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Does the Hub and Spoke Content Model Work Anymore?

Marketing Insider Group

The hub and spoke content model works in a similar way, and it’s a great method to organize and link related pieces of content on a website. And according to a recent study, 75% of a company’s credibility comes directly from its website design. What is the Hub and Spoke Content Model? Are people reading it?

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

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Study Reveals Video Emails Offer Relief as Inbox Fatigue Continues to Rise

Vidyard

That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. The study, commissioned by Vidyard , was led by Dr. Carmen Simon , Ph.D., The computer also tracked eye movement. Use more video. Videos that included dynamic effects (e.g.,

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. An eye-opening 91.6% Here are 10 noteworthy observations from the study.

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6 Tips for Building a Social Media Marketing Strategy that Actually Works

Marketing Insider Group

Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. What you need is a strategy that actually works. You can use social media to promote before, during, and after the event to get the most eyes on your webinar. Sources: S.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

According to a recent study, businesses that leverage customer data outperform their peers by 85% in sales growth. It helps you track responses and tweak your game plan for next time. Regular Audits: Keep an eye on your database’s health with regular checks. That’s huge! Your marketing database is your scorekeeper.

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AI in B2B Sales and Marketing: Uses and Case Studies

Lake One

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. AI still needs to be checked over by human eyes, but the reality is that it can save hours of fine-tuning.