Savanta

AUGUST 9, 2017

That said, having an eye the competition is a useful check to ensure that you’re keeping pace with the market and not missing a trick. And you know what, it’s amazingly easy to secure the inside track. Search the CMA’s report archives here. Search for your competitors’ financial filings here.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Webbiquity

FEBRUARY 17, 2022

Web research can be helpful in finding inspiration, but don’t be a copycat. Focus groups deliver insights to your business so you know where you can improve and where you are on the right track. Do Your Research. Research is the key to success. Keep an Eye on Trends. Get Creative With Campaigns.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Vision Edge Marketing

SEPTEMBER 12, 2023

Valuable performance data sources include financial reports, sales figures, customer feedback, employee performance data, and market trends. If you haven’t already done so, define and track measures, metrics, and KPIs that are aligned with your business outcomes. Superior outcomes and objectives incorporate these elements: 1.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. Once you’ve got that down, it’s time to do your research.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Top Rank Marketing

DECEMBER 27, 2023

7 Steps of the B2B SEO Process #1: SEO research Developing your SEO process starts with research. But it doesn’t start with keyword research — it starts by looking inward, with an SEO audit. The findings from these research initiatives can then be used to inform your keyword research.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Convince & Convert

NOVEMBER 30, 2023

Apart from using social media listening as part of your customer support and relationship management strategy, make sure to set up a few more alerts to keep an eye on: Your competitors’ unhappy customers: Are they complaining about missing or limited features?

Social Media 105

Social Media Advertisements Advertising Tools 105

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Looking to track where and how far certain applications are spreading across the web? Just tell Datanyze what to track, and you’ll get queries and reports that will tell you exactly what’s going on.

Budget Programs 81

Budget Programs Research Software CMO 81

Salesforce Marketing Cloud

OCTOBER 31, 2023

But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report. Get the report What is automated customer service? The most advanced bots use generative AI to help personalize responses to customer questions.

Work Management 119

Work Management Autoresponders Automation Service 119

Sprout Social

MARCH 25, 2024

By tracking Instagram metrics like reach and engagement for Reels with specific hashtags, you can refine your strategy and better understand consumer preferences and behavior. Sprout Social’s Hashtag Tracking tools can help you pinpoint exactly which hashtags work best for your Instagram strategy. What hashtags are they using?

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. To get even more eye-catching content, pull usage intelligence information from customers while they’re using the software.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Launch Marketing

JUNE 28, 2023

Where is your audience most active when researching your products/services? When planning your B2B PPC campaigns, don’t forget the importance of keyword research for your paid search campaigns on Google or Bing Ads. Before you kick off your PPC campaign, it’s time to get conversion tracking up and running.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services. Read more about it here.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively.

Business 104

Business Analysis Work Management Forecasting 104

Hubspot

AUGUST 22, 2022

Top Sales Metrics to Track. The most effective strategies for building rapport are being attentive and engaged, staying positive, and finding common ground: Doing research on your prospect and their company is also a top strategy that we’ll get dive into more later on. UK, Japan, Canada, Australia, France, and Germany.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Webbiquity

JANUARY 18, 2024

So, do your research. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. Without further ado, here are eight vital steps.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

OCTOBER 27, 2020

The B2B buyer has been evolving for some time, choosing to investigate and research on their own before ever initiating contact with sales. Do Your Research. Then comes the research. However, research on blog frequency suggests that the magic number is 11. Do you track your ranking for key search terms?

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

APRIL 11, 2023

The most effective websites have: Easy-to-use interface Eye-catching design (representative of your brand) Mobile-friendly layout Quick responses High quality content Engaging visuals Technical optimization that attracts visitors Developing a website that is both professionally and aesthetically pleasing is no easy task. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Research their content strategy Once you have a shortlist of competitors, look at their online content. Top posts: Track competitor posts performing the best.

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services. Read more about it here.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Zoominfo

OCTOBER 3, 2022

Another LinkedIn user — who happened to be a researcher who studied disinformation campaigns — reported they received a message from what seemed like a run-of-the-mill salesperson, only to find out the message came from a fake account with an AI-generated image. How Many Fake LinkedIn Accounts Are There, Really?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Belkins

JANUARY 21, 2020

Know the stack, know the prospects The way your prospects use hardware and software, their responsiveness to new solutions can be an eye-opener your sales campaigns need. Whenever we talk about data research, it comes with a “don’t try this at home” hint. But in fact, you absolutely can research and collect data on your own.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

DivvyHQ

AUGUST 21, 2018

But here’s something you can confidently anticipate: DivvyHQ and TopRank Marketing’s 2018 Content Planning Report, which will be hitting the web very soon. We’re hopeful that this research will help ease your overall content planning efforts by offering context, clarity, and expert recommendations.

Planning 40

Planning Peer-to-peer Eye-Tracking Content 40

ClearVoice

MARCH 26, 2024

Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. If your business has subscribers or a growing email list, track the growth rate and churn. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Litmus

MARCH 2, 2023

We did some research and we’re here to share. What’s changing, what’s not changing, and how you can best utilize this new tracking format for reporting on email … and beyond. Universal Analytics is the OG web analytics platform created by Google that tracks activity on and to your website. Never fear! Let’s dive in.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Oktopost

NOVEMBER 22, 2023

To get it right, first, outline your buyer persona and conduct market research to identify relevant influencers in your market that have a community of followers that fit this persona. More often than not, the first place buyers go to research a brand is social media.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. It’s like preparing for a championship game.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Marketing Insider Group

FEBRUARY 24, 2021

Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. The shift to research online by buyers also fueled the boon. Track this metric to determine if shares are declining. Competitive Research. Image: CMI.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

seo.co

SEPTEMBER 29, 2022

Research tells that 70% of marketers consider basic SEO to be more effective and successful than paid campaign s, yet 59% of SMBs declare to be struggling with the latest tech and strategies. Some of the most common ones are: Reporting tools. Offer brand-able reports. Export branded reports. Analytics tools.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Website traffic. No problem.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Vidyard

AUGUST 4, 2021

a cognitive neuroscientist who serves as Chief Science Officer for science-backed marketing and sales training provider Corporate Visions and a lead researcher for B2B DecisionLabs. The computer also tracked eye movement. Carmen Simon , Ph.D., Dr. Simon used various neuroscience and biometric tools to measure responses.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Top Rank Marketing

JANUARY 15, 2024

Our own research found that of the 85% of B2B brands using influencer marketing, only 34% describe their B2B influencer marketing strategy as “extremely effective. ” This includes tracking engagement rates, conversion rates, and overall return on investment (ROI). Success, however, is not guaranteed.

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

Brandwatch Marketing

NOVEMBER 8, 2023

The weekly reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts. It is a good means of keeping an eye on what people think about your brand, and to see what influences them the most.

Social Media 98

Social Media Tools Media Lead Ranking 98

Sprout Social

OCTOBER 19, 2023

These are the candid conversations that are eye-opening but often fly under the radar. Online review management involves taking a holistic view of the platforms you track. Tracking conversations relevant to your brand needs to be consistent and scalable. Translation? Granted you’re monitoring them.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

ClearVoice

JANUARY 8, 2024

Identify KPIs Marketing KPIs , in a nutshell, are metrics organizations put in place to track progress toward specific goals. Use analytics and reporting tools To more accurately evaluate marketing performance via KPIs, you’ll need analytics and reporting tools.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52