Hubspot

JUNE 27, 2018

Your email pixel width is a critical component of its lead-capturing ability. Eye-tracking studies have found that people instinctively look for logos in the upper left-hand side of emails. If not, keep working. This is even more cumbersome for a recipient who's reading your email on his or her mobile device.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Optinmonster

MARCH 19, 2020

It works really freakin’ well. A countdown timer campaign is just like any other lead capture optin but with one crucial difference: there is a live timer showing visitors that a promotion will soon expire or indicates that an event will begin soon. It builds a sense of urgency and scarcity. And the coolest part?

Urgency Marketing 78

Urgency Marketing Budget Programs Email Campaigns Email Marketing 78

Unbounce

JUNE 29, 2021

The lead capture page. The most common use of a landing page is to capture information about your leads. A lead is someone who is already consuming your content and could potentially become a customer. An effective lead capture page requires a list of elements we refer to as “the six-point punch.”.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Single Grain

JUNE 6, 2019

Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. 7 Marketing Strategies that Work to Increase Conversions. It’s easier said than done, though. 7 Hacks to Boost Your Conversion Rate.

Design 108

Design Lead Ranking Conversion Marketing Websites 108

Optinmonster

NOVEMBER 30, 2023

Website engagement improves when these elements work together to persuade the site visitors to spend more time on the website and take specific actions. Such elements pose challenges to self-service customer experience and can lead to website drop-off.

Marketing Websites 96

Marketing Websites eCommerce Trigger Marketing Click Rate 96

Unbounce

SEPTEMBER 25, 2020

Create a sense of urgency. Real estate is all about selling a vision—so give your visitors something to feast their eyes on. Use visual content to show leads what you have to offer. By using clear, plain language to describe a listing, for example, you’re setting expectations and earning the trust of your leads.

Landing Pages 111

Landing Pages Examples Paid Search Agency Lead Gen 111