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  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Facebook] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    The videos BuzzFeed Tasty puts out on Instagram and Facebook are simply perfect for those two platforms: They're visual, helpful, shareable, light-hearted. The folks at BuzzFeed have published more than 500 "Tasty" videos since last July, and they've been viewed 14 billion times, mostly on Facebook. This would've been a great video to share on Facebook, too, because of that playful tone and short length.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Facebook] How to Design Content Remarketing Campaigns That Actually Work
    Check it out: The GDN is one of the largest remarketing networks in the world and has over two million sites in the network, including pretty much every site in the world (with the notable exception of Facebook). Now, Google''s social network isn’t as popular as Twitter or Facebook, so what they did was they came up with an ad format that lets you promote your Google+ content to visitors – even if they’re not on Google+.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 11, 2017
    [Facebook] If you’re not embracing native advertising, your content marketing strategy is obsolete
    Facebook and the rest of the native ad tech landscape are making sure of that. By Chad Pollitt, {grow} Community Member. We have a serious problem in content marketing and I’m going to point fingers today. For the last several years, there’s been a steady drum beat in our industry to be more strategic and to embrace content distribution. The latter seems to have been neglected due to corporate silos, budget misallocation, fear of trying something new, and other excuses.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Facebook] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    Popular sites like Facebook, Twitter, Pinterest and Instagram have already begun to monetize brands’ social media presence through innovative ad formats. Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 8, 2015
    [Facebook] Lucky Seven! 7 Elements to A/B Test in Your Digital Ads
    The target audience on most channels is different, too, so what works as a headline on LinkedIn might not work on Facebook, and so on. Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis. On that note, the best part of my job is probably that I have the opportunity to find new ways to increase click-through and conversions rates on our site.
  • HINGE MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Facebook] Top 5 CPA Marketing Myths
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. In business, as in life, the things that hurt us the most are those that we believe to be true but are really false. Such is the case with CPA marketing. Every day we talk with accounting firms that are held back by partners with outmoded views of marketing. Managing your firm based on faulty assumptions can be a profound drag on growth and profitability.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Facebook] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    3) Facebook. There have been many pop cultural references to Facebook since its 2004 launch. Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site. Yes, you read that correctly. YouTube began as a dating site.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 10, 2013
    [Facebook] How digital documentation may create our lives
    The Psychology of Selfies Former football player compares locker room hazing and Facebook Gary Vee and the Empire of Favors Wearable content: The X-factor that makes a social media plan soar. Have patience with me today as I start off with a weird and seemingly random observation … but it leads to something very interesting, I promise!
  • FATHOM  |  TUESDAY, SEPTEMBER 15, 2015
    [Facebook] Healthcare Digital Marketing News You Need to Know – September
    What you should know: Earlier this week Instagram opened up their ad platform to a range of experienced Facebook marketers including Hootsuite, Salesforce Marketing Cloud, Brand Networks and more. Marketers can also utilize the same advanced Facebook targeting tools for Instagram Ads. Update 3: Facebook Updates Messaging Tools for Page. What you should know: Facebook’s recent update includes several new features for Pages.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 26, 2013
    [Facebook] My Birthday Brings all the Marketers to the Yard
    In addition, I took a screen capture and shared it on Facebook and Google+. Author: Mike Stocker Two weeks ago it was my birthday and along with the fun of getting cupcakes from my colleagues and drinks after work, one thing that struck me was the level of birthday wishes from a number of unexpected places via digital marketing channels. Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Facebook] Banners Have 99 Problems And A Click Ain’t One
    Please follow me on Twitter , LinkedIn , Facebook and Subscribe here for regular updates. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ]. But clicks aren’t the only problem that banners face.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Facebook] Got 5 Minutes? Expand Your Social Media Presence With These Quick Tips
    They’re increasingly important on Facebook, Twitter and even LinkedIn. Finding time to maintain your social media presence can be difficult, but expanding it? That seems even harder. Not to worry. With a little help, you can build your social media presence while juggling other responsibilities. We’ve compiled a list of five things you can do whenever you have an extra five minutes that can help you build a social following. 1) Comment on one LinkedIn group post.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Facebook] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Cathedrals historically have taken a hundred years to construct, enough time for even the best stone mason’s work to demand some repair.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Facebook] Marketing That Helps People? An Interview With Jay Baer
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. There are a bunch of slideshare decks you can use in your business, top Marketing Conferences , my favorite Marketing Quotes , Marketing Books and Blogs To Read and so much more.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2011
    [Facebook] Marketing Mistakes: Focusing On Activities Instead Of Results
    I’d love to hear from you either in the comments below or on Twitter , LinkedIn , Facebook. Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. I have explained already that I think the biggest B2B marketing mistake is putting your company and not your customers first.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Facebook] Visible Expert Profile: Andrew J. Sherman
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Andrew J. Sherman, a Visible Expert for legal services. Invest in Your Career Path.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 14, 2016
    [Facebook] Navigating the Digital Marketing Landscape in China
    What is commonly referred to as the “Great Firewall of China” specifically blocks foreign digital platforms such as Facebook, Twitter, Google, and Youtube. It is an intelligently designed social platform—a cross between WhatsApp and Facebook. Author: Benji Lamb Venturing into the digital landscape in China is one of the most fascinating and unique propositions for savvy marketers.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Facebook] 10 Easy Ways to Make Your Commute More Productive
    Apps: Facebook, Twitter, LinkedIn, Pinterest. It''s easy to think of commuting as a total waste of time. When you''re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. But there''s good news for those of you who wish you could spend that time more productively.
  • MODERN MARKETING  |  THURSDAY, JUNE 2, 2011
    [Facebook] 3 New Buttons To Make Your Brand More Social
    We’ve already dedicated a whole blog post to this development earlier this week, but the short story is Twitter made the “Follow” button more like Facebook’s “Like” button for brands and publishers. Facebook. by Jesse Noyes | Tweet this Call it the week of the button. Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 11, 2013
    [Facebook] One thousand posts. No navel gazing.
    I asked some of my friends on Facebook and the general consensus was that they wanted me to write a reflective piece on what I have learned, my expectations when I wrote post number one, and the challenges of success. This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Should I give away presents like Oprah? Should I honor my community in some way? Should I just ignore it and carry on?
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Facebook] 7 Tips for a Rocking Social Media Strategy
    If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages. An estimated 88% of brands today are using social media for marketing. However, the truth is, it’s getting much harder to stand out. How can your organization differentiate, and build relationships on noisy platforms?
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Facebook] 6 Principles of Persuasion for an Amazing Copy
    Consider creating an exclusive forum or secret Facebook group for your fans. What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Regardless, the marketing was probably far more than just content. It was probably really persuasive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Facebook] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    million Facebook Likes. It’s not often that I disagree with the super-smart author and entrepreneur Seth Godin but today is one of those days. He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?” ” opining that the economics of search are “strangling” the best content.
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Facebook] How the 5G Revolution Will Transform Marketing
    And considering how much giants like Facebook, Twitter, and traditional TV networks are investing in the format, it’s safe to say that live streaming—with the help of 5G—will be a major content format of the future. There’s a reason why smartphones didn’t take off in the late 2000s like they have in the past few years. Back when the iPhone was first released, wireless data was expensive, and doing much beyond finding directions and checking the weather was a pain.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Facebook] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    The Final Product: Should I put a Facebook Share or a Facebook "Like" on a page? The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Yes, brand pages are cool, but in reality, they don't offer much more value for a business over personal profiles aside from a little bit more control.
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Facebook] Inside the UK Government’s Controversial Content Campaign to Stay in the EU
    As of today, Vote Leave is closing in on 390,000 Facebook fans and 45,000 Twitter followers. Britain Stronger in Europe, by comparison, has about 410,000 Facebook fans and 29,000 Twitter followers. The cult of celebrity is certainly playing its part on Facebook. The Leave campaign might have fewer Facebook fans than its rival, but it has driven more than 1 million page interactions in the last month, more than double Britain Stronger in Europe.
  • ACT-ON  |  FRIDAY, SEPTEMBER 9, 2016
    [Facebook] Why Snapchat Might Be Your Next B2B Marketing Tool
    General Electric is known for its involvement in social media and is active on a plethora of channels – from Twitter and Facebook to Instagram. When thinking of Snapchat, you might envision groups of teens exchanging selfies and videos. Not really a space where serious B2B marketers spend their time. But while this app was becoming wildly popular with tweens and teens, something else was happening, too. It was transforming from a quiet dark horse into a serious contender in social media.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 30, 2011
    [Facebook] The Biggest Challenge in Content Marketing
    Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. I am bummed that I will not be able to attend Content Marketing World next week, so I’ve been reading all the great content coming out from the amazing team over at the Content Marketing Institute.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Facebook] Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy
    On Twitter or Facebook? Follow us @hingemarketing and like us on Facebook. For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Success metrics were dubious, but that didn’t matter so much as long as the department was busy and producing materials. How fast things change.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Facebook] Social Media Case Study: How I made $47 million from my B2B blog
    A surprising insight on social media measurement: Activity does matter 5 ways to use social media in sales even if your customer isn’t on Facebook. By Sander Biehn, {grow} Community Member. It’s true. I helped my company get $47 million in new business through a blog-centered social sales strategy. Here is our story. Late in 2011, my company, AT&T, put together a new sales team to re-build business relationships with a Fortune 100 company in Atlanta.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Facebook] How to Create 360-Degree Video: The Ultimate Guide
    Meanwhile, different sites like YouTube and Facebook have their own recommendations for the best cameras to use -- reviewing those lists might be helpful if you plan to share on a specific platform. More social media outlets are supporting 360° video -- like Facebook, YouTube, and Google’s Cardboard technology -- making them a top choice for where this content is shared. There's something to be said for a truly remarkable experience.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Facebook] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Don’t be bamboozled by meaningless vanity metrics such as the number of Facebook likes or Twitter followers (those can be cheaply purchased). As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. The effectiveness of cold calling is plummeting.
  • CONTENT STANDARD  |  MONDAY, JANUARY 2, 2017
    [Facebook] For Better Push Notifications, Take a Cue from Publishers
    Not to mention the three texts you received from team members after you headed out for the evening, and all those Facebook messages you got overnight. “Most emails are boring, most texts mundane, most Facebook updates trivial,” wrote Dr. Andrew Weil , founder and director of the Arizona Center for Integrative Medicine. Are push notifications at risk of becoming spam? It’s a question brands and publishers have been struggling to answer.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [Facebook] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. “Our biggest competitors are our customers.” ” This was one of the bold statements Brent Adamson, co-author of “ The Challenger Sale ,” and the recently released book “ The Challenger Customer ” made during his kick-off presentation on challenger marketing at the Content2Conversion Conference last year.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Facebook] 28 (of the) Best LinkedIn Marketing Guides of 2014
    ”), the diminished value of connections, and “going Facebook” (with the addition of profile header images). As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Facebook] When did leadership become a dirty word?
    by Gordon Diver Related Stories Strategies to help your business overcome information overload Understanding the moving target of Facebook reach Why research firms are screwing up content marketing. When I was in graduate school I took a class that examined the qualities of leadership. I have to make a confession … the only reason I took it was because I thought it was going to be an easy blow-off class! I was completely wrong.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Facebook] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    Please join the conversation online at LinkedIn , Facebook , & Twitter , using hashtag #B2Award. Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates. PHOENIX, Ariz., May 20, 2015 – KEO Marketing Inc. ,
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2011
    [Facebook] The Top 12 Marketing News Updates You Should Be Thankful For
    Why We're Thankful for Facebook. Facebook Launches Revamped Insights Tool for Business Pages. Finally, Facebook launched a revamped Insights tool that comes fully loaded with metrics that are truly insightful (hence the name) and can help you super-charge your Facebook marketing. Facebook Insights, thank you for helping us show our bosses pretty charts with lots of numbers indicating why we need to keep our social media presence going strong!
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Facebook] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    The thing is, Facebook likes, Twitter retweets, Pinterest pins and LinkedIn followers don’t necessarily translate into new customers – or measurable return on investment (ROI). Your Facebook page, Twitter account, and any other social media presence can never be effective on its own. Social media is a proven winner for B2C marketers, and recent research proves it.
  • MODERN MARKETING  |  TUESDAY, MAY 31, 2011
    [Facebook] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    Facebook. by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post. Then we came up with six absolute locks for triggering views. Simply put, do these six things, get more viewers. Here goes: Host original content. Your blog needs to be the hub of your content wheel. What does that mean?
  • WEBBIQUITY  |  FRIDAY, JANUARY 11, 2013
    [Facebook] The 2012 Social Networking Privacy Policy
    Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online. Facebook CEO Mark Zuckerberg’s sister, Randi Zuckerberg, recently had an internet meltdown in glorious fashion, because a picture she shared on Facebook, which she thought was private, ended up getting reposted on Twitter. Guest post by Athena Newton.
  • HUBSPOT  |  MONDAY, MAY 4, 2015
    [Facebook] 5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site
    The campaigns run on any social media platform out there, from Facebook to Vine and everything in between. Marketing your ecommerce site takes money -- sometimes money you don’t have. Fortunately, there are plenty of free and cheap tools out there to help you get the job done. Some are as simple as hashtag use in social media, while others may take a little more research and practice.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Facebook] Meta Descriptions: The What, Why and How
    Social sharing sites like Facebook commonly use a page's description tag when the page is shared on their sites. Meta descriptions. Blegh; sounds complicated, right? Two years ago if someone would have asked me about a meta description I would have assumed they were trying to talk nerdy to me. It sounds like code, and something that is way over my head. Wrong. Meta descriptions, despite their stereotype, can be broken down in a fairly simple way.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Facebook] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    You’ll want to monitor sharing of the big three – Facebook, LinkedIn and Twitter. Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great!
  • MARKETRI  |  MONDAY, OCTOBER 15, 2012
    [Facebook] The Gloriously Imperfect World of Professional Services Marketing
    Facebook status updates: 700 per second. My first day at Ernst & Young (circa 1990) – a big moment in this young professional’s life! Everything had to be perfect, so I quickly ran down the list. Freshly polished patent leather pumps – Check! Silky sheer control top panty hose – Check! Perfectly pressed black suit – Check! Creamy white blouse with large shoulder pads – Check! And, pearl earrings, of course – Check! (We
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Facebook] 10 Strategies to Battle Content Shock
    With Facebook’s organic reach diminishing year by year, companies have no choice but to pay for sponsored posts that can reach a larger audience. In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. There are primarily two dynamics driving this change: The amount of content on the web is literally exploding.
  • MARKETRI  |  THURSDAY, JANUARY 31, 2013
    [Facebook] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
    Facebook, Twitter, and LinkedIn are valuable because of their sheer membership numbers and popularity, but don't forget niche social networks! In the increasingly competitive world of professional services, targeting a specific industry sector or niche audience is among the most effective ways for a firm to differentiate itself from the competition and build its bottom line. By focusing on a small, healthy market segment, your firm can become a market leader within that niche.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Facebook] Do Marketers Have Any Credibility?
    Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either. Now before I detail the survey findings, let me say that I agree that quantifying results is a challenge for the majority of marketers. And I think it needs to be solved with a two-tiered approach.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 5, 2011
    [Facebook] E-Newsletter Review: How’s Your Ezine?
    Share this on Facebook. You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results ( get found, get known, get clients! ) If all you’re doing is publishing good information, without personality, without offers, what’s the point? I got an email from a client who lamented the poor results from her emailed newsletter. After a year she reported: No new clients came to her after reading it.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Facebook] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.). Responsibilities: Building and managing the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels (Snapchat, Instagram, Vine, etc.). Consider the amplification of a piece of content shared on a Facebook page with 100,000 fans, versus 1,000 fans.
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Facebook] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    Another great way to test out your marketing campaigns early on, and have them be as effective as possible, is to make use of social media sites like Twitter, Facebook, LinkedIn, and the like. If you’re looking for ways to improve sales and profits in 2017 through marketing avenues, it’s important to always remember that top results aren’t all about increasing your budget and pumping out more and more strategies.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Facebook] Twitter 'Surveys' Announced Alongside New Nielsen Partnership
    This new feature is meant to help companies measure their brand impact on Twitter, something Nielsen has been called on to do with Facebook in the past, as well. Today, Twitter announced an exciting new partnership with media measurement and analysis company Nielsen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 28, 2012
    [Facebook] Getting your first book published: Lessons learned!
    Establishing a blog or Facebook community seems like a good first-step for publishing today. Do you dream of writing and publishing a book some day? It was always something I’ve wanted to do and I was so fortunate to have the opportunity to do it this year. Here are some lessons that you might find helpful from my journey with Return On Influence. How did I get a book contract? I was in an unusual position. Beginning in 2010, publishers actually sought me out to write a book.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Facebook] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Certain marketing automation and CRM systems will sync this offline back-end data into your Google or Facebook campaigns, making your life as a B2B marketer a lot easier. Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [Facebook] 6 Websites Every Growth Hacker Should Bookmark
    It’s the latest in a string of product launches and marketing successes he’s experienced, with brands ranging from Facebook to Mint. I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept -- or a new name for a classic concept, at least.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Facebook] 6 Time-Saving Business Tools to Help You Get Organized
    Insert Buffer – a tool that allows you to automate your posts across popular social media networks like Facebook and Twitter, saving you time while growing your social reach. Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Facebook] My Top Content Marketing Predictions For 2016
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Well it’s that time of year again. Yes, it’s my birthday today! But that’s not what I’m going to write about. No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I have done my own predictions post every year as well.
  • LEADERSHIP  |  FRIDAY, MAY 30, 2014
    [Facebook] Interesting Infographics: How To Make Your Content Go Viral
    Increase visibility; consider Facebook’s promoted posts for your campaigns. We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Facebook] How to Measure Success in Inbound Marketing
    So rather than focus exclusively on how many Facebook fans and Twitter followers you have, look at the engagement of those audiences. Social media should be interactive, so look at things like Facebook “Likes” and comments, retweets and @replies on Twitter, YouTube video views, shared links, etc. Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Facebook] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    While everyone should have social links on Facebook and Twitter, it’s worthwhile to also investigate on-site social media tools such as SpotIM, to make your social content easier and more convenient. Author: Yoav Vilner In this fast-paced digital age, reaching out to the desires and needs of consumers is more important than ever, particularly when your business is online and easily accessible. In today’s business landscape, competitors are only a few clicks away.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Facebook] How to Identify and Fix Friction on Your Landing Pages
    Targeted Facebook ads deliberately exclude certain demographics to avoid wasting money on those who would never be interested in actually buying. Essentially, both long forms and targeted Facebook ads aim to reduce the number of unqualified submissions by leveraging friction and exclusion to deflect those who wouldn't be a good fit for your company. You’ve spent a lot of energy (and budget) getting targeted traffic to your website.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 13, 2016
    [Facebook] What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics
    Consumers love Facebook and Instagram, while professionals flock to LinkedIn. When I was seven years old, I thought Bring Your Kid to Work Day meant I was getting a job. Sure, I didn’t have a college degree or work experience in the B2B or B2C marketing fields—and the extent of my industry knowledge was a business plan for a lemonade stand that consisted of a single piece of paper with some very convincing crayon diagrams.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Facebook] Not Getting What You Want From Blogging? Ask These 11 Questions
    The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. Here are a few distribution options you may want to explore: Social media platforms (Twitter, Facebook, LinkedIn, Google+, Pinterest, etc.). You did it. You started blogging for your business. Insert victorious music here.]. Trouble is, things aren't panning out exactly how you expected.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Facebook] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    Additional social media platforms – Twitter, Google+, Facebook, etc. Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. For those organizations invested in copy and recommendations requests for this section, you’ll have to adjust course. This comes as little surprise though, since LinkedIn launched Showcase pages late last year, which will become the effective replacement.
  • WRITING ON THE WEB  |  TUESDAY, APRIL 19, 2011
    [Facebook] Content Marketing Tips: Find Your Online Voice
    Share this on Facebook. How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2011
    [Facebook] Content Rules: Insight and Originality Attracts Clients
    Share this on Facebook. Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 25, 2013
    [Facebook] Why Reddit Is Relevant To Marketers [CHART]
    In the last few weeks he has posted a steady stream of fascinating pictures to Facebook, Google+ and Twitter , conducted the first Google Hangout from space, uploaded YouTube videos of experiments, performed a live song with the band Barenaked Ladies, and conducted an AMA (Ask Me Anything) on Reddit, which garnered nearly 8,000 comments. Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 25, 2013
    [Facebook] Dreamforce 2013: We Came, We Saw, We Conquered!
    Please continue to connect with us on Twitter , see photos of Dreamforce activities on Pinterest and join our growing community on Facebook. Wow, what an amazing Dreamforce 2013 last week! What could be more exciting than 130,000+ attendees, 4,500+ C-level executives and 350+ partners at the world’s largest software conference?
  • FATHOM  |  THURSDAY, OCTOBER 10, 2013
    [Facebook] Top Takeaways from HighEdWeb 2013
    It’s full of insightful interviews and illustrative case studies on using Twitter, Facebook and YouTube for marketing a school. When developing content for colleges and universities, it all comes down to communication. Duh, right? Content is communication. But in higher education, the communication issues get more complicated: If your school’s leadership doesn’t understand your content strategy, they don’t let you implement it.
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Facebook] Content Marketing on a Shoestring Budget: Distribution
    Use Twitter, Facebook, LinkedIn and LinkedIn groups, Google +, and any other social media sites you like. On Facebook and Twitter, be sure to use relevant hashtags. You can also use social ads (sponsored Tumblr posts, Facebook ads, promoted Tweets), but be careful, because not only are they pricey, they can also be very annoying. Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.”
  • VIDYARD  |  FRIDAY, DECEMBER 18, 2015
    [Facebook] If You’re Going to Reach Consumers with Video, Do So Quickly
    One reason for this is that ads encroach on consumers’ media experience so much – on their Twitter feed, Facebook timeline, and so on – that consumers have even less patience than they once did for marketing messages. The verdict is in, and the analytics are clear: if you’re selling products and services to modern customers, no tool has a bigger impact on sales than video. Marketing pros know it, too: video is the medium with the best ROI. But…what kind of video? How long should it be?
  • CONTENTLY  |  MONDAY, AUGUST 8, 2016
    [Facebook] 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands
    According to a recent study conducted by the University of Michigan, consumers associate Snapchat with positive emotions—more so, even, than Facebook. In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Facebook] 10 Genius Ideas That Changed Marketing Forever
    Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. Social networking site Facebook, which was founded in 2002, now has more than 900 million active users. This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. Download your free copy if you want to see the other 90 ideas that have changed our industry forever!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 25, 2011
    [Facebook] How a Blog Went From Zero to AdAge 100 in Nine Months
    I find that authentically engaging on Facebook, Twitter, and the comment section is a much more effective way to build a real audience instead of just blog traffic. The success of {grow} has been stranger than science fiction and a wonderful surprise. In less than nine months, it’s rocketed up the charts from being unranked to as high as 65 on the Ad Age list of global marketing blogs. My friend Adam Vincenzini recently asked me to describe the keys to this success.
  • PUZZLE MARKETER  |  WEDNESDAY, OCTOBER 10, 2012
    [Facebook] The Rise of Real-Time Bidding. Is Your Business Behind?
    Since the preliminary data from Facebook Exchange hit the streets last month (“Facebook Partners Say Exchange Increased Ad ROI By Up to 20X”), small businesses have taken a new interest in real-time bidding. Below is a guest post by Aubree Parsons , a bright and energetic writer/journalist focused on many topics including marketing.
  • PAUL GILLIN  |  TUESDAY, NOVEMBER 8, 2011
    [Facebook] The Wisdom of ‘We’
    Facebook and LinkedIn already make polling easy, and Quora is awash with questions about recommended vendors. Southwest Airlines and Dell Computer encourage customers to lodge complaints on their company Facebook pages and address nearly every one. My column in BtoB magazine this month. Original here. The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Facebook] Instagram, Barbershops, and the Power of Continuous Marketing
    My process went something like this: Ask my friends on Facebook. No luck on Facebook (most of my FB friends don’t live near me). Author: DJ Waldow It was Saturday and I needed a haircut. Badly. I’m one of those people who doesn’t schedule an appointment to get my haircut. Instead, when the mood strikes me, I just find the closest barbershop – the kind with the barber pole outside – and make it happen.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, APRIL 1, 2011
    [Facebook] March 2011 Release – New Company Profile Design, Prospect List Sorting, and seamless export to Microsoft Dynamics CRM
    We’re also doing a better job of summarizing the number of contacts available at company and how you connect to them (including our Smart Connections, your LinkedIn connections , or your Facebook friends.) We are happy to announce our March 2011 release. This month we focused on usability enhancements that will help you drive your sales team’s efficiency and sales productivity. Enjoy! Here are your V61 March release highlights: • New Company Detail View. Company List Sorting.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Facebook] This Is Your Brain on Viral Content: What Psychology Says You'll Click On
    billion pieces of content on Facebook. In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. In order to rise above, you need to understand what resonates with the most basic foundation of your audience: their brains.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Facebook] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. If you want to crush it with facebook, read this blog. When it comes to facebook advertising, Jon Loomer is a trailblazer. His blog is not only a great place to stay up-to-date on the latest facebook trends, his articles provide super actionable tips on how to get more out of your facebook ad campaigns. Over 2.5
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Facebook] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Have you created custom tabs for your Facebook page ? Here are some awesome cheat sheets for Facebook , Twitter , Google+ , and LinkedIn to help you get the most out of each of these networks.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Facebook] 5 Proven Tips to Keep Leads Engaged With Retargeting
    To get started we recommend creating segments from existing prospects and customers, defining where they are in the funnel, and then using retargeting software to reach those segments with web and Facebook ads. Dynamic carousel ads on Facebook can display the most relevant products to customers, regardless of device -- desktop, mobile, or tablet. Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 12, 2015
    [Facebook] Three uncomfortable lessons about criticism I learned from publishing my book
    Best-selling writer Anne Rice, famous for the Interview with the Vampire series, even launched a website and a Twitter/Facebook movement to combat vicious one star reviews that assaulted the author rather than the actual content. By Mars Dorian, {grow} Contributing Columnist. I have a new baby. It’s about two months old, has a compelling name and is loved by me, my family, and close friends. Of course I’m talking about the new sci-fi novel. Fear The Liberator: A Space Opera Novel.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Facebook] 5 Social Media Mistakes You Don’t Want To Make
    That’s great, but your Facebook, LinkedIn, Twitter, and Google+ followers don’t want to hear about it ten times in an hour, especially if any of them follow you on more than one platform. If you post a Facebook status and someone comments with a question, there is no reason that you shouldn’t respond to it. We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Facebook] 23 Content Marketing Predictions for 2017
    And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it. Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Will fake news change the way publishers pursue marketing? Will artificial intelligence go too far?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 11, 2012
    [Facebook] The six elements of human behavior that drive social media
    Specifically, research suggests that Facebook users are more likely to be extraverted and narcissistic. You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” ” Ana Isabel Canhoto is just such as person. An instructor at Oxford Brookes University, Ana is a Twitter friend who recently shared with me highlights of a speech by Paul Fennemore , a Managing Partner at Viapoint.
  • WRITTENT  |  TUESDAY, JANUARY 28, 2014
    [Facebook] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
    Don’t settle for the mundane – branch out into the exotic to make sure your content really stands out in a busy Twitter or Facebook feed: 10 Bizarre Inbound Marketing Strategies that Actually Work! Rewriting and revising using some of the tips outlined above can drastically improve your click-throughs from Facebook, Twitter and other networks. What’s the easiest thing you can do to improve your blog’s traffic, subscribers, and lead generation overnight?
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Facebook] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    Guests have included the likes of Amazon founder and CEO Jeff Bezos and Facebook COO Sheryl Sandberg. You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges? Tuning in to the right ones can make all the difference in the world in how you address challenges, grow your business or keep up with industry trends. Here are nine podcasts we think can help.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Facebook] How Experiential Marketing Works: 7 Enlightening Tips
    That’s what Facebook did with its IQ Live event, where the company used data on how businesses use the platform to create real-life experiences and settings that brought the numbers to life -- like the IQ Mart, which was a mock retail setting used to represent the online shopper’s conversion path when using social media for buying decisions. In fact, 93% of them said that the experience provided them with valuable insights on how to use Facebook for business.
  • MODERN MARKETING  |  THURSDAY, JUNE 16, 2011
    [Facebook] How to Structure a Marketing Operations Team
    Facebook. by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? With the marketing operations role on the rise , these questions have no doubt been on the mind of many CMOs.
  • WRITING ON THE WEB  |  MONDAY, APRIL 25, 2011
    [Facebook] What’s Missing in Content Marketing: Who and Why
    Share this on Facebook. Storytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 10, 2011
    [Facebook] Punk Chihuahua Reveals 4 Secrets to Better Blogging
    Share this on Facebook. How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. Treat your blog like a prized chihuahua… feed it well and it will do wonders to attract readers… But if you don’t feed it and take care of it, it will turn nasty, and bark and growl for attention.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 2, 2011
    [Facebook] 3 Web Tools to Make Money Online
    Share this on Facebook. I’m curious… what web tools could you absolutely not live without? To make money online , you need systems and software helpers. I don’t try them all out, it tends to drive me nuts to have too many distractions and things to learn. As I got on the computer this morning, however, I’ve got to say that I couldn’t live without Roboform to keep my passwords easily accessible for various sites.
  • KEO MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Facebook] Reach Senior Executives through Social Media
    9 percent have a Facebook account. 9 percent use Facebook. A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. But many business people feel that social media outlets are primarily the realm of non-business discussions or are populated with young people who are just looking for a good time.
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Facebook] From “digital first” to “digital everyone”
    At the same time, people with decision making authority in brands make huge statements on how important Facebook or Google is for their brands. Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Facebook] 20 Tools for Creating and Delivering Amazing Presentations
    Because it already has a built-in audience, you can easily distribute your presentation out to lots of people -- and those people can embed your SlideShares on websites and blogs, or share them on LinkedIn, Twitter, Facebook, etc. If you''re in business, you need to know how to create captivating presentations.
  • FATHOM  |  TUESDAY, OCTOBER 20, 2015
    [Facebook] How to Attract Prospective Students Through Storytelling
    Facebook, Twitter, Instagram, YouTube, and Pinterest let your school’s story unfold in real time. How would current students respond if asked what convinced them to study at your college or university? Their answers may surprise you. Students aren’t just looking for a world-class education; they’re looking for a place to call home, a place to make a difference, and an experience that will allow them to realize their passions and actualize their path.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 19, 2015
    [Facebook] No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
    This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. According to TechRadar , engagement on Instagram is also seven times higher than on Twitter and Facebook. Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization.
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Facebook] A Detailed Guide to Creating the Best Landing Page Images Ever
    Facebook recommends images be at least 600 x 315px. Landing Pages are the spice of life. Or at the very least, the spice of a good online conversion. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. After all, a picture says a thousand words. But what if you need to get a great image and you don't have a graphic design on hand to bang one out?
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Facebook] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    Promote your blog articles through social posts (Twitter, LinkedIn company page, Facebook, etc). Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. We''ve all heard about the greedy farmer who killed the goose that laid the golden eggs. Long story short, there were no more golden eggs in the pipeline.
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