[Facebook] Too many messaging systems creates personal confusion
    Was it on Facebook Messenger? Facebook Messenger. Facebook posts. productivity Time management facebook mark schaefer time managementBy Mark Schaefer. Over the past three weeks, I’ve unintentionally disappointed three different individuals because I missed an appointment. I am a very reliable person so this upsets me and I wanted to get to the bottom of the problem … what’s going on here? I can’t keep missing meetings!
  • HUBSPOT  |  THURSDAY, JULY 27, 2017
    [Facebook] Avoid the Summer Slump: 3 Tips from Growth Marketing Experts
    That's a better way to start a relationship (and drive more interaction with your own brand) than following them on LinkedIn, Facebook, or Twitter. -- David Ly Khim, Growth Marketing Manager, Sales Products at HubSpot. What was the last great idea you had for growth? No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. Even a year that started out strong can devolve into a mediocre one, especially during the summer.
  • HUBSPOT  |  THURSDAY, JULY 27, 2017
    [Facebook] July Social Media News: Snapchat Links, Instagram Photo Replies & More
    From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. 4) Facebook is rolling out custom audiences based on interaction with Instagram Business pages. Facebook has started the rollout of targeting audiences on Facebook based on their prior interactions with Instagram Business profiles. 5) Users can broadcast on Facebook Live in Spaces, Facebook's VR communities. Source: Facebook.
    [Facebook] 7 Reasons Every Firm Needs Thought Leaders
    Today, Google and platforms like LinkedIn, Twitter, Facebook and blogs provide a wealth of ways to find and vet firms. We’ve said it before but we can’t emphasize it enough: today’s marketplace is in the midst of a fundamental change. How people find and select professional services is being transformed by technology, and that means the way firms promote and sell their services has to adapt — or firms like yours risk becoming irrelevant.
    [Facebook] Don’t Review Your Employer on Glassdoor Until You Read This!
    Labor laws have protected employees from retaliation for posting on Facebook and other social networks about working conditions and management practices. By Kerry Gorgone, {grow} Contributing Columnist. Unless you know someone at a company that’s hiring, it can be difficult to know what it’s actually like to work there.
  • HUBSPOT  |  WEDNESDAY, JULY 26, 2017
    [Facebook] AI in Marketing: 10 Early Use Cases
    So platforms like Facebook, Instagram, and Twitter have made it easier for social media users to hide ad content they don't like or derive value from -- and this information helps customize the user experience for them while providing advertisers and publishers with more audience insights on the platforms. Facebook is using AI to mitigate and prevent websites from sharing content that provides a bad user experience. Just a short while ago, robots were the stuff of fiction.
  • BIZNOLOGY  |  TUESDAY, JULY 25, 2017
    [Facebook] The Facebook Sharing Debugger is an essential content marketing tool
    Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. In order speed things up, Facebook scrapes every URL that you and I drop in and share to Facebook and then packages it into a ratio-cropped featured image, a title, and a summary, usually taken from either the title/description meta tag on your site or from the proper title and the first paragraph of the article.
    [Facebook] How to Make B2B More Exciting: Experts Weigh In
    Memes don’t seem to have the steam they once had, especially since Facebook cracked down on them, but they’re still a popular choice if you’re on platforms like Tumblr or Reddit. After a recent industry news post about whether or not marketing is an art or a science, we wondered if the trick to a successful B2B marketing campaign is to think of marketing as a blend between the two.
    [Facebook] Will 360 Video Marketing Finally Take Off in 2017?
    Sensing potential, social media platforms including Facebook and YouTube are betting big on the format. Creating a 360-degree photo on Facebook is even easier. Simply upload a panorama photo from your smartphone, and Facebook will stitch it into a 360-degree experience. Image attributio n: Facebook. Facebook has unveiled live 360 videos to all users; YouTube had previously offered that same option. Similarly, on Facebook, a Game of Thrones 360 preview hit 5.3
  • HUBSPOT  |  TUESDAY, JULY 25, 2017
    [Facebook] AI and Big Data Are Changing Our Attention Spans
    Google and Facebook rely almost exclusively on directly reselling human attention. What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there's been a market for human attention. Long ago, capitalizing on human attention consisted of little more than the call of a street vendor over the din of a crowded village market.
    [Facebook] 50+ Essential WordPress Website Maintenance Tips [Infographic]
    You may also follow him on Twitter | Facebook | G+. Guest post by Sudhir Bhushan. Building a website has become a relatively easy job, thanks to the wonderful CMS that is WordPress. You could use something else…but why?). However, maintaining it is can be a challenging task that you can’t ignore if you want to yield maximum results from what you have created.
    [Facebook] Visualize the Buyer’s Journey With SharpSpring’s Visual Workflow Builder
    Like us on Facebook. We’ll be posting more about the feature over the next few weeks, including a Facebook Live Q&A session with SharpSpring Product Expert Bryan Tobin and Marketing Manager Michelle Moore. SharpSpring is launching a new Visual Workflow Builder that makes it easier than ever to create automated workflows. With the Visual Workflow Builder, you can: Make automated workflows come to life with intuitive shapes and positioning.
    [Facebook] Finding your place on the web, when it seems so crowded out here
    The biggest real estate firms are creating lots of online content, newsletters and Facebook posts. Q&A on Facebook Live? Another example is Jon Loomer , who has become known for his deep-dives into Facebook advertising concepts. By Mark Schaefer. One of the things I have written a lot about is the concept of the “saturated niche.”
  • PUREB2B  |  SUNDAY, JULY 23, 2017
    [Facebook] 20 Signup Form Optimization Techniques for More Sales Leads
    Follow in Facebook’s footsteps, write a headline that’s benefit-oriented to communicate the value of your product or service right away. Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. For any email marketer, the success of this strategy is determined by the number of subscribers and how well these subscribers are converted into actual sales.
    [Facebook] Is marketing technology entering a post-platform era?
    Thanks to vertical competition , this will include platforms that marketers don’t control, from Amazon, Facebook, Google, etc. One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Facebook] How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]
    When a video pops up on your Facebook feed, what do you usually do first? I don't finish half the Facebook videos I start. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with exisiting research in the area. HubSpot Video Examples for Facebook, Instagram, Twitter, and YouTube. Enter on Facebook now
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Facebook] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    When the app failed to show me Kathryn’s table number, I was still able to find her because her table number was right there, plain as day, in her Facebook profile. With so much marketing happening digitally now, in-person events have taken on new meaning. . An event is a chance to grow your network, learn more about your industry and upcoming trends, meet influencers and spread the word about your brand. .
    [Facebook] Numbers for Words: How to Update Your Brand Voice Using Social Media Marketing Data
    To get a feel for you brand’s ideal complexity, copy messages and posts from your social platforms (Facebook ideally, since it imposes the fewest limitations on posters) into a readability score generator. I once worked with a B2C client that offered a college prep product for high schoolers. They wanted help expanding their content engine and getting the word out; in their mind, their problems were related to capacity, not quality of content.
    [Facebook] How to build your social selling system with LinkedIn and Twitter
    Connect with Mindi by email , on LinkedIn , on Facebook , or tweet her on Twitter to chat about all things B2B marketing, social selling, employee advocacy and social media. It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. If you fail to craft a dynamic social selling strategy and implement that plan, your efforts on social media will fall flat.
    [Facebook] What is an ICO and what does it mean to new businesses?
    CryptoBot – a Facebook Messenger bot that will aggregate news and track crypto terms for you. By Kiki Schirr, {grow} Contributing Columnist. In the news recently, you may have heard of a new phenomenon called the “ICO.” ” What is an ICO, you may ask! An ICO, or initial coin offering, is an important new trend, a chance to buy into new crypto-currencies or tokens built on Blockchain.
  • VIDYARD  |  WEDNESDAY, JULY 19, 2017
    [Facebook] Surpassing 100,000 Users, ViewedIt by Vidyard Leads the Way as Top Video Messaging App for Business
    ” ViewedIt by Vidyard offers a seamless experience for recording custom videos from within the Google Chrome browser and instantly sharing via Gmail, Outlook, Twitter, Facebook, LinkedIn and other online channels. With more than 100,000 users in over 100 countries, ViewedIt by Vidyard is transforming the way business professionals communicate with personal video messages.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Facebook] 50 Ways to Use Video Messaging to Make Business Personal Again
    Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. The rise of video as the king of content has been quite the sight to behold. And in the wake of its rise to stardom in our personal lives comes a fascinating shift in how video is impacting the way we communicate as businesses and professionals.
  • BIZNOLOGY  |  TUESDAY, JULY 18, 2017
    [Facebook] what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)
    They also posted a couple supporting Facebook posts also sharing the JULY4THAGANZA discount code. I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies. But this is about marketing and not about adult contemporary pop songs (I was recently reminded that this is a marketing blog and not an American pop music of the 1970s blog).
    [Facebook] 4 landing pages every smart retailer uses
    Use your Facebook, Twitter, LinkedIn and other social media platforms to spread the word about a limited-time offer, and link to a landing page for more details. Email marketing is a powerful tool for driving customers to your website. But many businesses make the mistake of dropping customers onto outdated, irrelevant or ineffective webpages that don’t persuade visitors to take action. Landing pages are one of the most effective ways to convert leads into customers.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Facebook] Marketers: This Is Why We Can’t Have Nice Things
    Facebook Messenger will be the next great marketing channel, and it is arguably the best way to engage with the Facebook community as a marketer. As marketers we need to respect Facebook’s ecosystem and the experience of the conversational UI that is a messaging interface. Let’s use Facebook Instant Articles to load web experiences within Facebook instantly. Facebook has the keys to the castle on more than 1.2 The next evolution of marketing is upon us.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Facebook] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    Ephemeral, or disappearing, videos can live on social media platforms like Snapchat, Instagram, and Facebook. One of the most controversial phrases in the marketing today is, "pivot to video.". It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. Luckily, our research has shown that audiences still want to read blog and news content. But the fact remains: People want more video content, too.
    [Facebook] Content Marketing During a Crisis: Is There Ever an Appropriate Level?
    ” So here’s what to do: follow Facebook marketer Jon Loomer ’s five-step action plan for marketing during a crisis: Stop everything. For all the negative press it gets, Facebook’s Safety Check has proven to be invaluable at these times. When they appear to go back to normal—resuming tweets and Facebook posts that aren’t consumed with news of current events—so can you. You want to talk about marketing during a crisis?
    [Facebook] What are the personal impacts of your digital immersion?
    Even in the middle of the Adriatic Sea she was furiously flipping through Facebook, Snapchat and Instagram. By Mark Schaefer. Do you remember when the digital age became part of your DNA? Can you recall the moment your social media “on” switch flipped for good?
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Facebook] 9 Brands That Thrive Without a Traditional Marketing Budget
    Today, you’ll find more traditional marketing channels available to Zara’s fans (think Instagram, Pinterest, and Facebook). But the popular hot sauce brand has about 80 followers on Pinterest, and until 2014 they didn’t have a Facebook page or an updated website. “Brands So Popular They Don’t Need to Advertise!” “10 10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through.
    [Facebook] Top 5 Inbound Marketing Trends of 2017
    Facebook has also rolled out bots to support the user experience. And Wordstream found that 45% of people watch more than an hour of Facebook or YouTube videos a week. The expansion of Facebook Live, Snapchat, and Instagram video are making video content an integral part of any inbound marketing strategy. Marketers chase trends like surfers chase waves. In an informational industry, it pays to be ahead of the curve.
    [Facebook] 6 Employee Productivity Boosting Tips Your Company Needs
    With the popularity of networks like LinkedIn, Twitter, and Facebook, your employees have an opportunity to be a voice for your company. Does Your Employee Productivity Need a Boost? Even if you think your company has little or no employee productivity issues, more than likely there is room for improvement to make sure your company is running at its best.
  • HUBSPOT  |  FRIDAY, JULY 14, 2017
    [Facebook] How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
    In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey. If we wouldn’t want to see a piece of content in our Facebook News Feeds, why would our audience? We're just saying you shouldn't post a link to a blog post or ebook on Facebook and call it a day. The Results: In January 2017, the average Facebook view earned 4,500 views.
    [Facebook] How to integrate offline campaigns with your digital marketing strategy
    TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.
    [Facebook] Is Organic Social Reach Dead?
    That's what happened when companies just relied on Twitter and Facebook only to discover that many followers were no longer going on these sites and were now sticking to Snapchat and Instagram. Facebook, Twitter, and Google offer analytics that can help you get to know your audience better in relation to their social media behavior and overall needs. Take advantage of Facebook's A/B testing to see what works and what doesn't.
    [Facebook] The ultimate list of 20 worthy social media rants
    ” I saw a banner ad on Facebook for a training program: “How to use Twitter hashtags to drive massive sales.” Faux outrage on Facebook — I hate it when people try to be more outraged about some social issue than the next person as a way to stand out. Stuck it on Facebook. Posted a picture of myself with bedhead on Facebook. Dude posts story about his kids on Facebook. By Mark Schaefer.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Facebook] How to Write a Video Script [Template + Video]
    Furthermore, if you're writing a short-form video for Facebook, you might want to consider keeping your script choppier with sentence fragments -- but if you're producing a long-form explainer video for your website, make sure you're as thorough as possible. Movie producers and inbound marketers aren't that different when it comes to creating and editing video content.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Facebook] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience. Interestingly, when we look further down at the words that start headlines, we see a pattern of celebrity brand content such as Google, Apple, Uber, Facebook. This would fit with our finding for Facebook headlines where the phrase “will make you’ was the top performing phrase. Comparison of Top Facebook and LinkedIn Phrases.
    [Facebook] Ask a Content Strategist: How Do You Create Data-Driven Content?
    For a finance brand, this might result in something like: “High-income millennials in the northeast are more likely to watch financial advice videos on Facebook than any other network, and engage disproportionally with content that triggers nostalgia.” Those insights should inform creative ideas, like doing a series of 90-second explainers animated in the style of iconic video games from the 1990s optimized for Facebook native video.
    [Facebook] Survey Shows Customers Value Honest, Friendly Social Media Marketing
    Approximately 83 percent of customers claim that they are “eager” to see characteristics of brands’ personalities come to life via social media channels, such as Facebook and Twitter. Marketers are constantly looking for new ways to provide unique, memorable customer experiences, but does it pay to be “cool” or funny? Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media.
    [Facebook] Learning From #Covfefe: What Your Social Media Strategy Can Learn From a Spelling Error
    Timely, topical content is always a hit on social media, especially when the lifespan of a single tweet, Snapchat, Facebook status, or other update is limited to hours, sometimes even minutes. I’ll spare you any more jokes about #covfefe—we already have thousands more than we need. But the firestorm of comments, memes, and half-baked conspiracy theories launched by President Trump’s accidental tweet was a powerful testament to the allure of real-time content.
    [Facebook] Customer Communities: The Engagement Economy’s Best Kept Secret
    And you don’t need a gated, proprietary community either (they are great, but do take resources to build), you can get started with a moderated group on a social platform like LinkedIn, Facebook, etc. In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers.
  • EXO B2B  |  WEDNESDAY, JULY 12, 2017
    [Facebook] Why include Instagram stories in your B2B marketing strategy?
    Instagram was bought out by Facebook in 2012 and now has around 700 million users worldwide (B2B & B2C). We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Today we’d like to offer you a post on its closest competitor, Instagram. This social network, widely used in B2C, is now growing quickly in B2B as well. Why’s that?
    [Facebook] 3 Lessons I learned from my creative burnout
    A rambling political post on Facebook. Check Facebook and email for new updates. Finish sketches for client and check Amazon sales again, followed by Twitter and Facebook messages, not to forget Instagram and now Wattpad. By Mars Dorian, {grow} Contributing Columnist. This year, I created tons of blog posts, launched a couple of books, and created dozens of pieces of artwork for my clients. I was busy like a bee on steroids. I felt good and useful, at least for a while.
  • HUBSPOT  |  WEDNESDAY, JULY 12, 2017
    [Facebook] Marketers Weigh In: Instagram or Snapchat Stories?
    Benjamin Choy cited Instagram's business tools, which are managed through Facebook's impressive ads manager, as another compelling reason for marketers to spend more time and effort on Instagram. Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? It's okay -- so do we.
    [Facebook] Exploring the Potential of Video Content Marketing [Interview]
    When someone hits the share button on a video we post on Facebook, that’s the ultimate endorsement, confirming that what we’re putting out there is resonating with our audience – so much so that they want their friends and family to see it. A B2B example of this is Facebook marketing expert Mari Smith. She uses Animoto to reach brands that want to know what Facebook’s earnings call or new features Facebook is putting out there means for them.
    [Facebook] 3 Reasons You Should Be Using VoC to Enhance Customer Experience
    Consumers expect companies to hear them on social media: 25% of consumers who complain about products on Facebook and Twitter expect a response to their gripes within one hour. Guest post by Brooke Cade. Monitoring customer feedback is more important than ever. In the past, word of mouth was fleeting and temporary. Now, with the Internet, it’s easy for a single review to severely damage or ruin a company’s reputation.
    [Facebook] B2B Marketers Lean Toward LinkedIn Above All Other Social Media Platforms
    This is followed by Twitter (95 percent) and Facebook (85 percent). B2B Marketers’ Shift Toward Facebook. Although B2B marketers are having success with LinkedIn, recent research also suggests that Facebook is now being viewed as a more important social network for marketing. The “2017 Social Media Marketing Industry Report” discovered that the majority of B2B marketers (89 percent) utilize Facebook as compared to 81 percent favoring LinkedIn. “
    [Facebook] A Marketer’s Guide to CrossFit Digital Channels
    From Twitter and Facebook to Instagram and Pinterest, all employees are online. Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning marketing machine. By coordinating every element to work together, the marketing machine will deliver short-term wins and outperform and outpace tough competitors.
    [Facebook] 4 Big Reasons Your Email Campaigns Are Being Ignored
    If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Blogs may generate leads […]. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group. Content Marketing
  • HUBSPOT  |  MONDAY, JULY 10, 2017
    [Facebook] 7 Reasons Why No One is Watching Your Video Content
    Consider that 45% of people, for instance, watch more than an hour of videos on either YouTube or Facebook. On top of that, Facebook is the most popular social media channel, with 79% of all U.S. So if you’re focusing on YouTube alone, and not creating original video content on Facebook -- well, you might be missing out on a key portion of viewers. more likely to consume content on that channel than on Facebook. Let’s say you create original content video on Facebook.
    [Facebook] Lexer Grows Its Customer Data Platform from Social Listening Roots
    The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. Customer Data Platform vendors come from many places, geographically and functionally. Lexer is unusual in both ways, having started in Australia as a social media listening platform.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Facebook] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    Recently, after clicking on a Facebook ad for a product I've been considering, I was offered the chance to complete an interactive quiz to help the seller best identify which version of the product would be best suited for my particular needs. According to Kissmetrics , "Quizzes are the most engaging type of content on Facebook.". Personally, I've just begun using video in private Facebook groups, and I find that video delivers higher engagement than text posts.
  • HUBSPOT  |  FRIDAY, JULY 7, 2017
    [Facebook] 6 Viral Video Marketing Examples That Will Never Get Old
    In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. Oh, hi there. Have you heard the news about video? It's becoming really important for marketers to use. Imperative, even. Perhaps mandatory. Sure," you must be thinking. And in other news, the sky is blue.". Okay, we get it. You know how important video is. That much is clear.
    [Facebook] Branding for AEC Partners and Influencers [VIDEO]
    For example, Facebook might be a way to reach community folks that is not that important for your prospects and your business. This video focuses on how your brand communicates to partners and influencers in the AEC industry. Video Transcription. Hi, I’m Karl Feldman and today we’re going to talk about AEC branding for partners and influencers.
  • HUBSPOT  |  THURSDAY, JULY 6, 2017
    [Facebook] Should Writers Fear the Rise of Video?
    Facebook's European VP, Nicola Mendelsohn, predicted that the network would be 100% video in just five years. Those attention-grabbing headlines print journalists create for newspaper articles are distant cousins to the first line of today's Facebook ads. Few things in human history have been as influential as the written word. Writing has toppled empires, built global corporations, and inspired millions, if not billions of people.
    [Facebook] Digital Marketing Trends for 2017
    Content that is compatible with Twitter, LinkedIn and Facebook, because these social media networks are where people consume, spread, and discover content. In 2017, digital marketing has continued to explode. Successful brands are increasingly harnessing the power of digital marketing to reach their customers and increase their sales. The Gartner CMO Spend Survey 2016-2017 of 300 marketing professionals notes that marketing budgets made up 12% of company revenue.
    [Facebook] 3 Top Metrics for B2B Marketers to Track on Social Media
    So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. What’s next? How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … Social Media Marketing B2B Marketing Lead Generation Social Analytics
    [Facebook] 14 Video Production Tips to Enhance Quality and Drive Views
    Is it for your website, YouTube, or Facebook? Each platform has different specifications -- for example, on Facebook, where 85% of viewers watch videos without the volume turned on , you'll want to use captions, so people can follow along without the sound. Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.
    [Facebook] How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment
    Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Let’s talk about a trend, shall we? Those numbers are probably pretty staggered toward video, right? And if so, you’re not alone -- right now, there’s a big demand for more video content all around.
  • PUREB2B  |  TUESDAY, JULY 4, 2017
    [Facebook] Where’s Mobile Marketing Headed in 2017?
    The mobile ads you encounter while browsing your Facebook timelines and newsfeeds are just one of the many ways the marketing industry has embraced mobile marketing as a viable strategy to increase reach and exposure. Moreover, mobile advertising now makes up 79% of Facebook’s business. Certain platforms such as Facebook and Google have introduced different advertising features for engagement, lead generation , and conversion.
    [Facebook] Email Newsletters Are Experiencing a Renaissance
    We need help finding the most relevant, quality content, and Facebook’s algorithm only helps so much. “After blogs, Twitter, Medium, and Facebook, the inbox has become the new site of readerly seriousness: How weird is that?” The New York Times , as well as other publishers, have leaned into e-newsletters in recent years, hoping to pull their content (and readers) from competing platforms, such as Google and Facebook, Digiday notes.
    [Facebook] The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope
    I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. So let’s assume that Google, Facebook, Amazon, and Apple each manage to capture one quarter of the population in their own network.
    [Facebook] Learn How To Use Quora Ads for B2B User Acquisition
    One is you made an interesting distinction between topics versus Facebook interested in categories, let’s call them — Facebook and a few other social media networks. And let’s say on the left hand of the spectrum, we’ve got advertisers like maybe Instagram through Facebook, very squarely B2C, business-to-consumer type targeting and advertising.
    [Facebook] The Paid Marketing Metrics You Must Measure
    Relevancy Score (Facebook Ads): A score from 1 to 10 that measures how relevant an ad is to its target audience. Whether you’re using AdWords or Facebook Ads, conversion tracking (or Facebook Pixels for the latter) is imperative. Optimizing Facebook Ads Relevancy Score. Getting message-to-market match right is key, and Facebook knows this. Check out Facebook’s video ad tools to get started.
  • HUBSPOT  |  MONDAY, JULY 3, 2017
    [Facebook] June Social Media News: Snap Map, Twitter Revamped & More
    From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. June is typically a time when people start booking vacations and travel, but in the world of social media, the work on innovation never stops. In fact, just last Friday, June 30th was #SocialMediaDay. So in honor of Social Media Day, we've rounded up the latest launches and announcements from different social media apps over the last month.
  • CONTENTLY  |  FRIDAY, JUNE 30, 2017
    [Facebook] Infographic: What Are the Best Days and Times to Post on Social Media?
    Social CoSchedule facebook Infographic Instagram LinkedIn Pinterest social media TwitterOne of the most popular insights Contently’s strategy team provides clients is a custom analysis of the best times and days to post on social, based on the behavioral patterns of their target audience.
    [Facebook] Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?
    Facebook targeting has gotten incredibly granular (job title, company, income, lookalikes based on your customer base, etc.) Outbrain also recently introduced a lot of advanced targeting options that mirror Facebook’s offerings, including look-a-like audiences. Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons?
  • FATHOM  |  THURSDAY, JUNE 29, 2017
    [Facebook] PR Link Earning Best Practices for Search Engine Optimization
    Often, this third-party has a digital presence of their own, such as a website or a Facebook profile, and it’s becoming more common to include sponsorships in digital assets. Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. With Google’s focus on prioritizing high-quality content that engages users, link earning is more crucial to your business than ever before.
    [Facebook] Why You Need A Content Marketing Strategy For Your Blog And Social Media Posts
    ” The basic thinking here is that, if you create enough Facebook, Twitter and Instagram content, something is going to go viral sooner or later. For example, 1 Facebook update per day, 2 tweets per day, and 1 Instagram photo every Friday. If you are seeing your Facebook followers “stuck” at a certain number, which might be a real clue that either you’re not updating the page enough or you’re posting content that’s not resonating with customers.
    [Facebook] How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup
    Facebook eventually purchased Instagram for $1 billion. Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? If so, you may have considered growth hacking but run into snags if your company is beyond startup mode. As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.”
    [Facebook] 3 Ways Artificial Intelligence is Helping Demand Gen Marketers Right Now
    Recently, for example, I uploaded a list of contacts from our high-scoring accounts into Facebook and saw a 55% match rate on that list. I’m one of that rare breed of people who studied marketing at college and then went on to actually work in the field, for the most part, ever since graduating. The thing that always excited me the most about marketing was the ability to be creative, like designing new programs and campaigns that grab prospects’ attention.
  • HUBSPOT  |  THURSDAY, JUNE 29, 2017
    [Facebook] Is Facebook Messenger the New Email? 3 Experiments to Find Out
    Facebook Messenger boasts 1.2 Here are three ways we’ve experimented with using Facebook Messenger instead of email in our marketing, along with early results (Spoiler: Get excited). #1: 1: Using Facebook Messenger as a Content Delivery Channel. The Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. Takeaway for marketers: As a content delivery and consumption channel, Facebook Messenger delivers in terms of engagement. #2:
    [Facebook] How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech
    So why would Google— who, along with Facebook —account for more than 85 percent of digital ad growth, introduce an ad blocker that comes automatically installed on the most popular browser in America? Yet, Google and Facebook—not surprisingly— are founding members. Major platforms like Amazon, Apple, Google, and Facebook can use their huge scale to pivot and dominate almost any industry. On Facebook, ads run just as any other content does on the News Feed.
    [Facebook] Videos for Lead Nurturing? They Can Do a Lot More Than You Think
    Videos are shared 7X more than links on Facebook. According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, buy how do you do that? Opportunistic Video. There are countless ways to put a brand in front of buyers, of course.
    [Facebook] Facebook Marketers need to take a hint from Wonder Woman
    I not only keep up-to-date with Facebook marketing, I also happen to be an undercover comic book and superhero NERD. Now that Wonder Woman has had her very own debut, I’d like to combine two of my passions and tell you what Diana Prince can teach you about Facebook Marketing. Facebook Marketing Requires A Peaceful Diplomat. billion monthly active users , Facebook is the site where many marketers spend their time “on the battlefield.” By Brooke B.
  • EXO B2B  |  WEDNESDAY, JUNE 28, 2017
    [Facebook] How to build an editorial line
    Those most frequently used are: Social networks: Facebook, Twitter, LinkedIn…. Content marketing is really at the crux of setting up an inbound marketing strategy with the objective of “attracting” your customer. That’s why it’s essential to define an editorial strategy. The first step is to define your goals and identify your readership. Then, choose the channels you’ll use. It might turn out that there are quite a few! social networks, blog, e-mail …).
  • BIZNOLOGY  |  TUESDAY, JUNE 27, 2017
    [Facebook] Slow and steady content-creation wins the Google Search race
    While Anne and Jen “help clients tackle visible clutter, personalize their living spaces, and transform their homes into sanctuaries” they also blog and tweet and Instagram and Facebook about their clients, their design trips, their exploration, their interests, their current fascinations, and their influences — they even give generous shout outs to the local “competition” and other people’s work that they like.
    [Facebook] 5 Companies Doing B2B Video Marketing Right
    In addition, Facebook reported 100+ million hours of video watched every day and Snapchat reported an average of “over 30 minutes” per day per user. But that’s not where they stop – their Facebook page features how to videos, funny motivational videos, and over the past few months, they’ve started offering live videos in a series called “Build a Bigger Business.”. Why It Works: Facebook.
    [Facebook] Cannes Lions 2017 Sights, Sounds And More
    "We need to make a case that equality is good for men & for people in majority" - Sheryl Sandberg, COO, Facebook. Last week saw the close of another Cannes Lions event, AKA the International Festival of Creativity. As the dust settles, I figured now's a good time to take a look back at some of what was said, seen and heard. Let's start off with some sights and sounds. First up is Sylvia Jensen, Head of Marketing, EMEA, Oracle Marketing Cloud.
    [Facebook] How to Qualify Opportunities with Lead Scoring
    Facebook ad clicks. All businesses need leads, but one of the primary problems is the pressure to generate qualified leads and route the right ones to sales. Perhaps your inbound marketing strategy has helped generate a database full of leads, through varying campaigns. You have a bevy of potential customers interested in your products or services, but are they ready to make a purchase? It is certainly obvious that not all of your new leads are a the same stage in the buying process.
  • OKTOPOST  |  TUESDAY, JUNE 27, 2017
    [Facebook] Step-by-Step Guide: How to Successfully Incorporate Video on Social Media for FREE
    Open your Facebook feed and scroll all the way down. It doesn’t take a genius to understand that, above all things, Facebook favors video content. Even back in 2015, Facebook was already updating its algorithm to take into account how users engage with video – … Social Media Marketing Marketing Tips Marketing Tools Social Engagement VideoC’mon, try it. What types of content do you see?
  • PUREB2B  |  MONDAY, JUNE 26, 2017
    [Facebook] The True Power of Contextual Marketing
    M&M’s placed large banner ads and graphics asking their fans to vote on their Facebook and Twitter handles. In marketing, the primary goal is to send the right message to the right people at the right time using the right channel. This is what “marketing context” is all about.
  • CONTENTLY  |  MONDAY, JUNE 26, 2017
    [Facebook] Connecting Content to Measurable Business Outcomes
    Finally, if you have ideas for topics you’d like to see us address in the Accountable Content Series, please reach out to us on Twitter or Facebook. I recently passed my six-month mark at Contently. In my very first post on The Content Strategist , I wrote this: The biggest challenge facing content marketing is also its greatest opportunity. How do we connect each piece of content to a specific business outcome? In content marketing, ROI means many things to many people.
  • HUBSPOT  |  MONDAY, JUNE 26, 2017
    [Facebook] 5 Key Traits of Highly Successful Entrepreneurs
    Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea." Instagram began with a single photo filter to make turn its users into less-crappy photographers. You probably couldn’t have predicted their success at the time, but today, all of these ideas have turned into global titans worth billions of dollars.
    [Facebook] Social media engagement is a lousy metric
    By Mark Schaefer. Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me? Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments and hundreds of thousands of likes, tweets, and mentions. Many of these “regulars” have become extremely close friends.
  • HUBSPOT  |  MONDAY, JUNE 26, 2017
    [Facebook] 10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot
    Despite the name, this little Facebook Messenger bot will not actually help you order a pizza slider (or anything) from Arby's. It's finally, finally summer. To celebrate the sun emerging (and the temperature in our offices dropping to subarctic extremes), I attempted to find some summery ads to feature in this month's roundup. Instead, I ended up with a weird chatbot, a novelty phone, and several ways to kill bugs.
  • BIZNOLOGY  |  FRIDAY, JUNE 23, 2017
    [Facebook] Facebook ads vs Google adwords: 7 key criteria to decide
    Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. For Facebook, 28 billion people log on daily , an 18% increase year over year. On Facebook, people share almost every conceivable detail of their lives.
  • NUSPARK  |  FRIDAY, JUNE 23, 2017
    [Facebook] Facebook for Lead Generation: An Overview of Lead Ads
    Facebook’s foray into Lead Ads has been around for 18 months now, but new developments occur frequently. The concept was introduced initially to resolve the problem of serving Facebook’s ads to mobile users and the resulting issues experienced while trying to get them to complete long contact forms on their tiny screens. Now, companies using the platform’s lead ads option can create promos that automatically populate their contact forms with users’ Facebook profile information.
    [Facebook] Survey: Marketers are Seeing the Revenue Potential in Video Content
    This was followed by Facebook (56 percent) and owned-and-operated websites (52 percent). As marketers turn to video content more frequently, they are optimistic about its potential to drive revenue, specifically via social platforms. According to a survey conducted by Wochit, 75 percent of social video publishers are optimistic about the revenue-generating potential of their content this year.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Facebook] What We Learned From Spending $100k On Facebook Ads
    So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. In May of 2016, we had the honor of working with Facebook Canada. Other than working with the Facebook team, we are completely in-house. So, naturally, we made a pitch to our company's executive team to increase our digital marketing budget so we could prove that Facebook was a viable avenue for growth. Using the same ad creative from AdWords, we launched on Facebook Ads.
  • BIZIBLE  |  WEDNESDAY, JUNE 21, 2017
    [Facebook] How to Run a Weekly Growth Team in B2B
    Launch top of funnel facebook ads with specific audience targeting. Many B2B companies have annual sales and marketing goals. and consistently miss these. For sales, annual targets can make sense due to the length of sales cycles (however many pros recommend quarterly targets). Marketing success on the other hand relies on frequent feedback and constant testing.
    [Facebook] Customer success: 3 Off-beat tools for small businesses
    Early on, we noticed that our customers, despite signing in with their Facebook accounts, were more likely to share a link to our platform through Twitter. By Kiki Schirr, {grow} Contributing Columnist. On March 6th I launched my own web-based video chat platform. So on that same day, I also became the company’s sole customer success agent.
  • VIDYARD  |  TUESDAY, JUNE 20, 2017
    [Facebook] 3 Fundamental Pillars of Technical Support and How Video Can Help
    Increasingly the answer is YouTube or Facebook channels showing quick 30-60 second videos of how to solve these common problems. The expectations of customers are changing. In a 2017 report , Salesforce found that Customer Experience is “the defining line between companies that are struggling and those that are thriving” What’s more, customers are saying themselves that “their brand loyalty is heavily influenced by the quality of service they receive.”
  • EMEDIA  |  TUESDAY, JUNE 20, 2017
    [Facebook] Which B2B Media Platform Matches Your Mission?
    Digital marketing can include display ads, sponsored content, native ads, blogs/website/SEO, live online events, social media (Facebook, Google+, Instagram, Twitter, Tumblr, Pinterest, LinkedIn, etc.), B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. It can be overwhelming. The goal is to be omnichannel with a seamless experience across all platforms and touchpoints but this presents challenges for B2B organizations.
  • BIZNOLOGY  |  TUESDAY, JUNE 20, 2017
    [Facebook] Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
    Blogging Content Marketing Organic Search Reputation Management Search and Content Marketing Search Engine Optimization Search Marketing Social Media Marketing ad-blocking Advertising Age Alexa Internet Android (operating system) AOL Audience measurement brand persona Content marketing Facebook Google Google Chrome Google Search search marketing SEO twitter Web search engine YouTube
    [Facebook] Why Educational Content Marketing Is So Powerful
    From “ The Ethics of Innovation ” to “ How a Facebook Designer Thinks ,” the podcast inspires entrepreneurial-minded listeners through deep dives on fascinating topics. Every day, we’re tasked with figuring out complicated stuff with limited amounts of time. Take health care, for instance. If you’re a small business, figuring out changing regulations and how they affect you and your employees can be a daunting prospect.
    [Facebook] Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns
    Until last year, it was still Facebook, Twitter, and LinkedIn which got the most […]. While Snapchat is wildly popular with individual users – it reached the 100 million daily active user mark at the end of 2016 and has ballooned to 161 million since then – businesses are only now catching on to the potential. The post Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns appeared first on Marketing Insider Group. Social Media
  • ACT-ON  |  TUESDAY, JUNE 20, 2017
    [Facebook] Back to Basics: A Primer on Marketing Metrics
    that’s the day you sent an email blast and made a Facebook post. Because it’s relatively easy to get data for both email and Facebook marketing, now’s the time for you to go down those two rabbit trails and see what you can discover. As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years, but once I decided on a creative career path and formally acknowledged that I’m a word nerd, my math brain shut down.
  • SNAPAPP  |  MONDAY, JUNE 19, 2017
    [Facebook] 8 Inspiring Interactive Marketing Campaigns (For Every Budget & Team Size)
    Facebook IQ Lets Users Step into the Research Based on More than 1.9 Facebook IQ Live was an event where users could learn more about using Facebook for business. The result was a real-life installation (model home) that literally allowed people to step into the research, Facebook’s new functions, like: 360-degree videos. Facebook Stories. . 93% of 1500+ attendees said the experience gave them valuable insights on how to use Facebook for business. . .
    [Facebook] Amazon Buys Whole Foods: It's Not About Groceries
    It’s just that I see the over-arching story of the current economy as creation of closed universes by Amazon, Facebook, Google, Apple, and maybe a couple of others. The second point is a handful of companies control an increasing portion of consumers’ experiences through those devices: this is Facebook taking most of their screen time, Google or Apple owning the physical device and primary user interface, and Amazon managing most of their purchases.
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