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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. An older eye-tracking study also confirms the impact of images on click-through. Schema App is the only solution that helps you generate all kinds of structured markup.

SEO 159
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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. It’s efficient, user-friendly, and designed to make our lives as content marketers a bit easier. Site audit. Competitor analysis. Content analyzer.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

Here are three benefits of using Instagram Reel hashtags for your business: Make your content easier to find Hashtags can put your content in front of a larger audience, including users who don’t follow you on Instagram. Focusing on users who match your buyer personas will. Hashtags are also excellent targeting and analytics tools.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you want to generate a pipeline, you need leads. Does Google Ads Work for B2B? .

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

An eye-opening 91.6% Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. Budgets are growing. of content marketers had larger budgets last year than the year before.

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The Future of Email Marketing in 2021 & Beyond (Trends that Matter)

SendX

The use of AI is for the collation of user information. More so, AI can predict trends, user patterns, and even suggest ways of improving email marketing. We've had instances where robots compose emails based on the browsing history of users. It is important to make sure that you stay consistent and on track the entire time.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose.