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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

By keeping an eye on these metrics, you can fine-tune your content, strengthen your strategy, and make videos that don’t just look good, but also deliver real results. Analyze and Adapt: Use analytics to track the performance of your videos. Remember, these KPIs are insights into your audience’s hearts and minds.

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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. Incorporate proper formatting when dealing with multiple URLs linking back to the same resource.

SEO 202
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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

Google calls attention to these features with larger font, eye-catching images, outlines, and more. SEO-friendly URL. If a SERP contains related questions, track the question as a keyword. With video schema , you can provide more information, such as a thumbnail URL, duration, and description. Descriptive file name.

SERP 271
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7 Steps to Developing an SEO Process in B2B Marketing

Top Rank Marketing

Make sure the following elements of any page feature related keywords whenever possible: Page URL Page title Section headers The first paragraph Link anchor text The idea here is not to stuff your content full of keywords. The age of a URL is one of the myriad signals search engines use to determine SERP ranking.

Process 106
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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Best Practices for URLs.

SERP 295
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How to Measure Success in Content Distribution: Essential Metrics and KPIs

ClearVoice

Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. If your business has subscribers or a growing email list, track the growth rate and churn. Consider these extra metrics for performance.

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services.