NuSpark Consulting

FEBRUARY 3, 2023

It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns. In short, surveys can help you gather demographic and viewing habits information. For example, you can use eye-tracking technology to record the movement of the person’s eyes, revealing where exactly they were looking in the advert.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Convince & Convert

DECEMBER 13, 2023

However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience. You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

OCTOBER 17, 2023

But instead of viewing competitors as a thorn in your side, why not see them as a goldmine of insights? Identifying actual online competitors can be surprising, but with SEO tools and key metrics, you can gain a comprehensive view of your competitive landscape. Is it mobile-friendly? The answer lies with your competitors.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

SendX

APRIL 16, 2021

Having your email sent in a plain text email would also give you a very high open and click-through rate compared to sending an HTML version view. This is because a larger version of your audience might not be able to view an HTML email or even worse, have your mail fly directly into their spam box. Bottom Line There you have it.

Email Marketing 285

Email Marketing Campaigns Autoresponders CAN-SPAM 285

Sprout Social

OCTOBER 5, 2023

Getting started with Creator Studio You can access Creator Studio from your desktop and mobile. To access Meta Business Suite on your mobile, simply download the Meta Business Suite app on iOS and Android. View your notifications and to-do list. It offers a unified view to make content management more seamless.

Facebook 106

Facebook Planning Work Management Paid Search Agency 106

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

Martech

OCTOBER 4, 2021

We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era. Marketers have no way of seeing the customer in a unified, single view, which is necessary to fully understand each customer and provide them with a personalized experience.

Psychographics 98

Psychographics Aggregators Privacy Eye-Tracking 98

Sprout Social

JULY 7, 2022

It’s where brands and creators can go to track video performance , understand audience behavior, and monitor channel growth. Is there a mobile version of YouTube Creator Studio? You’ll need to download a separate app to access YouTube Studio on mobile. View channel dashboard. How to use YouTube Creator Studio.

Youtube 115

Youtube Copyright Paid Search Agency Work Management 115

Sprout Social

AUGUST 2, 2022

The challenge lies in keeping track of which are on the rise, which are currently making waves, and which are already on their way out. With the popularity of TikTok and Instagram, YouTube is now getting in on the action with its newly released feature, YouTube Shorts , which are already garnering 15 billion daily views.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Metadata

DECEMBER 1, 2023

It’s there, sleek, effective, and always in the user’s eye-line. And because numbers speak louder than words, here are some figures: Up to 60% of mobile display banner clicks are bots or miss-clicks. For genuine demand and brand awareness, social media is our preferred wingman. Not the most trustworthy bunch.

Display 52

Display Advertising Agencies Advertisements Advertising 52

Litmus

NOVEMBER 16, 2021

Just how click rates can give valuable insight on what’s resonating most with your subscribers, keeping a close eye on engagement metrics and trends within your program can inform your strategy at large. Are your subscribers reading on a desktop or mobile? all on a mobile device. Is that experience optimized for mobile?

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Sprout Social

DECEMBER 3, 2020

Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. With the Sprout Social mobile app, you can bring your calendar with you wherever you go. View all of the content you’ve scheduled, add notes to certain days, adjust send times, identify publishing gaps and more.

Marketing Management 139

Marketing Management Ideal Customer Profiles Custom Publishing Mobile Marketing 139

Sprout Social

FEBRUARY 22, 2022

Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). Additionally, more than 70% of all YouTube watch time comes from mobile devices. What are YouTube Shorts? It’s time to switch things up. Tap Create a Short.

Youtube 135

Youtube Verticals Mobile Marketing Video Marketing 135

Marketing Insider Group

NOVEMBER 18, 2020

Ride the Rise of Mobile. Ride the Rise of Mobile. More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Ensure that your content is responsive on any mobile device. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Optinmonster

NOVEMBER 7, 2023

Mobile : Mobile conversion rates are typically lower, averaging around 1% to 3%, partly due to the smaller screen size and sometimes less optimized mobile shopping experiences. Tablet : Tablet conversion rates can be similar to desktops, often falling in the 3% to 4% range, as they balance mobility and usability.

Conversion Rate 72

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 72

Heinz Marketing

AUGUST 23, 2023

Ask trusted sources for referrals and view testimonials. Having a well-defined timeline from start to finish helps eliminate hiccups and keep everything on track. Establish milestones for tracking progress, including any reviews and other stakeholders that need to be involved at each stage.

Marketing Websites 93

Marketing Websites Digital Transformation Eye-Tracking Advertising Agencies 93

Webbiquity

JUNE 6, 2019

What people fail to realize is that Instagram is a rich resource for potential views and sales—that is, if one knows how to read the numbers and play the game. One of these tools is Instagram ads, which ultimately boosts your content to ensure views among your target market of choice. End Your Captions with a Call to Action.

Traffic 225

Traffic Marketing Websites B2B Paid Search Agency 225

Heinz Marketing

FEBRUARY 20, 2023

One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And How to Capitalize on Them with Call Tracking” says Healthcare digital ad spending will continue to increase in 2023. One caveat, this post has nothing to do with call tracking. of their total ad spend to mobile devices.

Paid Search Agency 89

Paid Search Agency Spending Ads Companies 89

Sana Commerce

NOVEMBER 28, 2023

High-quality images: Present your products through high-quality images, providing detailed views and enabling customers to zoom in for a closer look. Ensure that your website is responsive and easy to navigate on mobile devices. Use tracking tools Data-driven decision-making is crucial for e-commerce optimization.

Optimization 52

Optimization B2B Business Conversion Rate 52

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Sprout Social

NOVEMBER 17, 2021

If you’re using a mobile device or tablet (Android, iPhone or iPad), follow the steps below: Open the YouTube app. Note: You need at least 1,000 subscribers to enable livestreaming on mobile. These will help ensure you reach a bigger audience, and attract more views and clicks. How to livestream on mobile or tablet.

Youtube 131

Youtube Privacy Video Marketing Click Rate 131

Sprout Social

JANUARY 27, 2021

Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. If you’re trying view YouTube Analytics for the first time, simply visit the YouTube Analytics page directly. Average View Duration: The average length, in seconds, of video playback.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Valasys

APRIL 10, 2024

First, it enables campaign tracking so you can improve your efforts or change course if the results aren’t there. Optimize for Mobile Smartphones have eclipsed desktops as windows into the digital world, so assume most people will view your email on one. Consider KPIs like conversions, open and click-through rates, etc.

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

ClickZ

MAY 21, 2020

30-second summary: Realeyes is an eye-tracking and emotion measurement platform with clients that include Buzzfeed, Coca-Cola, Conde Nast, and eBay. Headquartered in London, Realeyes is an eye-tracking and emotion measurement platform that uses AI and machine learning to gain insight into human behavior and expression.

Paid Content 111

Paid Content Classified Ads Mobile Advertising Eye-Tracking 111

Salesforce Marketing Cloud

JANUARY 29, 2024

When you get a view of a subscriber’s past purchases, you can tailor content and create more precise messaging. If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. When your marketing platform features real-time personalization, it’s basically a personal assistant.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. For the marketer who wants a birds-eye view of the leading players, I’ve laid out who they are and how they are building their identity graphs.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 105

ClearVoice

OCTOBER 31, 2023

Ensure that your website is mobile-responsive and loads quickly. Importance of SEO in B2C Marketing SEO is the cornerstone of B2C marketing because it brings your offering directly to your customer’s computers and mobile devices. Keyword tracking: You use a keyword tracking tool like SEMrush to monitor your keyword rankings.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Sprout Social

JULY 11, 2022

And after just one year, YouTube Shorts —the platform’s answer to short-form video’s popularity—was already generating over 15 billion daily global views. If you’re wondering how to get more views on YouTube , performing a YouTube audit is a great place to start. Then, look for patterns: Which videos have the most views?

Youtube 94

Youtube Banners Ideal Customer Profiles Keywords 94

Salesforce Marketing Cloud

APRIL 20, 2023

Maintaining CPRA compliance — and keeping an eye on upcoming data laws — will help you better connect with customers in ways that respect data privacy. state privacy laws directly regulates tracking consumers across various websites and mobile apps for targeted advertising. See what's possible today

Privacy 96

Privacy Advertising Agencies Opt-out Work Management 96

Litmus

JULY 8, 2021

Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. But first, why is a holistic view of metrics important? For a more subscriber-centric view of revenue, look at revenue per subscriber and subscriber lifetime value. Mobile app activity. Mobile app activity.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. From creating compelling subject lines that drive opens to using responsive designs that adjust to all devices — mobile, desktop, etc. —

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Digilant

MAY 23, 2023

spending more time on mobile than ever before. Now is the time to keep a close eye on your strategy to ensure you have the best tactics in place to effectively reach your audience. With ACR, you know exactly what type of content your audience is viewing, on which devices, and at what time they’re viewing it.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

spending more time on mobile than ever before. Now is the time to keep a close eye on your strategy to ensure you have the best tactics in place to effectively reach your audience. With ACR, you know exactly what type of content your audience is viewing, on which devices, and at what time they’re viewing it.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Litmus

SEPTEMBER 16, 2020

Many users prefer Dark Mode because: It’s easier on the eyes. Light text on a dark background is much better for minimizing eye strain, especially in low-light situations. It can improve content legibility and can make it easier for some users to consume content on desktop and mobile. Which email clients support Dark Mode?

Email Marketing 145

Email Marketing Paid Search Agency Class Eye-Tracking 145