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  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Facebook] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors a way to engage with the business. To make people's lives even easier, they let you use your Facebook or Google Apps login, shortening the conversion path even further. When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. But what about a website's 'Contact Us' page?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Facebook] How to Actually Be Productive While Working From Home
    I also refuse to play into the trope of being some jerk sitting at Starbucks not doing any real work, so I feel motivated not to mess around on Facebook all day to show there are still people who actually get stuff done at a coffee shop!). Working from home is awesome. right up until the cat throws up on your computer. And your neighbor -- who you can only assume is building a time machine -- starts firing up all sorts of power tools and noisy machinery across the street.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 29, 2012
    [Facebook] Is Influence The Moneyball of Marketing?
    The number of followers you have on Twitter or the number of friends you have on Facebook are not indicative of who has influence over the public in general or a particular group. We all love a good list. Last week Forbes released their annual list of most powerful celebrities. Earlier this year, Forbes also gave a rundown of baseball’s most valuable teams. Another thing we love is sports analogies.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 19, 2015
    [Facebook] 9 Things Your Online Store Should Have To Keep Customers Happy
    Offering a social login option allows your customers to use existing login information from one of their social networks, like Facebook or Twitter. Is your online store as customer-friendly as it could be? You want a visitor’s experience to be easy and enjoyable for them to make a purchase or book an appointment, and share their positive experience with friends. If your website isn’t up to par , you could be losing customers.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Facebook] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
    You could also repurpose the cover photo you're using on your Facebook Timeline if you just adjust the dimensions a tad! A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. In fact, we wrote an entire ebook about how to set it up. Problem was, the new layout and design wasn't available to everyone yet. So you may have learned what you'd have to do eventually. but you couldn't actually, you know, do it. Wait no longer, marketers!
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Facebook] How To Chop Up Your Webinar Content
    Social networks with more volume, like Facebook and Twitter, are often the best way to attract the most traffic to your registration page. Editor’s Note: Today’s post comes courtesy of Liz O'Neill , a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and analyze their content. Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency.
  • MODERN MARKETING  |  SUNDAY, JANUARY 25, 2015
    [Facebook] What Marketers Need to Know About the Pinterest Update
    As one of the younger siblings in an elite social media family, Pinterest has the distinct advantage of learning from it’s older siblings like Facebook and Twitter what works and what doesn’t, what turns users on and more importantly, with pinners what turns then off.
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Facebook] How to Get Your Executive Team Active in Social Media
    Asking an executive who isn’t that familiar with Twitter or Facebook to jump right in isn’t going to work. Suggest some goals for them to aim for each week (X tweets, X Facebook posts, etc.). As a savvy inbound marketer, you already know that social media is a must-have in your marketing strategy.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 24, 2017
    [Facebook] Empathetic Marketing: How To Connect With Your Customers
    For instance, the posts that I put up on Facebook. You can also follow me on Twitter @BrennerMichael or connect with me on LinkedIn and Facebook. Have you made empathetic marketing part of your strategy in 2017? If not, you should. I interviewed Michael Brenner ( @BrennerMichael ) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Facebook] 11 Best Practices for More Effective Content Curation
    But don’t be afraid to curate good content across Twitter, your Facebook company page, and your Google+ page at the same time. Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. We also hope it helps drive increased, pass-along awareness for other brands.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2011
    [Facebook] Why We Need More Social And Less Marketing
    —— Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Social. Digital. Content. Inbound Marketing. Community. These are the words that swirl around in my head all day long and fly-by on my Twitter feed. And while there are plenty of big thinkers who are debating the semantics, I am concerned about driving real change in business. To me, marketing’s main goal is to advocate for customers.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Facebook] The Laws Marketers Need to Know to Avoid Legal Backlash
    For example, were you aware that Facebook has pretty strict guidelines about how you can run contests and promotional campaigns on its site? Real-Life Offender: In November 2011, Facebook agreed to settle federal charges from the FTC that it violated users' privacy "by telling them they could keep their information on Facebook private, and then repeatedly allowing it to be shared and made public." Law has been all over the marketing news lately.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Facebook] 7 Ways to Speed Up Your Content Creation
    Great CTAs include phrases such as “Please share your thoughts on our Facebook page!” or “Help us spread the word about this by sharing with your friends on Twitter and Facebook.”. These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Facebook] How to Host a Marketing Conference That Doesn’t Tank
    I’m even in a Facebook group for frequent business travelers (great luggage tips)! By Kerry Gorgone, {grow} Contributing Columnist. I travel a lot, either to present at conferences or to facilitate workshops. Attending so many events has led me to appreciate the ones that are well organized. . The difference between hosting a memorable, worthwhile marketing conference and an expensive waste of time lies in the planning.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Facebook] 5 Disruptions to Marketing, Part 1: Digital Transformation
    And the most sophisticated digital marketers are the digital natives — Amazon, Facebook, Netflix, Spotify, Uber, etc. — The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story. I confess, those things aren’t my cup of tea. But it is a serious call to prepare yourself for a transformative year ahead.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Facebook] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    Additional social media platforms – Twitter, Google+, Facebook, etc. Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. For those organizations invested in copy and recommendations requests for this section, you’ll have to adjust course. This comes as little surprise though, since LinkedIn launched Showcase pages late last year, which will become the effective replacement.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Facebook] How to Write a Press Release [Free Template]
    Today, we prefer to scan headlines on Twitter or see what’s hot in our Facebook feed. Sometimes, old-school is a good thing. We love Throwback Thursday, 80s-themed parties, and Chuck Taylors (which have made a triumphant comeback). Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior.
  • MODERN MARKETING  |  FRIDAY, NOVEMBER 4, 2016
    [Facebook] 5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey
    Instagram, SnapChat, or Facebook? The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. Consider these two points: 67% of the buyer’s journey is now digital. Today’s buyer can be up to 90% of the way through their journey before they personally reach out to sales.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Facebook] 9 Questions On Content Marketing [Q & A]
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. Here is an overview of my best answers to 9 questions you may be asking.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 13, 2015
    [Facebook] A story of Internet haters, trolls and malcontents
    Related Stories How Facebook changes our behavior Google Pants and 10 Hilarious Highlights from The Marketing Companion 6 Personal best practices for content creation success What’s next for digital marketing? This week we scrapped plans for the podcast we had planned to address a controversy that emerged at Edison Research, Tom Webster’s company.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Facebook] 15 Important Ways to Use Case Studies in Your Marketing
    Update your cover image on Twitter/Facebook showing a happy customer. Target your new case studies to relevant people on Facebook using dark posts. When you''re thinking about investing in a product or service, what''s the first thing you do? Usually, it’s one or both of the following: You''ll likely ask your friends whether they''ve tried the product or service, and if they have, whether they would recommend it.
  • KAPOST  |  WEDNESDAY, MAY 4, 2016
    [Facebook] 6 Steps to a Killer Brand Awareness Campaign
    Don’t advertise everywhere—Facebook, Pinterest, Snapchat, et al.—if Did the Facebook campaign flop while the blog you guest-wrote came out on top? Maybe you got more impressions from the Facebook campaign than views on the blog, but you spent more time on the Facebook campaign. “If you build it, they will come.” Or so says some baseball movie that everyone seems to quote in times like these. The problem is that it’s not exactly true.
  • BUZZSUMO  |  TUESDAY, JANUARY 5, 2016
    [Facebook] How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth
    We have developed new value adding features such as our Trending dashboard that shows today’s trending content and Facebook Analyzer which allows you to analyze the most engaging Facebook content for any topic or page. I have always admired the transparency of companies like Buffer and Moz. They openly share data on the development of their business, including their revenue data and salary data.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 21, 2011
    [Facebook] How Social Media Helps Marketing, PR, And Sales Become Better Friends
    ———– Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. They can get along? The biggest question I get asked here on B2B Marketing Insider is about the challenges of sales and marketing alignment. I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing.
  • WEBBIQUITY  |  MONDAY, JULY 8, 2013
    [Facebook] Why Google Glass Will Fail
    Meeting organizers are already frustrated by the electronic distractions offered to attendees via their smartphones (checking emails, Facebook, Twitter, Instagram…). Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Facebook] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort and teamwork you can muster.
  • MARKETRI  |  MONDAY, JANUARY 27, 2014
    [Facebook] Should CPAs Get a “Bye” from Marketing During Tax Season? Not if They Want to Be “Inactive” for the Rest of the Year!
    Buffer came out in 2013, and has a great free version that you can test on an individual level across different social media (like LinkedIn, Twitter and Facebook). OK CPAs I’ll give you this, tax season for you is rough, your grinding “regular season” where most of the work is done, you get beaten up, and your condition deteriorates as the season goes on.
  • MARKETRI  |  THURSDAY, JANUARY 17, 2013
    [Facebook] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    You hear about Facebook, Twitter, and LinkedIn all the time, but they aren’t the only social platforms capable of driving real results for A/E/C firms. An enduring challenge in professional services marketing is showing potential clients the benefit of a service they can’t see, feel, or touch. When you buy a physical product – a shirt, for example – you can see the product before you buy it.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Facebook] 23 Terrific Email Marketing Guides
    91% of consumers use email at least once a day. . • When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. • 60% of marketers say that email marketing is producing an ROI for their organization. Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ).
  • VIEWPOINT  |  THURSDAY, DECEMBER 12, 2013
    [Facebook] 3 Tips to Turn Noise Into Value
    So back to the monolith we all reluctantly embrace, composed of industries, activities, phone numbers, email addresses, work history, tweets, Facebook posts, favorite colors, family dog names, first crushes – all the relevant information a salesperson or marketer needs to win a deal. Uses Microsoft Dynamics. Has had the solution for three years. Likes the Detroit Tigers. You may be wondering what these pieces of information are all about.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Facebook] 10 of the Most Memorable Marketing Campaigns of 2012
    Red Bull's Facebook photo of the jump generated 216,000 likes, 10,000 comments, and over 29,000 shares. Across platforms including Instagram, Tumblr, Facebook, and Twitter, General Electric has a consistent and engaging message that speaks to its customers and engages followers. As the year comes to a close, it's the perfect time for reflection.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Facebook] 13 Types of Blog Headlines That Will Get You More Traffic
    Examples: Why You Should Forget Facebook. The second reason was because it caused cognitive dissonance - Facebook is one of the largest platforms available to marketers, yet this title says I should walk away and forget it. Fewer people read your blog posts than you think. More people read your headline than you think, too. On average, only 20% of those who read your headline will click through to read your article. That means good headlines lose 80% of your audience.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Facebook] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    You''re the hottest new social network to totally maybe make Facebook irrelevant. Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). While the stress of coming up with a costume is enough to make you just show up in your regular attire, you don''t want to be the office party-pooper.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Facebook] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    3) Facebook. There have been many pop cultural references to Facebook since its 2004 launch. Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site. Yes, you read that correctly. YouTube began as a dating site.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Facebook] Five tips to turn social media mistakes into customer advocacy
    Take a look at Zappos’ Facebook page for a master class in social engagement. By Ekaterina Walter, {grow} Community Member. We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to activate your current customers when you still have detractors focusing on service or product issues that need to be resolved.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 28, 2017
    [Facebook] Videos for Lead Nurturing? They Can Do a Lot More Than You Think
    Videos are shared 7X more than links on Facebook. According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, buy how do you do that? Opportunistic Video. There are countless ways to put a brand in front of buyers, of course.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 10, 2014
    [Facebook] How a small family business pulled off one of the greatest successes in YouTube history
    Facebook, Twitter, Pinterest accounts and newsletter subscriptions had massive gains. This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. Here was his story: Left his corporate job in London. Moved his family to Provence.
  • WRITTENT  |  MONDAY, FEBRUARY 3, 2014
    [Facebook] 8 Outdated Blog Marketing Strategies You Should Stop Using
    Facebook Smorgasbord. You’ve probably heard this before: Facebook is one of the best places to promote your blog in. However, you need to use Facebook the right way for it to truly help increase awareness of your blog and your brand. Sure, you want to grab the attention of your target audience on Facebook, but that doesn’t mean you have to fill your Facebook page with all the funny pictures and videos you can find.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Facebook] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    Four Reasons Why Facebook Power Editor Is an Essential Tool. 10 of the Best B2B Facebook Pages. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. 2013 was a successful year for KoMarketing.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 3, 2013
    [Facebook] 15 Expert Guides to WordPress: Tips, Techniques, Plugins and More
    Noemi Madrid reviews more than a dozen plugins for integrating your content with and sharing it on social platforms, including plugins specifically developed for interaction with Facebook, Google+, Flickr, Pinterest, Storify, YouTube, and even MySpace. Powered by legions of fans and armies of developers, WordPress has evolved from a humble blogging platform to a flexible, robust and ubiquitous CMS.
  • VIDYARD  |  FRIDAY, JANUARY 29, 2016
    [Facebook] 8 Ways to Use Video for Customer Success, Education, and Advocacy
    And not just while they’re scrolling through Facebook or spending hours on YouTube; studies have shown that even at work, people prefer to watch video than read text. Video is the modern web browser’s medium of choice. And that means you! And more importantly (no offence), your customers. So give the people what they want! If you want to build a customer base that’s learning, growing, getting the most out of your product or service, and loving you while they do it, video is the way to go!
  • WEBBIQUITY  |  THURSDAY, DECEMBER 12, 2013
    [Facebook] 7 Helpful Copywriting Guides and Tips For Content Marketers
    Dana Lookadoo shares five tips for generating more social sharing and search traffic for your content, such as making your posts look good (“Once you hit the Enter key to share your post on Google+ or Facebook, you want it to look attractive with an eye-catching image and descriptive text”), and identifies “the most important aspect that applies to both social and SEO.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 10, 2017
    [Facebook] The raw truth about “I work harder than you”
    She basically told me that because I work from home and “play on Facebook all day” (I own a fast-growing social media marketing agency, but let’s go with it) have no idea what it means to be “exhausted from work.” By Brooke B. Sellas, {grow} Contributing Columnist. “I work harder than you.” ” Those five words are devastatingly destructive. I had this terrible fight with a good friend about a year ago.
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 5, 2015
    [Facebook] How to Create a Better User Experience By Cutting the Fluff
    Of course, cutting out so-called distracting elements could present a conundrum for marketers—case in point, Facebook’s Instant Articles. The feature allows users to tap content from a select group of publishers without leaving the Facebook app. Users access a version of the story housed on Facebook’s servers, not on the publication’s website. Instead, users are most likely going to stay within Facebook and peruse other Instant Articles.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 29, 2015
    [Facebook] No Time to Maintain a Business Blog? Use LinkedIn Instead
    That’s more referral traffic than Facebook and Twitter combined. Creating and maintaining a blog is time-consuming , which is why many business owners give up on it. However, sharing content with your audience can attract and support customers. If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month on your LinkedIn page.
  • WEBBIQUITY  |  FRIDAY, JANUARY 11, 2013
    [Facebook] The 2012 Social Networking Privacy Policy
    Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online. Facebook CEO Mark Zuckerberg’s sister, Randi Zuckerberg, recently had an internet meltdown in glorious fashion, because a picture she shared on Facebook, which she thought was private, ended up getting reposted on Twitter. Guest post by Athena Newton.
  • ONALYTICA B2B  |  THURSDAY, NOVEMBER 10, 2016
    [Facebook] How to Market to Millennials
    With most having a presence on social channels such as Snapchat, Twitter, Instagram and Facebook, they also seek to portray their lives in a fun and entertaining way to their followers. Snapchat, Facebook, Instagram and YouTube). Facebook Live competitions- as performed by xBox and Lad Bible- as seen below).
  • MARKETING ACTION  |  FRIDAY, AUGUST 16, 2013
    [Facebook] Customer Acquisition Via Email Has Quadrupled Over the Last 4 Years
    The study breaks out acquisition by channels (including PPC, CPC, email, Google, organic, referral, banner, Facebook, affiliate, Twitter, CPM). The study also breaks out customer lifetime value by channel (affiliate, banner ads, CPC, CPM, email, Facebook, Google, organic, PPC, referral, Twitter), and by state for all retailers (Wyoming leads) and for fashion retailers (New York leads).
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Facebook] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 17, 2015
    [Facebook] A new process to quantify content marketing success
    Related Stories Facebook content strategy is a time bomb for inbound marketing A solution to the content marketing measurement puzzle Polish up your best content to drive content marketing value Case study: Social media engagement as a point of differentiation The future of content marketing strategy. “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Facebook] Monitoring vs Analytics [Infographic]
    They work with firms like RIM to grow their 33 Facebook pages, with built in workflow, scheduling, and in multiple languages.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Facebook] B2B Content Marketing: How To Get Your Prospects To Love You
    Facebook, Pinterest, Google+, YouTube) it is vital that you leverage those mediums for all their visual worth. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 3, 2012
    [Facebook] What My Paper Route Taught Me about Content Marketing
    Because people are habitual, they hang out on Facebook, Twitter and other networks at fairly regular times throughout the day. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Facebook] 7 Tools for Finding & Connecting With Influential Bloggers
    You can monitor brands on Twitter, Facebook and Instagram, and analyze their landscape. The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They''re capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago.
  • WRITTENT  |  MONDAY, JANUARY 13, 2014
    [Facebook] 10 Bizarre Inbound Marketing Strategies that Actually Work
    Most notably, mustard manufacturers Grey Poupon started a closed Facebook group called the “Society of Good Taste,” which carefully screened applicants. Not all brands can afford to be quite so exclusive, but closed or even secret Facebook groups can be a surprising way to improve your social media engagement. Image credit: FreeDigitalPhotos. There’s nothing old in the world of inbound marketing.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 8, 2013
    [Facebook] How to Get Started with Pinterest, Write Captivating Intros, and More in HubSpot Content This Week
    9 Do''s and Don''ts for Creating Outstanding Facebook Cover Photos [+Free Templates]. One of the first places people look when they visit your Company Page on Facebook is at your Cover Photo. Most of the time when I''m reading about marketing, I like to actually learn something I can take away and implement.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 22, 2016
    [Facebook] What Fabric Might Mean for Digital Storytelling
    Two influential former Facebook employees are now deep into the development phase for Fabric , a digital social media integrator/journal that promises to let users compile their digital paper trails into comprehensive, online stories. Fabric breaks that barrier by integrating your phone’s camera roll, your Instagram account, and your Facebook account to create an easy-to-browse map of time and space that shows when you went where, what you saw, what you did, and who you were with.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Facebook] Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization
    Part project manager, part Facebook for companies, you can use Podio to keep track of what you need to do, and chat while doing it. One of the best parts about being in marketing is that most of us can work anywhere and everywhere -- as long as we have an internet connection, it''s relatively easy for us to get most our day-to-day work done. To publish that blog post, send that email, or set up that email nurturing workflow, we simply need to connect to Wi-Fi and get to work.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Facebook] What Mobile Buyers Are REALLY Doing on Your Website
    According to data from three of Facebook’s biggest ad API partners (who help companies purchase ads) mobile Sponsored Stories are generating more than 13 times the clickthrough rates of all Facebook desktop ads. We are multi-tasking phenoms. During my last trip to the greatest diner on earth , I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell.
  • MODERN MARKETING  |  FRIDAY, JANUARY 18, 2013
    [Facebook] What Web Analytics Don’t Tell You
    Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2016
    [Facebook] 4 Scrappy Content Hacks for Your Marketing Toolbox
    Whether it’s #ThrowbackThursday on Instagram or populating Facebook’s timeline feature, these content classics can be a tremendous asset. Author: Nick Westergaard Content is king! Content rules! No one is going to tell you in this day and age that you need to create less content. In fact, according to the Content Marketing Institute and Marketing Profs, 80% of marketers across all sectors (B2B, consumer, nonprofit) are using content in some form.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Facebook] Use This Agenda For Your 2016 Content Marketing Plan
    Related Stories The uncomfortable state of content marketing metrics Submitting to Facebook and other content adjustments you need to make today The business case for dwelling on dwell time Putting content marketing on time out for a moment Four profound marketing megatrends for 2016 and beyond. As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Facebook] Eight Factors to Consider When (Re)Launching a Business Blog
    Digg, Facebook, LinkedIn), even create an e-commerce store. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging?
  • HUBSPOT  |  FRIDAY, DECEMBER 20, 2013
    [Facebook] Merry Marketing: 7 of the Best Holiday Campaigns of 2013
    Conducting a social media contest is a premier way to draw visitors to your accounts on Facebook and Pinterest. The end of the year typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and -- if you''re marketers like us -- prepping for next year''s campaigns. It also means we get to enjoy some of the most heartwarming and humorous marketing efforts we''ll see all year.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Facebook] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
    15) In 1993, the entire internet had 5 million users -- or 0.45% of Facebook’s current user base. You''ll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned. In fact, before brands started cramming messages into every communication channel on earth (some even in outer space), "advertising" was simply a helpful suggestion for something you might need -- like soap, for instance.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 15, 2013
    [Facebook] Google demands your papers with the Hummingbird algorithm update
    Maybe they’re maintaining a “Glout” score on me, Chris Abraham, even if they’re not tapping a reputation service) and am active on a majority of the social media and networking platforms including Twitter, Facebook, reddit, StumbleUpon , Tumblr, and even Google+ (yes, Google Plus !). Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you?
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Facebook] 35 Million Reasons To Say Thanks
    Cable-cutting, Facebook, Snapchat, and Youtube are leading the charge with consumer video and this, without a doubt, means that current and especially future demographics expect to sell and be sold to with video. I’m currently airborne – somewhere above the mid-west. I’m the most reflective at 35,000 feet, sitting in seat 12C surrounded by strangers – a space I’ve become increasingly accustomed to over the past 4 years as co-founder and CEO of Vidyard. I feel excited.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Facebook] 7 Ways social media has changed leadership
    He bought Twitter followers and Facebook Likes to appear to be powerful. When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. It turned out to be one of the most interesting classes I have ever taken and it set in motion a life-long study of what it means to be a leader. The shrill, noisy, and extemporaneous nature of the social web is not exactly an ideal environment for the traditional notion of leadership.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 28, 2015
    [Facebook] Everyone Has A Story To Tell
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Everyone has a story to tell. This was the idea that inspired Dave Isay to start StoryCorps , the largest single collection of human voices ever gathered in history. In his TED Talk , Dave shared the story of how his inspiration came about. When he was 22 years old, he found his calling for radio broadcasting. Around the same time, Dave also found out his dad, who he was very close to, was gay.
  • HINGE MARKETING  |  THURSDAY, MARCH 3, 2016
    [Facebook] 5 Social Media Fails Professional Services Firms Should Avoid
    Facebook: 3–5 times/ week. Just showing up and creating a company profile on LinkedIn, Twitter, Facebook, or Google+ isn’t good enough. Don’t let the memes, cat videos and 140 character limits confuse you. Social media is a powerful tool for businesses. Big brands have been quick to capitalize on the social media craze. Unfortunately, professional service providers have been slow to catch up. And several have stumbled along the way.
  • CONTENT STANDARD  |  FRIDAY, APRIL 1, 2016
    [Facebook] What a 60-Second Instagram Video Length Means for Enterprise Marketers
    Ideally, I think you will see companies using platforms such as Instagram and Twitter to drive traffic to long-form content that is being hosted independently on their website, Youtube, Vimeo or Facebook—gaining interest and then rewarding it. You’ll also see Youtube and Facebook competing directly with one another more and more in the very near future, to be crowned king of long-form video content.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Facebook] What Does A Content Marketing Plan Look Like?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business?
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Facebook] Building A Successful On-Demand Webinar Strategy
    You can then market it on Facebook, Instagram, and via email, to name a few ways to market the preview. You should then post links to your on-demand webinars via Twitter, Facebook, LinkedIn, and any other social network you use for business. Webinars are considered one of the top content marketing tactics, second only to videos. In fact, according to recent research , 66 percent of marketers believe webinars to be effective in the B2B world.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Facebook] If Everyone Hates Selfies, Why Do They Get So Many Likes?
    In any case, pictures of your face allow all people to connect or reconnect with you as a person instead of as a tweet or Facebook post. Almost immediately after “selfies” became a thing, people started bashing them. And sure, that kind of makes sense – there’s something mockery-worthy about taking lots of photos of yourself. But if selfies are so silly, why do they get so much social media engagement (likes, retweets, etc.)?
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Facebook] 10 of the Sexiest Calls-to-Action on the Web
    Showing me who in my Facebook network is using the product, combined with the actual examples of people''s workouts being tracked, makes it more compelling for someone to get started stat. Portions of this blog post were excerpted from the ebook, 101 Examples of Effective Calls-to-Action. If you''d like to see more examples of superb CTAs, download it for free and learn exactly what makes them so effective.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Facebook] 7 Questions to Ask Before Creating a Video Campaign
    Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.
  • BIZNOLOGY  |  THURSDAY, JANUARY 28, 2016
    [Facebook] Drone video, 4K TV and more: Video marketing trends for 2016
    Netflix has already hinted that it will start streaming live events with commercial appeal and others, like Facebook and Yahoo, are likely to take note and start doing the same. Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. Marketing through video channels has already become the norm, not the exception.
  • ACT-ON  |  FRIDAY, SEPTEMBER 9, 2016
    [Facebook] Why Snapchat Might Be Your Next B2B Marketing Tool
    General Electric is known for its involvement in social media and is active on a plethora of channels – from Twitter and Facebook to Instagram. When thinking of Snapchat, you might envision groups of teens exchanging selfies and videos. Not really a space where serious B2B marketers spend their time. But while this app was becoming wildly popular with tweens and teens, something else was happening, too. It was transforming from a quiet dark horse into a serious contender in social media.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 20, 2011
    [Facebook] Have The Right Content. Help Your Buyers. Get More Customers.
    —– Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. I have been struggling with this dilemma for months. When you talk to most marketers and even the majority of business people, they get that the web , social media , mobile devices and the content we place on these channels are all important factors in driving real business results. But then the questions arise: How?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 25, 2015
    [Facebook] It’s time for you to start a podcast
    Related Stories The future of content marketing strategy Polish up your best content to drive content marketing value Facebook content strategy is a time bomb for inbound marketing. Podcasting is the new black: Whether or not you ever listened to Serial —a podcast that follows the story of an unsolved murder—you’ve very likely heard of the series. million people on average listened to each episode. It seems as though everyone in the marketing and social media space is doing it.
  • WRITTENT  |  WEDNESDAY, MARCH 26, 2014
    [Facebook] 30 Resources to Learn the Art of Writing Google+ Posts
    While its engagement rates are arguably much lower than Facebook or Pinterest, you can’t ignore the large percentage of its members who use the platform on a regular basis. The context and users of Google+ aren’t the same as the people on Twitter or Facebook. Are you pretty clueless when it comes to Google+? Unfortunately, it’s probably time for a crash course. Recent studies reveal that the social network has pretty much come out of nowhere to register 1.15
  • MODERN MARKETING  |  THURSDAY, JULY 21, 2011
    [Facebook] 4 Conversation Starters For Selling The CFO On Marketing Automation
    CFOs are less interested in how beautiful your emails are, how big your Facebook page is and the nice things prospects say about your events, and more intrigued by charts and graphs that are trending upwards. Facebook. by Michael Martin | Tweet this Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.”. CFOs aren’t laughing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 10, 2012
    [Facebook] Can’t miss social media books for your Christmas list
    Any book that begins with a tale of a how a dying father is saved through a Facebook complaint has my attention! There are SO MANY books out there on social media. Too many, to be honest. And most of them cross my desk. So to cut through the clutter and help your holiday shopping, I’m providing a succinct view of a few notable new books by highlighting: Why the book was written. The best and worst things about the book. A Zappos alert.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Facebook] Something Big is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started
    200 stickers added in private chat: While stickers may seem small, this addition brings Snapchat in parity with one of the more popular features on other messaging apps such as LINE and Facebook Messenger. There's a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion. We don't understand the technology or its purpose: " I don't get Twitter. Why would I want to know what you had for lunch?".
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 8, 2015
    [Facebook] The Complete Guide to Email Metrics – Part I
    For example, if you share an email on your Facebook page, we’ll show you how many people liked it, clicked on it and shared it. How are your customers, clients or donors responding to your emails? The answers are in your email metrics. Sending and creating emails is only half of the job. To find out if your messages are reaching customers and increasing sales, you have to turn to email metrics. With VerticalResponse, you get an easy-to-read report that tracks your success.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 5, 2013
    [Facebook] Why B2B Marketers Can’t Afford to Avoid Pinterest
    Over 10 Million Facebook connected users. Lauren Hanson is one of our Stategists on the eMagine team. Lauren has taken a personal shine to Pinterest, and it’s importance to B2B marketers as a viable social media platform. In today’s post, she explains why B2B marketers can’t afford to not be part of the Pinterest culture: Pinterest – the virtual pin board for all things interesting!
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Facebook] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    These services are called Channels (think: Facebook, Evernote, Gmail, etc.) 31) Post your Pocket favorites to Facebook. As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry? Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Facebook] The 15 Most Life-Changing Editorial Calendar Tools
    Plus, communicating with your team members about blogs, eBooks, and other marketing materials is as easy as commenting on a Facebook status. Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Print magazines have long planned their feature stories well in advance, sometimes as much as a full year.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Facebook] Using Social Data to Improve Student Recruitment Online
    Without spending any money, you can set up an ad on Facebook, Twitter, YouTube or LinkedIn. You can do this on both Twitter ( Tailored Audiences ) and Facebook ( Custom and Lookalike Audiences ). With a shrinking pool of applicants, colleges are forced to get creative in attracting prospective students –a reality that enrollment managers know all too well.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Facebook] Why Your Content Plan Must Include Interactive Content
    The good news is that you can get started with interactive content via a simple free polling solution (think Facebook polls.) Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Facebook] Can Marketing Automation Save Your Content Strategy?
    Take American Express, for instance, which just recently built a Facebook Messenger bot that can track its members’ transactions and uses their behaviors to identify and deliver content that might be relevant for them. Your company needs a website. And a blog. And social media accounts—lots of them. And email newsletters, whitepapers, and infographics. And video, lots of video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 31, 2013
    [Facebook] The hurdles to truly “social” video experiences
    Did it ask you to call a phone number instead of sending you to a website or Facebook page? Did it ask you to call a phone number instead of sending you to a website or Facebook page? - By Will Overstreet, {grow} Community Member. In my business, I work with some of the biggest television networks in the world. Over the last year, I have been approached by several of these customers about delivering video as a part of our product offering to them. My first reaction was “huh?”
  • CAPTORA  |  MONDAY, OCTOBER 26, 2015
    [Facebook] Key SaaS Metrics for Accelerating Growth
    Paid channels (paid search/PPC, advertising and social): Google AdWords, Bing, Yahoo, LinkedIn, retargeting, Twitter, Facebook, etc. Executives love metrics, especially in the technology/Internet space. Metrics equal transparency and proactive improvement across key business metrics. Companies that set the bar operationally grow more effectively, and that means better shareholder value.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Facebook] 7 Lead Management Tools That Will Save You Hours
    It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. It’s a great way to keep track of your list of Facebook friends and Twitter followers all in one place. Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Facebook] What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014
    DRIVING FACEBOOK LEADS with MARKETO. If you’re ready to start driving leads, qualified opportunities, and sales via Facebook – regardless of the size of your social team – this session has got you covered. Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). Last week, we gave you a Mad Libs-inspired recipe for the best Summit ever.
  • ANNUITAS  |  WEDNESDAY, APRIL 23, 2014
    [Facebook] Enterprise Demand Generation: How Are You Doing?
    This year’s event features a keynote from Oscar-winner Kevin Spacey (House of Cards, American Beauty, The Usual Suspects) and speakers from SAP, Kraft Foods, Microsoft, GE, Progressive, EMC Corporation, Facebook, and more. There are a few B2B surveys and benchmarking studies that I refer to again and again … DemandGen Report’s Buyer Behavior Survey and Content Preferences Survey and the Content Marketing Institute’s Content Marketing Benchmarks, Budgets and Trends to name a few.
  • LEADSPACE  |  THURSDAY, JANUARY 19, 2017
    [Facebook] How to Effectively Segment Your Inbound Leads
    Without these key variables your segmentation would look something more like this: Follow us on Twitter , LinkedIn and Facebook for more demand gen Best Practices. This is the first in a series of best practices blogs from Leadspace’s Customer Success team. When it comes to sending email campaigns, it goes without saying that a CEO is going to expect different messaging than a customer success manager.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Facebook] 10 Online Lead Generation Techniques for Professional Services
    While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. You can further promote your blog posts on Twittter, LinkedIn and Facebook. Professional services firms have been relatively slow to adopt online lead generation techniques.
  • CONTENTLY  |  WEDNESDAY, MAY 17, 2017
    [Facebook] Survey: Marketers Want More Video. What Else Is New?
    Facebook—which accounts for a huge portion of mobile traffic—has said it will be “ all video ” in five years. Let’s play a little game. Can you guess what year this lede is from? “There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages.
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Facebook] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    Similar to Facebook, you can build groups in Chatter. These conversations don’t get drowned out by other voices like they might in a Facebook newsfeed. Does the thought of opening your email Monday morning stress you out? After an eight hour work day, do you feel like you spent 18 hours in meetings? There’s a solution—and it’s simpler than you think.
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