KoMarketing Associates

APRIL 25, 2017

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads? Give the audiences below a try.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Facebook Video Ad Specs. Required Lengths By Placement: Facebook: 240 minutes max.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

FEBRUARY 5, 2018

Facebook has been a dominating force for digital marketers, but how do other social media platforms compare, particularly when it comes to paid social? The statistics showed that Facebook ad spend grew 20 percent year-over-year, but this was a significant decrease from the 40 percent recorded during the first three quarters of the year.

Spending 163

Spending Facebook Ads Social Media 163

KoMarketing Associates

MAY 24, 2017

In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. Understand all available options on Facebook.

Facebook 172

Facebook Tips Advertisements Advertising 172

KoMarketing Associates

JUNE 4, 2019

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. There needs to be a series of criteria to determine if a company should, and could, advertise on Facebook. Boost Organic Facebook Posts.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

KoMarketing Associates

MAY 25, 2017

While there are a number of successful new user acquisition strategies to implement and audience variations to test, Facebook remarketing campaigns tend to reel in leads at a higher rate and at a lower cost per. Do you have at least 1,000 Facebook Likes on your Business Page? Target Fans with Lead Gen Ads. Final Thoughts.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

JANUARY 8, 2019

Among the most used platforms, Facebook leads the way, with 82 percent saying they use it at least once per week. According to previous research, marketing executives are also now turning to platforms, such as Facebook and YouTube, to reach out to their target audiences.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

KoMarketing Associates

JUNE 14, 2017

The vast majority of both B2B (89 percent) and B2C (97 percent) marketers said that they utilize Facebook, and it’s at the top of both lists. However, “For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report.

Social Media 127

Social Media Linkedin Allocation Studies 127

KoMarketing Associates

MARCH 12, 2012

At the end of March, Facebook will be launching their new design for fan pages. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes.

Facebook 120

Facebook B2B Marketing B2B Thought Leadership Examples 120

KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. Facebook Page : https://www.facebook.com/IngramMicro.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

AUGUST 27, 2015

The world of Facebook Advertising is constantly changing. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Ad Manager Improvements.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

KoMarketing Associates

AUGUST 21, 2014

As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact. As mentioned above, the change impacts only the “Right Hand Side” ads for Facebook. What Is Changing?

Facebook 120

Facebook Paid Search Agency Ads CPC 120

KoMarketing Associates

APRIL 22, 2015

It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Have a strategic goal in place.

Facebook 120

Facebook Tips High Quality Lead Paid Search Agency 120

KoMarketing Associates

APRIL 22, 2014

Recently, Facebook began rolling out its new and improved advertising dashboard. Today, we’ll walk you through a few of the improvements to the Facebook Ad dashboard and discuss how they can help marketers find data faster. This is, without question, the biggest change to the Facebook dashboard. Budgets Tied to Ad Sets.

Facebook 120

Facebook Ads Adwords Budget Programs 120

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

AUGUST 11, 2021

This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). The majority of respondents (78%) said that Facebook is still their most effective social media channel in terms of achieving business goals. The researchers behind the report note that despite the hype surrounding TikTok, it topped out at 14% on the list.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

JULY 2, 2020

But Facebook ads came in at a close second, with 66% of B2B marketers saying they use Facebook ads. In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). A LinkedIn ad on Facebook.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

NOVEMBER 4, 2020

This may explain why more B2B marketers, in particular, are turning to platforms, such as Facebook. Social Media Examiner conducted its “2020 Social Media Marketing Industry Report,” and data showed that 91% of B2B marketers now use Facebook to link with customers and prospects.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

JUNE 22, 2023

Approximately 49% will alter their spend on Facebook initiatives as a result of eroding customer trust, and 38% expressed the same sentiment in regards to Twitter. Additionally, it will affect how much of their budget goes toward certain social media platforms.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

KoMarketing Associates

APRIL 28, 2021

This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Facebook was ranked at the top, with 78% of marketers calling it the most effective. Twitter had an engagement rate of just 0.07%, while Facebook had a median engagement rate of 0.27%. Only 26% said that they were going to increase their investment in Twitter.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

KoMarketing Associates

MAY 6, 2020

Facebook Events. When hosting an event online, companies should create an “Event” on Facebook that contains the what, when, and where for their target audience. Attendees can then RSVP and be reminded of the event automatically by the platform. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

OCTOBER 5, 2022

This was followed by Facebook (62%) and Instagram (51%). Nearly 20% says video marketing helps them build awareness and visibility. YouTube (63%) is still the best platform for video hosting, according to the majority of respondents. Shifting Video Content to Social Media Platforms.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

DECEMBER 5, 2017

To capture consumer attention in 2018, brands need to be sharing their stories on social media, as platforms like Facebook and Instagram offer access to huge audiences ( 2.1 billion people are using Facebook every month) – and those audiences are hungry for video, with 500 million people watching videos on Facebook every day.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JANUARY 18, 2023

About 49% of respondents believe that they will adjust their spend on Facebook initiatives due to eroding customer trust, while 38% said the same about Twitter. In turn, this will affect how much of their budget they invest in certain social media networks.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

KoMarketing Associates

MARCH 2, 2022

This was followed by Facebook (71%) and Twitter (61%). The researchers behind the report note that more marketers are utilizing this platform for brand awareness and reputation management. However, LinkedIn remains the go-to platform for B2B marketers, with 85% of respondents citing the site as their most used social media channel.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

JUNE 15, 2021

Despite the fact that Instagram and YouTube are growing in popularity among B2B marketers, previous research indicates that Facebook still leads the way for marketers across the board. posts per week on Facebook. This surpassed both Instagram (4.0 posts) and Twitter (4.4

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

KoMarketing Associates

JUNE 8, 2021

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Facebook ranked number one, with 78% of marketers saying it was the most effective. HootSuite conducted its “Social Trends 2021” report, and data suggested that most marketers (61%) intend to boost their investment in Instagram for the remainder of the year.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

DECEMBER 10, 2020

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). That being said, most respondents (78%) stated that Facebook is by and large the most effective social platform when it comes to achieving business goals. Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed the social media platform.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. Facebook is likely the largest live streaming social media platform, outside of YouTube.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. Or told regular people, either: 74% of people use Facebook for professional purposes.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

SEPTEMBER 9, 2021

Despite their consistent use of social media channels, previous research indicates that marketers are continuing to undervalue the data they receive from platforms, such as Instagram and Facebook.

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JANUARY 14, 2020

When it comes to social media, most marketers are dedicating their funds toward Facebook (34%), followed by Instagram (14%). Visits to company sites driven by Facebook, in particular, grew by 23% year-over-year. This is followed by email (13%), websites (12%) and streaming video/radio (5%), among all other forms of new media.

Social Media 157

Social Media Spending Social Marketing Media 157

KoMarketing Associates

JULY 10, 2017

This is followed by Twitter (95 percent) and Facebook (85 percent). B2B Marketers’ Shift Toward Facebook. Although B2B marketers are having success with LinkedIn, recent research also suggests that Facebook is now being viewed as a more important social network for marketing.

Social Media 120

Social Media Linkedin Social Marketing B2B Marketing 120

KoMarketing Associates

JANUARY 21, 2020

As the years have progressed, stories have become even more prevalent across Instagram and Facebook alike. In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. Organic reach, specifically on Facebook, was only 6.4 Incorporate Influencer Marketing for Social Media.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

MAY 25, 2021

About 68% claimed that they will be using TikTok, while the same percentage cited Facebook. For this tactic, 93% of marketers say that they will be turning to Instagram, while 83% claimed that they will specifically be using Instagram Stories. Just 32% said that they would be turning to Twitter for their influencer marketing initiatives.

Advertising Benchmark 186

Advertising Benchmark Statistics Marketing Tactics 186