Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. And if you think page two is good enough, you might want to reconsider this search engine traffic statistic: roughly 56% said they would rather try a different search query or engine than click on the second page of search results.

Organization 101

Organization Paid Search Agency Lead Ranking Lead Scoring 101

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

MAY 27, 2020

Track your posts' results over time. Drive referral traffic. These goals might be related to your business performance (like getting more leads or clients) or your website performance (like improving your search visibility or your referral traffic). Improve your SEO performance or SERP visibility by X%. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Valasys

APRIL 19, 2023

Source: Hubspot A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s products or services based on their marketing efforts. According to a study by HubSpot, companies with a well-defined ICP and sales-qualified leads tactics are 2.4 times more likely to exceed revenue goals than those without one.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

APRIL 2, 2018

You also risk competing with your own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP). There's also value in writing about tangential topics you're customers care about in order to give your website authority in the eyes of Google.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

OCTOBER 6, 2016

Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly.

SEO 70

SEO Tagging Blogger Keywords 70

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. You're not making an automated report — even a HubSpot intern can do that. You're making human analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

APRIL 23, 2018

Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. Before we dive into the things you should be keeping an eye out for as you're auditing your website, let's review some of the benefits of doing one. Conversion Rate Optimization.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Marketing Insider Group

FEBRUARY 9, 2021

Traffic: Without consistent traffic to your website, your content marketing efforts will fall short. Start measuring your monthly website traffic and unique page views so you can track progress month over month. Conversions: Tracking conversions will tell you how many leads you’re gaining from your website.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Hubspot

FEBRUARY 5, 2020

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. So, you keep your biggest wins, worst failures, and deepest insights under lock and key, safe from the prying eyes of your competitors. In the early years of HubSpot, we were an open book. We shared everything. Let’s take a closer look.

Enterprise Management 95

Enterprise Management Hubspot Lead Ranking Sales Management 95

Single Grain

JANUARY 24, 2020

Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well. Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

FEBRUARY 13, 2020

Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. press coverage), and where the traffic is coming from -- along with similar keywords. Best Keyword Research Tools. Term Explorer. Accuranker. for Agency.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Convert

MARCH 21, 2023

If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it. It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Scoop.it

JULY 28, 2022

This is great because SEO is important for getting more eyes on your content. Balancing SEO with content is fundamental to the success of any website, regardless if your goal is to build traffic, rank for a specific keyword, or rank for multiple keywords. Use technical SEO to make an article rank without readers noticing.

SEO 107

SEO Lead Ranking Lead Scoring Content 107

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Authority Hacker might be the podcast for you.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

JUNE 18, 2012

So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Using the Traffic Estimator Tool. Think about it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Hubspot

JANUARY 24, 2013

Before we dive into the things you should be keeping an eye out for as you're auditing your website, let's review some of the benefits of doing one. As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Single Grain

DECEMBER 13, 2019

Here's a topic cluster example on workouts from HubSpot: It’s also worth mentioning content gaps , which are essentially gaps in your content marketing strategy. Once it’s done right, it allows you to start getting tons of organic traffic. Track, Measure and Edit. Sound too good to be true?

SEO 105

SEO Marketing Analytics Tools Keywords Startups 105

Hubspot

OCTOBER 14, 2016

But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. So, how do you figure out which pages on your website get the most traffic?

Lead Scoring 28

Lead Scoring Lead Ranking Marketing Websites Generation 28

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. As you test new campaigns and strategies and nurture different leads, Salesforce will help you keep track of who is engaging with your outreach and when. Best Practice #3: Integrate Sales & Marketing.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Webbiquity

FEBRUARY 13, 2012

SEO remains the most cost-effective way to drive website traffic. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. ” he notes that the situation is actually worse than that, as SERPS become increasingly cluttered with maps and the like, and more people try to get into the search field. But SEO is changing.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

accelerate agency

SEPTEMBER 1, 2021

How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. Organic traffic . The traffic your website generates from a search engine without any paid advertisements is organic traffic. In turn, you may act as a reference for one of your references.

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. Update old blog content and generate more traffic and leads from it in the process. Great for us, right? nuts, right?

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Single Grain

FEBRUARY 8, 2023

This article will help you learn how to create compelling pillar posts to increase your organic traffic. This is great for your content strategy because driving traffic and leads via content marketing is cost-effective. Let’s begin! Get My Free Content Marketing Plan What Is a Pillar Post?

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

accelerate agency

JULY 1, 2021

How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. Organic traffic . The traffic your website generates from a search engine without any paid advertisements is organic traffic. In turn, you may act as a reference for one of your references.

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

Single Grain

AUGUST 24, 2023

For instance, if you’re in the e-commerce sector, an agency with a track record in driving online sales and managing platforms like Shopify or WooCommerce can be invaluable. Agencies use the highest-quality marketing tools to create campaigns, fulfill services and track progress.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Brandpoint

JUNE 24, 2021

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? A CRM tool such as Salesforce, Hubspot or Dynamics 365 is usually used in a sales setting to record the progress of an interaction with an individual lead as it moves through the funnel. We’ve been there.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Just like prematurely publishing content without proofing is a careless mistake, so is overlooking visual content elements like eye-catching images and formatting techniques. Not ideal, right?

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

accelerate agency

APRIL 26, 2021

The world of marketing is no exception, with more and more companies taking advantage of the expansion in technology to create campaigns, drive web traffic , and measure success. These tools cover everything from analytics and keyword tracking to email marketing and website design. Image Source. Image Source . Google Search Console.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Single Grain

JUNE 23, 2020

Content marketing is a method that drives traffic to your site using multimedia content in order to generate leads and build relationships with prospects. Traffic will come to your site from: Organic search when your content is optimized well enough to rank highly. Getting more traffic to your site through social shares or SEO.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

Leadspace

DECEMBER 31, 2018

Image credit – Hubspot. After all, companies that blog twenty or more times in a month, experience the greatest amount of traffic and leads. The Solution: Always keep one eye peeled for significant changes to search behavior. Also, will Google continue to rank a page in its SERPS if no one clicks on it? Certainly not!

Demand Generation Agencies 72

Demand Generation Agencies Lead Ranking Work Management B2B Marketing 72