Mobile Myth Busting: How to Write Great Content for Mobile

RockContent

In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. ” says Smart Insights , as “mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).” This is about more than simply making your site mobile responsive. This triangular region is where the majority of the eye movement was focused.

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B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize

MLT Creative

Social and mobile featured highly in B2B marketers' future tactics. The company home page and e-mail communications still lead B2B marketing efforts, but mobile and social media are poised to become the tools of the future, according to McKinsey Quarterly data. Catch your B2B customer's attention with eye tracking. SocialMediaB2B.com     Making e-mail mobile-friendly. WEEK OF FEBRUARY 27 - MARCH 2, 2012.

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6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. of B2B marketers say they currently use mobile in their strategies. Mobile can no longer be seen as the “second screen” as customers are making purchases and purchasing decisions on their phones. who aren’t using mobile in their strategies, spend some time finding out how your customers are using mobile and get going.

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How Native Advertising Can Boost Signups (and Revenue!) for Your Mobile App

Outbrain

In just a decade, the mobile app industry has exploded. Is it any wonder that mobile marketers are constantly searching for new and different ways to get more downloads for their apps? Now, this trend is casting its net to include the world of mobile app marketing. Eye tracking research shows that display ads in the sidebar of a web page, and even ads at the top of the SERP, are mostly skipped over by viewers. for Your Mobile App appeared first on outbrain.com.

Best Website, UX and Mobile Design Guides and Tips of 2011

Webbiquity

And with the rapid increase in use of mobile device browsing, sites have to be readily adaptable to different screen sizes. So how does a web designer create a site that’s visually stunning and fast and user-friendly and effective at driving conversions and search-optimized and mobile-friendly? Mobile Website Design. How to design and develop for mobile sites by iMedia Connection. What website components have smart marketers left off their mobile sites?

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8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. ” Per research from Eyetools and search marketing firms Enquiro and Did-it, the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page. Mobile Prioritization in Google Search Results.

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Emotional AI platform reveals that smiles are down 32% due to COVID-19

ClickZ

30-second summary: Realeyes is an eye-tracking and emotion measurement platform with clients that include Buzzfeed, Coca-Cola, Conde Nast, and eBay. Headquartered in London, Realeyes is an eye-tracking and emotion measurement platform that uses AI and machine learning to gain insight into human behavior and expression. Realeyes uses the front facing cameras on devices such as laptops, mobile phones, and tablets.

What Are Behavioral Biometrics and How Do They Fit Into Marketing?

Stevens & Tate

However, new biometric technology, such as eye-tracking software, has made it easier to determine exactly how someone feels about a website experience at any given moment–and they can allow you to do so without holding a focus group. The use of mobile devices along with the recent spike in IoT ( Internet of Things ) devices has made behavioral biometrics systems much more useful than ever before.

How to Boost Conversions with Your Article’s Featured Image

Single Grain

Google has been showing image thumbnails in mobile search engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates. In both cases, Google drastically increased the number of image thumbnails in mobile search results. If you use AMP (Accelerated Mobile Pages) on your website, your article images will show up in search results based on your Google AMP implementation.

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads. 4. Mobile devices dominate YouTube views, but TV is gaining.

The Top 11 Mistakes Your B2B Website Should Avoid

Hinge Marketing

Internet usage on mobile devices has surpassed usage on desktop computers. Google's most recent algorithm update acknowledges this fact, making mobile-friendliness now a greater ranking signal in mobile search results. With the majority of individuals accessing sites from mobile devices, it's important that you have a responsive site that reflects your brand and keeps the experience consistent—no matter what device is used.

About Face: Why You Should Stop Showing Faces in Your Ads

Marketo

Our eyes gravitate toward the faces of human subjects. This is seen in Facebook users on mobile devices who engage with content for an average of just 1.7 A recent eye-tracking study, “ Eye Gaze Cannot Be Ignored ,” demonstrated this effect with a webpage showing a baby looking directly at the reader. For example, if your product is the internet, show a laptop or tablet screen with an eye-catching message on it.

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Neuromarketing + Inbound Marketing = Optimized Conversions for B2B Marketers

Valasys

The process involves non-invasive psychoanalysis of the prospects’ brain activity using methods such as electroencephalography (EGC), magnetoencephalography (MEG) & functional magnetic resonance imaging (fMRI), eye tracking & electrodermal response measures. Moreover, a study by radware.com, shows that around 85% of users expect websites to load faster on their mobile than on their desktop.

Instagram Feeds Worth Following: 5 Brands With 5 Lessons for B2B Marketers

KoMarketing Associates

Today’s business marketers have a lot of tools available for them to target and fine-tune their efforts, from databases and list parsing to surveys and eye tracking software. Mobile users have a perpetual itch to refresh feeds , ping others with the latest bit of news, and share inside looks. Instagram transports people, it makes them feel included and gives birds-eye glimpses. Businesses have always looked for creative ways to make buyers aware of their products.

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How to Design the UX of a Website or App to Increase Conversions

Single Grain

Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. 77% of websites take more than 10 seconds to load on mobile. In the case of a mobile app, the needs of the users should be addressed upfront. Eye-tracking studies show that users follow F or Z patterns to scan the screen.

Marketing Thought Leader: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Cody Ward

His team builds solutions and deep consumer insight to help companies better engage the mobile, local & social consumer of the future. I was an eye-tracking lab participant in a 60 minute research session. The chase today is how to best engage the social, mobile and local customer and cut through the clutter by matching intent with valuable content and influence an action. Including their latest research on how mobile habits are changing consumer behavior.

Google’s Knowledge Graph and Other New Features Spark Major Changes in SERPs

Content Standard

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same. According to a recent report from digital marketing company Mediative , based on data from a eye-tracking study of 53 participants who were asked to complete 43 common search tasks, people have significantly changed the way they engage with SERPs over the last decade.

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Google Removes Authorship Photos and Google+ Circle Counts From Search Results

Hubspot

Google''s getting rid of author profile pictures and Google+ circle counts on desktop and mobile search. In his announcement, Muller says that this change was made because it offers a less cluttered experience for users, especially on mobile, and that tests indicate the clickthrough rates are similar: But, from the research that''s already been published by Google, that may not be the case. In part of his post, he dives into some eye tracking research Google''s done about this all.

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. This is even more cumbersome for a recipient who's reading your email on his or her mobile device. Eye-tracking studies have found that people instinctively look for logos in the upper left-hand side of emails. Email accounts and mobile devices often cut off any subject lines that go beyond this length.

How Peggy Olson Would Design for Interactive

Marketing Action

How the eye scans a page. The first thing you need to understand is how the human eye tracks across a piece of content. When I was studying advertising in college we were told the eye tracked across a page in the form of a capital Z, starting in the upper left. I’m sure this theory was devised by a study that had some test subject looking at pieces of content while a guy in a white coat tried to draw the pattern of eye movements on a piece of paper.

17 Best Paid Media Tools for Marketers

Single Grain

Users love how the tool drives phone calls via paid search by tracking calls back to the ads that triggered them in the first place. Related Content: How to Produce Paid Facebook Video Ads for Mobile Like a Pro. Marketers can use this analytics and call tracking solution for campaign attribution and conversion reporting from inbound phone calls. Top Features of Invoca: Use call-centric solutions like analytics and call tracking software to improve PPC and display ads.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

Eye tracking. Is it about using eye-catching elements to draw attention? a mobile payment experience similar to what exists in Apple Stores. Similarly, the Sydney Cricket & Sports Ground Trust (SCGT ), in collaboration with Cisco, developed a unique and integrated mobile fan feature that allows fans to be more immersed in and connected to the game. B) Eye Tracking.

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How Google SERP Layouts Affect Searching Behavior

Moz

By combining the data from eye tracking devices, galvanic skin response monitors (which measure your sweat levels, allowing us to measure subconscious reactions), and facial recognition software, we can gain useful insight into behavioral patterns. Users were asked to perform a number of Google searches with the purpose of researching and buying a new mobile phone. The tests were run on desktop, although in the future we have plans to expand the study on mobile.

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7 VR Startups to Keep an Eye On In 2019

Hubspot

7 VR Startups to Keep an Eye On In 2019. But with VirtualSpaces, a mobile VR technology that can build immersive, three-dimensional visualizations of properties with only a blueprint, real estate professionals can overcome these common challenges. All shoppers have to do is plug in their body measurements into the mobile app and it’ll project a 3D model of their body with the selected outfit on.

Doing More with Less: Conversion Rate Optimization Technology

Fathom

Elements such as content overload, increased mobile usage, and the prioritization of user-friendly sites in search engines have all led to this. Eye Tracking. Responsive/ Mobile Design. You can track conversions, see what’s working, and then align with sales to justify the ROI of CRO efforts. All marketers want to achieve more (whether that be conversions, revenue, traffic, or what not else), but not all marketers want to put in more effort.

31 Spectacular Web Design Guides, Techniques and Resources

Webbiquity

Peep Laja shares practical applications of 10 findings from eye-tracking studies, such as that the top left-corner of a site gets initial attention; that people read in F-patterns; that the most effective images are large, high-quality photos of people facing forward; and, most frighteningly, that “When viewing a website, it takes users less than two-tenths of a second to form a first impression.” Mobile Website Design Tips, Tools and Resources.

Hyperlocal Marketing: What You Need to Know

Ladder.io

The main goal is to increase foot traffic to a store’s physical location by targeting people who conduct “near me” searches on their mobile devices. Reports also show that 78% of hyperlocal mobile searches result in an offline purchase.

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Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

Eye tracking studies show that we pay more attention to headlines and images online, which is why infographics (like the snippet from Ethos3 pictured here) are so popular. In addition to still images, video (especially viewed on mobile devices) is playing a key role in engagement and should be well represented in your content marketing strategy.

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5 Predictions for Facebook's Big VR Event

Hubspot

Workplace training, however, didn't come up quite as much -- but there have been other business use cases for VR, such as those from Tobii Pro , which pairs VR with eye-tracking technology to help retailers learn where a shopper pays the most visual attention and plan store layout accordingly. Will Portal be able to make calls to other devices, like these relatives' televisions or mobile phones?

9 Email Marketing Best Practices to Generate More Leads

Hubspot

He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. Put Your Logo in the Upper Left-Hand Side of the Email: Eye tracking studies have found that people instinctively look for logos in the upper left-hand side of emails. And make sure you’re utilizing tracking tools to see which emails and landing pages performed the best.

Has Social Media Made Content Meaningless?

Content Standard

Facebook found that people process information significantly faster when they use a mobile device than on a desktop (1.7 Twitter came to a similar conclusion based on eye-tracking studies. To recap: Especially on mobile, social network users are rapidly and mindlessly scrolling through their timelines, and often feeling bad about it after the fact. We are addicted to our smartphones. More than 40 percent of us look at our phones within five minutes of waking up.

10 PPC Trends You Can’t Ignore in 2020

Single Grain

92% of mobile users say they share videos with friends. 8 Tips for Successful Mobile Video Advertising. Built for a world of single screens, pixel technology can’t track the effectiveness of ads across mobile devices. And since more than 70% of time on YouTube happens on mobile devices, marketers have had to rely on third-party pixels to measure the effectiveness of their YouTube campaigns.

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Tips and Tools For Improving Your Website UX

SmartBug Media

make sure your website is responsive and mobile-friendly. If you don't already have a web analytics tool or ability to track your performance in your marketing automation/CMS, that is first on the list.). A key differentiator is that video recordings are indexed and organized to create a comprehensive database of how folks browse your site, giving you the ability to search your own database for specific pages, links, and resources to track activity.

5 Highly Effective Ways to Increase Social Media Shares

Sprout Social

While you’re optimizing your website for social media shares, you should also do the same for mobile. People are consuming more content on mobile and they’re processing it much faster too. In fact, eye-tracking research from Twitter found that people consume content faster on mobile devices than on desktop. Facebook confirmed this, noting users consumed mobile content in 1.7 Engagement is a huge part of social marketing.

How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

That'll make it much easier for you to not only track who's visiting your site and what they're doing once they get there, but also which parts of your site are converting visitors into leads -- and then track, nurture, and close them when the time comes. 3) Place your CTAs where people's eyes naturally go on your site. Turns out our natural eye path starts in the upper lefthand corner of a website and moves on from there, according to an eyetracking study.

19 Lead Nurturing Email Examples You'll Want to Steal

Hubspot

Not to mention, this email is also very mobile-friendly, which can play a big part in the success of an ecommerce lead nurturing email: 56% of email is opened on mobile devices, according to Litmus. Eye-tracking studies have shown that readers spend more time looking through images than reading text when they are relevant to the copy. You've done it. You provided valuable content to your readers and they've converted into leads.

What’s Trending in Marketing for July 2019

Stevens & Tate

However, new biometric technology, such as eye-tracking software, has made it easier to determine exactly how someone feels about a website experience at any given moment–and they can allow you to do so without holding a focus group. based mobile marketers from 536 consumer brands and 164 agencies took part in this 2019 survey.