Marketing Insider Group

AUGUST 30, 2021

Our thinking can get off track in thinking about, “How do I get what I want?” I recently met with a group of sales and marketing influencers and we discussed trends and our projects. So much of what we see today are product-centric claims aimed at impressing the prospect. The problem with modern sales and marketing.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Convince & Convert

OCTOBER 22, 2021

Additionally, you need to demystify the idea using social media at work negatively impacts productivity. Leverage this highly engaged focus group for feedback. Adding UTM codes to the end of each piece of owned content you share with employees will make it easy to track, measure, and benchmark. Empowering Your Employees.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

KoMarketing Associates

JANUARY 29, 2019

At this stage (top of the funnel), our job as marketers is to drive curiosity about the brand and services, enough so that they will remember your name when it comes time to evaluate products or services in the future. Customer testimonials, reviews, and product overviews are great topics to consider as you create videos on your website.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Sprout Social

JULY 6, 2022

Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had. Data points that could impact your pricing, sales strategy, product development and, of course, marketing.

Social Media 115

Social Media Social Marketing Media Paid Search Agency 115

SmartBrief - Marketing

SEPTEMBER 25, 2023

We can track and attribute success or failure to every click and every pixel. Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking. However, we must acknowledge that it can quickly become the focus when we have so many tools and so much information. All of that is great.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

EveryoneSocial

APRIL 1, 2021

Whether you call them buyer personas, customer avatars, or target audiences – the more detail that you have about the people that want your product, the better your messaging and positioning of your products and services will be. How does your product make them feel? What are their goals? What are their likes and dislikes?

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Sprout Social

OCTOBER 8, 2020

Take a comprehensive, eagle-eye-point-of-view look at all of your content. Are there any products or services that you offer that don’t have a lot of content? Somewhere along the product development process, there was a point where the company checked if the product would solve their current or target customers’ issues.

Top of Funnel 144

Top of Funnel Content Lock-In Social Media 144

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Employee satisfaction and sentiment tracking. Another person is making negative comments about your company.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

Stevens & Tate

JUNE 16, 2019

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things. What Are Behavioral Biometrics?

Eye-Tracking 43

Eye-Tracking Focus Group Press Software 43

Marketing Insider Group

AUGUST 30, 2021

Our thinking can get off track in thinking about, “How do I get what I want?” I recently met with a group of sales and marketing influencers and we discussed trends and our projects. So much of what we see today are product-centric claims aimed at impressing the prospect. The problem with modern sales and marketing.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Sprout Social

DECEMBER 21, 2023

What made you choose one product over another? So it pays for your brand and products to stand out against the competition. This is where a competitive analysis for your products comes in. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow.

Analysis 105

Analysis Product Marketing Management Differentiation 105

Sprout Social

JUNE 12, 2016

These real-world consumers enable researchers to observe people’s actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries, or eye-tracking glasses. Gemma Proctor Research Manager at Twitter UK @gemmaproc. Specific information from demographics ✓.

Social Media 52

Social Media Twitter Facebook Media 52

Convince & Convert

NOVEMBER 17, 2016

In addition to communicating employee benefits, you need to demystify the idea that moderate use of social media at work negatively impacts productivity—something four in five people believe. Keep a close eye on your efforts, and continue to use the data and anecdotal feedback you receive to revise and refresh your program.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

Navigate the Channel

MAY 30, 2023

Also, members of Gen Z are more racially and ethnically diverse than any previous generation, and they are on track to be the most well-educated generation yet, according to Pew Research. Curating marketing that resonates with different groups of people takes creativity, research and empathy—with a keen eye on inclusion.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Circle Studio

JANUARY 10, 2020

Big branding, flashy advertising, slick design, paid influencers and retail experiences have often been seen as “otherworldly” products of B2C and impractical considerations for B2B. Thought Leadership, in this context, does not include content primarily focused on describing an organization’s products or services.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Social media is an always-on focus group. Enables instant communication. Ability to crowdsource.

Social Media 140

Social Media Media Privacy Transparency 140

Kevin Indig

APRIL 1, 2023

Essays, press releases, product announcements, and what’s sometimes called “thought leadership” falls into this category. Requirements vary between content types and stages in the content production lifecycle: Production Performance Preservation The production phase spans the first draft up to a complete piece of content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

ClearVoice

MARCH 19, 2021

Beyond that, it’s consumer familiarity with the brand’s products and the category it’s in, and being able to differentiate the brand from others like it. They might hammer a point home on certain product features (i.e., They can showcase a thousand products so fast the eye can’t follow (Target) or never show the product (insurance).

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Stevens & Tate

JULY 1, 2019

You want potential buyers to understand what their problem is, and how your products or services can solve that problem. Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. Emotional Advertising: How Brands Use Feelings to Get People to Buy.

Advertising Agencies 40

Advertising Agencies Trends Paid Search Agency Planning 40

Markempa

AUGUST 12, 2021

Our thinking can get off track in thinking about, “How do I get what I want?” I recently met with a group of sales and marketing influencers and we discussed trends and our projects. So much of what we see today are product-centric claims aimed at impressing the prospect. The problem with modern sales and marketing.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

LeadSquared

DECEMBER 7, 2020

While an effective campaign can help improve the brand’s image, increase their revenue, or help them sell a product, a poor campaign can be devastating. Usually, such campaigns help in: Increasing sales of an existing product Clearing out the inventory Attracting more customers Introducing new products.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. Check for top ranking reviews for your website to see what customers like and don’t like about your products. Then pass that info on to sales and product development. #10 To find trending keywords, we keep a close eye on Google’s auto-populated search suggestions.

SEO 64

SEO Tips SERP Forrester 64

Hinge Marketing

JUNE 19, 2017

In short, your brand is the product of your reputation and your visibility. Brand research can also help you understand the characteristics that truly set you apart from the competition in the eyes of your prospective clients. Focus groups. Focus groups are rarely the right choice. What is Brand Research?

Research 75

Research Work Management Marketing Management Brand Identity 75

Content Standard

MAY 10, 2018

Just as Alexa knows your online browsing habits—including those sites you’d rather she turned a blind eye to—so does Siri know your offline habits. She tracks your movement via GPS, knows exactly where you are at any given time. It’s just that most people don’t realize the extent to which they are being tracked.

Paid Search Agency 54

Paid Search Agency Ethics Eye-Tracking Work Management 54

Outbrain

NOVEMBER 29, 2020

It’s where the focus lies. Companies should concentrate their brand awareness efforts on the target audiences that really matter – those who are likely to buy their products or use their services. You also have to deliver great products, services, and experiences. However, it’s not just how much brand awareness that counts.

Brand Identity 49

Brand Identity Branding Paid Search Agency High Quality Lead 49

Hubspot

OCTOBER 16, 2019

For example, if you own a sustainable beauty company, a PR firm might pitch you to the Organic Bunny blog for an interview about sustainable beauty products. In the example below, Tim Cook, Apple's CEO, and other members of his team, give several speeches about new products and updates during Apple's annual innovation event.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

thePoint

MAY 23, 2016

Let’s take a look at some of the webinar best practices you should consider to create a webinar event that will product the best results. Prospects that receive those webinar promotions just focus in on those speaker titles and assume that the topic is a ruse for a sales pitch. Try: Product managers. What speakers work best?

Webinar Metrics 40

Webinar Metrics Practices Best Practices Case Study 40

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Names of products affiliated with your company.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Marketing Insider Group

JULY 14, 2020

You may need to conduct your own market research among your target audience or survey a few focus groups in order to obtain this information. You need the proper tools to help you establish a presence, track results, and keep track of important metrics and customer accounts. Track closely but give things time.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

Convert

MARCH 22, 2022

On the flip side, there’s a smarter and much more productive way to collaborate with your A/B testing agency. Moreover, though the underlying aspect of “coding” remains the same, developing a product and building out a test are two very different contexts requiring a mindset shift. Prioritization Matrix You cannot test everything.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

Sprout Social

JUNE 12, 2023

This helps create loyal customers who not only repeatedly choose your products but also rave about your brand to their friends and family. It can help you fix issues, improve existing products and services, and even develop new ones that are likely to be successful. Use surveys, interviews and focus groups to collect feedback.

Marketing AI 133

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 133

Single Grain

DECEMBER 9, 2019

There are still some people who write off the field’s potential, but it’s worth noting that major corporations like Hyundai have used this technology when designing everything from their ad campaigns to the products and packaging themselves. Related Content: How to Design the UX of a Website or App to Increase Conversions.

Buy 126

Buy Trigger Marketing Eye-Tracking Paid Search Agency 126

ClearVoice

APRIL 12, 2021

Whether you’re selling stocks or gym socks, finding a way to clearly market your product to your finely tuned demographic means not only won’t they tune out your approach, but they might actually keep an eye out for it. The way to catch your customer’s eye is to give them something that really speaks to them.”

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Hubspot

MARCH 26, 2016

The first group recognized a pattern for problem solving and relied on this, while the second group considered the best way to achieve the desired result. This is a matrix where design parameters -- the essential elements of a project or functions of a product -- are listed in the left-hand column.

Peer-to-peer 28

Peer-to-peer Paid Search Agency Advertising Agencies Work Management 28

Sprout Social

JUNE 26, 2023

Identify key customer touchpoints : Track your key touchpoints to understand every interaction a customer has with your brand. Compare customer ratings: Gather feedback to evaluate the customer’s experience with your product and customer service. That includes understanding the goals, processes, and technologies currently being used.

Marketing Automation Services 121

Marketing Automation Services Touchpoints Allocation Work Management 121

Hubspot

APRIL 26, 2016

You want to recruit people that have purchased your product, folks that purchased a competitor's product, and a few that decided not to purchase anything at all. Again, you can get this list from your CRM or from whatever system your Sales team uses to track deals. Keep things on track. Aim for a mix of participants.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Martech

SEPTEMBER 29, 2022

We can’t expect consumers to understand the technology that goes on behind the scenes, but we can keep track of what they consider creepy and what they consider cool and create a user experience they will appreciate and enjoy. It’s not so helpful for a site that only has a small number of products. This calls for a change of attitude.

Opt-out 120

Opt-out Ad Exchange Opt-in Eye-Tracking 120