Does Influencer Marketing Actually Work? A HubSpot Blog Experiment


I ran my first experiment in influencer marketing in middle school. The experiment was a total success. Experiment #1: Is Influencer Marketing a Silver Bullet? Sounds like our influencer strategy worked, right? Experiment #3: Looking for a Scalable Solution.

Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals

Tony Zambito

Creating distinctive and engaging experiences, as part of how people and businesses go about making purchases, is getting more attention today than ever. In order to learn how to create distinctive buying experiences, businesses are embracing new means and approaches.

Buy 130

Trending Sources

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Customer experience has been and will continue to be one of the major influences on how buyers make choices. The idea that customer experience is of significant importance has been around for a couple of decades. Experience, by nature, is highly personal and subjective.

How AI Can Improve Customer Experience

Modern Marketing

It seems hard to imagine that a machine could provide a better experience than a human could for another human. However, there are other issues that impact a customer experience as well, including response time. Accelerating AI Integration Into the Customer Experience.

Marketing: New architects of the customer experience?

grow - Practical Marketing Solutions

A new vision of the customer experience. “The magic today is the experience is that people have and the experience people share,” he said. That’s not the way the world works any more. The post Marketing: New architects of the customer experience?

Why (and How) Your Team Should Personalize the Customer Experience


We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. But some recent research suggests some companies, and their customers, are having exactly that kind of experience. See what works and what doesn’t.

How 4 Brands Are Revolutionizing the Customer Experience

Modern Marketing

And the number of ways that we encounter brands is vast and continuing to expand thanks to things like native advertising, mobile app experiences, the Internet of Things and innovative offline and in-store experiences. If I enjoy the experience, then I may use it more.

Four Data-Driven Metrics for Managing Your Customer Experience


Take customer experience, for example. While it may be a stretch to find one number that summarizes the totality of your customers’ experience, that doesn’t mean you can’t use data at some level to guide business decisions about your customer lifecycle. Guest post by Josh Brown.

When It Comes To Customer Experience, More Is More

Modern Marketing

Customer experience is the perception the customer has of your brand. A customer experience is not purely shaped by the transaction of a customer buying a muffin. Employees need to show up fresh and ready to work. What is the experience of the customer purchasing the product?

3 Ways to Optimize Customer Experience Via Email

Modern Marketing

The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. Customer Experience

Why Customer Experience Is Just Like Gift Buying

Modern Marketing

Today we're talking about customer experience and why it can be just like buying a gift, One Size Most Assuredly Does Not Fit All. Marketers must understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers.

Experiences:The 7 th Era of Marketing


Perhaps you have read the latest marketing book, Experiences: The 7th Era of Marketing ? Experiences is based on five years of research and shares new ideas on what determines marketing success including putting strategy before structure and how to create content-driven experiences.

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design

Mobile 117

Why (and How) Your Team Should Personalize the Customer Experience


We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. But some recent research suggests some companies, and their customers, are having exactly that kind of experience. See what works and what doesn’t.

How to Make Remote Work Actually Work


One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch.

Work 53

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. What does work is a smarter and more nuanced approach to listening to their customers’ explicit actions and using those actions to become more relevant to each individual customer.

Why content is your enemy and experiences are your friend

grow - Practical Marketing Solutions

Maybe it is an experience.” It’s an experience. I think that is an advantage we have … the experience of the content. “I We are in good shape today because our content is an experience.”. He’s cooking up an experience. Branding versus experience.

Improve Customer Experience and Email Deliverability With a Preference Center

Modern Marketing

Using the additional data points collected from your preference center, you can minimize these deliverability risks and begin the real marketing work to keep subscribers engaged for years to come. The Experience Is Broken. Customer ExperienceMost people like to be given a choice.

Modern Marketing Transformation – Why It Won’t Work Without the Right Culture

B2B Marketing Insider

The digital experience, the power of Big Data, agile marketing, compelling content strategies, marketing automation, a customer-centric approach – the core tenets of modern marketing weren’t born yesterday.

Work 146

Creative Work Relies on Failure


According to Adobe's State of Create report, "At work, there is tension between creativity and productivity." In my experience -- and that of many creative professionals -- the most familiar form of fear come is really that of failure.

Kickstart Your Marketo Summit Experience


Going to the Summit in San Francisco for several days isn’t cheap, so attendees are well-served doing prep work well in advance in order to take advantage of all of the opportunities and squeeze as much value as they can out of being there.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork.

Customer Experience, Transformation and Personalization at #MME16


Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. He discussed disruption, entrepreneurship, advocacy, and custom experience.

Channeling Buyer-Based Experiences in SMB

Tony Zambito

Buyers today – with SMB buyers a significant part of this picture – are creating new ways of working and conducting business. Expectations on buyer experience are being renewed at a constant rate for the reasons mentioned above.

SMB 86

Turn B2B Buying Into a Social Experience

Tony Zambito

B2B buyers are increasingly thinking less in terms of a transaction and more about the experience.    It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience

Buy 72

Great Customer Experience Grounded by Lack of Power

Modern Marketing

We all know what it is like to be a customer, but when you focus on the airport experience it really shows you what is important in providing a great customer experience. What Kind of Experience Do You Create? And yes, the airlines are definitely concerned with our experience.

Are you in a social media experiment?

grow - Practical Marketing Solutions

If you are likely to experience depression. If you will get promoted at work. The most famous example of this was the much-discussed revelation that Facebook was experimenting with newsfeed stories to test the emotional reaction of readers.

When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. And, it didn't work.

Work 85

How Experiential Marketing Works: 7 Enlightening Tips


But what makes a story just that -- a shareable, captivating narrative -- is the experience it describes. People talk about remarkable experiences, and the brands that create them. He challenges brands to ask, “What are those experiences?”. What makes a good story?

Work 51

Are Sales Pitches Dead in the New Buyer Experience Economy?

Tony Zambito

  Everyone working on their portion of the sales pitch to be sure they are in tune and in the right key – just like an American Idol contest.  As the new buyer experience economy evolves, these so called good old days are faced with extinction. 

Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something.

Does Your Blog Deliver a Positive User Experience?

grow - Practical Marketing Solutions

In website terminology this is called user experience (UX), and can be a content marketer’s invisible advantage. Jakob Nielsen and Don Norman explain that “the first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

Here are five things that, in my experience, will make a big difference in the performance of your LinkedIn Sponsored Update campaign. Stop expecting people to work that way. And it worked extremely well. LinkedIn ads – What works for you?

Does Your Martech Stack Add Up to a Good Customer Experience?

Modern Marketing

In the face of all this choice, marketers can sometimes lose sight of the crucial principle - the customer experience. Why does your martech stack need to deliver a good customer experience? Customers today demand an integrated and seamless experience across all the channels they use.

Insights Drive Better Customer Experience

B2B Marketing Insider

We recently launched an e-book on slideshare covering The Future of Customer Experience. Here is the one of the most popular future of customer experience interviews from my colleague, Jamie Anderson ( @ collsdad ), the Global Vice President of CRM Marketing here at SAP.

10 Marketing Reports Everyone Working Online Should Read


Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.

Report 102

How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it.

10 Customer Experiences You Need To Deliver Today

B2B Marketing Insider

The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! 5 Key Customer Experience Facts.

Meet the king, the queen, and the crown jewels: content, customer experience, and data


Customer experience is queen. Whether or not she moves from “might be interested” to “ actually interested” depends on the experience she has with your company at each step of her journey. Or “How does it work in practice?” Customer experience is queen.

7 Steps to Improve Collaboration at Work

Vertical Response

Whether everyone in your company works from the same office or you’re part of a virtual team, engaging with others who have complementary perspectives can lead to increased productivity. Is your team working on increasing conversion rates ? Allow large chunks of individual work time.

Work 40