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Mobile Eye-Tracking and What it Tells Us About Our Emails

Benchmark Email

And while you already know that this means your emails have to be optimized for mobile through features like subject line and preheader length, image sizes,… The post Mobile Eye-Tracking and What it Tells Us About Our Emails appeared first on Benchmark Email.

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. An older eye-tracking study also confirms the impact of images on click-through. So building semantically optimized copy will help Google pick and feature the right image.

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Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

Before you kick off your PPC campaign, it’s time to get conversion tracking up and running. This lets you track and analyze what happens when people interact with your ad – think downloads, key page visits and more. Only one element at a time to ensure accurate reporting and optimize your ads based on the testing performance.

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How to Optimize Content for Generative AI

Convert

This insight is especially important considering that a growing number of users rely on ChatGPT to find and research tools: ChatGPT used as a resource for finding tools AI-specific optimization methods: GEO Generative engine optimization is an emerging practice of improving your chances of being surfaced by generative AI engines.

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The Only Technical SEO Checklist You’ll Ever Need

Marketing Insider Group

That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. Site Speed Optimization Nobody likes a slow website. Remember, every second counts.

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A Comprehensive Guide to Optimize Shopify Order Confirmation Page

Huptech Web

So, before optimizing your Shopify Order Confirmation Page, it’s essential to understand the types of edits permitted in both the basic and advanced Shopify plans. It also enables you to integrate custom JavaScript for tracking and analytics purposes. Need A Shopify Expert To Optimize Your Thank You Page?

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

It’s widely used by digital marketers, SEO professionals, and businesses (including us) to optimize their online presence. This tool evaluates the performance of online content and provides suggestions for optimization. Semrush also offers tools to schedule, track, and analyze social media posts. Content analyzer.