Mobile Myth Busting: How to Write Great Content for Mobile


It means thinking about how the vertical screen changes the way we write and structure content. The Golden Triangle – During eye-tracking studies researchers learned that users focus primarily on the upper left corner of a website or search engine page results.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Most importantly, mobile device adoption has habitually conditioned searchers to scan vertically more than horizontally.

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How Peggy Olson Would Design for Interactive

Marketing Action

How the eye scans a page. The first thing you need to understand is how the human eye tracks across a piece of content. When I was studying advertising in college we were told the eye tracked across a page in the form of a capital Z, starting in the upper left.

How to Generate Leads From the Most Popular Pages on Your Website


That'll make it much easier for you to not only track who's visiting your site and what they're doing once they get there, but also which parts of your site are converting visitors into leads -- and then track, nurture, and close them when the time comes.

Why the Inverted Pyramid Doesn't Work for Business Blogs


One caught my eye. According to an eye-tracking study by Nielsen, most people read in an “F” pattern online , which basically translates to horizontal movement, followed by vertical, scanning movement down the web page.