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  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Facebook] Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC]
    Just think about how different Facebook was only a year ago! We've also seen some smaller, yet still critical changes to features like Facebook's ad platform , how the social network calculates metrics like 'Reach,' and many more. And that's just talking Facebook. Luckily, the folks over at ShortStack have created a great checklist for doing just that on the most popular social network around: Facebook. Is your page optimized to attract and engage new Facebook fans
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Facebook] How to Use Facebook for Business: 13 Essential Tips [Infographic]
    Facebook is constantly making changes to the design of the profiles -- for businesses and individuals alike. There are a lot of ways Facebook is helping brands build a follower base, increase visibility, improve branding, communicate with and engage fans, and even drive traffic and leads. To learn more about how to use Facebook for business, download our free guide here. So, what can you do to optimize your brand's presence on Facebook?
    [Facebook] Facebook’s Algorithm: 3 Must-Know Changes
    Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger. directly through their Facebook messenger app.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Facebook] 10 Examples of Facebook Ads That Actually Work (And Why)
    Facebook ads. Facebook ads are what bring us here today. While there has been quite a bit of controversy surrounding the effectiveness of Facebook ads lately (you remember the whole GM thing , right?), Ford and Coke recently gave their seal of approval in a Wall Street Journal article about Facebook ads, with both saying they were finding value in Facebook ads, and with Ford planning to expand its use of Facebook's advertising platform.
    [Facebook] Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages
    As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. BuzzFeed runs 90 different Facebook pages. The Huffington Post has 79 Facebook pages. ” The question is whether this strategy can help publishers and brands please the Facebook algorithm gods.
    [Facebook] Facebook May Have Just Ushered in a New Era for Mobile Video
    For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. Now, it seems that Facebook has finally accepted the premise that it is, at the very least, inextricably linked with the media industry. In December, Zuckerberg made some telling remarks in a video chat with Sandberg: Facebook is a new kind of platform.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Facebook] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. Due to Facebook's heretofore rather strict guidelines on what businesses can and cannot do when it comes to cover photos -- specifically, the rule that businesses can't include calls-to-action (CTAs) in their cover photos -- I was forced to brainstorm clever ways to get some CTA action on that prime visual real estate.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Facebook] Facebook Rolls Out New and Improved Business Page Insights
    Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning''s roundup , Facebook announced a pretty sweet update to Page Insights yesterday. Lucky for us, Facebook’s new Insights implement a fix for both of these metrics. Facebook also updated its "Virality" metric to take clicks into consideration. Now, Facebook takes clicks on your post into account as well. What do you think of Facebook’s new Page Insights?
    [Facebook] Facebook Announces New Social Search Feature Called 'Graph Search'
    Facebook announced its big news today -- the stuff we've all been sitting at the edge of our seats for, the release we've been pontificating about ( read what some of our ideas. about Facebook's big reveal )! As Facebook puts it, the new search engine, which is currently in beta ( though with a waitlist for which you should sign up ), "takes us back to our roots and allows people to use the graph to make new connections." A Brief History of Facebook's Search Function.
    [Facebook] Generating a Buyer Persona with Facebook Advertising
    How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Share this on Facebook. Related posts: Five Ways Facebook Can Get You Fired!
    [Facebook] The Anatomy of Shareable Facebook Video
    Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. Your Facebook audience’s enthusiasm seems to be waning without promotional spend. Maybe it’s time to try out some Facebook video. For many marketers, the road to pushing video content for Facebook doesn’t seem quite so clear. And even before all this, you have to wonder: what even makes a video specifically meant for Facebook?
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Facebook] How to Create Facebook Video Ads
    During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. The allure for advertisers lies in Facebook's hyper-surgical targeting possibilities and the results Facebook videos can deliver. Set Up Your Facebook Campaign.
  • HUBSPOT  |  MONDAY, JANUARY 31, 2011
    [Facebook] Top 5 Things Not to Do on Facebook
    Again and again, I see businesses and professionals making these mistakes on Facebook. As someone new to Facebook, these may seem like reasonable things to do, so I'm here to explain why you absolutely should NOT be making these mistakes. Not only do you not want to have two profiles (I'll explain why), but also if Facebook catches you , they will shut your account down. The point of Facebook is to interact with your community that's already hanging out there.
    [Facebook] How to Edit a Post on Facebook [New Feature]
    You know when you''re really busy and you haven''t had a chance to update Facebook for a while, so you hammer out a post real fast? Facebook Starts Rolling Out the Ability to Edit Posts. Facebook rolled out the ability to edit comments on posts a while back, which was a great feature. According to Mashable -- and confirmed by Facebook -- many Android users now have the ability to edit their Facebook posts. Facebook
    [Facebook] Social Business: Facebook for the Enterprise?
    As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? It’s a long running game, and the outcome will be determined not only by Facebook’s decisions, but also by the actions of their competitors and the ever evolving behavior of online users.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Facebook] Facebook Cracks Down on News Feed Spam From Brand Pages
    Well, Facebook couldn''t agree more. Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed -- particularly those from brand pages that purposely try to game the News Feed to generate more exposure. Here''s what you should know about what Facebook is doing -- and how your own Facebook Business Page could be affected. What Spammy Content Is Facebook Cracking Down On? How Will This Affect Your Facebook Business Page?
    [Facebook] Your Life According to Facebook: Facebook Overhauls Personal Profiles
    by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates. Put into the context of these updates, the motivation for changes to the Facebook Newsfeed, which confounded many , became clearer. Facebook Timeline.
    [Facebook] How to Create a Facebook Business Page That Doesn't Suck
    So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. Don''t waste your time setting up a Facebook Page that''s not going to deliver the results you want. Try embedding a Facebook Like Box in your blog sidebar.
    [Facebook] Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update
    Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Based on the feedback received by users, Facebook has concluded that they will now limit the organic reach of posts they deem too promotional. Instead, Facebook will focus on giving its users more content that they care about. Looking Towards Facebook Ads.
    [Facebook] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. The fact is, people are spending a lot of time on Facebook and they are looking at a lot of pages! B2B marketers have to start paying attention to Facebook.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Facebook] Facebook Launches New Mobile Design for Business Pages
    If you''re the proud owner of a Facebook business page , your page''s mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices. These updates are accessible starting today via mobile browsers and on the Facebook iOS app, with the changes coming soon to the Facebook Android app.
    [Facebook] Our Top Predictions for Facebook's Secret January 15th Announcement
    A little article about some new Facebook rollout. The time for newsjacking is premature, it seems, because Facebook hasn't actually released any news yet. just what is this new "thing" that Facebook is revealing? Our Top Predictions for Facebook's Secret January 15th Announcement. 1) Facebook to Release a Smartphone! And advertisers have received mobile-only ad targeting , allowing targeting for users only when they're using Facebook from, well, a mobile device.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Facebook] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
    My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. To be honest, it''s hard for me to remember how Sponsored Stories differ from the 26 other ad products Facebook has. That''s right, Facebook has 27 different ad products -- and they''re coming to realize that''s too much. So that story above would appear in your News Feed if your friend Jane Doe Liked HubSpot''s Facebook page.
    [Facebook] An Editorial Calendar for Facebook? Absolutely.
    My job was to optimize and grow that presence with an emphasis on Facebook. I thought to myself, well we have an editorial calendar for our blog which plans out topics and an overarching theme throughout each quarter, why not apply that same philosophy to our Facebook? By creating this content specifically for Facebook, it’s optimized for viewing and sharing on both desktops and the mobile news feed. One stat, one point, one amazingly optimized piece for Facebook.
    [Facebook] 10 Examples of Facebook Ads That Actually Work (And Why)
    One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. One way to do just that is to create optimized Facebook Ads targeted at the right audience. So, what does optimized Facebook advertising actually look like?
    [Facebook] 5 Brands with Highly Successful Facebook Marketing Strategies
    At this point, everyone and their mother (or, in my case, father ) has a Facebook. Sixty-six percent of Facebook users log in every single day to their accounts, and 48 percent of users log in first thing in the morning. Yes, that means Facebook comes before coffee. Because of its prominence in our daily lives, it might be easy to think you know Facebook—and Facebook marketing by extension. Facebook is a smart way to fill this linking strategy gap.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Facebook] What We Learned From Spending $100k On Facebook Ads
    So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. In May of 2016, we had the honor of working with Facebook Canada. Other than working with the Facebook team, we are completely in-house. So, naturally, we made a pitch to our company's executive team to increase our digital marketing budget so we could prove that Facebook was a viable avenue for growth. Using the same ad creative from AdWords, we launched on Facebook Ads.
    [Facebook] Bigger Facebook Ad Images: How to Prepare Yourself
    As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact. As mentioned above, the change impacts only the “Right Hand Side” ads for Facebook. As of June 24 th , Facebook started rolling out “Right Hand Side” ads that utilize images which are about 2.5
    [Facebook] A Tour through the New Facebook Ads Manager
    Recently, Facebook began rolling out its new and improved advertising dashboard. Today, we’ll walk you through a few of the improvements to the Facebook Ad dashboard and discuss how they can help marketers find data faster. This is, without question, the biggest change to the Facebook dashboard. In the past, Facebook has relied on two levels of organization for accounts, which consist of a “Campaign” level that contained multiple ads in the “Ad” level.
    [Facebook] 12 Secret Facebook Features Every Marketer Should Be Using [Infographic]
    Using Facebook is easy enough -- most of the 1.49 If you want to up your Facebook skills, check out this infographic from Post Planner. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Facebook] How to Use Facebook Live: A Complete Guide
    In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? However, for such a simple concept, Facebook Live has a lot of little nuances that marketers will need to learn if they want to get the most out of the platform.
    [Facebook] How to Use Hashtags on Twitter, Facebook & Instagram
    While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. How Hashtags Work on Facebook. 2) How Hashtags Work on Facebook. Like on Twitter, a Facebook hashtag ties the conversations of different users into one stream.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Facebook] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 Sometimes it''s good -- people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Though it takes more time, their Facebook Page grows steadily and actually delivers results. They don''t have the time to build a Facebook following -- they need eyeballs on their content now. 2) Auto-Posting Tweets to Facebook.
    [Facebook] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. According to Facebook , on average, 1,500 possible stories are filtered through per day on an average Facebook user’s News Feed -- but only 300 of them actually make it into a user''s News Feed. Let''s explore Facebook-specific best practices for posting.
  • CONTENTLY  |  TUESDAY, JUNE 14, 2016
    [Facebook] How Facebook’s Filter Bubble Warped My Perception of Reality
    Because Facebook’s algorithm—and the algorithms of every other social network—has gotten frighteningly intelligent. The content personalization is so selective that if I based my worldview on the information I got from Facebook, I’d assume that nobody was voting for Trump, Bernie was going to sweep the primaries, and all elections were rigged. At the end of the meeting, some conservatives left with assurance that Facebook would address these concerns.
    [Facebook] Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself
    Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. To be clear, this change isn’t just going to hurt publishers and marketers trying to reach audiences on Facebook. It could be apocalyptic for Facebook.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Facebook] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices. According to Facebook , 1,500 possible stories are filtered through per day on an average Facebook user’s News Feed -- but only 20% of them actually make a user news feed.
    [Facebook] This Facebook Ad Experiment Generated $1.1 Million
    We write quite a bit about the most effective ways to use Facebook. And in March, when Facebook launched its mobile-only Collection ads feature, marketers responsible for ad spend took note. Daily Facebook AdvertisingHow can you grow your audience? How can you reach the right people? And what's the best way to use ads? Now, instead of simply publishing a single image or video, brands could now pair this visual content with something like a product catalog related to it.
    [Facebook] Salesforce Simplifying B2B Facebook Marketing?
    Perhaps unjustly, Facebook has never been known as a hub for B2B lead generation. This is not for lack of potential – plenty of companies use Facebook for surfacing contact info. No longer – Salesforce Lead Analytics for Facebook brings the sales funnel together. The Salesforce tool innovates by working simultaneously across Instagram (which is owned by Facebook), Facebook itself and the Facebook Audience Network, which is the official name for the Facebook ad platform.
    [Facebook] Email Marketing 2.0 is Facebook and More
    The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook marketing and email marketing are both about developing an audience that allows you to engage over time. Facebook is (part of) Email Marketing 2.0. The most important part of the heading isn’t Facebook, it is Email 2.0.
    [Facebook] 3 Steps To Highly Targeted B2B Facebook Ads With Predictive
    Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. Since we were looking to target a broader audience, we decided to leverage the massive social presence of Facebook and their larger audience base. Facebook is the #1 digital environment for marketers to reach, engage, educate, and acquire prospects. How Predictive Helped Us Reach A Large, Targeted Audience On Facebook. Making dynamic updates to Facebook ads.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Facebook] Bing Adds 5x More Facebook Content to its Search Results
    Just a couple days after Facebook's hyped up "secret" announcement was revealed to be Graph Search -- which, powered by Bing, uses social signals to try to create a truly social search experience within Facebook -- Bing has announced that its search results will now feature 5x more content from users' Facebook friends, including status updates, links, and comments. Back in June, 2012, Bing started including Facebook Likes, photos, and profile information into search results.
    [Facebook] The 5 Best Things About Facebook Conversions (And How to Set Them Up)
    Make Facebook conversions work for you: 1. Conversion Tracking by Categories After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. You can now measure the checkout … Continue reading → The post The 5 Best Things About Facebook Conversions (And How to Set Them Up) appeared first on Fathom. Conversion Optimization Social Media Facebook Facebook Conversion
    [Facebook] 11 Examples of Facebook Ads That Actually Work (And Why)
    One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. One way to do just that is to create optimized Facebook Ads targeted at the right audience. So, what does optimized Facebook advertising actually look like?
    [Facebook] Four Badass Facebook Advertising Tactics
    Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level. After building a solid case around the importance of Facebook advertising it’s now time to put together the tactics for success. The question that many B2B marketers are struggling is; How do I as a marketer best utilize Facebook ads for success?
    [Facebook] Is Facebook in Danger of Becoming the Next Taboola?
    For months leading up to the election, a slow trickle of angst surrounded Facebook’s fake news problem. “ Facebook, in Cross Hairs After Election, Is Said to Question Its Influence ,” wrote the New York Times. “ Donald Trump Won Because of Facebook ,” preached Max Read in New York magazine. And on Monday, BuzzFeed News reported: “ Renegade Facebook Employees Form Task Force To Battle Fake News.”
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Facebook] 8 Rookie Facebook Mistakes No One Should Still Be Making
    Well, the same can be said for Facebook: Just because your business has a Page doesn’t mean that you’re using it right. Even with 10 years of Facebook behind us, we’re all guilty of committing our fair share of social oversights and slip-ups. However, before we all start thinking about what Facebook’s next 10 years will bring about, let’s be sure that we''ve got a handle on what Zuck’s given us to work with so far.
    [Facebook] How Facebook Watch Will Change the Game for Marketers
    Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers. The Facebook Watch Launch. Currently, those interested in creating a Show Page are able to fill out an inquiry form on Facebook’s help platform.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Facebook] How Often Should You Post on Facebook? [New Benchmark Data]
    How often should you post to your business' Facebook Page? "It It does depend -- on your followers' age range, interests, Facebook habits, and so on. When your followers log in to Facebook, they're getting hit with a ton of content. According to Facebook Engineering Manager Lars Backstrom , 1,500 possible stories from friends and Pages like are filtered per day on an average Facebook user's News Feed. It depends." Not the definitive answer most people want.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Facebook] How to Turn Customers Into Brand Promoters on Facebook [Infographic]
    Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. However, in recent past, the declining organic reach on Facebook has made it increasingly difficult for retailers to reap the same marketing benefits. Facebook is being accused of failing retailers.
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Facebook] 10 Excellent Examples of Video Marketing on Facebook
    When it comes to finding the right platform to promote your video, Facebook is a strong contender. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. 10 Excellent Examples of Video Marketing on Facebook. 7) Groups | Facebook. Since the conception of Facebook, the social networking service has evolved from a collegiate platform to one for the whole family.
    [Facebook] Facebook and Google Going Big on Online Display Ads
    And more of them are appearing on your Facebook account. It’s clear that advertisers like Facebook more than ever. Facebook now accounts for 1 out of every 4 online display ads, accounting for over 1.3 One reason advertisers might be hitting up Facebook – as if its user base of 850 million wasn’t reason enough – is its stickiness. in a publicly weaker position, Google clearly wants to dig into Facebook’s ever larger slice of the pie.
    [Facebook] 3 Facebook Rollouts Every Marketer Should Know About
    by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Facebook] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. To help get it all straight, we've put together this simple guide on how the news feed works on the three most popular social networks: Facebook, Twitter, and Instagram. Facebook's News Feed Algorithm. That's what Facebook's News Feed has been about since the very beginning.
    [Facebook] 7 Ways To Boost Your Organic Reach On Facebook
    Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Your organic Facebook posts may be seen ONLY by your hardest-core followers (your most devoted fans) who have a history of reacting to and sharing your content.
    [Facebook] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook. Or Facebook’s Messenger bot.”
    [Facebook] What Google and Facebook Hide From You
    Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? Share this on Facebook. 10 Ways to Use Facebook as a List Building Tool. They know more about you than you realize. And they don’t ask you, they simply assume way too much. For example, although I live and work from Mexico, I do almost all my business and shopping in the US, in English.
    [Facebook] Are Facebook Clicks Totally and Utterly Meaningless?
    Earlier this week, Facebook's Brad Smallwood spoke at the IAB MIXX Conference in New York. According to Todd Wasserman's recap on Mashable and a blog on Facebook Studio that recaps the talk, marketers are focusing too much on clicks to measure the effectiveness of their Facebook campaigns, and not enough on two far more critical metrics -- reach, and frequency. When we're measuring our Facebook ad campaigns, do clicks matter?
    [Facebook] Facebook Finally Introduces Embedded Posts: What You Need to Know
    Yesterday, Facebook launched a new feature that we''ve always wanted: the ability to embed Facebook posts on websites. Unfortunately, it''s currently only rolled out to a handful of select whitelisted publications -- folks like CNN , Mashable , and Bleacher Report are the only ones who can embed Facebook posts on their sites. But Facebook says that this update will be rolling out to all users soon. Here''s how you do it: 1) Find the Facebook post you''d like to embed.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Facebook] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Smart Move for Facebook. As a user, the experience of Facebook Instant Articles is great. Facebook is brilliant. Well played, Facebook. Image Credit: Facebook.
    [Facebook] Facebook Relaunches Atlas: What Does It Mean?
    Last week, Facebook announced the re-launch of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” We already know that both Facebook and Google use our data to target ads – when you search for a washing machine on Google, you will notice that advertisements on appliances will follow you for a few days/weeks on sites within the Google ad network. How Facebook did it: The not-so-innocent like.
    [Facebook] Like-Gating on Facebook Expires Tomorrow. Are You Ready?
    After being the tactic du jour for generating more Likes on your Page, Like-gating will be completely gone from Facebook starting tomorrow. In early August 2014, Facebook announced on their developers blog that page admins have until November 5, 2014 to knock Like-gating from their Facebook strategy. This policy change is coupled with technical changes to Facebook''s API that remove the ability to Like-gate at all.
    [Facebook] Facebook, You’re Forgiven—5 Facebook Video Trends Brands Should Hit Play On
    Facebook may have admitted to significantly overestimating the average time users spent watching its videos, but that doesn’t mean marketers should disregard the social network’s massive marketing power. Facebook video’s functionality has been growing and evolving throughout much of 2016, with the company releasing a series of updates and new opportunities to create and share video on its platform. Facebook Live Video Can Be Reused to Increase ROI.
    [Facebook] 2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers
    Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. data analysis of over 2,500 sites, Facebook referral traffic now sits at 35.1 For content marketers, Facebook’s biggest value is as a paid distribution network.
    [Facebook] Linking Instagram to Your Company Facebook Page [Quick Tip]
    One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Posting from Instagram to Your Company Facebook Page Timeline. On Instagram, sharing your posts with your company Facebook Page rather than your personal profile is a matter of changing your settings. By default, Instagram shares images with your personal Facebook profile when you connect Facebook to your Instagram account. Select Facebook.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Facebook] The Impact of Facebook’s Algorithm Change, in 5 Charts
    Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. Buzzsumo reviewed over 25 million Facebook posts from the top 10,000 brands over the past year, and the results were pretty fascinating.
    [Facebook] Will Google+ Overtake Facebook? [Data]
    Or will it take off, catch up to, and surpass the existing social networks like Facebook? But if you take a step back, it's apparent that Google+ still has a lot of catching up to do if it's going to compete with Twitter or Facebook. Twitter attracted more than double the traffic in that time, and Facebook attracted over 100 times the traffic , with 1.76 Facebook currently has over 800 million members, but back in April 2009 - over 2.5
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Facebook] How to Use Facebook Audience Insights: A Beginner's Guide
    Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. So in this post, we're going to give you an overview of how Facebook Audience Insights works and give you tips on using it in your marketing. on Facebook.
    [Facebook] Obey Facebook’s Rules of Engagement (Or Else)
    Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours after a giant PR push? Nothing like getting a call from a frantic client and then seeing the Facebook email of doom in your inbox: Your app has been disabled. I spent years in the trenches building custom interactive campaigns for clients on Facebook, and I learned everything the hard way … so you don’t have to. The five Facebook principles.
    [Facebook] 8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]
    All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. According to Shareaholic's latest report , Facebook now drives 25% of all traffic to its publishers' websites. Also, according to Forrester , Facebook owns 13% of all time spent on mobile devices.
    [Facebook] The 15 Best Facebook Pages You've Ever Seen
    With more than 800 million users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. These pages provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers. That extends to its Facebook Page.
    [Facebook] How to Write Better Headlines for Your Facebook Ads
    billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing. To help you put together a Facebook Ad headline that accomplishes all of the above, we compiled some criteria and tips to guide your efforts.
  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    [Facebook] How to Host a Facebook Chat
    When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was. But then I changed my tune when I saw the potential for a fun marketing activity -- Facebook Chats! Similar to a Twitter Chat , a Facebook Chat is a scheduled time to, well, "chat" with a group of people about a particular topic on Facebook. With the introduction of the new Facebook reply feature, users could actually have conversations in the comments of a post.
    [Facebook] 4 Tips for B2B Marketing on Facebook
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! A couple of months ago, we talked about ways to engage your fan base on Facebook.
    [Facebook] The Ultimate Guide to Facebook Privacy
    Facebook encourages its users to share far more personal information than almost anywhere else on the web. While this allows the site to offer a premier online social experience, it also gives Facebook access to a lot of information about its users. Think about all of the ways we use Facebook and all of the personal information that users share with the social media giant. The first step toward improving your privacy on Facebook is securing your Facebook account itself.
    [Facebook] Will Facebook users give Graph Search time to evolve?
    Facebook has recently announced its new Graph Search product. it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. The idea is that, within the large walled garden that is Facebook and its nearly 1 billion users, is a gold mine of information that will help Facebook friends answer questions in ways they never could in the past, AND, to Facebook’s delight, keep users on the Facebook site.
    [Facebook] Why Silent Facebook Video Is So Popular
    Brands are getting the hang of Facebook’s soundless video environment—kind of. Facebook users now watch over 100 million hours of video on the platform each day, Facebook says , and most of those views are soundless. Publishers report that a staggering 85 percent of Facebook video views happen without sound, according to Digiday. Silent video isn’t unique to Facebook. Facebook is hoping to help publishers with a few data-tested features of its own.
    [Facebook] How To Increase Engagement On Your Facebook Posts with Infographic
    million posts published on the top 10,000 most liked Facebook pages. Dan Zarrella has collected a database of more than 1.3 He then analysed those posts to identify the characteristics correlated most closely with higher (or lower) performance measured in likes, comments and shares. He then calculated a percentage of total page likes that liked, commented or shared each specific post. See the results on the infographic below
    [Facebook] What Facebook Graph Search Means for Your Business
    by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. Graph search is Facebook’s social solution for connected search. It is a search algorithm that delivers results based on connecting the dots in the mountains of data Facebook has collected from its billion users. So what does this mean for your Facebook brand page? The “Facebook Me” is the silver lining of the real me.
    [Facebook] How to Create Custom Tabs for Facebook Business Pages
    With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell. Facebook business pages are becoming more customizable , and with page tabs, Facebook makes it possible to pull in your own custom content alongside the generic Facebook tabs like "wall," "info," and "activity stream." So, how do you create your own custom Facebook tabs? Just follow these 6 simple steps to creating custom Facebook page tabs.
    [Facebook] 75 Creative Facebook and Instagram Video Tips
    It CAN be fun - and we'll show you how with this guide on 75 Facebook and Instagram Video Tips in partnership with Wistia and Venngage. Why Facebook and Instagram? Facebook alone boasts 8 billion daily video views. We break down the elements of coming up with a successful social video strategy as we dig into two of the biggest, most far-reaching platforms out there: Facebook and Instagram. Facebook Daily
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Facebook] 7 of the Best Facebook Live Videos We've Ever Seen
    This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Oh, and did we mention the potential live video has for Facebook engagement? Initial data from Facebook revealed that people comment 10X more on Facebook Live videos than on regular videos. 7 of the Best Facebook Live Videos We've Ever Seen.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Facebook] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
    Because of the amount of data available in Facebook, in particular, it''s next to impossible to know what to look for, and how to know if you''re doing a good job or not. That''s why we asked social media experts Simon Penson from Zazzle Media, and Cheri Percy from Distilled what their top tips are for measuring success on Facebook. Simply visit their Facebook Page and work out the engagement percentage for their Page. Facebook
    [Facebook] Facebook Can’t Escape Bias, No Matter What It Says
    Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. The update and layoffs came a few months after Facebook dealt with heavy criticism for allegedly omitting politically conservative news from the Trending section. Although, in the company’s press announcement, Facebook made a note that it “looked into these claims and found no evidence of systematic bias.”
    [Facebook] How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival
    Facebook is for the opinionated person who overshares details about private life. Regardless of how you feel about Facebook’s business model, you have to credit the platform for facilitating expression and creativity. Perhaps that’s why, despite boasting a high-value professional audience of more than 430 million registered users, it hasn’t seriously challenged Facebook for social supremacy. Facebook dominates, with close to 75 percent.
    [Facebook] Using Facebook for B2B Lead Generation
    Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. Specifically with Facebook, I know I’ve tried distributing content in the past, placing ads, and building audience with “Likes” to a page, but have been frustrated when it comes to measuring lead conversions and impact into the sales pipeline. He asked, “How many of you [CEOs in the audience] are on Facebook?”
    [Facebook] Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
    I’m talking, of course, about the Facebook algorithm—the most mysterious part of Facebook’s all-powerful platform. That’s a terrifying stat, and one that contradicts Mark Zuckerberg’s claim that fake news accounts for less than one percent of all content on Facebook over the last few months. As a journalist, I’ve written extensively about Facebook’s algorithm for the past few years both on The Content Strategist and Fast Company.
    [Facebook] Deciphering Facebook’s EdgeRank
    You can’t engage with your Facebook fans if they can’t see your posts. In a webinar yesterday, Fathom’s Bill Balderaz outlined the recent changes to Facebook’s EdgeRank and presented some strategies for staying in front of your fans’ news feeds. … Continue reading → The post Deciphering Facebook’s EdgeRank appeared first on Fathom. Content Creation & Strategy Facebook Social Media edgerank
    [Facebook] Facebook Now Includes Business Pages in Local Mobile Search Results
    For local businesses, there's now all the more reason to create a Facebook Page. Yesterday, Facebook announced updates to the 'Nearby' tab within its mobile app, giving local businesses an even better opportunity to get discovered by Facebook mobile users. In fact, with Facebook's latest update, it seems like Google might have some new competition when it comes to local search. What Exactly Did Facebook Do to Its Nearby Tab?
    [Facebook] Facebook to Launch ROI Tracking Tool for Ads
    News of another Facebook feature test! They will begin rolling the tool out on Friday, and it will allow advertisers to track the actions of Facebook users post-click. This tool will help advertisers track conversions to their external pages, and allow all businesses to track their success on Facebook. Facebook's ROI Tracking Tool. The current CPM tool allows advertisers to tell Facebook their goal, and Facebook will adjust the CPM of ads based on the current demand.
    [Facebook] Four Reasons Why Facebook Power Editor Is an Essential Tool
    Facebook Advertisement has seen a rise in effectiveness over the last couple of months, evident in Samsung’s recent success where the company saw almost 13 to 1 returns. As companies’ advertising dollars continue to be budgeted to Facebook , agencies need to effectively manage large volumes of Facebook Ad campaigns. Luckily for agencies, Facebook offers the Power Editor, an endlessly helpful tool that makes Ad changes on the fly.
    [Facebook] How to Change the Thumbnail Images for Your Facebook Page Tabs [Quick Tip]
    Remember back when Facebook introduced the new Timeline design for Facebook Pages in February 2012, and we all scrambled to modify our business pages to mesh with the new design? Those Apps were the successor of what you might remember as tabs on your Facebook Page -- although many of us still fondly refer to them that way. So how about we all take a few minutes to give our Facebook Pages a little facelift? How to Change Your Facebook Page App Photos.
    [Facebook] 5 Overlooked Features of Your Facebook Marketing Strategy
    For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. As the exhilaration of taking on this new, exciting responsibility of managing your brand’s Facebook channel dwindles, you’re becoming acutely aware of the expectations you and others have set for this initiative. These five overlooked features will breathe life into your 2017 Facebook marketing.
    [Facebook] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    Can you believe that Facebook’s Timeline feature is nearly a year old? Here is a list of things your company might not be doing on Facebook and some ways to ensure that your visual imaging is up to par, so you can build relationships with Facebook’s billion-strong user base: 1. When the feature first launched, a Facebook rep stated that it was prime real estate to “capture the culture and essence of a brand [so they] can showcase their products.”
    [Facebook] Facebook is Now a Local Search Tool for Those On-the-Go
    On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in. Frankly, the decision for Facebook to further immerse itself into the local search sphere only seems logical. What’s your take on the latest from Facebook?
    [Facebook] Facebook Video: Why It’s Time to Pay Attention
    Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. If your social media strategy campaigns rely on video distribution in any form, you’ll want to take a look under the hood of Facebook video. In fact, we’ve seen several reports in recent weeks that Facebook is developing tools to address many common gripes.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Facebook] Facebook Finally Supports GIFs: 10 Ways to Celebrate
    And as of today, Facebook is finally allowing users to express themselves via GIF. While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going to leave us hanging. In terms of choosing a GIF source, Facebook supports the whole gamut -- Tumblr, Imgur, Giphy, Google Image search, etc. There's an old saying that goes, "A photo GIF is worth a thousand words.".
    [Facebook] Facebook Advertising – Tips for Success
    Many B2B marketers are seeing the value of Facebook advertising to attract new visitors to their brand. Here are several tips to a successful Facebook ad campaign. Link your ads to your Facebook page [.]. Facebook Social MediaBut did you know that your advertising efforts, if not done properly, can cost you money and reduce your ad’s visibility?
    [Facebook] Facebook's Miscalculated Metrics: What Marketers Need to Know
    Over the past couple of months, you may have heard some things about Facebook's metrics. How was Facebook going to respond? The drama began in September 2016, when Facebook revealed that there was a problem with its video viewership metrics -- the average time that users spent watching videos was being largely overestimated. Instead, Facebook was dividing those 300 minutes by 700, resulting in a larger metric of nearly 43%. Source: Facebook. Facebook’s Response.
    [Facebook] [Infographic] Is it the End of the Facebook Free-For-All for Brands?
    Author: Dayna Rothman Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short. Is it the end of the Facebook free-for-all?
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