellent Google Hangout
    Tweet about it, post it to Facebook, write a blog about it, then put a bit of paid promotion behind each tactic. by Jason Miller So you want to host a Google hangout? Before you get started researching and reading the countless number of eBooks and blogs that promise to tell you everything you need to know, let me save you a bunch of time. I have read the top posts out there and distilled all of the important stuff down to a simple five step process saving you time and frustration.
  • CONTENTLY  |  MONDAY, AUGUST 8, 2016
    [Facebook] 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands
    According to a recent study conducted by the University of Michigan, consumers associate Snapchat with positive emotions—more so, even, than Facebook. In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 13, 2016
    [Facebook] What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics
    Consumers love Facebook and Instagram, while professionals flock to LinkedIn. When I was seven years old, I thought Bring Your Kid to Work Day meant I was getting a job. Sure, I didn’t have a college degree or work experience in the B2B or B2C marketing fields—and the extent of my industry knowledge was a business plan for a lemonade stand that consisted of a single piece of paper with some very convincing crayon diagrams.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Facebook] 11 Top Tips For Developing YouTube Influencers
    Facebook can get more organic “day 1” views, while Instagram, Snapchat, Vine and the various new live streaming apps can each have more bite-sized immediacy and up-front influence in the short term. And you can tweet about those videos, too, or post on Facebook. YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy.
  • BIZNOLOGY  |  WEDNESDAY, JULY 3, 2013
    [Facebook] Integrated Marketing is back–it’s the new SEO
    A good way to ease into social media if you’re not already using it is by posting your articles on social platforms like Twitter, Facebook, and especially Google+. Photo credit: michperu. How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these?
  • WRITING ON THE WEB  |  TUESDAY, APRIL 19, 2011
    [Facebook] Content Marketing Tips: Find Your Online Voice
    Share this on Facebook. How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2011
    [Facebook] Content Rules: Insight and Originality Attracts Clients
    Share this on Facebook. Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 28, 2012
    [Facebook] Getting your first book published: Lessons learned!
    Establishing a blog or Facebook community seems like a good first-step for publishing today. Do you dream of writing and publishing a book some day? It was always something I’ve wanted to do and I was so fortunate to have the opportunity to do it this year. Here are some lessons that you might find helpful from my journey with Return On Influence. How did I get a book contract? I was in an unusual position. Beginning in 2010, publishers actually sought me out to write a book.
  • HUBSPOT  |  MONDAY, MAY 4, 2015
    [Facebook] 5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site
    The campaigns run on any social media platform out there, from Facebook to Vine and everything in between. Marketing your ecommerce site takes money -- sometimes money you don’t have. Fortunately, there are plenty of free and cheap tools out there to help you get the job done. Some are as simple as hashtag use in social media, while others may take a little more research and practice.
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 15, 2016
    [Facebook] @#%& Email!
    There are a lot of places you can learn stuff about me: our website , LinkedIn, Facebook, and websites for boards I sit on or organizations I’m a member of. . How many emails do you get in a day? On average, I receive almost 200 and that doesn’t include the 50 or 60 that Microsoft Outlook, in its infinite wisdom, determines are really junk. Let me break that down a bit more…if you assume I get 85% between 7 a.m. and 7 p.m.—that’s that’s 170 emails or about 14 per hour.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 25, 2013
    [Facebook] Dreamforce 2013: We Came, We Saw, We Conquered!
    Please continue to connect with us on Twitter , see photos of Dreamforce activities on Pinterest and join our growing community on Facebook. Wow, what an amazing Dreamforce 2013 last week! What could be more exciting than 130,000+ attendees, 4,500+ C-level executives and 350+ partners at the world’s largest software conference?
  • FATHOM  |  THURSDAY, OCTOBER 10, 2013
    [Facebook] Top Takeaways from HighEdWeb 2013
    It’s full of insightful interviews and illustrative case studies on using Twitter, Facebook and YouTube for marketing a school. When developing content for colleges and universities, it all comes down to communication. Duh, right? Content is communication. But in higher education, the communication issues get more complicated: If your school’s leadership doesn’t understand your content strategy, they don’t let you implement it.
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Facebook] Content Marketing on a Shoestring Budget: Distribution
    Use Twitter, Facebook, LinkedIn and LinkedIn groups, Google +, and any other social media sites you like. On Facebook and Twitter, be sure to use relevant hashtags. You can also use social ads (sponsored Tumblr posts, Facebook ads, promoted Tweets), but be careful, because not only are they pricey, they can also be very annoying. Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.”
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Facebook] How to Measure Success in Inbound Marketing
    So rather than focus exclusively on how many Facebook fans and Twitter followers you have, look at the engagement of those audiences. Social media should be interactive, so look at things like Facebook “Likes” and comments, retweets and @replies on Twitter, YouTube video views, shared links, etc. Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful?
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Facebook] Not Getting What You Want From Blogging? Ask These 11 Questions
    The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. Here are a few distribution options you may want to explore: Social media platforms (Twitter, Facebook, LinkedIn, Google+, Pinterest, etc.). You did it. You started blogging for your business. Insert victorious music here.]. Trouble is, things aren't panning out exactly how you expected.
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Facebook] How to Drive PPC Ads With Interactive Quizzes and Assessments
    You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something. TrendMicro , a cloud security company, promoted an interactive assessment within one of its Facebook ad campaigns. This interactive assessment promoted via a Facebook PPC ad helped us do that, and we found it helpful and successful in continuing to elevate cybersecurity in the online world.”.
  • PUZZLE MARKETER  |  WEDNESDAY, OCTOBER 10, 2012
    [Facebook] The Rise of Real-Time Bidding. Is Your Business Behind?
    Since the preliminary data from Facebook Exchange hit the streets last month (“Facebook Partners Say Exchange Increased Ad ROI By Up to 20X”), small businesses have taken a new interest in real-time bidding. Below is a guest post by Aubree Parsons , a bright and energetic writer/journalist focused on many topics including marketing.
  • PAUL GILLIN  |  TUESDAY, NOVEMBER 8, 2011
    [Facebook] The Wisdom of ‘We’
    Facebook and LinkedIn already make polling easy, and Quora is awash with questions about recommended vendors. Southwest Airlines and Dell Computer encourage customers to lodge complaints on their company Facebook pages and address nearly every one. My column in BtoB magazine this month. Original here. The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Facebook] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    Popular sites like Facebook, Twitter, Pinterest and Instagram have already begun to monetize brands’ social media presence through innovative ad formats. Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, APRIL 1, 2011
    [Facebook] March 2011 Release – New Company Profile Design, Prospect List Sorting, and seamless export to Microsoft Dynamics CRM
    We’re also doing a better job of summarizing the number of contacts available at company and how you connect to them (including our Smart Connections, your LinkedIn connections , or your Facebook friends.) We are happy to announce our March 2011 release. This month we focused on usability enhancements that will help you drive your sales team’s efficiency and sales productivity. Enjoy! Here are your V61 March release highlights: • New Company Detail View. Company List Sorting.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Facebook] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Have you created custom tabs for your Facebook page ? Here are some awesome cheat sheets for Facebook , Twitter , Google+ , and LinkedIn to help you get the most out of each of these networks.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Facebook] 10 Genius Ideas That Changed Marketing Forever
    Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. Social networking site Facebook, which was founded in 2002, now has more than 900 million active users. This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. Download your free copy if you want to see the other 90 ideas that have changed our industry forever!
  • CHIEFMARTECH  |  TUESDAY, APRIL 11, 2017
    [Facebook] THE HACKIES: Hacking a technology stack for local presence management
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Enterprise marketers who manage campaigns for hundreds or thousands of locations are presented with the unique challenge of juggling data from a plethora of sources, from social platforms such as Facebook and Yelp, to search giants such as Google and Bing, in addition to brand-owned properties like location-specific landing pages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 25, 2011
    [Facebook] How a Blog Went From Zero to AdAge 100 in Nine Months
    I find that authentically engaging on Facebook, Twitter, and the comment section is a much more effective way to build a real audience instead of just blog traffic. The success of {grow} has been stranger than science fiction and a wonderful surprise. In less than nine months, it’s rocketed up the charts from being unranked to as high as 65 on the Ad Age list of global marketing blogs. My friend Adam Vincenzini recently asked me to describe the keys to this success.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Facebook] How to Identify and Fix Friction on Your Landing Pages
    Targeted Facebook ads deliberately exclude certain demographics to avoid wasting money on those who would never be interested in actually buying. Essentially, both long forms and targeted Facebook ads aim to reduce the number of unqualified submissions by leveraging friction and exclusion to deflect those who wouldn't be a good fit for your company. You’ve spent a lot of energy (and budget) getting targeted traffic to your website.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Facebook] 5 Social Media Mistakes You Don’t Want To Make
    That’s great, but your Facebook, LinkedIn, Twitter, and Google+ followers don’t want to hear about it ten times in an hour, especially if any of them follow you on more than one platform. If you post a Facebook status and someone comments with a question, there is no reason that you shouldn’t respond to it. We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Facebook] This Is Your Brain on Viral Content: What Psychology Says You'll Click On
    billion pieces of content on Facebook. In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. In order to rise above, you need to understand what resonates with the most basic foundation of your audience: their brains.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Facebook] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    Facebook, meanwhile is great for small business owners with its localized user base of 1.55 Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. But this isn’t necessarily true. A Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Facebook] Twitter 'Surveys' Announced Alongside New Nielsen Partnership
    This new feature is meant to help companies measure their brand impact on Twitter, something Nielsen has been called on to do with Facebook in the past, as well. Today, Twitter announced an exciting new partnership with media measurement and analysis company Nielsen.
  • WRITTENT  |  TUESDAY, JANUARY 28, 2014
    [Facebook] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
    Don’t settle for the mundane – branch out into the exotic to make sure your content really stands out in a busy Twitter or Facebook feed: 10 Bizarre Inbound Marketing Strategies that Actually Work! Rewriting and revising using some of the tips outlined above can drastically improve your click-throughs from Facebook, Twitter and other networks. What’s the easiest thing you can do to improve your blog’s traffic, subscribers, and lead generation overnight?
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Facebook] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    Guests have included the likes of Amazon founder and CEO Jeff Bezos and Facebook COO Sheryl Sandberg. You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges? Tuning in to the right ones can make all the difference in the world in how you address challenges, grow your business or keep up with industry trends. Here are nine podcasts we think can help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 12, 2015
    [Facebook] Three uncomfortable lessons about criticism I learned from publishing my book
    Best-selling writer Anne Rice, famous for the Interview with the Vampire series, even launched a website and a Twitter/Facebook movement to combat vicious one star reviews that assaulted the author rather than the actual content. By Mars Dorian, {grow} Contributing Columnist. I have a new baby. It’s about two months old, has a compelling name and is loved by me, my family, and close friends. Of course I’m talking about the new sci-fi novel. Fear The Liberator: A Space Opera Novel.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 25, 2013
    [Facebook] Why Reddit Is Relevant To Marketers [CHART]
    In the last few weeks he has posted a steady stream of fascinating pictures to Facebook, Google+ and Twitter , conducted the first Google Hangout from space, uploaded YouTube videos of experiments, performed a live song with the band Barenaked Ladies, and conducted an AMA (Ask Me Anything) on Reddit, which garnered nearly 8,000 comments. Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 11, 2012
    [Facebook] The six elements of human behavior that drive social media
    Specifically, research suggests that Facebook users are more likely to be extraverted and narcissistic. You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” ” Ana Isabel Canhoto is just such as person. An instructor at Oxford Brookes University, Ana is a Twitter friend who recently shared with me highlights of a speech by Paul Fennemore , a Managing Partner at Viapoint.
  • WRITING ON THE WEB  |  MONDAY, APRIL 25, 2011
    [Facebook] What’s Missing in Content Marketing: Who and Why
    Share this on Facebook. Storytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 10, 2011
    [Facebook] Punk Chihuahua Reveals 4 Secrets to Better Blogging
    Share this on Facebook. How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. Treat your blog like a prized chihuahua… feed it well and it will do wonders to attract readers… But if you don’t feed it and take care of it, it will turn nasty, and bark and growl for attention.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 2, 2011
    [Facebook] 3 Web Tools to Make Money Online
    Share this on Facebook. I’m curious… what web tools could you absolutely not live without? To make money online , you need systems and software helpers. I don’t try them all out, it tends to drive me nuts to have too many distractions and things to learn. As I got on the computer this morning, however, I’ve got to say that I couldn’t live without Roboform to keep my passwords easily accessible for various sites.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Facebook] The Top Business Podcasts You Need to Be Listening To
    Tune in to this educational postcast to learn lessons like how to manage, how to build products users love, and how to raise money from some leaders such as author Ben Horowitz, Facebook's VP of Growth Alex Schultz, and LinkedIn founder Reid Hoffman. Love learning about business and how some of today’s most successful entrepreneurs and companies are operating? Business podcasts serve as a great way to stay informed (and inspired).
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Facebook] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    You’ll want to monitor sharing of the big three – Facebook, LinkedIn and Twitter. Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great!
  • CONTENTLY  |  TUESDAY, JANUARY 31, 2017
    [Facebook] How to Build a Better Lead Form
    Perhaps you can offer an external log-in option, which lets your audience fill forms with social profiles on networks like Facebook and Twitter. Say you’re walking on the sidewalk, minding your own business on the way back from lunch, when you lock eyes with a street canvasser. The canvasser, dressed in some ill-fitting mesh vest and a visor, gets ready to sell you on a good cause.
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