Remove regression
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How Content Marketing Directly Improves Sales

Marketing Insider Group

Even if you think a buyer is ready to say yes, they may regress, so you have to be ready to keep them on the hook with impactful content. Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead.

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7 Key Steps to Learning & Improving From Your A/B Test Results

Convert

Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have lost money instead, and now you need to present this to your boss. Well, what if your test isn’t actually a loser? What if it’s a winner in disguise?