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    [Facebook] Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages
    As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. BuzzFeed runs 90 different Facebook pages. The Huffington Post has 79 Facebook pages. ” The question is whether this strategy can help publishers and brands please the Facebook algorithm gods.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Facebook] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
    My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. To be honest, it''s hard for me to remember how Sponsored Stories differ from the 26 other ad products Facebook has. That''s right, Facebook has 27 different ad products -- and they''re coming to realize that''s too much. So that story above would appear in your News Feed if your friend Jane Doe Liked HubSpot''s Facebook page.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Facebook] Facebook Cracks Down on News Feed Spam From Brand Pages
    Well, Facebook couldn''t agree more. Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed -- particularly those from brand pages that purposely try to game the News Feed to generate more exposure. Here''s what you should know about what Facebook is doing -- and how your own Facebook Business Page could be affected. What Spammy Content Is Facebook Cracking Down On? How Will This Affect Your Facebook Business Page?
    [Facebook] Our Top Predictions for Facebook's Secret January 15th Announcement
    A little article about some new Facebook rollout. The time for newsjacking is premature, it seems, because Facebook hasn't actually released any news yet. just what is this new "thing" that Facebook is revealing? Our Top Predictions for Facebook's Secret January 15th Announcement. 1) Facebook to Release a Smartphone! And advertisers have received mobile-only ad targeting , allowing targeting for users only when they're using Facebook from, well, a mobile device.
    [Facebook] Is Facebook in Danger of Becoming the Next Taboola?
    For months leading up to the election, a slow trickle of angst surrounded Facebook’s fake news problem. “ Facebook, in Cross Hairs After Election, Is Said to Question Its Influence ,” wrote the New York Times. “ Donald Trump Won Because of Facebook ,” preached Max Read in New York magazine. And on Monday, BuzzFeed News reported: “ Renegade Facebook Employees Form Task Force To Battle Fake News.”
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Facebook] What We Learned From Spending $100k On Facebook Ads
    So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. In May of 2016, we had the honor of working with Facebook Canada. Other than working with the Facebook team, we are completely in-house. So, naturally, we made a pitch to our company's executive team to increase our digital marketing budget so we could prove that Facebook was a viable avenue for growth. Using the same ad creative from AdWords, we launched on Facebook Ads.
    [Facebook] Facebook, You’re Forgiven—5 Facebook Video Trends Brands Should Hit Play On
    Facebook may have admitted to significantly overestimating the average time users spent watching its videos, but that doesn’t mean marketers should disregard the social network’s massive marketing power. Facebook video’s functionality has been growing and evolving throughout much of 2016, with the company releasing a series of updates and new opportunities to create and share video on its platform. Facebook Live Video Can Be Reused to Increase ROI.
    [Facebook] 12 Secret Facebook Features Every Marketer Should Be Using [Infographic]
    Using Facebook is easy enough -- most of the 1.49 If you want to up your Facebook skills, check out this infographic from Post Planner. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective.
    [Facebook] Best Practices for Facebook Posting
    Timing is everything – The best time to post to your Facebook Timeline in general is between 8 p.m.-7 Find more information on timing your Facebook posts. 7 a.m. but check your analytics and experiment to find the time that’s best for your company. What a Difference a Day Makes – In general, stories posted on [.]. B2B Web Strategy
    [Facebook] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. The fact is, people are spending a lot of time on Facebook and they are looking at a lot of pages! B2B marketers have to start paying attention to Facebook.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Facebook] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 Sometimes it''s good -- people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Though it takes more time, their Facebook Page grows steadily and actually delivers results. They don''t have the time to build a Facebook following -- they need eyeballs on their content now. 2) Auto-Posting Tweets to Facebook.
    [Facebook] How to Use Hashtags on Twitter, Facebook & Instagram
    While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. How Hashtags Work on Facebook. 2) How Hashtags Work on Facebook. Like on Twitter, a Facebook hashtag ties the conversations of different users into one stream.
    [Facebook] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. According to Facebook , on average, 1,500 possible stories are filtered through per day on an average Facebook user’s News Feed -- but only 300 of them actually make it into a user''s News Feed. Let''s explore Facebook-specific best practices for posting.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Facebook] How to Use Facebook Live: A Complete Guide
    In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? However, for such a simple concept, Facebook Live has a lot of little nuances that marketers will need to learn if they want to get the most out of the platform.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Facebook] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices. According to Facebook , 1,500 possible stories are filtered through per day on an average Facebook user’s News Feed -- but only 20% of them actually make a user news feed.
    [Facebook] Is Facebook Still Relevant for B2B?
    One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page? If your B2B does not have the content, subject matter, or audience for Facebook, then don’t force it. Facebook works for many B2B businesses but it isn’t a requirement. Facebook Social Media
    [Facebook] Five Facebook Advertising Features You Haven’t Tried Yet
    Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. One of the newest ad types to hit Facebook is the carousel ad. Facebook carousel ads require: • Clear images in a 600×600 measurement. With Facebook dark posts, you don’t have to worry about it. Guest post by Mike Bird.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Facebook] Bing Adds 5x More Facebook Content to its Search Results
    Just a couple days after Facebook's hyped up "secret" announcement was revealed to be Graph Search -- which, powered by Bing, uses social signals to try to create a truly social search experience within Facebook -- Bing has announced that its search results will now feature 5x more content from users' Facebook friends, including status updates, links, and comments. Back in June, 2012, Bing started including Facebook Likes, photos, and profile information into search results.
    [Facebook] Capitalize on Video: Facebook’s New Emphasis
    Are you getting your video fix on Facebook? Facebook is responding by putting a greater emphasis on videos. Facebook just announced that it will “monitor more video interactions.” ” In other words, Facebook plans to track whether or not viewers turn up the volume, make the video full screen or choose to watch a video in high definition. Back in September , Facebook started showing the number of video views next to its signature likes and comments.
    [Facebook] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? Facebook Tips and Guides.
  • CONTENTLY  |  TUESDAY, JUNE 14, 2016
    [Facebook] How Facebook’s Filter Bubble Warped My Perception of Reality
    Because Facebook’s algorithm—and the algorithms of every other social network—has gotten frighteningly intelligent. The content personalization is so selective that if I based my worldview on the information I got from Facebook, I’d assume that nobody was voting for Trump, Bernie was going to sweep the primaries, and all elections were rigged. At the end of the meeting, some conservatives left with assurance that Facebook would address these concerns.
    [Facebook] Email Marketing 2.0 is Facebook and More
    The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook marketing and email marketing are both about developing an audience that allows you to engage over time. Facebook is (part of) Email Marketing 2.0. The most important part of the heading isn’t Facebook, it is Email 2.0.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Facebook] 8 Rookie Facebook Mistakes No One Should Still Be Making
    Well, the same can be said for Facebook: Just because your business has a Page doesn’t mean that you’re using it right. Even with 10 years of Facebook behind us, we’re all guilty of committing our fair share of social oversights and slip-ups. However, before we all start thinking about what Facebook’s next 10 years will bring about, let’s be sure that we''ve got a handle on what Zuck’s given us to work with so far.
    [Facebook] Four Badass Facebook Advertising Tactics
    Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level. After building a solid case around the importance of Facebook advertising it’s now time to put together the tactics for success. The question that many B2B marketers are struggling is; How do I as a marketer best utilize Facebook ads for success?
    [Facebook] Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update
    Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Based on the feedback received by users, Facebook has concluded that they will now limit the organic reach of posts they deem too promotional. Instead, Facebook will focus on giving its users more content that they care about. Looking Towards Facebook Ads.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Facebook] How to Turn Customers Into Brand Promoters on Facebook [Infographic]
    Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. However, in recent past, the declining organic reach on Facebook has made it increasingly difficult for retailers to reap the same marketing benefits. Facebook is being accused of failing retailers.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Facebook] How Often Should You Post on Facebook? [New Benchmark Data]
    How often should you post to your business' Facebook Page? "It It does depend -- on your followers' age range, interests, Facebook habits, and so on. When your followers log in to Facebook, they're getting hit with a ton of content. According to Facebook Engineering Manager Lars Backstrom , 1,500 possible stories from friends and Pages like are filtered per day on an average Facebook user's News Feed. It depends." Not the definitive answer most people want.
    [Facebook] Research shows Facebook emotional boost is like marriage
    Among the many interesting findings, Pew reports that the social relationship “boost&# received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married. Facebook dominates the social space in this survey: 92% of social media users are on Facebook; 29% use MySpace, 18% used LinkedIn and 13% use Twitter. On Facebook on an average day: 15% of Facebook users update their own status.
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Facebook] 10 Excellent Examples of Video Marketing on Facebook
    When it comes to finding the right platform to promote your video, Facebook is a strong contender. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. 10 Excellent Examples of Video Marketing on Facebook. 7) Groups | Facebook. Since the conception of Facebook, the social networking service has evolved from a collegiate platform to one for the whole family.
    [Facebook] How Facebook Watch Will Change the Game for Marketers
    Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers. The Facebook Watch Launch. Currently, those interested in creating a Show Page are able to fill out an inquiry form on Facebook’s help platform.
    [Facebook] Your Life According to Facebook: Facebook Overhauls Personal Profiles
    by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates. Put into the context of these updates, the motivation for changes to the Facebook Newsfeed, which confounded many , became clearer. Facebook Timeline.
    [Facebook] How to Create a Call-to-Action on Your Facebook Page [VIDEO]
    Facebook has launched a new way to engage with your page community. Shop Now – If you want to get people from your Facebook page to your e-commerce website then this button fits the bill. Watch Video – Have a video on Facebook or YouTube that you’d like your community to watch, this is the button that can make it happen. Take a look and see how quickly you can get your Facebook call-to-action button up and running on your Facebook Page.
    [Facebook] The 5 Best Things About Facebook Conversions (And How to Set Them Up)
    Make Facebook conversions work for you: 1. Conversion Tracking by Categories After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. You can now measure the checkout … Continue reading → The post The 5 Best Things About Facebook Conversions (And How to Set Them Up) appeared first on Fathom. Conversion Optimization Social Media Facebook Facebook Conversion
    [Facebook] A Tour through the New Facebook Ads Manager
    Recently, Facebook began rolling out its new and improved advertising dashboard. Today, we’ll walk you through a few of the improvements to the Facebook Ad dashboard and discuss how they can help marketers find data faster. This is, without question, the biggest change to the Facebook dashboard. In the past, Facebook has relied on two levels of organization for accounts, which consist of a “Campaign” level that contained multiple ads in the “Ad” level.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Facebook] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. To help get it all straight, we've put together this simple guide on how the news feed works on the three most popular social networks: Facebook, Twitter, and Instagram. Facebook's News Feed Algorithm. That's what Facebook's News Feed has been about since the very beginning.
    [Facebook] Bigger Facebook Ad Images: How to Prepare Yourself
    As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact. As mentioned above, the change impacts only the “Right Hand Side” ads for Facebook. As of June 24 th , Facebook started rolling out “Right Hand Side” ads that utilize images which are about 2.5
    [Facebook] 7 Ways To Boost Your Organic Reach On Facebook
    Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Your organic Facebook posts may be seen ONLY by your hardest-core followers (your most devoted fans) who have a history of reacting to and sharing your content.
    [Facebook] Facebook Finally Introduces Embedded Posts: What You Need to Know
    Yesterday, Facebook launched a new feature that we''ve always wanted: the ability to embed Facebook posts on websites. Unfortunately, it''s currently only rolled out to a handful of select whitelisted publications -- folks like CNN , Mashable , and Bleacher Report are the only ones who can embed Facebook posts on their sites. But Facebook says that this update will be rolling out to all users soon. Here''s how you do it: 1) Find the Facebook post you''d like to embed.
    [Facebook] Are Facebook Clicks Totally and Utterly Meaningless?
    Earlier this week, Facebook's Brad Smallwood spoke at the IAB MIXX Conference in New York. According to Todd Wasserman's recap on Mashable and a blog on Facebook Studio that recaps the talk, marketers are focusing too much on clicks to measure the effectiveness of their Facebook campaigns, and not enough on two far more critical metrics -- reach, and frequency. When we're measuring our Facebook ad campaigns, do clicks matter?
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Facebook] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Smart Move for Facebook. As a user, the experience of Facebook Instant Articles is great. Facebook is brilliant. Well played, Facebook. Image Credit: Facebook.
    [Facebook] Facebook Launches Product Ads
    Showcasing your products on Facebook just got easier. What makes these ads different than other Facebook ads? This new advertising option has been in the testing phases for months, but with solid feedback, Facebook has decided to roll out Product Ads for everyone. You can upload your entire product catalog and let Facebook create ads for you. Using an algorithm, Facebook will select the best target audience to show your ads to.
    [Facebook] Have You Gotten Your Facebook Privacy Checkup?
    Facebook and privacy are two entities that don’t always play nice. More recently , a user accused Facebook of purposely making the privacy settings hard to understand and change. The Privacy Checkup feature is Facebook’s attempt to right that ship. The post Have You Gotten Your Facebook Privacy Checkup? Social Media Tips in 2 Facebook privacyThe mega social network is no stranger to privacy complaints.
    [Facebook] Marketing Technology Needs to be Facebook-ized
    And Be Like Mark: Take the Facebook Approach. Think about Facebook for a moment. Once data analytics tools are Facebook-ized, marketers will be able to combine those results with lessons learned from behavioral sciences, literature, and other fields to create more remarkable, effective work. Marketing technology has come a long way since the fictional Harry Crane got a mainframe installed at Sterling Cooper.
    [Facebook] Like-Gating on Facebook Expires Tomorrow. Are You Ready?
    After being the tactic du jour for generating more Likes on your Page, Like-gating will be completely gone from Facebook starting tomorrow. In early August 2014, Facebook announced on their developers blog that page admins have until November 5, 2014 to knock Like-gating from their Facebook strategy. This policy change is coupled with technical changes to Facebook''s API that remove the ability to Like-gate at all.
    [Facebook] Linking Instagram to Your Company Facebook Page [Quick Tip]
    One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Posting from Instagram to Your Company Facebook Page Timeline. On Instagram, sharing your posts with your company Facebook Page rather than your personal profile is a matter of changing your settings. By default, Instagram shares images with your personal Facebook profile when you connect Facebook to your Instagram account. Select Facebook.
    [Facebook] Facebook Relaunches Atlas: What Does It Mean?
    Last week, Facebook announced the re-launch of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” We already know that both Facebook and Google use our data to target ads – when you search for a washing machine on Google, you will notice that advertisements on appliances will follow you for a few days/weeks on sites within the Google ad network. How Facebook did it: The not-so-innocent like.
    [Facebook] Will Google+ Overtake Facebook? [Data]
    Or will it take off, catch up to, and surpass the existing social networks like Facebook? But if you take a step back, it's apparent that Google+ still has a lot of catching up to do if it's going to compete with Twitter or Facebook. Twitter attracted more than double the traffic in that time, and Facebook attracted over 100 times the traffic , with 1.76 Facebook currently has over 800 million members, but back in April 2009 - over 2.5
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Facebook] How to Use Facebook Audience Insights: A Beginner's Guide
    Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. So in this post, we're going to give you an overview of how Facebook Audience Insights works and give you tips on using it in your marketing. on Facebook.
    [Facebook] 5 Overlooked Features of Your Facebook Marketing Strategy
    For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. As the exhilaration of taking on this new, exciting responsibility of managing your brand’s Facebook channel dwindles, you’re becoming acutely aware of the expectations you and others have set for this initiative. These five overlooked features will breathe life into your 2017 Facebook marketing.
  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    [Facebook] How to Host a Facebook Chat
    When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was. But then I changed my tune when I saw the potential for a fun marketing activity -- Facebook Chats! Similar to a Twitter Chat , a Facebook Chat is a scheduled time to, well, "chat" with a group of people about a particular topic on Facebook. With the introduction of the new Facebook reply feature, users could actually have conversations in the comments of a post.
    [Facebook] 8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]
    All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. According to Shareaholic's latest report , Facebook now drives 25% of all traffic to its publishers' websites. Also, according to Forrester , Facebook owns 13% of all time spent on mobile devices.
    [Facebook] The 15 Best Facebook Pages You've Ever Seen
    With more than 800 million users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. These pages provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers. That extends to its Facebook Page.
    [Facebook] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook. Or Facebook’s Messenger bot.”
    [Facebook] The Ultimate Guide to Facebook Privacy
    Facebook encourages its users to share far more personal information than almost anywhere else on the web. While this allows the site to offer a premier online social experience, it also gives Facebook access to a lot of information about its users. Think about all of the ways we use Facebook and all of the personal information that users share with the social media giant. The first step toward improving your privacy on Facebook is securing your Facebook account itself.
    [Facebook] 4 Tips for B2B Marketing on Facebook
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! A couple of months ago, we talked about ways to engage your fan base on Facebook.
    [Facebook] Facebook and Google Going Big on Online Display Ads
    And more of them are appearing on your Facebook account. It’s clear that advertisers like Facebook more than ever. Facebook now accounts for 1 out of every 4 online display ads, accounting for over 1.3 One reason advertisers might be hitting up Facebook – as if its user base of 850 million wasn’t reason enough – is its stickiness. in a publicly weaker position, Google clearly wants to dig into Facebook’s ever larger slice of the pie.
    [Facebook] Full-Screen Facebook Ads a Game Changer?
    Facebook is stepping up its advertising game! Hall writes, “Facebook is reportedly working on full-screen autoplay video ads it will supposedly roll out no later than this summer. Facebook is expected to charge nearly $1 million for these new ads, which are designed to leverage Facebook’s massive scale — but not the company’s vaunted ‘social graph.’”. as it’s a tell-tale sign of Facebook looking to leverage its overall size for revenue dollars.
    [Facebook] 6 Things You Could Do Right with Facebook Ads
    This blog post was originally posted on GoChime as “6 Things You’re Doing Wrong with Facebook Ads.” There’s a lot of uncertainty around Facebook ads. As a Facebook API partner and member of the Facebook Ads community, we talk to companies all the time who are either afraid to dip their toes into the space, or are using the wrong approach and not getting the results they want. This is the #1 factor in having successful ads on Facebook.
    [Facebook] Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
    I’m talking, of course, about the Facebook algorithm—the most mysterious part of Facebook’s all-powerful platform. That’s a terrifying stat, and one that contradicts Mark Zuckerberg’s claim that fake news accounts for less than one percent of all content on Facebook over the last few months. As a journalist, I’ve written extensively about Facebook’s algorithm for the past few years both on The Content Strategist and Fast Company.
  • VIDYARD  |  MONDAY, APRIL 11, 2016
    [Facebook] A Marketer’s Guide to Advertising on Facebook and Instagram with Video
    Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. For this reason, it’s no wonder that businesses are investing a large amount of their promotional efforts in social video ads on both Facebook and Instagram. Facebook Video Advertising. Facebook videos now get more reach than any other post on the network. Facebook as a platform spans almost every age demographic equally.
    [Facebook] What Facebook Graph Search Means for Your Business
    by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. Graph search is Facebook’s social solution for connected search. It is a search algorithm that delivers results based on connecting the dots in the mountains of data Facebook has collected from its billion users. So what does this mean for your Facebook brand page? The “Facebook Me” is the silver lining of the real me.
    [Facebook] How to Write Better Headlines for Your Facebook Ads
    billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing. To help you put together a Facebook Ad headline that accomplishes all of the above, we compiled some criteria and tips to guide your efforts.
    [Facebook] Facebook Rolls out Ad Format Improvements
    In an effort to make Facebook ads more engaging and appealing, the company announced early last week they’ve rolled out a larger ad format. Image courtesy of Facebook. Facebook’s Ad Product Guide outlines the most significant changes including: Larger images : Image sizes were increased in many ad units to give advertisers more room to display their brand or products. You can also Like Facebook’s Marketing page to keep up-to-date on changes. ©
    [Facebook] Will Facebook users give Graph Search time to evolve?
    Facebook has recently announced its new Graph Search product. it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. The idea is that, within the large walled garden that is Facebook and its nearly 1 billion users, is a gold mine of information that will help Facebook friends answer questions in ways they never could in the past, AND, to Facebook’s delight, keep users on the Facebook site.
    [Facebook] 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
    Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? Facebook Guides, Tips & Techniques. Facebook Apps and Tools. Facebook Changes.
    [Facebook] Facebook Introduces New Search Feature – Should Google Be Worried?
    Facebook is making changes once again. But unlike other changes they’ve made recently , this one will be much more welcome by Facebook’s 1.3 Facebook introduced an improvement to their search functionality that will now allow customers to search their past posts. And it doesn’t end there; some news outlets such as Time are stating that “Facebook’s new search feature is a thinly-veiled shot at Google.”
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Facebook] The Impact of Facebook’s Algorithm Change, in 5 Charts
    Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. Buzzsumo reviewed over 25 million Facebook posts from the top 10,000 brands over the past year, and the results were pretty fascinating.
    [Facebook] Why Silent Facebook Video Is So Popular
    Brands are getting the hang of Facebook’s soundless video environment—kind of. Facebook users now watch over 100 million hours of video on the platform each day, Facebook says , and most of those views are soundless. Publishers report that a staggering 85 percent of Facebook video views happen without sound, according to Digiday. Silent video isn’t unique to Facebook. Facebook is hoping to help publishers with a few data-tested features of its own.
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Facebook] Facebook Business Pages; Measuring What Matters for Success
    How’s your Facebook business page doing? The purpose of this particular post is to not review all of the specific metrics available on Facebook Insights, but instead to showcase what to do with those metrics in order to create a metrics dashboard where you can evaluate the results of your Facebook messaging, and set the stage to making improvements. The majority of the data you have; just export page and post data from your Facebook Insights dashboard.
    [Facebook] Facebook's Miscalculated Metrics: What Marketers Need to Know
    Over the past couple of months, you may have heard some things about Facebook's metrics. How was Facebook going to respond? The drama began in September 2016, when Facebook revealed that there was a problem with its video viewership metrics -- the average time that users spent watching videos was being largely overestimated. Instead, Facebook was dividing those 300 minutes by 700, resulting in a larger metric of nearly 43%. Source: Facebook. Facebook’s Response.
    [Facebook] 3 Facebook Rollouts Every Marketer Should Know About
    by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.
    [Facebook] How To Increase Engagement On Your Facebook Posts with Infographic
    million posts published on the top 10,000 most liked Facebook pages. Dan Zarrella has collected a database of more than 1.3 He then analysed those posts to identify the characteristics correlated most closely with higher (or lower) performance measured in likes, comments and shares. He then calculated a percentage of total page likes that liked, commented or shared each specific post. See the results on the infographic below
    [Facebook] The Facebook Other Folder and the Strangers Who Love Me There
    In November of 2010, Facebook started sorting users’ messages for them , funneling communiqués from anyone who wasn’t a friend (or friend of a friend) into a message folder labeled “Other.” If anyone can explain what the “texture of my eyes” is, Facebook message me. The Bizarro World of the Facebook Other Folder. Who are the people who send messages to complete strangers on Facebook? The Bizarro World of the Facebook Other Folder.
    [Facebook] How to Create Custom Tabs for Facebook Business Pages
    With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell. Facebook business pages are becoming more customizable , and with page tabs, Facebook makes it possible to pull in your own custom content alongside the generic Facebook tabs like "wall," "info," and "activity stream." So, how do you create your own custom Facebook tabs? Just follow these 6 simple steps to creating custom Facebook page tabs.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Facebook] 7 of the Best Facebook Live Videos We've Ever Seen
    This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Oh, and did we mention the potential live video has for Facebook engagement? Initial data from Facebook revealed that people comment 10X more on Facebook Live videos than on regular videos. 7 of the Best Facebook Live Videos We've Ever Seen.
    [Facebook] Facebook Introduces Embedded Posts
    Have you ever wanted to post a Facebook status update, picture, video or conversation in its entirety to a blog post or a website? Facebook, the social media giant, just announced they’re now rolling out embeddable posts. Embedding a Facebook post works similarly to Twitter or YouTube in which you have the option to click “Embed post” from a menu and an embed code will be provided.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Facebook] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
    Because of the amount of data available in Facebook, in particular, it''s next to impossible to know what to look for, and how to know if you''re doing a good job or not. That''s why we asked social media experts Simon Penson from Zazzle Media, and Cheri Percy from Distilled what their top tips are for measuring success on Facebook. Simply visit their Facebook Page and work out the engagement percentage for their Page. Facebook
    [Facebook] How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival
    Facebook is for the opinionated person who overshares details about private life. Regardless of how you feel about Facebook’s business model, you have to credit the platform for facilitating expression and creativity. Perhaps that’s why, despite boasting a high-value professional audience of more than 430 million registered users, it hasn’t seriously challenged Facebook for social supremacy. Facebook dominates, with close to 75 percent.
    [Facebook] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    Can you believe that Facebook’s Timeline feature is nearly a year old? Here is a list of things your company might not be doing on Facebook and some ways to ensure that your visual imaging is up to par, so you can build relationships with Facebook’s billion-strong user base: 1. When the feature first launched, a Facebook rep stated that it was prime real estate to “capture the culture and essence of a brand [so they] can showcase their products.”
    [Facebook] Facebook Now Includes Business Pages in Local Mobile Search Results
    For local businesses, there's now all the more reason to create a Facebook Page. Yesterday, Facebook announced updates to the 'Nearby' tab within its mobile app, giving local businesses an even better opportunity to get discovered by Facebook mobile users. In fact, with Facebook's latest update, it seems like Google might have some new competition when it comes to local search. What Exactly Did Facebook Do to Its Nearby Tab?
    [Facebook] Deciphering Facebook’s EdgeRank
    You can’t engage with your Facebook fans if they can’t see your posts. In a webinar yesterday, Fathom’s Bill Balderaz outlined the recent changes to Facebook’s EdgeRank and presented some strategies for staying in front of your fans’ news feeds. … Continue reading → The post Deciphering Facebook’s EdgeRank appeared first on Fathom. Content Creation & Strategy Facebook Social Media edgerank
    [Facebook] Facebook to Launch ROI Tracking Tool for Ads
    News of another Facebook feature test! They will begin rolling the tool out on Friday, and it will allow advertisers to track the actions of Facebook users post-click. This tool will help advertisers track conversions to their external pages, and allow all businesses to track their success on Facebook. Facebook's ROI Tracking Tool. The current CPM tool allows advertisers to tell Facebook their goal, and Facebook will adjust the CPM of ads based on the current demand.
    [Facebook] Facebook Can’t Escape Bias, No Matter What It Says
    Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. The update and layoffs came a few months after Facebook dealt with heavy criticism for allegedly omitting politically conservative news from the Trending section. Although, in the company’s press announcement, Facebook made a note that it “looked into these claims and found no evidence of systematic bias.”
    [Facebook] Facebook is Now a Local Search Tool for Those On-the-Go
    On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in. Frankly, the decision for Facebook to further immerse itself into the local search sphere only seems logical. What’s your take on the latest from Facebook?
    [Facebook] How to Change the Thumbnail Images for Your Facebook Page Tabs [Quick Tip]
    Remember back when Facebook introduced the new Timeline design for Facebook Pages in February 2012, and we all scrambled to modify our business pages to mesh with the new design? Those Apps were the successor of what you might remember as tabs on your Facebook Page -- although many of us still fondly refer to them that way. So how about we all take a few minutes to give our Facebook Pages a little facelift? How to Change Your Facebook Page App Photos.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Facebook] Facebook Finally Supports GIFs: 10 Ways to Celebrate
    And as of today, Facebook is finally allowing users to express themselves via GIF. While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going to leave us hanging. In terms of choosing a GIF source, Facebook supports the whole gamut -- Tumblr, Imgur, Giphy, Google Image search, etc. There's an old saying that goes, "A photo GIF is worth a thousand words.".
    [Facebook] Why does Facebook want to build a phone?
    Recently, CNET reported that Facebook might be working on a phone of its own. Facebook is the only one of the big players that doesn’t have a phone or a tablet—Apple and Google obviously have both. What would be in a Facebook phone? Perhaps it will go toward Virtual Reality, using Facebook’s acquisition of Oculus Rift. But beyond features, why does Facebook want a phone? Facebook might already be the top-used app on every kind of phone.
    [Facebook] Doing More Together: Facebook and Marketo Drive Marketing Success
    Author: Mike Stocker Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco. It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. Here is a snapshot of the impact that Facebook integrations has had on our marketing: The ROI for opportunities generated went up 25% once we integrated Marketo with Facebook.
    [Facebook] [Infographic] Is it the End of the Facebook Free-For-All for Brands?
    Author: Dayna Rothman Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short. Is it the end of the Facebook free-for-all?
    [Facebook] 14 Mesmerizing Cinemagraphs That Show Off Facebook's New Ad Format
    Facebook and Instagram are are reportedly discussing discussing a new advertising format that they hope will lure brands: the cinemagraph. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. What''s a cinemagraph, you ask? Created by Jamie Beck and Kevin Burg of Anne Street Studio , the image is a mix of a photograph and a video.
    [Facebook] Facebook Live Almost Died. Now It Could Rule the Media World
    The stage also doubled as Facebook Live’s coronation. The social giant partnered with ABC to live stream the debates via Facebook Live, putting the much-hyped feature on the national stage. And Politico reported early Tuesday that 55 million people watched debate-related videos on the platform, building on Facebook’s success with the Democratic National Convention, when over 28 million people tuned into the live stream. The birth of Facebook Live.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Facebook] 5 Smart Ways to Increase Your Facebook Page's Organic Reach [Infographic]
    Does it feel like your Facebook Page 's organic reach is slowly slipping away from you? According to Ogilvy , organic reach for brands on Facebook has seen a shocking 49% drop from peak levels in October 2013. While it's easy to point the blame at the Facebook News Feed algorithm and assume there's nothing you can do to buck this trend, there are actually a few ways to get back some organic reach for your Page.
    [Facebook] Former football player compares locker room hazing and Facebook
    Facebook and Twitter provide this same type of unregulated arena that not only allows bullies to find friends and band together, but also allows for these same individuals to create fake persona’s to perform a seemingly multi person attack. The post Former football player compares locker room hazing and Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
    [Facebook] Facebook’s Changing Algorithm: How to Make it Work for You
    Earlier this month, Facebook execs penned a blog post describing changes to the social media giant’s news feed algorithm. “Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about,” the Facebook blog states. Ideally, tweaks to Facebook’s algorithm will improve user’s experience with its news feed, so that content viewed is relevant and trustworthy.
  • HUBSPOT  |  FRIDAY, APRIL 26, 2013
    [Facebook] 10 Brands Whose Visual Facebook Content Tickles Our Funny Bone
    I may have floated over to my Facebook tab a couple of times looking for some yuk yuks. I found 10 yuk yuks for you, coming from 10 awesome Facebook business pages. Actually, the line you should use is, "Visual content on Facebook generates 53% more Likes than the average post , so I''m trying to find a way to incorporate some funny visuals into our Facebook Page. What are your favorite Facebook business pages for a good chuckle? Okay I''m just gonna say it.
    [Facebook] Facebooks Ads – Tips to Improve Ad Performance
    With the new Facebook IPO launched and acquisitions happening left and right, Facebook has become a social media force to be reckoned with, or at least one in the limelight right now. Businesses, both in the B2C and B2B world, are beginning to find more and more value in placing ads on Facebook. But, just [.]. B2B Web Strategy
    [Facebook] Should B2B forget all about Facebook?
    B2B marketers are often asked whether their companies should establish a Facebook presence. The post Should B2B forget all about Facebook? Content strategy Customer advocacy Voice of Customer FacebookCould it be the way to more leads, if they can get people to “Like” them? In conversations with B2B marketers, I often hear grave doubts. And I’m not surprised when I see research released by the University of South Australia, which [.]
    [Facebook] Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
    I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. Facebook asked to comment only on background, which defeated the purpose of receiving the brand’s thoughts. The influence of Facebook, you can see cracks in it as Snapchat has started to amplify,” Hernandez offered.
    [Facebook] Five Crucial Tips for a Successful Boost Post on Facebook
    In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. Today, I will be focusing on “ Boost Posts, ” a type of Facebook Advertising that allows companies to choose a post and have it distributed in the News Feed to anyone they want, based on interests, demographics, etc.
    [Facebook] Does Facebook Work for B2B Lead Generation? Hell Yes!
    by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities. In the data below you can see that in August I ran only standard Facebook ads along with a few promoted posts. They are not on Facebook to be sold to.
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