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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

In today’s environment, your digital presence offers the best opportunities for generating leads. If that’s still your strategy, that’s one reason why you aren’t generating leads. These include experience, expertise, authority, and trustworthiness (a.k.a. “E-E-A-T”); Keywords are still important.

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. We specifically designed the webinar to be interactive, and encouraged participants to ask questions and share their own experiences.

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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact.

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New Social Media Advertising Strategies for 2023

Webbiquity

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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How You Can Give Consumers More Choice in Advertising

Marketing Insider Group

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. They’ll help you refine your digital advertising so it aligns with consumers’ desire to have more say in their digital ad experiences. Overlay your first-party data with zero-party data.

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Why Human Content Plus AI-Driven Distribution Is The Future of Content Marketing

Marketing Insider Group

In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% When we read content, we look for a connection, a shared experience, or a fresh perspective. The Power of Human-Generated Content The art of storytelling is inherently human.

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An Overview Of Lead Generation with Google Ad Lead Form Asset

NuSpark Consulting

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. This is a crucial feature because, let’s face it, the fewer steps a user has to take, the higher the likelihood of conversion.