B2B Marketing Online Testing: Eye-tracking Research and CTAs
APRIL 3, 2012
The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. There was a great case study about this on WhichTestWon.com — as well as the constant need to test rather than always just relying on research. The B2B Test: The experiment used two versions of landing pages that had the same copy and were roughly similar in design.