Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. It’s like preparing for a championship game.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

Marketing Insider Group

FEBRUARY 24, 2021

The shift to research online by buyers also fueled the boon. If you track these emerging keywords and start to see high peaks in volume, that indicates your audience wants to know about the topic. Track this metric to determine if shares are declining. Competitive Research. Proliferation, however, leads to saturation.

Lead Ranking 295

Lead Ranking Lead Scoring CMS Development Content Marketing 295

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Offer case studies that resonate or facilitate meetings with current satisfied clients. This direct interaction can address specific concerns and give an insider’s view of your offerings.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. Click-through rate: The number of times a CTA is clicked divided by the total number of views. Interviews. Videos that tell your brand story.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

FEBRUARY 10, 2021

That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. While recent research has found that Google rewrites meta descriptions 70% of the time , it’s still worth the effort to write them. That’s how important it is to optimize for SERP features.

SERP 295

SERP Features Google Top of Funnel 295

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Website traffic. No problem.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Tomorrow People

JULY 19, 2022

In fact, a study conducted by CB Insights shows that 35% of startups fail because there was no market need for their offering. This will involve interviewing potential customers, analysing insights from market research platforms (such as Mintel), and so on. Which metrics are most important to you during a new product launch?

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Martech

OCTOBER 4, 2021

We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era. Marketers have no way of seeing the customer in a unified, single view, which is necessary to fully understand each customer and provide them with a personalized experience.

Psychographics 97

Psychographics Aggregators Privacy Eye-Tracking 97

MLT Creative

FEBRUARY 15, 2012

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. The Research in B2B: WhichTestWon.com discusses this in one of its B2B marketing case studies. So use this research; it can help you!

Eye-Tracking 40

Eye-Tracking B2B Marketing Advertising Agencies Banners 40

Zoominfo

OCTOBER 5, 2021

External data is readily available information collected through research. Whether you use a social listening tool or track important topics manually, this process can help gauge public perception of your brand and products. Is Market Intelligence The Same Thing As Market Research? What do they do differently?

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. According to multiple studies, visual recall is stronger than audio or text.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

Hinge Marketing

JUNE 19, 2017

The answer lies in brand research. Let’s explore some of the most common questions about brand research and how it can help firms get ahead. What is Brand Research? Brand research can also help you understand the characteristics that truly set you apart from the competition in the eyes of your prospective clients.

Research 75

Research Work Management Marketing Management Brand Identity 75

Zoominfo

SEPTEMBER 22, 2022

Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. This may include analytics, heat maps, keyword research, and content optimization tools. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Adobe Experience Cloud Blog

OCTOBER 16, 2020

ABC news reporter Will Reeve appeared on Good Morning America sans pants – not realizing the audience had a full view. Forbes shares that “70% of full-time employees work remotely at least one day per week, according to a 2018 research study from Switzerland-based serviced office provider IWG”. Keep Productivity Alive.

Product 158

Product Paid Search Agency Companies Work Management 158

Webbiquity

FEBRUARY 20, 2020

One Forbes contribution noted that sales reps are still spending upwards of an hour per day on tasks like client research, along with another 1-2 hours addressing product issues and technical concerns that are more appropriate for other team members. Streamlining is necessary in 2020. 3: Elevate Prospecting Performance to a Whole New Level.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Sprout Social

MARCH 19, 2020

Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well. In addition to sharing your case studies in a typical social post, consider these options as well.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Here’s how it works: First, track your brand mentions.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

B2B Marketing Directions

JANUARY 29, 2022

Many marketers are trying to answer these questions, but it's not as easy as the current hype and a multitude of research studies suggest. The findings of these studies are - on the surface at least - exceptionally compelling. Consider, for example, a small sample of the findings from a few of the more recent studies.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

ClickZ

MAY 21, 2020

30-second summary: Realeyes is an eye-tracking and emotion measurement platform with clients that include Buzzfeed, Coca-Cola, Conde Nast, and eBay. Headquartered in London, Realeyes is an eye-tracking and emotion measurement platform that uses AI and machine learning to gain insight into human behavior and expression.

Paid Content 111

Paid Content Classified Ads Mobile Advertising Eye-Tracking 111

Navigate the Channel

SEPTEMBER 27, 2023

In a 2016 article in The Atlantic magazine , cognitive scientist Scott Barry Kaufman zeroed in on this myth of neuroticism, addressing an opinion piece that cited “a study of advertising-industry employees showing that those working in creative roles tend to score significantly higher on neuroticism than employees in ‘noncreative roles.’

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Plus, it gives custom KPI-driven goal tracking.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! For example, a topic such as analytics might lead to a blog post with the title The Role of Data and Research in Content Engagement. Track online conversations.

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

Hubspot

MARCH 19, 2020

These tools have customizable settings that you can configure, so the platforms only track the metrics you care about. Conduct research to determine actionable steps. If you're unsure of how to determine actionable steps in your plan, it's always helpful to do some research. Put it all together.

Internet Marketing 99

Internet Marketing Planning Marketing Plans Paid Search Agency 99

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Optinmonster

NOVEMBER 7, 2023

As per the latest study , the average ecommerce conversion rate is 3.65%. Electronics : Given the higher price points and more extensive research typically involved, conversion rates might be lower, around 1% to 2%. Home Goods : Conversion rates in this industry vary widely but often average around 2% to 4%.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

Salesforce Marketing Cloud

FEBRUARY 14, 2022

Imagine the following: Someone views your website or downloads your app and a pop-up appears saying, “We’d like to track you so we can make your experience better – Yes or No?” Do we trade our personal data and submit to tracking to get the content we want? And what do terms like “tracking” even mean? and the E.U.

Personalization 52

Personalization Ad Exchange Privacy Terms and Conditions 52

Outbound Engine

DECEMBER 4, 2019

In the same study, less than half of organizations globally (44%) trust their data to make important business decisions. Is your content optimized for mobile viewing? Keep an Eye on Reviews. A Salesforce study found that 67% of marketing leaders use marketing automation. Talk about opportunity lost! Subject line.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. This powerful tool goes beyond speculation, offering eye-opening insights into what your audience actually wants to see. Track how your content performs. Measure and adjust.

Research 260

Research Content Marketing Work Management B2B Thought Leadership 260

Valasys

NOVEMBER 13, 2023

With a reliable CRM sales lead tool, you can easily track and manage your customer interactions, streamline your sales process, and improve your bottom line. Maybe you’re looking for a system that offers robust reporting and analytics capabilities, so you can track your progress and identify areas for improvement. What is a CRM?

Sales Leads 52

Sales Leads CRM Enterprise Management Work Management 52

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

seo.co

JANUARY 31, 2023

It means getting more consistent high-quality links built to your website: Most people have an incorrect view of what scalable Backlinking is. Research the Mess Out of Your Competition It’s good to be focused on your brand, but be wary of putting on blinders and ignoring the world around you. Link building is hard.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. The goal of the research was to assess the impact that SERP layouts and design have on user searching behavior and information retrieval in Google. Research scenario and tasks.

SERP 66

SERP Google Purchase Intent PPC 66

seo.co

MAY 2, 2021

This tool allows you to study your competitors and helps you in creating your link-building strategies. The feature also allows you to track the current status of the leads and organize the next steps required for the campaign. This tool helps you to build your link profile with a transparent tracking of your link-building campaign.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Zoominfo

SEPTEMBER 5, 2018

In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). External data is readily-available information a business can gather through research. Is market intelligence the same thing as market research?

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

BenchmarkONE

JANUARY 26, 2021

Writing thorough case studies and publishing them on your site, social media, and adding them to your drip campaigns. Use a marketing automation platform combined with a CRM to simplify the process of both tracking your customer successes and satisfaction and discovering just how easy it is to turn one great opportunity into several.

Lead Scoring 74

Lead Scoring Lead Ranking Generation Marketing Automation Services 74