Salesforce Marketing Cloud

APRIL 3, 2024

Integrating Service Cloud , Experience Cloud , and Marketing Cloud increased the app’s efficiency. On the backend, Attain Partners also set up dozens of business rules to create an intuitive and low-custom-code user experience. Simplify the user experience Making something easy to use isn’t always easy. Tone matters, too.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Contently

MARCH 23, 2023

Engagement content metrics such as likes, comments, and shares provide a more comprehensive view of how audiences are interacting with your brand and what you produce. Improve Engagement Through Customer Experience So how do you improve engagement? Start with personalized customer experiences.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Optinmonster

MARCH 21, 2024

Customer experience is one of the top factors in gaining new customers and building brand loyalty. In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those who don’t prioritize customer satisfaction. And you can do it all right on your own website!

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

APRIL 15, 2024

What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.

Marketing AI 125

Marketing AI Act-On Impressions Validation 125

SmartBrief - Marketing

FEBRUARY 27, 2024

Livestreaming caters to modern consumers’ preferences for interactive and authentic experiences and provides a cost-effective solution to traditional event hosting, promising a substantial return on investment. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Oktopost

APRIL 18, 2024

As a marketing leader, when you know which accounts are more receptive to your messaging and in need of your solution, you can create even more personalized experiences at scale and truly amplify your impact. Meet Patrick Patrick Barbera is a seasoned leader with proven experience in product marketing and product management.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Can we truly personalize without upfront identification?

Digital Asset Management 103

Digital Asset Management Personalization Enterprise Management Tagging 103

SocialPilot

APRIL 22, 2024

With all of this in mind, experiment with different days and times to see what works best for you and your audience. As you build up a following, you can experiment with posting more or less frequently to see what works best for your audience. Look at when you got the most views, the most likes, and the most comments.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Review and track content marketing metrics like: Conversions per page view (i.e., web forms, additional pages viewed, on-page engagements, shares of your content, etc.) Take a beat and go deeper into your numbers.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Optinmonster

APRIL 8, 2024

360° Views Your shoppers may not be inside your physical store, but you can still give them a 360° view of your products. According to XO3D , a UK-based creative consultancy: “360° views can improve a website’s ranking on search engines. You can run A/B testing experiments and see which works best for you.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Martech

JANUARY 4, 2024

Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Factor fixation Recently, my boss, Ken Goldshvartz, was on The Frictionless Experience podcast to discuss putting website speed into a broader context. Get MarTech! In your inbox.

Optimization 131

Optimization Analysis Comparison Opt-in 131

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. A great customer experience matters for B2B, just as in B2C. B2B companies need to create good customer experiences to build lasting relationships.

B2B 136

B2B Customer Satisfaction Lead Scoring Lead Ranking 136

Martech

OCTOBER 17, 2023

Don’t let old visuals and dead designs haunt your brand’s customer experience. Join content experts and learn how digital asset management (DAM) and AI can help your marketing and creative teams reuse, repurpose, and transform assets to bring your customer experience to the next level.

Digital Asset Management 118

Digital Asset Management Content Marketing Management Webinar Metrics 118

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. These include the number of video views, likes, comments and shares on your video. TikTok Promote may be the answer.

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Martech

APRIL 23, 2024

As the previous metrics of success are deprecated and customers are increasingly experience-oriented, marketers are realizing how important it is to gain a more complete view of how campaigns are performing. Because of this, you’ll need to shift your strategies.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Velocity Partners

MARCH 13, 2024

Content that lacks depth, credibility and a point of view is inherently unsticky. If your intern can produce content without any point of view — and without having any substantive knowledge on the matter — then it’s at risk because anyone can do it. Search engines — and their users — are about to experience the Great Blanding.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Martech

MARCH 9, 2023

Delivering this experience requires digital asset management (DAM) and product information management (PIM) tools. Register today for “Create Consumer Confidence With a 360-view Content Strategy,” presented by Acquia. Click here to view more MarTech webinars.

Webinar Metrics 104

Webinar Metrics Digital Asset Management Marketing & Strategy Content 104

Sana Commerce

APRIL 19, 2024

Increase sales: Position your organization for accelerated sales growth by refining sales strategies and enhancing customer experiences. With a deep understanding of how automation can benefit sellers, Tim has been instrumental in driving sales excellence and business growth.

Webinar Metrics 52

Webinar Metrics Demand B2B Sales Order 52

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. Want to be on this list or know others who should be on this live and annual leaderboard?

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

APRIL 11, 2024

Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others. I also liked the option to view images of the technology stack on the right side of the page.

Marketing Automation Services 120

Marketing Automation Services Bundling Marketing Management Public Relations 120

Martech

NOVEMBER 29, 2023

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Click here to view more MarTech webinars.

ROI 98

ROI Enterprise Management Webinar Metrics Digital Asset Management 98

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. This activity includes views, shares, “Likes,” comments and new subscribers. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Is your YouTube engagement where you want it to be?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Martech

MARCH 6, 2024

Would AI be used to deliver highly personalized experiences to retail media shoppers? 52% predict AI will enable highly personalized shopper experiences. 54% view AI as crucial for seamless integration of online and offline data. 44% believe AI will be essential for real-time data analysis and shopper insights. Personalization.

Marketing AI 120

Marketing AI Media Paid Search Agency Privacy 120

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Want to be on this list or know others who should be on this live and annual leaderboard?

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

ClickDimensions

JANUARY 22, 2024

Yet, because it is brought on by an evolution in the buyer’s journey, this change should be viewed as less of a “transformation” – which implies choice – and more of an imperative. Much has been said about the digital transformation of businesses today. It is an unavoidable demand with significant consequences for not adapting.

Digital Transformation 98

Digital Transformation Paid Search Agency Demand Resources 98

Sprout Social

FEBRUARY 8, 2024

Tiered support mitigates the risk of either scenario while creating better experiences for both agents and customers. Use reporting tools in your help desk software to get a clear view of recurring issues, along with those that may not happen as often but take up a significant amount of bandwidth when they do.

Work Management 108

Work Management Marketing Management Service Paid Search Agency 108

Sprout Social

JUNE 27, 2023

Only then will you get the most comprehensive view of your audience. Improve customer experience Review analysis is a great way to understand your customers’ emotional triggers so you can prioritize areas you need to improve or nurture. This helps you improve customer experience and also get targeted ideas to grow your business.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

SmartBug Media

MAY 9, 2023

April 2023 Plan Your Marketing Strategy With The Campaign Calendar Learn More > Klaviyo Update Details Easily view which channels you’re sending on and when without manually maintaining a marketing calendar.

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. Improve user experience When an audience engages with your brand, they actively interact with you through likes, shares, comments, clicks and more.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Martech

MARCH 14, 2024

Whether it’s their first interaction with you or the 500th, one bad experience is enough to sour months or years of relationship-building with a customer. Still, you’ll also want to make sure any conversation or content they engage with is a positive experience. Dig deeper: How to transform customer experience with AI 2. ‘Is

Marketing AI 116

Marketing AI Work Management Marketing Management B2B Thought Leadership 116

Martech

NOVEMBER 29, 2023

This despite perceived bad experiences in the past with AI-driven customer service. This is another signal that consumers anticipate AI impacting their experiences right across the customer journey. Of those who do care, 56% view male chatbots as more trustworthy. Infobip survey. A healthy 70.5% have actually flirted with them.

Service 108

Service Customer Surveys Paid Search Agency Advertising Channels 108

Top Rank Marketing

FEBRUARY 26, 2024

Big Tech continues to experience painful job cuts and layoffs , while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. But through our experience, we also know what goes into creating an effective brand-agency partnership. It’s a tough time for the tech industry.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Here are four steps life sciences organizations can take to improve patient experiences and develop more patient-centric approaches to drug and therapy discovery, development, and marketing. There has been a shift in the industry with more organizations working directly with people who have personal experience with the conditions.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Martech

DECEMBER 7, 2023

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Click here to view more MarTech webinars.

Enterprise Management 95

Enterprise Management Webinar Metrics ROI Digital Asset Management 95

Sprout Social

MARCH 15, 2024

From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. The platform’s largest creators drive millions of views in a matter of days. Getting hundreds of millions of views for flipping water bottles and making ping pong trick shots might seem impossible.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106