• CONTENT STANDARD  |  FRIDAY, JANUARY 19, 2018
    [Facebook] How Do Media Mergers Like Disney and Fox Impact Digital Marketers?
    The scale of the available audience is also a critical asset: Similar to how Facebook’s sheer active user base allows its platform to offer the greatest value in terms of marketing to an audience, bigger brands like Disney could offer similar benefits, especially when considering how acquisitions of platforms like Hulu create new ways of reaching consumers.
  • CONTENTLY  |  THURSDAY, JANUARY 18, 2018
    [Facebook] Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game
    In trying to keep up with Instagram and Facebook , Snapchat has tried to do so many different things that it’s hard to pinpoint what kind of company it wants to be. The channel has a lot of potential to be a primary news source for younger generations, but progress stalled because Snapchat could never figure out how to integrate it the way Facebook integrated paid distribution into the News Feed.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 18, 2018
    [Facebook] How to Stop Acting Like a Marketer and Start Acting Like a Publisher
    Mark Zuckerberg is your landlord,” Luke says, referring to Facebook’s control of its audience. “He Check out what technology is making possible!”. If Intel’s digital magazine iQ could speak, that’s what it would say. One article , for example, describes an emergency button that outdoor adventurers can attach to their clothing. Another describes a tiny drone that may someday help pollinate plants.
  • ATAK INTERACTIVE  |  WEDNESDAY, JANUARY 17, 2018
    [Facebook] 8 Facebook Targeting Strategies You Should Try Today
    If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads. Note: Many of these strategies only work if you have the Facebook Pixel installed on your website. Facebook is always reminding you about your friends’ life events: birthdays, engagements, weddings, you name it. Give the new Facebook Lead ads a try.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 17, 2018
    [Facebook] Review bots, fake news, and the misinformation age
    Considering how well the movie did in the box office, some started speculating if the low audience ratings accurately reflected the opinions of moviegoers or it was the result of mass trolling, persistent angry fans logging in with different usernames or even a network of Facebook bots. There’s also some encouraging but timid movement by online titans like Facebook and Google to help consumers to separate the wheat from the chaff.
  • HUBSPOT  |  WEDNESDAY, JANUARY 17, 2018
    [Facebook] YouTube Has Updated Its Partner Program Requirements -- Here's What Marketers Need to Know
    Last week, we reported on some changes to the Facebook News Feed that will make content from friends and family -- as opposed to brands -- more visible to users. YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here's what we know so far -- and how marketers can prepare. What YouTube’s New Partner Program Requirements Mean for Marketers.
  • BIZNOLOGY  |  TUESDAY, JANUARY 16, 2018
    [Facebook] Online communities are the best thing about the internet
    To me, communities like ArtsWire , The Meta Network , Brainstorms , MemeSpace , parts of Facebook , and even No Agenda Social , have always been safe-spaces wherein I can be myself, explore the controversial without feeling muzzled in any way, and also reveal things that are maybe too raw or too vulnerable for me to share. From early bulletin boards and USENET all the way to decades-old message boards, forums, and even social networking services, including Facebook.
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 16, 2018
    [Facebook] Facebook Feed Change: Massive Opportunity for Brands & Publishers
    Facebook Feed Changing. No doubt you’ve heard the news: Facebook is going to be further prioritizing posts from your friends and family over posts from brands and publishers. There’s not much to break down; it was pretty well outlined by Mark Zuckerberg in a post (I’ve embedded his complete message at the bottom of this post) and in this video produced by Facebook explaining how the feed changes will work. all primarily on Facebook.
  • MODERN MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Facebook] How CMOs Are Helping Healthy Food Brands Secure Market Share
    Many healthy food brands are relying heavily on YouTube, Twitter and Facebook initially. Facebook offers the most extensive targeting options, making it a must-do. Consumer demand for healthy food is at an all-time high, leading Chief Marketing Officers (CMOs) to think outside of traditional marketing channels to put healthy brands directly in front of their target markets.
  • BLUETEXT  |  TUESDAY, JANUARY 16, 2018
    [Facebook] Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign
    Take advantage of the tools that Facebook, LinkedIn and Twitter offer for their ad campaigns. Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy sell, as the many challenges that mobile presents can be intimidating. In spite of the roadblocks, mobile retargeting can increase reach and engagement far beyond other channels.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Facebook] 13 Smart Brands Using Technology to Power Their Content
    Learn more about AI’s role in content marketing in this video with Paul Roetzer: Various forms of artificial intelligence have been behind the scenes of content efforts for years – recommendation engines used by Pandora or Netflix, smart algorithms that power marketing-automation tools and manage programmatic campaigns, image-recognition technologies used to tag photos on Facebook. It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays.
  • BIZNOLOGY  |  MONDAY, JANUARY 15, 2018
    [Facebook] Visionary briefings: How to lead with exponential growth
    Will Google , Facebook , Amazon , Microsoft , and Apple devour the whole world’s wealth? Lesson for leaders. As many technologies start exponential growth and combine with each other, your opportunities multiply. Here’s your briefings on how to use this to take the lead: the briefings below guide you in acquiring customers and markets from slower competitors. Do this repeatedly to make yourself an expert in using advances to make business gains.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 12, 2018
    [Facebook] The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices' Most Important Skill
    This gatekeeper function is already at the center of the business models for Amazon, Facebook, Google, Apple and others (increasingly including non-net-neutral broadband operators). If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? The question has an answer, which we’ll get to below. But even though the phrasing is a bit silly, it truly is worth asking.
  • CONTENTLY  |  FRIDAY, JANUARY 12, 2018
    [Facebook] Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself
    Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. To be clear, this change isn’t just going to hurt publishers and marketers trying to reach audiences on Facebook. It could be apocalyptic for Facebook.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Facebook] Facebook's News Feed Will Once Again Focus on Friends and Family
    Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. According to the official statement , Facebook will " be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about" -- as in, their friends and family, instead of Pages. The news first broke by way of a post from Facebook CEO Mark Zuckerberg.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Facebook] What to Do When Your Content Falls Flat: 6 Ways to Recover
    Consider Facebook Ads. In an analysis of 20 studies on post times, CoSchedule found that the best times to post on Facebook were between 12-1 p.m. For Facebook, the best place to start is Facebook Insights. Source: Facebook. Consider Facebook Ads. In this kind of situation, I recommend putting a small investment into Facebook advertising, to try and boost your engagement. Source: Facebook.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 12, 2018
    [Facebook] Interview with Cory Munchbach
    Interviews Marketing contentmarketing Facebook Facebook Advertising Facebook marketing influencer influencer marketing Interview smm Social Media MarketingCory Munchbach – SVP of Strategy at BlueConic ?. Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Location: Boston, MA USA.
  • LEADFEEDER  |  THURSDAY, JANUARY 11, 2018
    [Facebook] Layer increased inbound leads by 2000%, but here’s why they wouldn’t do it again
    The early initiatives were pretty traditional: Promote to Reddit, HackerNews, Facebook Groups, Slack Groups, Design Communities. Facebook sponsored posts. Note: This is a guest post by Michelle Urban, owner of Marketing 261 and former senior director of marketing at Layer. In the summer of 2016, I helped Layer‚ a customer conversation and messaging platform‚ launch an inbound campaign that blew up on Product Hunt and social media, driving 3,500 leads in 30 days for our sales team.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Facebook] Should Your B2B Company Be On Instagram?
    Live videos on Instagram can go for up to an hour, and then you have the ability to save the video file afterward to publish them on YouTube, Facebook, or another platform. It will not automatically publish to your profile after the broadcast is done, like it does on Facebook and Twitter. When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into.
  • LEADCRUNCH  |  WEDNESDAY, JANUARY 10, 2018
    [Facebook] How Technology Is Changing Sales and Marketing
    Social Media – Social media platforms like Facebook and Instagram may have started out as a way for friends to connect and share photos and updates about their lives, but they have turned into one of the biggest and best ways for sales and marketing teams to advertise to their target audience. Sales and marketing have come a long way. Back in the day, salespeople went door to door, peddling all kinds of different things, from vacuums to seeds and more.
  • CONTENTLY  |  WEDNESDAY, JANUARY 10, 2018
    [Facebook] Study: Teenagers Are Now Facebook’s Kryptonite
    Just a few years ago, Vice would’ve wanted my article distributed on Facebook and Twitter. Most teenagers I’ve spoken to only have a Facebook because their sense of internet identity depends on it. According to Forrester data analyst Anjali Lai , 34 percent of American kids between the ages of 12 and 17 think Facebook is for “old people.” So what’s taking teens away from Facebook?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 10, 2018
    [Facebook] Make your life easier with social media marketing tools and apps
    Advanced Facebook Search (AFS) : Have you spent/wasted a great deal of time looking for something or someone on Facebook ? AnyImage : This is a browser-based tool that helps you post images to Twitter , Facebook, LinkedIn , and Google+. It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Facebook] How to Generate Leads with Webinars
    Consider promoting these blogs using content amplification or use paid advertising , such as Twitter, LinkedIn or Facebook Ads. Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.”
  • SHARPSPRING  |  TUESDAY, JANUARY 9, 2018
    [Facebook] Supercharge Your Marketing With SharpSpring Social
    Customers can schedule and publish posts to Facebook, LinkedIn, and Twitter directly from SharpSpring. Create, schedule and publish content to Facebook, LinkedIn and Twitter directly from SharpSpring. The internet has 3.5 billion users, and those users have an average of 7.6 social media accounts. There’s no getting around it – social media has taken over.
  • LEAD LIAISON  |  TUESDAY, JANUARY 9, 2018
    [Facebook] Facebook + Automation = Success
    With over 1 billion active Facebook users, it’s considered the ‘go to’ platform for social media marketers. Therefore it is crucial that those using Facebook start to ‘think smart’ about how their website and Facebook work together, to ensure that those adverts are doing exactly what you want – creating new leads! What is Facebook Pixel? One great tool comes from Facebook itself, which is the Facebook Pixel.
  • NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 9, 2018
    [Facebook] Key Digital Branding Tips to Dominate Your Online Presence
    Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. For example, Facebook allows you to aim for groups who “like” companies and products similar to yours, and Twitter offers the option to target a specific brand or influencer’s followers.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 9, 2018
    [Facebook] Skyword Raises $25 Million to Support Our Vision for the Future of Marketing
    Or she might want to drive Facebook reach and she would do the same on her brand’s Facebook page. Today, Skyword announced a major development in its growth as a company and as a leader of story-centric marketing. The company announced that it closed on $25 million in growth equity from Rho Acceleration, a division of Rho Capital Partners, and secured an additional $5 million working capital line from Cambridge Trust.
  • SCRIBBLELIVE  |  MONDAY, JANUARY 8, 2018
    [Facebook] Social Listening for B2B Sales: How to Ignite Sales and Buyer Engagement
    Setting up social listening for success: Find all the key stakeholders for your accounts on social – LinkedIn and Twitter (maybe Facebook and Instagram – but if they don’t use these channels for business, do not engage with them there). “You were born with two ears and one mouth for a reason…so that we can listen twice as much as we speak.”. – 55 AD from Epictetus , the Greek Sage and Stoic philosopher.
  • BIZNOLOGY  |  MONDAY, JANUARY 8, 2018
    [Facebook] Six roadmaps multiply your exponential growth
    How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear online. Lesson for leaders. They can then turn to your company and sell you access to your own customers and markets! They’ll call it advertising and retail. Their platforms will leave you out of tomorrow’s digital-first economy.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 5, 2018
    [Facebook] How Demand Generation is Limiting Your Business Growth
    Companies must ensure they are found in all the major channels their customers are on (Facebook, Twitter, Google, LinkedIn, Reddit, Wall Street Journal, etc.). Companies use tools like Reddit, Facebook groups, forums, and blogs to build a relationship with their audience and forge brand ambassadorship. Factors Limiting Business Growth: Demand Generation.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 5, 2018
    [Facebook] Interview with Sujan Patel
    If you check out some apps and games like Candy Crush: by adding a bio component where users have to invite their friends for more credits, Candy Crush drives users to tell their friends about the product – to the point where I had to block my mom on Facebook because she was sending so many invites! Interviews Marketing contentmarketing Facebook Facebook Advertising Facebook marketing influencer influencer marketing Interview smm Social Media Marketing
  • CHIEFMARTECH  |  FRIDAY, JANUARY 5, 2018
    [Facebook] 5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)
    While every touchpoint clearly has its own characteristics and requires its own expertise — a website is a very different experience than a chatbot on Facebook Messenger — there needs to be a common foundation underneath them all: Experience Design — concepts and principles that span all touchpoints for the brand. Cross-channel — they’re available on websites, but also on messaging platforms such as Facebook Messenger, WhatsApp, Slack, WeChat, Twitter, Skype, SMS, Kik, etc.
  • HUBSPOT  |  THURSDAY, JANUARY 4, 2018
    [Facebook] How to Create a YouTube Channel
    For example, if you wanted to overlay your banner with a link to your Facebook Page, it might look like this: Your channel art is part of your channel's customization, which we'll move onto next. If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic , or that over five billion YouTube videos are watched every single day. You're clever.
  • VIDYARD  |  WEDNESDAY, JANUARY 3, 2018
    [Facebook] How Video Helps Customer Empowerment and Retention Rates
    ” Also, it adds some accountability (similar in a way to those Facebook accountability groups that have popped up for certain online courses). Your customers are the key to the continued growth and success of your business. But what’s the key to keeping your customers? According to Nadav Dakner, CEO of InboundJunction , customer empowerment is the key to great customer retention.
  • HUBSPOT  |  WEDNESDAY, JANUARY 3, 2018
    [Facebook] The 6 Biggest Marketing Lessons HubSpot Learned in 2017
    Could we shift conversations to emerging platforms like Facebook Messenger, and cut our reliance on email? Here’s an offer email we sent earlier this year that gives people the option to access content via Facebook Messenger or a form: If people choose Facebook Messenger, our chatbot automatically delivers the requested content to them in their Messenger app instead of their inbox. We’ve seen offers delivered via Facebook Messenger result in 2.5x
  • HEINZ MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Facebook] Marketing technology: Tech that makes Heinz Marketing tick
    Facebook. After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Below is a simple overview of our key tools broken up by general sales funnel stages. Like most marketing technology stacks, this is constantly a work in progress. We are regularly reviewing & evaluating our marketing technology needs based on objectives, utility, results and future needs.
  • SCHUBERT B2B  |  TUESDAY, JANUARY 2, 2018
    [Facebook] B2B Social Media Trends We are Going to See in 2018
    Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? Marketers have found their stride on social media, and B2B activity on Twitter, Facebook and other platforms has increased significantly in the past year. On the other hand, your audience on Facebook and YouTube will tolerate a longer video, so you don’t have to jump straight to the point. Facebook is also looking to continue to develop their Spaces virtual reality platform.
  • CONTENTLY  |  TUESDAY, JANUARY 2, 2018
    [Facebook] 24 Content Marketing Predictions for 2018
    Paid distribution will lean heavily toward video as content marketers add YouTube and Facebook video to their list of most important channels. Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing , refined our mission, and conducted research to find out as much as possible about our clients and the industry at large.
  • NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 2, 2018
    [Facebook] Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts
    Facebook Instant Articles : Loads a lightweight version of your blog when a visitor clicks on your link from the Facebook app. This allows for instant loading of your website to your Facebook following, offering a faster reading experience for your customers. It’s been said that the average human attention span has gone down from 12 seconds in the year 2000 to just eight seconds today.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 2, 2018
    [Facebook] 6 Free Cross-Training Ideas for B2B Digital Marketers
    Facebook Blueprint eLearning Courses / Certifications. This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well.
  • WEBBIQUITY  |  TUESDAY, JANUARY 2, 2018
    [Facebook] Three Ways Users Can Help Keep Twitter Vibrant
    Facebook and Instagram just feel inappropriate (like talking business at a family function or night out with friends—awkward). Is Twitter dying? That seems to be a common question right now, according to Google. “Dying” may be too strong a word, but the microblogging social network is clearly struggling.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 2, 2018
    [Facebook] Community Management: A Social Media Expert Spills Her Secrets
    People underestimate the usefulness of Twitter and Facebook native analytics. Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities? Essential social mindset. I asked Christin for tips on how to think like a community builder.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 1, 2018
    [Facebook] 5 Ways Mobile Drives Customer Loyalty
    Brands may use SMS or messaging platforms such as Facebook Messenger, Telegram, and WeChat to offer customer service. Conversational commerce Call center Cloud Contact Center contact center software Conversational Commerce Customer engagement Customer Experience Customer loyalty Customer satisfaction Customer Service Facebook Facebook messenger Messaging apps Messenger Mobile Multichannel Omnichannel Text messaging Twitter Zendesk
  • HEINZ MARKETING  |  SUNDAY, DECEMBER 31, 2017
    [Facebook] Matt’s App of the Week: Chatcast
    Not that long ago I (and many other B2B marketers) virtually ignored Facebook as an engagement platform Ending 2018, a lot has changed. Although Facebook in many scenarios still is not a high-conversion B2B channel (and in most cases is an inappropriate context to ask for that regardless), it’s value in building community, engagement and trust has accelerated in recent months.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, DECEMBER 29, 2017
    [Facebook] How to Attract Your Ideal Customer on Instagram
    Did you know that none of those channels has beaten Facebook in terms of engagement? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Using hashtags isn’t only limited to Instagram; you can also use it on Facebook! CMO Essentials B2C branding customer engagement Facebook instagram social media marketing
  • HEINZ MARKETING  |  THURSDAY, DECEMBER 28, 2017
    [Facebook] “How I Work”: Joshua Baez, Marketing Coordinator for Heinz Marketing @joshthebasil #HowIWork
    Instagram, Facebook, personal email, coffee maker. By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.
  • HUBSPOT  |  THURSDAY, DECEMBER 28, 2017
    [Facebook] This Facebook Ad Experiment Generated $1.1 Million
    We write quite a bit about the most effective ways to use Facebook. And in March, when Facebook launched its mobile-only Collection ads feature, marketers responsible for ad spend took note. Daily Facebook AdvertisingHow can you grow your audience? How can you reach the right people? And what's the best way to use ads? Now, instead of simply publishing a single image or video, brands could now pair this visual content with something like a product catalog related to it.
  • ALTITUDE BRANDING  |  WEDNESDAY, DECEMBER 27, 2017
    [Facebook] SEO Trends: What To Expect In 2018?
    If Instagram’s surge isn’t enough to convince you of this, you might want to check out how Facebook used to look without all the images and how it developed over the years. If there’s one thing that’s certain about SEO it’s that it keeps changing every year. Some changes were forced upon it due to Google algorithm updates, others because of new technological trends, such as increased use of mobile devices.
  • ONLY B2B  |  WEDNESDAY, DECEMBER 27, 2017
    [Facebook] Only B2B - Untitled Article
    Add more connections to your network through social media sites like LinkedIn, Twitter, Facebook and various forums to get best 2018 B2B lead generation strategies. 18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 27, 2017
    [Facebook] Top 10 Content Marketing Predictions for 2018
    Major companies such as Facebook, Google, and Amazon are spending vast sums of money on content to maintain and grow their audiences. However, video has also undoubtedly become a more prominent part of the overall content marketing strategy, thanks in large part to the way videos can be embedded, shared and played on Facebook. Facebook says that users are ten times more likely to comment on live videos than on videos that are no longer live.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 27, 2017
    [Facebook] KoMarketing Year In Review: Top Posts & Milestones from 2017
    15 Audiences You Should Be Targeting with B2B Facebook Ads. Five Crucial Tips for a Successful Boost Post on Facebook. Always feel free to reach out through Twitter , LinkedIn , Facebook , and Instagram with your comments and suggestions as well. It’s that time of year again for #secretsanta at KoMarketing! A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 27, 2017
    [Facebook] How to Get a Handle on Rising Unsubscribe Rates
    And instead of sending emails for transactional communications like order confirmation or shopping information, try push messages or Facebook messenger for ecommerce. You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is ignore it.
  • HUBSPOT  |  TUESDAY, DECEMBER 26, 2017
    [Facebook] 10 Free Templates Every Small Business Needs in 2018
    With the help of these Canva templates, you can create stunning social media images for Facebook, Instagram, Twitter, Pinterest, and more. Owning or working for a small business can be extremely rewarding. You have a good view of the business operations, your work is visible, and you have an opportunity to make a big impact during the company's critical growth years.
  • CONTENTLY  |  FRIDAY, DECEMBER 22, 2017
    [Facebook] Studying the Hidden World of Dark Social Engagement
    For every tweet, pin, and Facebook link, there are certain shares that people have struggled to measure for years. But the majority of mobile users primarily use open social channels like Facebook and Twitter, where they like to share content on politics, news, and entertainment. In this environment, using open channels like Facebook and Twitter could be frowned up, but employees still have the opportunity to share content via email.
  • STRATEGIC-IC  |  FRIDAY, DECEMBER 22, 2017
    [Facebook] 10 Account-Based Marketing Blogs to Kick-Start 2018
    Tips For Using Facebook Ads For Account-Based Marketing. You may already be familiar with using Facebook as a channel for targeted, paid content promotion and lead generation. But if you’re running an account-based marketing strategy, there are ways to enhance the bespoke/ niche targeting of your Facebook ads, to further your ABM results. This post considers how to use Facebook Ads to reach key account targets.
  • VIDYARD  |  FRIDAY, DECEMBER 22, 2017
    [Facebook] How to Stay Productive During the Holiday Season
    Maybe you can partner up with a local coffee shop or restaurant and give away a coupon or gift card to anyone who comments on a photo or likes a post on Facebook. The holidays are tiring out your employees. Between stretched finances, family obligations and last-minute gift shopping, sometimes work can be the last thing on a busy person’s mind this time of year. Unfortunately, that doesn’t help out your nonprofit.
  • MODERN MARKETING  |  FRIDAY, DECEMBER 22, 2017
    [Facebook] How Content Marketing is Evolving Heading into 2018
    Live video : Facebook and Instagram give the option to broadcast live video, which allows brands to provide a unique peek and showcase products or even company culture. While YouTube has long been the favorite platform to create a channel and host video content—with Facebook also being an option— Amazon is now taking aim by allowing creators to migrate over to its platform. The most attractive aspect of Facebook is that it has the largest user base, at over 2 billion.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 22, 2017
    [Facebook] 3 Tests That Can Save Personalization
    Facebook generously offered to collect your nude photos—to prevent ‘revenge porn,’ of course. Can ‘personalization’ as we know it survive 2018? The most praised tool in digital marketing has contributed to a divisive, fractured conversation about the nature of privacy. Consider that some of 2016 and 2017’s most controversial tech stories involved varying degrees of personalization propaganda bots tricked social media algorithms to influence what users saw.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 22, 2017
    [Facebook] The Push for Transparency in Social Media Marketing Will Be a Boon for Content Marketers
    Facebook and Twitter have taken center stage in both of these conversations, largely due to their position in the social media pantheon as primary sources for news. Facebook has taken action as well , removing exploitative demographic targeting, instituting stricter ad review processes, and also promising to label political ads in the same way that traditional television and print ads already do. 2017 has been quite a year.
  • LISTENLOOP  |  THURSDAY, DECEMBER 21, 2017
    [Facebook] 5 Ways Account-Based Marketing will Change in 2018
    Many, if not most, will live on Facebook, which rolled out new tools late in 2017 to better support group admins. Around this time every year, a rash of articles pop up predicting various upcoming business trends. And it makes sense. The end of year is a natural time — budget, planning, and pace wise — to reflect on the year gone by and plan for a more prosperous year ahead. This year, we’re jumping on the bandwagon.
  • NAVIGATE THE CHANNEL  |  THURSDAY, DECEMBER 21, 2017
    [Facebook] 10 Interesting Digital Marketing Stats to Ring in 2018
    Facebook pulls up second place at 5.99, with LinkedIn following behind at 1.09. Instagram has more than twice the user base of Twitter, and it’s fast headed for the billion-user club alongside the likes of Facebook (1.8 84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 21, 2017
    [Facebook] How to Craft an Effective Social Media Strategy
    Just because Twitter, Facebook, LinkedIn, and Instagram have a combined audience of nearly 2.85 Facebook search. As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 21, 2017
    [Facebook] Our Favorite Articles & Blog Posts of 2017
    This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Luckily for us, we work in an industry where there is lots of great content and smart people creating it.
  • NAVIGATE THE CHANNEL  |  THURSDAY, DECEMBER 21, 2017
    [Facebook] The 12 Days of Increase Sales Leadership Questions - Day 9
    Share on Facebook. Consider for a moment today is 12/21/2018. Then ask yourself this increase sales leadership question: What is the one result from ALL of your efforts to increase sales leadership that would confirm 2018 was the best year ever for you? The answer to this question is where you begin planning 2018. For you have just described the end result or as it has been said so many times before: Begin with the end in mind!
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 21, 2017
    [Facebook] CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
    In addition to a video-on-demand channel and website, Hello Sunshine has Facebook, Instagram, Twitter, Pinterest, YouTube, and Snapchat profiles for publishing social and short-form content. Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships.
  • LEAD LIAISON  |  WEDNESDAY, DECEMBER 20, 2017
    [Facebook] Should I Write Business Blog Posts?
    It’s a relevant excuse to post to social media (Facebook, LinkedIn, etc.) Decide how many posts you’d like to do per week, when you plan to post, and where you plan on sharing (Facebook, LinkedIn, etc.). Business blogs can be somewhat of a hot topic, as it relates to marketing investments. It might not be for every company, or every employee. Regardless, it’s important to think through the pro’s and con’s of starting (and maintaining!)
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 20, 2017
    [Facebook] Communal Learning, Online and In Person
    And sharing on Twitter, Facebook, LinkedIn, and other venues? Communal Learning, Online and In Person. Earlier this year, I attended the 2017 CSUN Assistive Technology Conference. While there, I tweeted fairly consistently ( @keving789 ), and our company Twitter account ( @microassist ) was pretty active.
  • MODERN MARKETING  |  WEDNESDAY, DECEMBER 20, 2017
    [Facebook] Two Lives Saved: Guest Post by Dallas D.
    Then in early January, my mom was on Facebook, and saw a post made by a friend of a friend. Dallas and Max. In 2013, we received the following story by email from a family in the Southern United States: “My 13 year old son was given an assignment in English class to write a personal narrative. Perhaps by sharing this, others can have a greater understanding of a child’s perspective and bring about awareness about the need for a cure to this horrible disease.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 19, 2017
    [Facebook] I was a teenage Russian troll OG
    I left during the Summer of 2006 to join Edelman’s élite digital public affairs team here in Washington, DC, so I never got to see what happened in a Facebook and then Twitter world but I’m pretty sure we didn’t invest our time at all on Friendster or MySpace. All anyone is talking about these days is how armies of Russian trolls got До́нальд Джон Трамп (Donald John Trump) elected President of the United States.
  • HEINZ MARKETING  |  TUESDAY, DECEMBER 19, 2017
    [Facebook] Let’s move on from social media and “back” to connected lives
    So maybe I am joining a growing chorus around the negative impact that social media has brought to our existence including Sean Parker of Facebook fame talking about how it exploits human psychology, Chamath Palihapitiya also formerly of Facebook describing how it is ripping our social fabric apart , Jeff Nolan with “End Social Media Co-Dependency.” By Robert Pease , Pipeline Performance Practice Lead for Heinz Marketing.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 19, 2017
    [Facebook] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Facebook Marketing: It’s long been established that Facebook is a highly effective marketing platform in the B2C space, for local bars and restaurants, musicians, and fashion brands among others. Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 19, 2017
    [Facebook] Amplify Your Top-Performing Assets With This 3-Step Curation Process
    Or, if you have an active community of fans on channels like Instagram, Twitter, or Facebook, consider breaking your long-form content into shorter, more digestible snippets to parse over email or repurpose as easily shareable formats like infographics , checklists, or brief tutorials. Example: At regular intervals, CMI’s social media team rescues one of our older posts from obscurity row and reshares it on our social channels like Facebook, Twitter, and Instagram.
  • HUBSPOT  |  TUESDAY, DECEMBER 19, 2017
    [Facebook] How to Help Your Sales Team Close Deals With Content
    You can also encourage different members of your product and customer success teams to live stream on Facebook and Twitter. As marketers, we spend a lot of time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’ pipeline. But that doesn’t mean well-crafted content stops playing a role when we hand those prospects over to sales. Did you know that reps spend about 15% of their day leaving voicemails?
  • LEADFEEDER  |  MONDAY, DECEMBER 18, 2017
    [Facebook] Cost Per Lead Calculator: Easily Calculate Paid, Inbound, and Blended CPL
    In the base example, we’ve set a hypothetical $3,000/month spend on Facebook and $4,000/month on Google. We put placeholders in for Facebook, Google and Linkedin – add and remove channels as you need. We built a spreadsheet based cost per lead (CPL) calculator that we feel is: Easier to understand More flexible to customize Easier for saving multiple scenarios …than other CPL calculators we’ve seen to date.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 18, 2017
    [Facebook] A ScribbleLive Stocking Stuffer
    The Discovery Hub is also where you can find content using the Getty Image Search tool, the ScribbleLive Marketplace syndicated stream feed, and various social network integrations, including Twitter, Facebook, Instagram and YouTube. As with our social media integrations for Twitter, Facebook, etc., ‘Twas the Week Before Christmas… Twas the Week Before Christmas, and all through the house. Not a creature was stirring — except for a few trendy engineers!
  • BIZNOLOGY  |  MONDAY, DECEMBER 18, 2017
    [Facebook] Take the lead, deliver the future, and rise to the top in four stages
    Google’s, Facebook’s and Amazon ’s platforms perpetuate the last century. Lesson for leaders. Imagine the near future, the world of 2025. People’s digital steps will be triggers that deliver the best knowledge, tools, and commercial choices. Without being interrupted, people will know how to succeed immediately with their “best step” and options. Next, your ads and content will fit you. What people see and consume will be what they like.
  • HEINZ MARKETING  |  MONDAY, DECEMBER 18, 2017
    [Facebook] Sales Pipeline Radio, Episode 97: Q&A with Guy Weismantel
    Or even more importantly, when you’re swiping in a Facebook ad or on a website, a lot of those ads are enabled to just click something and then connect with someone inherently. And so it can be as easy as providing the phone icon in the ad that you’re serving up to them, or an easy to remember 800 number, or something that they can interact with in real time in the Facebook ad that they’re looking at while they’re in line at the coffee shop.
  • BUZZSUMO  |  MONDAY, DECEMBER 18, 2017
    [Facebook] How To Engage Business Audiences: 10 Lessons From The Top B2B Content of 2017
    It is a really interesting post because it was not original content but a straight lift of points made by Udo Gollub, CEO of Mercedes in a Facebook post and then posted to LinkedIn. However, the LinkedIn article was then shared more times on Facebook than the original post. It also did well on Facebook. Tips for success remain particularly popular, gaining shares on both LinkedIn and Facebook.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 18, 2017
    [Facebook] 5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)
    It’s less easy to see Facebook, Amazon, or Verizon as “martech” competitors to Oracle and Salesforce — but in the big picture of vertical competition, they are. The most common example is the duopoly of Google and Facebook in digital advertising. Same with Facebook and Instagram. Third-party adtech vendors aren’t able to be of much help, as they don’t have a lot of weight against Facebook or Google to force their way into those walled gardens.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 15, 2017
    [Facebook] How Tom’s of Maine Found Success in Micro-Influencer Marketing
    Burns: Mavrck hosts the community and members log in through their Facebook page. We recruited our members via our social media channels and email campaigns – our first members were all Facebook fans. Because we have access to that Facebook data, we can group our micro-influencers by geography. It’s not about who has the most friends, but those whose friends are most likely to react when they post something on Facebook.
  • HUBSPOT  |  THURSDAY, DECEMBER 14, 2017
    [Facebook] 9 Proven Tactics of a Successful Local Facebook Marketing Strategy
    billion active users, it might seem like turning followers into paying customers on Facebook would be easy. Unfortunately, targeting a local market on Facebook is a little more challenging than that. Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. Here are nine proven Facebook marketing tactics you can use to drive foot traffic, build brand awareness, and increase revenue potential. Daily Facebook Marketin
  • NAVIGATE THE CHANNEL  |  THURSDAY, DECEMBER 14, 2017
    [Facebook] Content Marketing Predictions for 2018
    According to Facebook, viewers engage 10 times more during live videos than when watching the pre-recorded variety. Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1. Original Content is Still Critical.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 14, 2017
    [Facebook] Four Digital Marketing Trends in China To Know for 2018
    News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011. With the holidays right around the corner, most of us are getting ready to celebrate with family and friends, as well as look ahead to the new year. As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients.
  • SNAPAPP  |  THURSDAY, DECEMBER 14, 2017
    [Facebook] [Video] 8 Totally Different Marketing & Content Leaders Share What They Learned in 2017
    The impact of Facebook live. . . . The close of every year usually brings with it revelations and reflections on the past 12 months. . 2017 is definitely no exception. As technologies and trends continue to change, it can seem like a constant game of catch up both in a professional standpoint, but also personally in this whole “life” thing we’re all in. .
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 14, 2017
    [Facebook] 5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)
    There are now large tech landscape graphics for every department across the organization: Where things get really exciting is the combination (literally!) — all these cloud services, most of them offering more and more APIs, and a whole Internet of other public APIs, including for services such as Google, Facebook, Twitter, and so on — ready to be “mashed up” together.
  • KEO MARKETING  |  THURSDAY, DECEMBER 14, 2017
    [Facebook] Social Media Marketing Trends for 2018
    billion on Facebook, 330 million on Twitter, and 800 million on Instagram, successful marketers will turn their marketing strategies to where their target audience hangs out. For example, Facebook reported they see 100,000 active bots each month on Facebook Messenger. Consider stories on Snapchat, Instagram, and Facebook that are widely popular. With 467 million users on LinkedIn, 2.07
  • ONALYTICA B2B  |  WEDNESDAY, DECEMBER 13, 2017
    [Facebook] Interview with Mari Smith
    Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. Bio: Mari Smith is often referred to as the “Queen of Facebook” and is widely recognized as one of the world’s foremost experts on Facebook marketing. Facebook hired Mari to go on tour with the company and teach SMBs at the Boost Your Business 2015 series of events.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 13, 2017
    [Facebook] How to Robot-Proof Your Job as a Content Creator
    million Facebook posts go out, over 500 hours of video are uploaded to YouTube, and over 1,440 posts are published in WordPress. Post a poll to a Facebook group or on Twitter. Artificial intelligence is all around us. As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Are you in danger of losing a job? Not quite.
  • MARKETING ENVY  |  TUESDAY, DECEMBER 12, 2017
    [Facebook] Inbound Marketing Vs. Growth Hacking; Choosing the Right Strategy
    There are a few key factors you need to understand in implementing growth hacking: Traditional marketing channels are expensive and saturated - Many marketers tend to stick to the most common and popular marketing channels (such as Facebook, Twitter, LinkedIn and Instagram). Reading time: 5 refreshing minutes. The terms “Growth Hacking” and “Inbound Marketing” have become an inherent part of marketing jargon, and yet the confusion about the concepts persists.
  • VIDYARD  |  TUESDAY, DECEMBER 12, 2017
    [Facebook] How B2B Marketers Can Generate More Sales-Ready Leads With Video
    “People look 5x longer at video than at static content on Facebook and Instagram.” ” – Facebook. Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand. Doing all of this is much easier said than done.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 12, 2017
    [Facebook] Dunbar’s Number and Your Network
    Not talking about Facebook friends or twitter followers, talking about REAL friends. How many friends do you have? People you know and recognize on a personal level and have formed a meaningful relationship with. Now, this number could be as low as one or two, or it could be as high as one-hundred. In fact, it likely is that high once you start factoring in family members, business associates, people you work with, and more.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 12, 2017
    [Facebook] Update on Blog2Social social media auto-posting and scheduling plugin for WordPress
    So, presumably, over the course of writing, posting, editing, reposting, etc, you could possible send 5 posts to Instagram, Facebook, G+, LinkedIn, Medium, etc, which is really lame. You can even deselect the post upon publishing default setting: Blog2Social replaces your other Facebook Open Graph and Twitter Card plugins. Blog2Share allows me to dial in the way I like my site rendered on Facebook, Twitter, and Instagram.
  • EVERYONESOCIAL  |  TUESDAY, DECEMBER 12, 2017
    [Facebook] B2B Sales: Top Tools, Strategies, & Tactics for 2018
    Every single person you want to connect with (and likely many you didn’t previously know you want to connect with) are on social media; from Linkedin to Facebook, and Xing, all have something to offer to B2B sales. B2B Sales Strategies. B2B sales is undergoing its biggest transformation since the advent of the commercial internet 20+ years ago and it’s affecting everything from the makeup of sales teams and individual roles to the strategies and tactics they employ to engage with buyers.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 12, 2017
    [Facebook] 3 Social Media Storytelling Ingredients for Effective Brand Narratives
    While the brand excels at purely photographic content of some of their more beautiful spaces, they also take time on their Facebook to tell the stories of their hosts. When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned.
  • OKTOPOST  |  TUESDAY, DECEMBER 12, 2017
    [Facebook] 8 Tools Social Media Managers Use to Grow their Skills
    Your company has a Facebook, LinkedIn, and Twitter channel to run, so they hired you as their social media manager… WRONG! The role of a social media manager is a lot more versatile and multi-faceted than you might think. Beyond writing engaging social posts, being a social media manager requires you to understand the company’s […]. Social Media Marketing Marketing Tools
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Facebook] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . Facebook has been rolling out some amazing messaging features that marketers are gobbling up - even in the B2B segment. From IM capabilities to embedded opt-in forms, Facebook is leading the charge. . We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. .
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Facebook] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    Facebook API : Learn how to publish to and retrieve data from Facebook using the Graph API. Every great data visualization starts with good and clean data. Most of people believe that collecting big data would be a rough thing, but it’s simply not true. There are thousands of free data sets available online, ready to be analyzed and visualized by anyone.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 11, 2017
    [Facebook] How AI Will Impact Content Discovery And Ad Placements
    As search engines like Google, Bing, Facebook and Pinterest increasingly use artificial intelligence (AI) to surface the most relevant content and ensure advertisements don’t appear next to objectionable content, it’s clear AI still has a lot to learn.
  • ONALYTICA B2B  |  MONDAY, DECEMBER 11, 2017
    [Facebook] Interview with Mark Schaefer
    Mari Smith is so immersed in the Facebook world that you have to pay close attention to her observations. Tencent, Facebook, and Google will probably make more global investments like this. Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. Location: Tennessee, USA. Bio: Mark W.
  • TRAACKR  |  FRIDAY, DECEMBER 8, 2017
    [Facebook] The 25 Influencers Behind the Most Engaging Beauty Posts of 2017 | Traackr
    Meet the beauty influencers who produced the most engaging cosmetics posts on Instagram, YouTube, Facebook, and Twitter in 2017 (to date
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