SmartBug Media

FEBRUARY 11, 2020

For optimum inbound marketing success, marketers should always be testing, analyzing, and adjusting their programs to achieve the optimum conversions. There are many methods you can employ to test various elements of your marketing campaigns and see which variations perform better, but here are the most used and most valuable.

Inbound Marketing 96

Inbound Marketing Eye-Tracking Landing Pages Marketing Automation Services 96

KoMarketing Associates

FEBRUARY 10, 2021

An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Keep in mind that Google is constantly testing new SERP features. Add location data and GPS coordinates to the location schema in your listing.

SERP 295

SERP Features Google Top of Funnel 295

Hubspot

OCTOBER 1, 2021

The black and white design is striking, catching the eye and not letting it go! Rather than leaning on images to communicate its brand, Nicholas Property Group relies on tracking (the horizontal space between the letters) — and they do it well. The font choice and tracking are striking and elegant. What We Like About It.

Eye-Tracking 57

Eye-Tracking Paid Search Agency Class Work Management 57

Valasys

JUNE 18, 2019

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them. Customers are targeted based on their GPS, Bluetooth & Beacons.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Content Standard

MAY 10, 2018

Just as Alexa knows your online browsing habits—including those sites you’d rather she turned a blind eye to—so does Siri know your offline habits. She tracks your movement via GPS, knows exactly where you are at any given time. ” This data mining, this customer data tracking, is not new. Enter: GDPR.

Paid Search Agency 53

Paid Search Agency Ethics Eye-Tracking Work Management 53

Content Standard

AUGUST 21, 2017

Back when Glass’ first iteration sparked interest, then mockery in 2013, marketers for the product first saw through the glass darkly—giving “Explorers,” or early adopters, exclusivity to test out the expensive ($1,500 a pop) prototype, but never announcing an official product launch.

Enterprise Management 54

Enterprise Management Marketing AI Google Work Management 54

Adobe Experience Cloud Blog

MARCH 18, 2011

Many companies will be expanding into and testing new markets by adding remote sales people. Mobile phones should allow salespeople to access multiple email accounts, an easy way to sync with their company email and calendar, GPS for those that travel, internet access and access to social media if it’s required for the job.

Marketing Management 48

Marketing Management Lead Scoring Lead Ranking B2B Sales 48