6 Inbound Marketing Testing Methods You Should Be Utilizing

SmartBug Media

It may be perfect in your eyes, but what does your target market think? Multivariate Testing. Try local offers via Google Ads or Groupon and make sure to track the data carefully for accurate results. Eye Track Testing.

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Tips and Tools For Improving Your Website UX

SmartBug Media

If you don't already have a web analytics tool or ability to track your performance in your marketing automation/CMS, that is first on the list.). A key differentiator is that video recordings are indexed and organized to create a comprehensive database of how folks browse your site, giving you the ability to search your own database for specific pages, links, and resources to track activity.

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How to Treat Qualitative Data & Quantitative Data for Winning A/B Tests?


User research Scroll maps Click tracking Heat mapping Surveys. Although it looks like we’re only tracking specific conversion events or monitoring user behavior, the goal is to combine both quantitative and qualitative data.

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