How to Generate More Leads from Your B2B Blog

Schubert B2B

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. The best calls-to-action use clear, compelling language and create a sense of urgency. Eye-tracking studies show that the top of the page gets the most visibility.

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love


Eye-tracking studies have found that people instinctively look for logos in the upper left-hand side of emails. Your email subject line should also create a sense of urgency, while giving readers some indication of what to expect once they open the email. If not, keep working.

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How to Design the UX of a Website or App to Increase Conversions

Single Grain

Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. 7 Marketing Strategies that Work to Increase Conversions.

9 Email Marketing Best Practices to Generate More Leads


Put Your Logo in the Upper Left-Hand Side of the Email: Eye tracking studies have found that people instinctively look for logos in the upper left-hand side of emails. And make sure you’re utilizing tracking tools to see which emails and landing pages performed the best.

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

Eye tracking. It will uncover the various ways that your business can grow as you work on bettering the user journey. But how do you know what would actually work? Is it about using eye-catching elements to draw attention? B) Eye Tracking.

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The 7 Principles of Conversion-Centered Landing Page Design


This is a classic technique used to hijack your visitors'' eyes and create a tunnel vision effect. Here, a circular arch creates a frame for the feature in the distance, preventing your eye from wandering elsewhere in the photo. The Suggestive Power of the Eye. Urgency.