• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. processes are fundamentally changing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. processes are fundamentally changing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. processes are fundamentally changing.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Facebook] April Social Media News: AR on Facebook, Ads on Snapchat & More
    Just like last month, Facebook and Instagram continued to compete with Snap Inc. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. At the annual F8 Facebook Developers Conference , CEO and co-founder Mark Zuckerberg announced that Facebook's next act would be further steps into the worlds of augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). 2) Facebook surpassed 5 million monthly advertisers.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Facebook] 9 Link Building Email Outreach Templates That Actually Work
    I just followed you on Twitter, and I saw you've been tweeting about Facebook's F8 conference. Hi Sophia, Did you know that there are more than 100,000 active bots on Facebook Messenger? If you aren't already communicating with your audience via Facebook Messenger, you could be missing out on an opportunity to provide better customer service -- and faster. Did you catch the latest Facebook update that came out today?" Quick question about your Facebook F8 recap.
  • VIDYARD  |  THURSDAY, APRIL 27, 2017
    [Facebook] Meet the Team, Vidyard Style: Shikha Bindra
    There’s this video that I go back to when I scroll through Facebook, and I have to stop and watch it to the end. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we heard from Shikha Bindra, Account Executive here at Vidyard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 27, 2017
    [Facebook] Research shows we may be at the end of the startup era
    At a time when everybody was ga-ga over Snapchat I predicted that Facebook would eventually dismantle them. There is nothing really stopping Facebook (or the apps they own like Instagram, Messenger, or WhatsApp) from copying anything they do. Facebook already owns the hearts and minds of marketers. As Facebook responds to the Snapchat challenge they will be able to better serve advertisers and monetize more quickly. Facebook has virtually unlimited resources.
  • WEBBIQUITY  |  THURSDAY, APRIL 27, 2017
    [Facebook] The 10 Best Customer Service and Customer Engagement Platforms
    A social community builder tool; create a community site for your brand with features including likes and share, member categories, blogging and commenting, social sign-in (members can sign in through Facebook, Twitter, LinkedIn, or Google), sharing to social media sites, content moderation, and privacy controls. Sample review: “It probably won’t be the subject of a Hollywood blockbuster any time soon, but the Ning platform allows you to create your very own Facebook.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 26, 2017
    [Facebook] Congratulations to the 2017 Markie Award Winners!
    TD Ameritrade Insitutional - TD Ameritrade Institutional’s campaign resulted in 31% of total Tool completions referred from social media - 34% from Facebook; 66% from Twitter; 47% from sponsored post activity. Last night was. well it was amazing! We celebrated our 11th Annual Markie Awards in front of a raucous crowd at Mandalay Bay in Las Vegas. Let's get right to the winners. And look for a highlight video a little further down. Account-Based Marketing Team of the Year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 26, 2017
    [Facebook] How to keep yourself safe from social engineering attacks
    Your Facebook “About” page says where you were born. In 2013, people became aware that Facebook was saving what they’d typed (and deleted!) Big Data and Analytics Corruption on social web ethics facebook Google techologies Internet marketing Legal implications corruption on social media kiki schirr legal implicationsBy Kiki Schirr, {grow} Contributing Columnist. LinkedIn states where you work. Your Twitter profile reveals your collegiate team.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [Facebook] Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing
    Together, Marketo and LinkedIn shot a Facebook Live and Periscope session on Content in the Engagement Economy with industry influencers and content experts, Michael Brenner, Ardath Albee, and Jeff Bullas. Author: Ellen Gomes It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 25, 2017
    [Facebook] 15 Audiences You Should Be Targeting with B2B Facebook Ads
    While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. As a social network, Facebook Ads are typically seen utilized for B2C, but don’t let that deter you from running B2B campaigns as they too, can successfully get in on the action. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads?
  • BIZNOLOGY  |  TUESDAY, APRIL 25, 2017
    [Facebook] All about earned media micro-influencer marketing and more on the Through the Noise podcast
    Content Marketing Digital Marketing Influencer Marketing Internet Marketing Public Relations Reputation Management Social Media Marketing Advertising blogger outreach Brand Content marketing Digital marketing DIGITAL PR TRAINING earned media Facebook Influencer marketing marketing social media social media marketing twitterI was recently invited to be a second-time guest on the Through the Noise podcast.
  • DISCOVERORG  |  TUESDAY, APRIL 25, 2017
    [Facebook] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    It’s like having to pay people for positive Amazon reviews on your self-published book, or Liking your own Facebook post: It’s a dirty little secret that you don’t mention in polite company. Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains. Jimmy Hoffa is buried under Giants Stadium.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 25, 2017
    [Facebook] A Simple Rule for How Brands Should Work with Influencers: Attention Retention
    Will it kill Facebook? By Jay Acunzo, {grow} Community Member. TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results. W hen a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors in a battle they imagine is real: “Email is dead. Social media won!”. “It’s It’s the era of video. Text is doomed!”.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Facebook] The Character Count Guide for Blog Posts, Videos, Tweets & More
    Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. In our own analysis at HubSpot, we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes. 2) Facebook. Facebook's character limit on status updates is 63,206.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Facebook] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    As part of the mission, we schedule promotion of the article on Twitter, LinkedIn, Facebook and Google+. Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We call the strategy, The Mission Week , and I will tell you exactly how we do it. But First, a Little Story.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Facebook] The Benefits of Retargeting for B2B
    Specifically, we’ll talk about the Google Ad Platform and Facebook in relation to this important marketing tactic. At Act-On we retarget on Facebook and Twitter. Any launch or brand campaign that we have running is served to our audiences on both Twitter and Facebook. An Interview with Act-On Software Marketers. Imagine being top of mind and front and center with your customers on a regular basis. Sounds good, right?
  • WEBBIQUITY  |  TUESDAY, APRIL 25, 2017
    [Facebook] The 16 Best Sites for Free Stock Photos and Videos
    3: The Nine Best Facebook Marketing Tools. #4: There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help with SEO. Visuals increase views on average by 94%. They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. Can’t find an image that’s quite right to accompany your content on its own?
  • CONTENTLY  |  MONDAY, APRIL 24, 2017
    [Facebook] 5 Experts Share Their Top Advice for Creating VR Content
    Facebook is one company that is placing huge bets on virtual reality, from new content formats that you experience in your News Feed to socialized VR experiences where you interact and “hang out” with your friends. Facebook and Zuckerberg show no signs of stopping their push into new VR territories. Now, not everyone has the same power and resources that Facebook does, but that doesn’t mean virtual reality hardware and VR content are completely unattainable.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [Facebook] 30 fascinating facts about organic vs paid social media
    66% of marketers cite Facebook as their preferred social network. 2% is organic reach of Facebook. 300 million people actively use voice and audio calling features on Facebook Messenger. Facebook is closing in on 2 billion active users. 1,500 and 15,000 pieces of content that Facebook could potentially show in your news feed each time you log on to the site. Facebook ). Organic vs paid social media. Social media is the most genuine form of marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 24, 2017
    [Facebook] The path to content success: Crushing self doubt
    When I posted this chart on Facebook, a barrage of friends chimed in, many agreeing how they feel strangely out of their depth – whether real or imagined – as a true life struggle. By Mark Schaefer. By any measure, Antonio Centeno is a success and an inspiration. He has a multi-million-dollar business. A beautiful family. More than a million followers on YouTube. That’s why it was so surprising to me to learn that at times he feels like a fraud. Antonio Centeno.
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Facebook] 8 How-To Videos We Love (and Why)
    In this short and sweet how-to demonstration video, Facebook infuses humor to provide context for the topic it unpacks. 8) How to Increase Your Facebook Reach and Outsmart the Algorithm. In this video, my colleague Megan Conley breaks down the many nuances of Facebook's News Feed algorithm in a clear and concise manner. Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.”
  • CHIEFMARTECH  |  MONDAY, APRIL 24, 2017
    [Facebook] Separating marketing technology fact from fiction at #MarTech in 2 weeks
    We’re now only two weeks away from the MarTech conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. We stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced by a professional conference company with no conflict of interest.
  • FATHOM  |  FRIDAY, APRIL 21, 2017
    [Facebook] Healthcare Marketing: 4 Simple Tips for Reaching Millennials
    61% of millennials report regularly using Facebook ( eMarketer ). Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. The digital age has revolutionized healthcare. It is now easier than ever to make appointments, monitor your own health with apps, and even receive healthcare online. The way healthcare services function isn’t the only thing that’s changing for health systems, though.
  • HUBSPOT  |  FRIDAY, APRIL 21, 2017
    [Facebook] How the Modern Viewer (& Cupcakes) Transformed Saturday Night Live
    Try posting disappearing content stories on Snapchat, Instagram, or Facebook Messenger to see if you can engage your audience with new content. Disclaimer: I love Saturday Night Live. Actually, that's a huge understatement. I grew up watching SNL, some of my role models are SNL veterans, and I regularly abandon Saturday night plans so I can watch the show live. So you can imagine my joy when SNL started going digital.
  • CONTENTLY  |  THURSDAY, APRIL 20, 2017
    [Facebook] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    Lindsey Burgess—CMO of You Need a Budget (YNAB), a B2C financial planning software platform—said that while the company focuses on Google and Facebook as its primary distribution channels, it’s next to impossible to drive organic traffic from the platforms. That’s been a continual trend as platforms tighten their grip over organic reach—Facebook, for example, has curtailed organic reach for brands from a high of 12 percent in 2013 to practically nothing today. “We
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Facebook] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. What's more, over 1 billion users log onto Facebook every day. F8 is the Facebook Developers Conference. Where is Facebook now?
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, APRIL 20, 2017
    [Facebook] Sales Management Thought Leadership:  efficient effectiveness
    I posted potential locations and asked for opinions on Facebook, I asked my travel agent for her thoughts and friends for their experiences. Sales Management Thought Leadership: efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon my upcoming vacation next week it could lend more credibility.
  • BIZNOLOGY  |  THURSDAY, APRIL 20, 2017
    [Facebook] How to use customer data to develop marketing insights
    If your Twitter following is larger than your Facebook connections, then start with Twitter posts encouraging customers to view valuable information on your business’s blog. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 20, 2017
    [Facebook] Can anybody become known? Let’s ask the janitor.
    This might surprise you, but it came in the form of selfies on Facebook! Faith McKinney with U.S. Vice President Mike Pence. By Faith McKinney, {grow} Community Member. I have just listened to the audio version of Mark Schaefer’s book KNOWN: The handbook for building and unleashing your personal brand in the digital age. He begins the book by asking this bold question, “Can anybody become known?”
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Facebook] 24 Growth Hacks to Try Today
    11) Create a custom audience on Facebook. If you’ve ever created an ad or promoted post on Facebook, you know that one of the steps is to select certain criteria -- like location and interests -- to target a certain audience. Facebook provides helpful instructions on how to do that here. When you launch a new Facebook promotion campaign, publish three or four different versions of the same ad.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Facebook] What Marketing Communications Should You Personalize?
    Available to any business that advertises on Facebook, the feature allows you to create a ‘Custom Audience’ by uploading a customer list with information like purchaser email addresses (which Facebook will encrypt upon upload). Then, you can target your Facebook ad to your desired audience. If you’re running a Facebook campaign to get more email newsletter subscriptions, you can also use a custom audience list to exclude your existing subscribers from seeing the ad.
  • CONTENTLY  |  WEDNESDAY, APRIL 19, 2017
    [Facebook] The 6 Most Important Social Media Trends of 2017
    Facebook added a hundred million users in a quarter? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Facebook shamelessly copied another Snapchat feature? And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending.
  • CONTENTLY  |  WEDNESDAY, APRIL 19, 2017
    [Facebook] Facebook’s Booming Ad Business Is Only Getting Bigger
    To no one’s surprise, Facebook drove the majority of that growth. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. It’s clear that ad professionals aren’t expecting Facebook’s grip to loosen any time soon. In the past year alone, Facebook added two million monthly advertisers , expanding its total to 5 million. Social facebook Google IAB social media
  • TERMINUS  |  WEDNESDAY, APRIL 19, 2017
    [Facebook] Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?
    I’m seeing ads for it everywhere, from Facebook to news sites. What is Retargeting? My mom’s birthday is coming up, so I spent some time last weekend browsing the web for gift ideas. In the process, I came across a book that looked promising, but I didn’t end up buying it. And now, that dang book won’t leave me alone. This is an example of retargeting. Retargeting works by dropping a cookie on a user’s browser when they visit a specific website or page.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 19, 2017
    [Facebook] THE HACKIES: Hacking your stack for account-based marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • HUBSPOT  |  WEDNESDAY, APRIL 19, 2017
    [Facebook] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    Depending on your resources, you may want to hire freelancers to help you with asset creation or to run Facebook ads to get more awareness about your event. When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. Virtual conferences have become a more popular medium to develop and reach large audiences.
  • CONTENTLY  |  TUESDAY, APRIL 18, 2017
    [Facebook] Video Measurement Is Broken. Here’s How to Fix It
    Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all. On Facebook and Instagram, it’s three seconds. It’s worth noting, though, that Facebook still sells ads based on two options: impressions or 10-second views.).
  • MODERN MARKETING  |  TUESDAY, APRIL 18, 2017
    [Facebook] Why C-Levels Need To Think Differently About Social Media Strategy
    Of course, marketing via social media is valuable for your company, but if that’s all your leadership team thinks your brand’s Facebook or Twitter pages are useful for, you could be leaving money on the table — and customers in the lurch. Facebook recently rolled out a job board feature that allows businesses to post job openings directly to their pages. “If our clients want answers on Facebook, we’ll reply to each post.
  • BIZNOLOGY  |  TUESDAY, APRIL 18, 2017
    [Facebook] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    Content Marketing Crisis Management Digital Marketing Internet Marketing Public Relations Reputation Management Social Media Marketing airline analytics CBS Chief financial officer Facebook overselling social media social media marketing twitter United Airlines Viral videoEvery once in a while magic happens.
  • CONTENT STANDARD  |  TUESDAY, APRIL 18, 2017
    [Facebook] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    After the live-streaming session has ended, the video can be stored on platforms like Facebook, allowing the company to re-use it and generate additional engagement and exposure. A B2B tech company’s content manager is pulling data to build a quarterly report on the health of the company’s content marketing program, which includes a branded media site. As he looks over the stats, he realizes that performance is good—but it isn’t great.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 18, 2017
    [Facebook] Creating content? When is it time to pivot (or quit?)
    I’ve consistently posted on Facebook, Twitter, Instagram and LinkedIn (and less consistently on YouTube and Snapchat) … and I’ve never considered the thought of quitting. By Mark Schaefer. I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Facebook] How to Use Canva: An 8-Step Guide to Creating Visual Content
    But in the previous article, Kawasaki -- chief evangelist for Canva , a remarkably simple online platform for graphic design -- stressed the importance of including shareable images in blog posts, and regularly creating custom, relevant visual content for Pinterest, Twitter, Facebook, and Instagram posts. But whether you're creating a Facebook banner for your retail store, or an infographic for your law firm, you might wonder where you should begin with Canva.
  • WEBBIQUITY  |  TUESDAY, APRIL 18, 2017
    [Facebook] The 15 Best Screencasting and Online Presentation Tools
    3: The Nine Best Facebook Marketing Tools. #4: Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations. Early screencasting apps were clunky to use and offered little functionality beyond basic recording and editing.
  • CHIEFMARTECH  |  MONDAY, APRIL 17, 2017
    [Facebook] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. as well as multiple social APIs, including: Facebook, LinkedIn, Pinterest, Reddit, Stumble Upon and Google+. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Christopher Penn of SHIFT Communications.
  • HUBSPOT  |  FRIDAY, APRIL 14, 2017
    [Facebook] Easter Eggs: 10 of the Internet's Best Hidden Gems
    6) Facebook. In your Facebook language settings , there's a bevy of options -- everything from English to Svenska. And at first glance, it looks like Facebook seems to have done away with such non-sequiturs as "upside-down" and "pirate." Try your hand at Google's other language options, which -- like Facebook -- include Pirate and Klingon.
  • CHIEFMARTECH  |  THURSDAY, APRIL 13, 2017
    [Facebook] THE HACKIES: Driving digital transformation strategy in a rapidly evolving technology environment
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Anita Brearton of CabinetM. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • CONTENTLY  |  WEDNESDAY, APRIL 12, 2017
    [Facebook] Are Brands Wasting Their Money on Virtual Reality?
    It’s a fundamental shift in how stories are told,” said Ji Lee, creative lead at Facebook, during a VaynerMedia-hosted Social Media Week presentation. A few weeks back, I had the opportunity to (sort of) live out my fantasy of being an NFL quarterback. While attending Social Media Week NY , I spotted a virtual reality (VR) football game: My time to become Tom Brady had finally arrived.
  • BIZIBLE  |  WEDNESDAY, APRIL 12, 2017
    [Facebook] 5 Strategies to Build Customer Relationships Through Content
    Facebook might be great for reader surveys, while LinkedIn might be best for infographics. Words play a vital role in conveying a particular message to someone. Likewise, content has a pivotal role in digital marketing. It is the soul of any business. Especially in SEO, content marketing is a valuable and necessary technique. What exactly a company provides and its details are mainly delivered through content.
  • LEAD LIAISON  |  WEDNESDAY, APRIL 12, 2017
    [Facebook] Insightly and Lead Liaison Solidify Partnership
    For more information, visit [link] or follow Insightly on Facebook: [link]. Customer relationship management (CRM) solution provider Insightly adds Lead Liaison to their list of integrations , changing the game for many shared clients. Lead Liaison provides a host of sales and marketing tools for businesses around the globe. They make information typically saved in a CRM, such as Insightly, actionable. It was no surprise when the integration came to fruition.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 12, 2017
    [Facebook] What UX Design Can Teach B2B Social Media Marketers
    Coming from a background in businesses obsessed with UX design, snarky quote tweets, and lively Facebook conversations, this new work with an enterprise-scale B2B company feels very different. Every Facebook page is, for the most part, designed like any other Facebook page. It’s been a long day for our B2B social media manager.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 12, 2017
    [Facebook] Public Service Announcement: Field Events Aren’t Dead
    On a daily basis, we’re bombarded with messages from a multitude of online sources from pay-per-click ads on our Facebook feed to daily deal emails to geo-location coupons popping up in our mobile apps. Author: Stacey Thornberry So, this isn’t your typical feel-good public service announcement (PSA) about the importance of education or not smoking , but nonetheless, it is an important topic for marketers. Field events are not dead.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 12, 2017
    [Facebook] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Channels or Interaction Points: To offer better experiences through any channel such as Facebook, chat, ads, Messenger, mobile app, email, SMS, Twitter, LinkedIn, push notifications, website, POS, call center, voice, etc., For example, Facebook has many channels, from videos to ads and from the Fan Page to comments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 12, 2017
    [Facebook] 3 Little-Known Ways to Use Content Marketing for Client Education
    Why aren’t people seeing or interacting with my Facebook posts? By Brooke B. Sellas, {grow} Contributing Columnist. Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! We should delete that negative review!” ” Exasperated yet? I’m here to challenge you to be irked with yourself rather than the client.
  • ACT-ON  |  WEDNESDAY, APRIL 12, 2017
    [Facebook] Part 2: Link Building and SEO Strategies to Resurrect in 2017
    Set up a Facebook campaign or AdWords campaign and pay for clicks. #11 Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy. Although this somewhat challenging methodology contains several potential pitfalls, if you heed best practices and take a thoughtful, educated approach, growing the number of germane links to your site will help take your marketing to the next level.
  • BIZNOLOGY  |  TUESDAY, APRIL 11, 2017
    [Facebook] The secret to Mastodon’s success is mastering the hyperlocal
    Unlike Facebook, Google+, Pinterest, Instagram, or Twitter, there are no global handles. While I am @chrisabraham on Facebook, Google+, Pinterest, Instagram, and Twitter, I need to register a separate handle on every instance of Mastodon I join. In a case of déjà vu , I started hearing a lot of buzz about a new social network named Mastodon from Mr. Chris Brogan over on Facebook and popped over, signed up, and realized that I had joined six months ago.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 11, 2017
    [Facebook] The results: What happened during the Subject Line Slam Dunk?
    Once our brackets were set, we published them to Facebook, promoted it across our blog and social channels ( Facebook , LinkedIn and Twitter ), and then sat back and waited for the results. Four weeks ago we kicked off our Subject Line Slam Dunk tournament — NCAA knockout style — to A/B test eight subject lines for an upcoming email campaign. We wanted to know what you want to read. Are emojis the key to stellar open rates?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 11, 2017
    [Facebook] If you’re not embracing native advertising, your content marketing strategy is obsolete
    Facebook and the rest of the native ad tech landscape are making sure of that. By Chad Pollitt, {grow} Community Member. We have a serious problem in content marketing and I’m going to point fingers today. For the last several years, there’s been a steady drum beat in our industry to be more strategic and to embrace content distribution. The latter seems to have been neglected due to corporate silos, budget misallocation, fear of trying something new, and other excuses.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [Facebook] 6 Websites Every Growth Hacker Should Bookmark
    It’s the latest in a string of product launches and marketing successes he’s experienced, with brands ranging from Facebook to Mint. I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept -- or a new name for a classic concept, at least.
  • CHIEFMARTECH  |  TUESDAY, APRIL 11, 2017
    [Facebook] THE HACKIES: Hacking a technology stack for local presence management
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Enterprise marketers who manage campaigns for hundreds or thousands of locations are presented with the unique challenge of juggling data from a plethora of sources, from social platforms such as Facebook and Yelp, to search giants such as Google and Bing, in addition to brand-owned properties like location-specific landing pages.
  • MODERN MARKETING  |  MONDAY, APRIL 10, 2017
    [Facebook] Why Social Proof Matters For Your Brand
    Post Facebook updates of “before” and “after” photos of people who successfully used the device to lose weight. Social proof may have been updated for the social media era, but it’s a concept that’s been around in various forms for nearly 100 years. Social proof, in short, is a way of convincing people to adopt certain behaviors, opinions or actions by providing a form of “proof” that this is the correct or normal thing to do.
  • BIZNOLOGY  |  MONDAY, APRIL 10, 2017
    [Facebook] Make chatbot-ready videos for account-based marketing
    Did you know that Facebook thinks that most online interactions between businesses and their customers will soon be mediated by chatbots ? Chatbots can deliver an immediate personalized response—which is what customers want. Microsoft has the same idea. Going forward, the underlying design of Microsoft Windows will be “Conversation as a Platform,” and chatbots will be in on most conversations. Chatbot enthusiasts think bots will replace websites and mobile apps altogether.
  • CHIEFMARTECH  |  MONDAY, APRIL 10, 2017
    [Facebook] THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Christen Daniels of Authentic. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • WEBBIQUITY  |  MONDAY, APRIL 10, 2017
    [Facebook] The Nine Best Reputation Management, RSS, and Social Search Tools
    A real-time social search engine that finds mentions of brands or topics acrosss blogs, social bookmarking sites, videos, and online forums, plus more than 100 social media properties including Twitter, Facebook, FriendFeed, YouTube, Digg, and Google+. 3: The Nine Best Facebook Marketing Tools. #4: The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy.
  • EMEDIA  |  FRIDAY, APRIL 7, 2017
    [Facebook] Is It Time to Drop the Blog?
    Because Facebook makes writing online so easy. Facebook is where so many of us go to post pictures of our kids, follow our favorite brands, or just rant about politics, religion and people’s mamas. Granted, Facebook is probably not the best platform for B2B. I started blogging in 2001, when Xanga was still a thing. Remember Xanga?) My first blog attempts were the tortured musings of a high school student/aspiring starving artist.
  • HUBSPOT  |  FRIDAY, APRIL 7, 2017
    [Facebook] The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
    spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time. Facebook's business platform has grown to be more and more sophisticated, giving advertisers more options to reach new audiences and retarget previous site visitors back to their brand.
  • EMEDIA  |  THURSDAY, APRIL 6, 2017
    [Facebook] How to Keep Your B2B Content Marketing and Brand Messaging Consistent
    Content marketing is also tweets, Pulse posts, Facebook groups, CRM drip campaigns, Instagram accounts, bus shelter ads, podcasts, radio commercials, videos and blogs. Shakespeare didn’t have B2B content marketing in mind when he penned, “A rose by any other name would smell as sweet.” However, it definitely applies. Yes, content includes white papers, eBooks, infographics and the like.
  • BIZIBLE  |  THURSDAY, APRIL 6, 2017
    [Facebook] The Martech Stack Powering Bizible's Rocket Ship [MarTech Stackies Submission]
    Digital ad campaigns run on LinkedIn, Facebook, Twitter, Google, and Bing -- and we also use AdRoll to further extend our exposure. Facebook. The Stackies competition for the 2017 MarTech Conference is well underway, and Bizible has entered our marketing technology stack into the mix. Designed to reflect the features and capabilities of a NASA space shuttle, our marketing tech stack has proven to be an effective launchpad for our data-driven marketing strategies.
  • ONALYTICA B2B  |  THURSDAY, APRIL 6, 2017
    [Facebook] Influencer Marketing Vs Influencer Relations- What’s the Difference?
    If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are. Where they happen to either be present on and/or consume most of their media is Instagram, Twitter, Facebook and YouTube.
  • BIZNOLOGY  |  THURSDAY, APRIL 6, 2017
    [Facebook] How co-working spaces are revolutionizing the workplace
    Co-working spaces are a move towards modernity, which is why progressive companies like Google , Facebook , and Apple are adopting them. As the world moves towards better technology and advanced knowledge, companies need to rethink the way they are designed, particularly the way workplaces are designed. Many of today’s offices are built the same way they were fifty years ago—with small cubicles and enclosed workspaces—which is to say, not much has improved.
  • CONTENT STANDARD  |  THURSDAY, APRIL 6, 2017
    [Facebook] Digital Storytelling In 162 Games: How Major League Baseball Keeps Its Story Fresh
    Facebook and Twitter have long been mainstays of digital fan engagement, but newer forms like Snapchat are helping tell behind-the-scenes stories, covering everything from the locker room to the facilities management and even featuring the people who take care of the grass. Opening Day is its own holiday for Major League Baseball fans. With most home openers taking place during the middle of the workday, stadiums fill up with fans cutting out on an afternoon in the office.
  • CHIEFMARTECH  |  THURSDAY, APRIL 6, 2017
    [Facebook] THE HACKIES: How a marketing automation company hacked their own marketing org
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Linda West and Hari Raghavan of Act-On Software. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 6, 2017
    [Facebook] Content marketing success and the crappy quality myth
    A Facebook post like this: “The problem with content marketing isn’t that there’s too much content, it’s that there is too much crappy content.” Here is a very powerful chart shared by Michael Stelzner in his keynote talk at Social Media Marketing World 2017: We see that despite a 47 percent increase in fans, the company experienced a 63% decline in Facebook page views. By Mark Schaefer.
  • HUBSPOT  |  THURSDAY, APRIL 6, 2017
    [Facebook] The Beginner's Guide to Conversion Rate Optimization (CRO)
    If you’re a HubSpot customer, you can drive traffic to these pages from LinkedIn and Facebook using the ads add-on. Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook.
  • HUBSPOT  |  THURSDAY, APRIL 6, 2017
    [Facebook] 6 New LinkedIn Features You May Have Missed
    If LinkedIn is trying to make its user base engage more on the platform, modeling a feed in the style of Facebook is a safe bet. In another nod to Facebook’s Messenger layout, this change helps users easily spend more time clicking around the site. It hasn’t been rolled out as of the time of this posting, but in another nod to Facebook Messenger and other bots, this is an addition designed to keep users spending time on the site.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Facebook] The Eight Best Social CRM Tools
    It prompts you…but also adds the conversation or engagement triggers like birthdays on Facebook and job/career-related updates from LinkedIn.” 3: The Nine Best Facebook Marketing Tools. #4: Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.
  • CONTENTLY  |  WEDNESDAY, APRIL 5, 2017
    [Facebook] The Tricky Art of Marketing Women’s Empowerment, and 6 Other Stories We Loved in March
    Facebook’s failure to get ahead of fake news raised ethical concerns last year. Facial-recognition systems are nothing new; the tech has been a part of Facebook’s tagging feature for years. Media Voices AI CNN Exxon facebook fake newsHere’s what you missed in marketing, media, and tech while you watched your March Madness bracket go up in flames…. The Ringer: Measuring the Impact of Uber’s Many Controversies.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 5, 2017
    [Facebook] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Franck Ardourel of DNN Corp. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • HUBSPOT  |  WEDNESDAY, APRIL 5, 2017
    [Facebook] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. It's racked up over 1 million views on YouTube and the company is pushing 200,000 "likes" on Facebook.
  • HUBSPOT  |  TUESDAY, APRIL 4, 2017
    [Facebook] ????????????????????????????????
    検索エンジンだけではありません。Facebook、Twitter、LinkedInなどのソーシャルメディアや、特定の業界の人が集まるソーシャルネットワークを利用することでも、数少ないオーディエンスに自社を見つけてもらうことができます。また、ソーシャルのサイトでは、ターゲットオーディエンスと直接つながりを持つことができます。. Facebookを企業が活用する方法 、 Twitterを企業が活用する方法 、 Instagramを企業が活用する方法 を解説した無料eBookもございますので是非ご覧ください。. 皆さんの会社はニッチ戦略を採っていますか?もしそうなら、インバウンドマーケティングは必ず重視する必要があると思います。. その理由とは実に明確です。. テレビコマーシャルや広告掲示板、新聞などを利用して大規模なアウトバウンドマーケティングを展開したとしても、ニッチな業界の場合リーチできるオーディエンスのうち99%はそのニッチな製品やサービスにまったく関心のない人たちです。.
  • ONALYTICA B2B  |  TUESDAY, APRIL 4, 2017
    [Facebook] #SMMW17: Hot Topics and Top Influencers
    There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video. Facebook. Facebook. Facebook. Facebook. TOP FACEBOOK INFLUENCERS. Facebook.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Facebook] THE HACKIES: A CMO’s guide to integrating marketing technologies
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Steve Nakata of The Pedowitz Group. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • WEBBIQUITY  |  TUESDAY, APRIL 4, 2017
    [Facebook] The 15 Best Audio and Video Editing Tools
    3: The Nine Best Facebook Marketing Tools. #4: According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. As noted here previously, “85% (of B2B buyers) prefer text over video. But that won’t last. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices.
  • CONTENT STANDARD  |  MONDAY, APRIL 3, 2017
    [Facebook] Don’t Ghost on Snapchat: Vicarious Video Drives Views
    Remember Facebook in its early days? Eventually, Facebook switched to an open-ended format, allowing users to speak in the first person about whatever was on their minds. There’s a reason this first-person approach made sense for Facebook and paved the way for the explosion of social media. The road to stagnant Snapchat content is paved with good intentions. Plenty of brands have created Snapchat accounts, only to let their presences wither away. (If
  • CHIEFMARTECH  |  MONDAY, APRIL 3, 2017
    [Facebook] THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Matthew Parisi of Tealium. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 3, 2017
    [Facebook] Ready to Jump on the Instagram Bandwagon? Expert Tips to Help You Succeed
    While relatively new when compared to Facebook (which purchased Instagram in 2012), Twitter, and Pinterest, Instagram has risen […]. If you are marketing for a visual-heavy industry, like travel, food and beverage, or the arts, or any brand that targets millennials, you can’t afford to ignore the latest force to join the social media leviathan line-up.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 3, 2017
    [Facebook] What Is Culture? The Values That Define Who You Hire, Promote and Fire
    “The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. She is referring to a presentation simply called “Culture” that was published in 2011 by Netflix CEO Reed Hastings. What does this have to do with marketing or content? It turns out, content and effective marketing is […]. The post What Is Culture? The Values That Define Who You Hire, Promote and Fire appeared first on Marketing Insider Group.
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Facebook] 5 Ways to Build a Highly-Engaged Email List
    They can also be integrated with certain social media platforms like Facebook and Twitter. An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. According to HubSpot , your email list degrades approximately 22.5%
  • CHIEFMARTECH  |  SATURDAY, APRIL 1, 2017
    [Facebook] What do you get when you mix ABM, CDP, AI, VR, and a massive martech landscape?
    ” Anyway, we may skip the whole funding process — that’s so 2016 — and move straight to entertaining bids from the world’s two largest martech Goliaths, Facebook and Google. Has Facebook ever tried to acquire a company for less than $1 billion? We, the editorial staff at chiefmartec.com, near sightless from logo-blindness while working on the 2017 marketing technology landscape (no, that link is the old one), have nonetheless seen the light.
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Facebook] 3 Rules for Content Marketing in the Fake News Era
    Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing? For those of you who have been avoiding all things Facebook ever since Uncle Bob livestreamed his shirtless election celebration, here’s some quick background information: Political fake news spread rampantly on Facebook prior to the election. Facebook and Google now drive the vast majority of traffic to publisher sites.
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Facebook] How Personalization Is Changing Content Marketing
    Targeted content boosting on social platforms like Facebook and LinkedIn can ensure your personalized content reaches the correct audience. Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.
  • WEBBIQUITY  |  FRIDAY, MARCH 31, 2017
    [Facebook] How to Form a Digital Marketing Strategy
    Using Facebook and Twitter for business uses is nothing new, but the methods have become far more sophisticated than simply posting tweet with a hashtag and waiting for the retweets to come rolling in. Guest post by Aaron McCann. In 2017, it’s essential for all businesses to have a solid digital marketing strategy to reach out and engage with customers.
  • CONTENT STANDARD  |  FRIDAY, MARCH 31, 2017
    [Facebook] How Proper Talent Management Prevents CIOs and CMOs from Butting Heads
    Whether it’s Facebook or some similar media heavyweight, hires that can handle ad creation, testing, and analytics in those platforms will put companies high up on those platform heels. A member of your tight-knit marketing team just put in his two weeks’ notice, and now you’re faced with the daunting task of talent management.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 31, 2017
    [Facebook] What’s Ahead for Social Media: Live Video, Influencers, and Content
    According to We Are Social Media, Facebook generates 8 billion daily video views, up from 700% just 3 years ago. And people are watching live video three times more than pre-recorded videos on Facebook. In fact, to encourage more video viewership, Facebook adjusted their algorithm so that live videos are more likely to appear higher in news feeds than those that are not. Consider the fact that video posts on Facebook have a 135% greater organic reach than photos.
  • CHIEFMARTECH  |  FRIDAY, MARCH 31, 2017
    [Facebook] THE HACKIES: MarDev = DevOps for Marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Claudia Fernandes & L. Pinto of Aptoide. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • HUBSPOT  |  FRIDAY, MARCH 31, 2017
    [Facebook] March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More
    After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. Facebook-owned WhatsApp and Instagram have also recently launched disappearing sharing features on Status and Stories, respectively. But Facebook isn't the only story in social media this month.
  • HUBSPOT  |  FRIDAY, MARCH 31, 2017
    [Facebook] Introducing: HubSpot Guerrilla Marketing
    Be sure to tune in to HubSpot’s Facebook Live at 11:30 am EST , where we’ll be showcasing some of our beta customer guerrilla marketing campaigns, discussing the program rollout and meeting the members of our new team. At HubSpot, we’re big believers in the power of inbound. Time and again, the inbound approach proves its effectiveness in helping businesses grow while providing real value to customers.
  • CONTENTLY  |  THURSDAY, MARCH 30, 2017
    [Facebook] The Marketer’s Guide to Targeting on the Web and Facebook
    Adroll project marketing manager Kevin Garcia and growth strategist Kieran Dahl recently sat down to discuss the best strategies for pinpointing your target audience across the web and Facebook. In this webinar, you’ll learn: How to manage and structure your campaigns on Facebook and the web. The post The Marketer’s Guide to Targeting on the Web and Facebook appeared first on The Content Strategist. Social Webinar distribution facebook targeting webinar
  • HINGE MARKETING  |  THURSDAY, MARCH 30, 2017
    [Facebook] 5 Website Best Practices that Produce More Leads and Faster Growth
    You can track likes and shares in the Twitter, Facebook, LinkedIn and YouTube apps. What separates a professional services website that builds your business from one that simply describes it? The first type plays an active role in business development, attracting a steady stream of quality leads, nurturing them over time and contributing materially to your firm’s growth. The second type does none of the above – yet is far more common. These websites are largely passive.
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