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    [Facebook] People Trust Facebook Less Than Congress
    Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind. Facebook has since taken measures to combat the proliferation of false stories, including partnerships with third-party fact-checking organizations and new advertising policies that curtail the profits of shady news purveyors.
    [Facebook] The Ultimate Facebook Marketing Cheat Sheet
    Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. 30 Tips and Tricks for Mastering Facebook Marketing.
    [Facebook] Invisible Brand Marketing Is Not Just a Facebook Problem!
    Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook! Yes, Facebook is a public company and they need to increase revenue. The pressure of the Wall Street machine may be behind some of Facebook’s recent changes.
    [Facebook] Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites
    Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Your Blog & Facebook, Social Sites" width="300" height="104" /> Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for social media know-how, for Facebook , LinkedIn and Twitter. The content you feed into Facebook may not be appropriate for Twitter and LinkedIn.
    [Facebook] HOW TO: Grow your Facebook Page by 17% in 1 week!
    Special thanks to Dennis Yu, CEO of BlitzLocal for not only calling me out on this for my Fan page called Facebook for Business. But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. As you can see we grew our active users on the Facebook Page by 17% in one week! Will Facebook replace your B2B Marketing email system? Applications Facebook
    [Facebook] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. And yet, we find that only about half of marketers use Facebook to source leads. The 2 Types of Leads You Can Capture on Facebook.
    [Facebook] Facebook paid sponsored content will meet you only halfway
    After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. The thing I did here was I pointedly asked if anyone saw this “nothing-sandwich” of a post just because it was sponsored on Facebook. Facebook Saturation (
    [Facebook] Facebook Rolls Out Reviews for Places
    While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood. In the example below, we check out the Facebook Page of our favorite hotel in Las Vegas, The Cosmopolitan. The post Facebook Rolls Out Reviews for Places appeared first on VR Marketing Blog.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Facebook] How to Create Facebook Lead Ads: A Beginner's Guide
    Well, you can -- with Facebook Lead Ads. For a full guide on how to successfully create, target, and utilize Facebook lead ads in your marketing efforts, check out this guide. In this article, we'll go over the basics of Facebook lead ads: what they are, why they matter, and how you can start using them effectively in your own marketing campaigns. What is a Facebook Lead Ad? A Facebook lead ad is an ad type you can purchase through the Facebook for Business platform.
    [Facebook] 4 Reasons Why Facebook Stinks for B2B Marketing
    The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook. I think every company should be on Facebook. And I just don’t see what’s good about Facebook for creating relationships in B2B.
    [Facebook] The economics of social media and why the Facebook-WhatsApp deal makes sense
    There is a lot of head-scratching going on today as people try to make sense of why Facebook would pay $16 billion for a company with 32 employees and little to no profitability. Christopher Penn wrote a smart piece about the Facebook’s need for user growth and I think he is correct but that is only part of the answer. I think you have to view every announcement and investment Facebook makes through this lens. That’s what Facebook is after.
    [Facebook] Is Facebook a human right or a weapon?
    Federal Appeals Court ruled that an Indiana state law that bans registered sex offenders from Facebook is unconstitutional. The ruling means thousands of Indiana’s registered sex offenders are now free to use Facebook and other social sites used by millions of children with computers and smartphones. For a child molester, Facebook is an intoxicating playground. Do you want these people hunting your children on Facebook?
  • BIZNOLOGY  |  MONDAY, JUNE 6, 2016
    [Facebook] 6 studies show why Facebook organic reach is declining so quickly
    50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day. Because Facebook’s goal is to show people the most engaging posts, all posts are not created equal. But do businesses that pay for Facebook ads have an advantage?
    [Facebook] Facebook Tips for Midsize Businesses
    With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. But many SMB’s don’t take full advantage of the Facebook platform because they’re intimidated by the learning curve and the technical knowledge that Facebook applications demand. I talked to Brody about tips for SMBs that want to optimize their Facebook presence.
    [Facebook] Five Facebook Advertising Features You Haven’t Tried Yet
    Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. One of the newest ad types to hit Facebook is the carousel ad. Facebook carousel ads require: • Clear images in a 600×600 measurement. With Facebook dark posts, you don’t have to worry about it. Guest post by Mike Bird.
    [Facebook] Submitting to Facebook and other content adjustments you need to make today
    The genesis of the controversial post was a conference I attended of industry thought leaders from the BBC , Public Broadcasting System , Facebook and other well-known media companies. Submitting to Facebook . This conversation is fascinating because we also reached far beyond this topic to discuss adjustments we need to make in our content marketing strategies now: A view on why the 2016 marketing strategy needs to be “submit to Facebook.”
    [Facebook] Facebook Releases Smart Content Tools & Improves Analytics
    Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Facebook is making that easier by allowing Facebook page owners to share a post with targeted group of followers within their fan base. When you share the link on Facebook you now have the ability to target that message specifically to parents of newborns. Currently, this function is only available on the desktop version of Facebook.
    [Facebook] 3 Ways To Use Video To Get Tactical On Facebook
    Here's 3 ways to use video to get tactical on Facebook. Post videos directly to Facebook rather than via YouTube, Vimeo, etc. Adding a featured video is easy and provides the video with a prominent spot as it appears above the about section of your Facebook page and is larger on your videos tab. This is a great way to greet visitors to your Facebook page. Couple of final thoughts on the topic of Facebook and video.
    [Facebook] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? Facebook Tips and Guides.
    [Facebook] A Guide to Advertising on Facebook
    When it comes to social media, small businesses lean heavily on Facebook. More than a billion people worldwide log into Facebook every day; 20 percent of all U.S. internet page views happen on Facebook ; and more than 40 million small businesses maintain active Facebook business pages to share photos, videos, and news about their products and services. One way companies can break through that noise and reach more customers is to invest in Facebook Ads.
    [Facebook] 10 New Facebook Features Your Brand Needs To Know
    by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. So we turned to the cadre of experts at Involver , a Preferred Facebook Developer and technology provider, to break down the 10 most important new Facebook features for marketers. Facebook is among the most transformative communications companies of our time. Facebook Credits.
  • HUBSPOT  |  FRIDAY, APRIL 7, 2017
    [Facebook] The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
    spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time. Facebook's business platform has grown to be more and more sophisticated, giving advertisers more options to reach new audiences and retarget previous site visitors back to their brand.
    [Facebook] How to improve your company’s Facebook page
    1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages. Don’t forget to take advantage of the new call to action button Facebook has recently rolled out.
    [Facebook] Facebook Integration a Win-Win for Consumers and Marketers
    We’re happy to announce we’re addressing that challenge through an integration between Facebook and the Oracle Marketing Cloud. Facebook announced its new lead ads product that makes it simple for users on Facebook to share their information with an advertiser in two clicks. As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way.
    [Facebook] Facebook Subscriptions: Overdrive for Journalists?
    Though I understand its appeal, I’ve never found Facebook compelling. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change. And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons. Even Facebook recognized a practical limit to friendship, restricting one’s maximum number of friends to 5000.
  • CONTENTLY  |  MONDAY, MARCH 13, 2017
    [Facebook] Why Facebook Should Be Worried About Other Social Networks
    Then Facebook came along. According to data from a February 2017 Sprout Social report , Facebook has had no trouble maintaining its grasp on older generations, as an overwhelming majority of Gen X and baby boomers favor the platform. When you only look at people younger than 25, Facebook’s position appears even more precarious. Facebook owns Instagram, so it’s still doing okay, but it doesn’t want to cannibalize its audience.).
    [Facebook] Facebook Tests Pinterest-Style Feature Called 'Collections'
    Facebook may be dishing out a little bit of competition. According to TechCrunch , these posts save and share products to a “Wishlist” on Facebook users' profiles, and feature a “Buy” button that users can click on to make purchases offsite. Facebook is testing the feature with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and What do you think of Facebook's new Collections? Watch out, Pinterest.
    [Facebook] Facebook gave us the last piece of the Earned Media puzzle
    A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Facebook Pages are a great way for admins to learn about their audience and view Facebook Insights about people connected to your Page. Will Facebook replace your B2B Marketing email system?
    [Facebook] Facebook Launches Global Pages to Simplify Brands' International Facebook Presence
    Well as it turns out, Facebook feels your pain. Yesterday, Facebook announced the launch of Global Pages , a new structure to business pages for global brands aimed to provide a better, localized experience for international brands' prospects and customers. The new structure consolidates a business' global Facebook presence into one place while still providing a localized experience. How Facebook's New Global Structure Works.
    [Facebook] 3 Things You Can’t Do on Facebook Anymore
    Facebook is always making updates to its site. Since no one has time to read Facebook’s blog every day or scour through updates and guidelines, we’ve put together a list of three Facebook changes that every small business owner should know. Facebook bans like-gating. Planning to run a contest to boost the number of likes on your Facebook page? Facebook did away with the concept of like-gating late last year. Social Media Facebook changes
    [Facebook] The Anatomy of a Successful Facebook Post
    When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. And now, check out the top six things that make up a truly valuable Facebook post. The key to a successful Facebook post is to start with a clear objective. A successful Facebook post has a clear call to action.
    [Facebook] Facebook and Snapchat at war, and four other groovy media trends
    Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? The post Facebook and Snapchat at war, and four other groovy media trends appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Facebook and Snapchat and content wars. So much going on today!
    [Facebook] Your Facebook Company Page: How to Show Posts by Others
    If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. Most are business-to-business (B2B), and some set up their Facebook pages in a very controlled fashion: they are the only ones that can post on their page. Just remember, when it comes to Facebook, repeat after me, “ Change is good. Facebook b2b social media
    [Facebook] A Night at the Facebook Hotel
    Welcome to the Facebook Hotel!” I AM LEAVING THE FACEBOOK HOTEL TO LEAD A MORE MEANINGFUL, MONASTIC LIFESTYLE,” I announced to no one in particular. If I was stuck at the Facebook Hotel, I might as well join the masses. The post A Night at the Facebook Hotel appeared first on The Content Strategist. Social algorithm facebook fake news humorI knew something was wrong as soon as I entered the hotel.
    [Facebook] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    Your Facebook audience has a craving. According to recent statistics , the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. This featured video sits on the left side of your main page and appears like this on your video page: Plus, Facebook now allows administrators to organize videos in a more presentable way. Facebook videos can provide a big boost to your brand. Pro: Boost your Facebook engagement.
    [Facebook] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. In a recent survey, Facebook users said they were fed up with the amount of ads clogging their News Feeds. According to Facebook , “overly promotional” Page posts are: Posts that solely push people to buy a product or install an app.
    [Facebook] How to Set up a Facebook Page for Your Business
    It doesn’t have to be an intimidating process to set up Facebook Business Page. In this short video, we walk you through the basic Facebook Page set up so you’ll be up and running in minutes. For more tips about getting started using Facebook for your business, grab our free guide. The post How to Set up a Facebook Page for Your Business appeared first on VerticalResponse Blog. Social Media business Facebook Facebook Page Small Business
    [Facebook] Facebook Boosted Posts: 3 Ways to Target Your Audience
    You may have noticed that getting organic engagement (unpaid) via your Facebook page isn’t as easy as it used to be. When Facebook made their latest algorithm change , they did so with the intention of encouraging businesses to boost or pay for posts to gain more visibility. If you want your Facebook posts to be seen these days, boosting them may be your best bet. The targeting option is very similar to Facebook’s traditional banner and news feed advertising.
    [Facebook] Making Sense of Facebook’s Two Latest Algorithm Changes
    Back in 2014, Facebook decided enough was enough: It was time to crack down on the clickbait plaguing users’ News Feeds. People may click on articles with baiting headlines (think of stories like “You’ll never what guess Facebook did to its News Feed. ”), but, according to an internal Facebook survey, they actually prefer stories with headlines that “helped them decide if they wanted to read the full article.”
    [Facebook] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    When people come to your Facebook Page, where do you think they first look? it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. Whether you''re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make an effective Cover Photo is crucial. 9 Best Practices for Effective Facebook Cover Photos.
    [Facebook] 7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
    The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. The growth and competition in the publisher ecosystem is really, really strong,” Adam Mosseri, Facebook’s vice president of product management, told The New York Times. “We’re We’re worried that a lot of people using Facebook are not able to connect to friends and family as well because of that.”
    [Facebook] How to Make Your Product Look Sexy on Facebook
    Do you want to learn how to spice up your product and make it sexy on Facebook? People have told me that their products are too boring or that they work in an industry that’s not interesting enough to be on Facebook. I, on the other hand, believe that any business can be on Facebook. It’s great if you’re selling it on your website, but if you do that on Facebook, it’s just not sexy. If it fits the tone that you want to convey on Facebook, go and have fun.
    [Facebook] Is it time to surrender to Facebook?
    One of the most frequent questions that comes up in my classes is “With Facebook, do we still need a website?&#. After all, in its quest for world domination, Facebook has effectively created an alternate universe, their own in-house Internet. As marketers, we need to be where our customers are and that means Facebook. In addition to this obvious fact, the data suggests that people are spending far more time on Facebook and less time on websites. facebook
    [Facebook] 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
    Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? Facebook Guides, Tips & Techniques. Facebook Apps and Tools. Facebook Changes.
    [Facebook] Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
    Previously, publishers would post content on a website and then push out a link to distribution platforms like Facebook or Twitter. We’ve seen this change with Facebook Instant Articles, Google AMP, and Snapchat’s Discover, each of which, to varying degrees, lets publishers run content right on the platform. If you click an Instant Articles link instead of a referral link, Facebook has more control over the experience and data collection.
    [Facebook] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The Ultimate Checklist for Creating & Optimizing Facebook Ads. Facebook offers a wide variety of paid ad options and placements, but all ads can be broken down into three elements: Campaigns. Facebook's Ad Manager.
    [Facebook] 7 Key Steps to Facebook Growth
    If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. After all, your potential customers are likely already on Facebook, and those who ‘like’ your Facebook business page are more likely to see the content you post on there. million ikes, and the Renaissance Festival performer Twig the Fairy , whose Facebook page was born in March 2009, has since hit 260,000 likes.
    [Facebook] 4 Ways to Attract Holiday Shoppers on Facebook
    To capitalize on the holiday shopping season, start by sprucing up your Facebook page, says social media strategist Joan Barrett. “A well-crafted holiday promotion on Facebook has a lot of potential,” she says. “I’ve seen small businesses sell out of certain inventory because of a Facebook promotion. ” If you’re looking to attract gift-givers through your company Facebook page, Barrett offers these tips: Change the cover photo.
    [Facebook] Marketing Technology Needs to be Facebook-ized
    And Be Like Mark: Take the Facebook Approach. Think about Facebook for a moment. Once data analytics tools are Facebook-ized, marketers will be able to combine those results with lessons learned from behavioral sciences, literature, and other fields to create more remarkable, effective work. Marketing technology has come a long way since the fictional Harry Crane got a mainframe installed at Sterling Cooper.
    [Facebook] Finally, Facebook Makes It Easy to Run Contests
    Anyone else feel like Facebook''s rolling out updates faster than the speed of light? It got to be so much I actually asked someone on our content team if we needed to update our Facebook for Business ebook -- and she responded with a resounding, "uhhh YEAH." and then Facebook went ahead and rolled out another update yesterday. Facebook Makes Page Promotions Easier to Administer. In short, because Facebook used to require that you run promotions through an app.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Facebook] Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]
    When it comes to growing your business on Facebook, getting people to Like your page is only the first step. The best-performing Facebook posts aren''t just shipped on a whim -- they''re deliberately and strategically crafted. To help you develop the right strategy for your Facebook Page, TrackMaven analyzed over 1.5 million Facebook posts from almost 6,000 successful brand Pages and put their data-backed findings into the infographic below. Facebook
    [Facebook] 6 Types of Facebook Posts That'll Help You Generate Leads
    This post is an excerpt from our ebook, How to Generate Leads Using Facebook. Download our free ebook to learn about the type of content you should promote, how to leverage paid advertising, and different ways to measure your success on Facebook. According to The 2013 State of Inbound Marketing Report , 52% of all marketers sourced a lead from Facebook in 2013. Types of Leads You Can Capture on Facebook. 6 Ways You Can Capture Leads From Facebook.
    [Facebook] Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers
    At the end of March, Facebook will be launching their new design for fan pages. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image. Facebook Page Cover Images.
    [Facebook] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.
  • FATHOM  |  TUESDAY, JANUARY 12, 2016
    [Facebook] How to Improve your Facebook Ad Relevance Scores
    One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers. First, I want to get into how Facebook calculates the relevance score. Your relevance score is determined by how much positive and negative feedback Facebook expects you to receive on your ad.
    [Facebook] Secrets behind one of the world’s greatest Facebook marketing successes
    While many Facebook sites are suffering and trying to find a way maintain a little organic reach, Tourism Australia ‘s presence is soaring. The mastermind behind this Facebook marketing success is Jesse Desjardins , a Canadian pulling the strings behind the site’s content engine. The post Secrets behind one of the world’s greatest Facebook marketing successes appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
    [Facebook] Facebook alternative network Ello turns nasty
    Ello, the warm and fuzzy Facebook alternative network turned nasty this week when co-founder Paul Budnitz launched an attack on its rival and its real-name policy. Tom Webster and I discuss: Is Facebook hurting fringe groups with its real-name policy? Is Facebook a right? Is Facebook exploiting disadvantaged people for economic gain? How is Facebook and Wal-Mart similar in how they reflect American values? Is Facebook a right? -
    [Facebook] The Anatomy of Shareable Facebook Video
    Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. Your Facebook audience’s enthusiasm seems to be waning without promotional spend. Maybe it’s time to try out some Facebook video. For many marketers, the road to pushing video content for Facebook doesn’t seem quite so clear. And even before all this, you have to wonder: what even makes a video specifically meant for Facebook?
    [Facebook] What Does Facebook’s News Feed Updates Mean for You?
    In an effort to the find the right mix of content for people’s News Feed, Facebook announced three updates. While many brands and marketers have become immune to Facebook’s frequent algorithm updates, it’s still a good idea to understand them. Facebook prohibited multiple posts from the same source from appearing in the News Feed. Facebook users “don’t enjoy seeing stories about their friends liking or commenting on a post.”
    [Facebook] A Quick Rundown of Facebook Targeting Options [Infographic]
    Used properly, Facebook can be a great resource for marketers due to its highly active user base and the amount of information it has about individual users. Facebook knows what we''re interested in, who we hang out with, and how we self-identify -- so there''s a great opportunity for marketers to deliver highly relevant and personalized ads through the social network. Facebook
    [Facebook] Facebook VP: 3 Steps to Building Brands on Facebook
    That’s what David Fischer, Facebook’s Vice President of Advertising and Global Operations, told the audience at ad:tech , the yearly conference for digital marketers. Personalization, Fischer noted, is the reason why Facebook is growing so rapidly – 800 million registered users and counting. In fact, recently, the social networking company counted half a billion users coming to Facebook in a single day. Are you using Facebook marketing tools?
    [Facebook] Social Media: How Motorola Solutions uses Facebook to generate more engagement
    Tweet If you think Facebook is no place for B2B marketers, think again. Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said. Firefighters, policeman and other public-safety personnel were engaging on Facebook. However, they didn’t create content specifically for Facebook. Promote the company’s Facebook presence.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Facebook] Why People Like, Share, and Comment on Facebook [Infographic]
    Of Facebook's 1.25 So what motivates people to Like Facebook posts -- and share them, and comment on them? Research has found several psychological reasons behind why users enjoy using Facebook so much. For example, s tudies observing people browsing on Facebook found psychological indications of happiness, like pupil dilation. By uncovering this type of audience insight, marketers can apply this information to create more effective Facebook marketing campaigns.
    [Facebook] Facebook Introduces “Buy” Button – What It Means for Your Biz
    Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales. And without ever leaving Facebook. Here’s how the new advertising product will appear on Facebook: Image courtesy of the Facebook blog.
    [Facebook] Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages
    As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. BuzzFeed runs 90 different Facebook pages. The Huffington Post has 79 Facebook pages. ” The question is whether this strategy can help publishers and brands please the Facebook algorithm gods.
    [Facebook] Facebook May Have Just Ushered in a New Era for Mobile Video
    For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. Now, it seems that Facebook has finally accepted the premise that it is, at the very least, inextricably linked with the media industry. In December, Zuckerberg made some telling remarks in a video chat with Sandberg: Facebook is a new kind of platform.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Facebook] The Do's and Don'ts of Using Facebook for Business [Infographic]
    You’ve heard all about the importance of using Facebook to grow your business. But actually doing marketing on Facebook is a whole other story. Wouldn''t it be nice to have a little pocket guide to navigating Facebook? In order to make your life a little bit easier and help you break through all of the clutter on Facebook to finally get the results you’ve been hearing about, they created the infographic featured below.
    [Facebook] Facebook Advertising – Tips for Success
    Many B2B marketers are seeing the value of Facebook advertising to attract new visitors to their brand. Here are several tips to a successful Facebook ad campaign. Link your ads to your Facebook page [.]. Facebook Social MediaBut did you know that your advertising efforts, if not done properly, can cost you money and reduce your ad’s visibility?
    [Facebook] 5 Brands with Highly Successful Facebook Marketing Strategies
    At this point, everyone and their mother (or, in my case, father ) has a Facebook. Sixty-six percent of Facebook users log in every single day to their accounts, and 48 percent of users log in first thing in the morning. Yes, that means Facebook comes before coffee. Because of its prominence in our daily lives, it might be easy to think you know Facebook—and Facebook marketing by extension. Facebook is a smart way to fill this linking strategy gap.
    [Facebook] 10 Examples of Facebook Ads That Actually Work (And Why)
    One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. One way to do just that is to create optimized Facebook Ads targeted at the right audience. So, what does optimized Facebook advertising actually look like?
    [Facebook] Facebook Inception. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars Dorian describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at Comments This Joe is a smart dude, he must be an expert! by tianakai Related Stories Analysis paralysis. A {growtoon}. Dress for Success. A {growtoon}. Enough is enough. A {growtoon}.
    [Facebook] Video Content: Facebook VS. YouTube in the Ring
    Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. News that Facebook has released an update quantifying video activity has been released , but the same question still exists. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Facebook. Facebook.
    [Facebook] 5 ways to use social media in sales even if your customer isn’t on Facebook
    The post 5 ways to use social media in sales even if your customer isn’t on Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.”
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Facebook] 5 Little Ways to Get More Facebook Likes
    Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. Y ou have to first build an audience on Facebook, then drive inbound traffic to your website, then turn that traffic into qualified leads, and then nurture those leads into customers. 5 Quick Tips For Growing Your Facebook Audience from HubSpot.
    [Facebook] Facebook Stats that Every Social Marketer Should Know
    billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. Smart marketers are already using Facebook’s impressive reach to their own advantage, but the network is still relatively new and constantly evolving. TrackMaven focused their investigation on Facebook pages with – at minimum – 1,000 Likes.
    [Facebook] Stop Ignoring Facebook Ads: Your Keys To Success
    Facebook ads – you either love them or hate them – but if you’re in ecommerce, you better cozy up to them quickly. Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend (ROAS) if you plan on growing your business in 2015. Facebook has […]. The post Stop Ignoring Facebook Ads: Your Keys To Success appeared first on Marketing Insider Group.
    [Facebook] Social Business: Facebook for the Enterprise?
    As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? It’s a long running game, and the outcome will be determined not only by Facebook’s decisions, but also by the actions of their competitors and the ever evolving behavior of online users.
    [Facebook] Five Facebook Tips for Small Businesses
    But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Getting that repeat traffic is the special sauce of Facebook success.
  • VIDYARD  |  TUESDAY, MAY 24, 2016
    [Facebook] Stepping Up Your Facebook Retargeting with Video
    That’s the beauty of retargeting with Facebook! Humans are already addicted to it: according to Facebook, there are over 1.65 billion active Facebook users, and 1.51 We use PerfectAudience to retarget our leads on Facebook, and we use their retargeting pixels to build our lists. Powerful stuff when it comes to serving targeted ads to the right audience on Facebook! The post Stepping Up Your Facebook Retargeting with Video appeared first on Vidyard.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Facebook] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. Right now, this is the case with Facebook. Facebook’s growth has been tremendous -- and I don’t just mean the number of people who have a Facebook profile. But Facebook has always had reach.
    [Facebook] Facebook Launches Call-to-Action Buttons on Business Pages
    Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button. Here''s How a Facebook Page Call-to-Action Works. According to Venturebeat ''s conversation with a Facebook spokeswoman , Facebook will monitor these links in the same way they monitor current links -- and users can report Pages with malicious links, too.
    [Facebook] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    When people arrive at your Facebook Page, where do you think they first look? That''s right -- it''s your Facebook cover photo. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. Whether you''re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Facebook] Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC]
    Just think about how different Facebook was only a year ago! We've also seen some smaller, yet still critical changes to features like Facebook's ad platform , how the social network calculates metrics like 'Reach,' and many more. And that's just talking Facebook. Luckily, the folks over at ShortStack have created a great checklist for doing just that on the most popular social network around: Facebook. Is your page optimized to attract and engage new Facebook fans
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Facebook] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. Prior to 2012, marketers had it pretty darn good on Facebook despite frequent redesigns and News Feed algorithm changes to adapt to. On top of declining organic reach and rising doubt in ad effectiveness, Facebook advertising is also getting more expensive.
    [Facebook] 5 Essential Tips to Consider before Boosting a Facebook Post
    It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. In this post, I am going to go over five tips to maximize the effectiveness of boost posts on Facebook. Based on the goal, companies have the ability to target anyone they want on Facebook.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Facebook] How to Use Facebook for Business: 13 Essential Tips [Infographic]
    Facebook is constantly making changes to the design of the profiles -- for businesses and individuals alike. There are a lot of ways Facebook is helping brands build a follower base, increase visibility, improve branding, communicate with and engage fans, and even drive traffic and leads. To learn more about how to use Facebook for business, download our free guide here. So, what can you do to optimize your brand's presence on Facebook?
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Facebook] 10 Examples of Facebook Ads That Actually Work (And Why)
    Facebook ads. Facebook ads are what bring us here today. While there has been quite a bit of controversy surrounding the effectiveness of Facebook ads lately (you remember the whole GM thing , right?), Ford and Coke recently gave their seal of approval in a Wall Street Journal article about Facebook ads, with both saying they were finding value in Facebook ads, and with Ford planning to expand its use of Facebook's advertising platform.
    [Facebook] 3 Facebook Rollouts Every Marketer Should Know About
    by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Facebook] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. Due to Facebook's heretofore rather strict guidelines on what businesses can and cannot do when it comes to cover photos -- specifically, the rule that businesses can't include calls-to-action (CTAs) in their cover photos -- I was forced to brainstorm clever ways to get some CTA action on that prime visual real estate.
    [Facebook] Facebook Announces New Social Search Feature Called 'Graph Search'
    Facebook announced its big news today -- the stuff we've all been sitting at the edge of our seats for, the release we've been pontificating about ( read what some of our ideas. about Facebook's big reveal )! As Facebook puts it, the new search engine, which is currently in beta ( though with a waitlist for which you should sign up ), "takes us back to our roots and allows people to use the graph to make new connections." A Brief History of Facebook's Search Function.
    [Facebook] 11 Examples of Facebook Ads That Actually Work (And Why)
    One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. One way to do just that is to create optimized Facebook Ads targeted at the right audience. So, what does optimized Facebook advertising actually look like?
    [Facebook] 3 Steps To Highly Targeted B2B Facebook Ads With Predictive
    Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. Since we were looking to target a broader audience, we decided to leverage the massive social presence of Facebook and their larger audience base. Facebook is the #1 digital environment for marketers to reach, engage, educate, and acquire prospects. How Predictive Helped Us Reach A Large, Targeted Audience On Facebook. Making dynamic updates to Facebook ads.
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Facebook] How to Create Facebook Video Ads
    During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. The allure for advertisers lies in Facebook's hyper-surgical targeting possibilities and the results Facebook videos can deliver. Set Up Your Facebook Campaign.
    [Facebook] An Editorial Calendar for Facebook? Absolutely.
    My job was to optimize and grow that presence with an emphasis on Facebook. I thought to myself, well we have an editorial calendar for our blog which plans out topics and an overarching theme throughout each quarter, why not apply that same philosophy to our Facebook? By creating this content specifically for Facebook, it’s optimized for viewing and sharing on both desktops and the mobile news feed. One stat, one point, one amazingly optimized piece for Facebook.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Facebook] Facebook Rolls Out New and Improved Business Page Insights
    Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning''s roundup , Facebook announced a pretty sweet update to Page Insights yesterday. Lucky for us, Facebook’s new Insights implement a fix for both of these metrics. Facebook also updated its "Virality" metric to take clicks into consideration. Now, Facebook takes clicks on your post into account as well. What do you think of Facebook’s new Page Insights?
  • BIZNOLOGY  |  FRIDAY, JUNE 23, 2017
    [Facebook] Facebook ads vs Google adwords: 7 key criteria to decide
    Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. For Facebook, 28 billion people log on daily , an 18% increase year over year. On Facebook, people share almost every conceivable detail of their lives.
  • HUBSPOT  |  MONDAY, JANUARY 31, 2011
    [Facebook] Top 5 Things Not to Do on Facebook
    Again and again, I see businesses and professionals making these mistakes on Facebook. As someone new to Facebook, these may seem like reasonable things to do, so I'm here to explain why you absolutely should NOT be making these mistakes. Not only do you not want to have two profiles (I'll explain why), but also if Facebook catches you , they will shut your account down. The point of Facebook is to interact with your community that's already hanging out there.
    [Facebook] Generating a Buyer Persona with Facebook Advertising
    How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Share this on Facebook. Related posts: Five Ways Facebook Can Get You Fired!
    [Facebook] How to Edit a Post on Facebook [New Feature]
    You know when you''re really busy and you haven''t had a chance to update Facebook for a while, so you hammer out a post real fast? Facebook Starts Rolling Out the Ability to Edit Posts. Facebook rolled out the ability to edit comments on posts a while back, which was a great feature. According to Mashable -- and confirmed by Facebook -- many Android users now have the ability to edit their Facebook posts. Facebook
    [Facebook] How to Create a Facebook Business Page That Doesn't Suck
    So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. Don''t waste your time setting up a Facebook Page that''s not going to deliver the results you want. Try embedding a Facebook Like Box in your blog sidebar.
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