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What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

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Increase YouTube engagement: 10 ways that actually work

Sprout Social

You might be surprised at which social networks or marketing channels result in more eyes on your content. That said, running YouTube ads can be an eye-opener for the sake of getting fast data about your audience. And rightfully so given the legwork it takes to create a YouTube video.

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Google’s Knowledge Graph and Other New Features Spark Major Changes in SERPs

Content Standard

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same. New elements like the Knowledge Graph, which displays information directly from Google atop the SERP, impacted the results.

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

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No Budget? No Problem. Here are Eight Marketing Tools That Are Totally Free.

BenchmarkONE

Lately, it seems like every brand under the sun has clean, easy-on-the-eyes graphics to accompany their social media posts. Marketing automation helps teams streamline their campaigns, target their qualified leads , track engagement with their content, and create efficiencies.

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How Often Does Google Update Its Algorithm?

Moz

It wasn't an exact number, but given that SEOs at the time (and to this day) were tracking at most dozens of algorithm changes, the idea of roughly one change per day was eye-opening. As SERP verticals and features evolve, and new elements are added, there are also more moving parts subject to being fixed and improved.

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Google's January 2020 Core Update: Has the Dust Settled?

Moz

While the January 2020 update wasn't on par with "Medic," it tracks closely to the previous three updates. Which verticals were hit hardest? MozCast is split into 20 verticals, matching Google AdWords categories. SERP share) on those days. Note that all of these updates are well above the MozCast average.

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