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Landing Page Strategy: The Complete Guide

Unbounce

The lead capture page. The most common use of a landing page is to capture information about your leads. A lead is someone who is already consuming your content and could potentially become a customer. An effective lead capture page requires a list of elements we refer to as “the six-point punch.”.

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You Need an A/B Testing Learning Repository to Run Experience-Informed Experiments (Experts Say)

Convert

Follow the information and, most importantly, track and save what happened and why you think it happened, so you don’t make the mistake of forgetting what you’ve tried and why it worked. Say you have a lead capture page and the layout you use works well for one page. Repeating Tests That Have Been Run Before. David Mannheim.

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How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

That'll make it much easier for you to not only track who's visiting your site and what they're doing once they get there, but also which parts of your site are converting visitors into leads -- and then track, nurture, and close them when the time comes. 3) Place your CTAs where people's eyes naturally go on your site.