KoMarketing Associates

DECEMBER 6, 2022

Brand Keys recently released the results of its “Marketing on My Mind” survey, focused on determining which concerns are causing stress for CMOs, in particular. For the survey, Brand Keys asked 463 CMOs and brand managers about what is keeping them up at night, honing in on potential problem areas from the past year.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

KoMarketing Associates

DECEMBER 23, 2020

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience. Marketing Technology and the Customer Experience.

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

KoMarketing Associates

MAY 5, 2021

To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey. 193 B2B marketing professionals participated in the worldwide survey that was fielded between February 17 – 25, 2021. Create reports and analyze the data.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

APRIL 5, 2022

As marketers remain focused on delivering a positive customer experience, new research is highlighting the importance of maintaining data accuracy for beneficial insight. Quality consumer data is the differentiator in knowing who customers are and how to reach them,” wrote the researchers behind the report.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. For example, Costa Coffee uses an NPS survey to collect customer feedback.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Hive9

SEPTEMBER 2, 2021

HubSpot and the MO Pros Community recently released a report covering the state of marketing operations professionals, bringing to light some key themes on current pain points and challenges.

Paid Search Agency 276

Paid Search Agency Hubspot Communities Customer Surveys 276

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Deliver a Thoughtful Onboarding Experience. Marketers have been reporting lower customer retention rates over the last year.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Dig deeper: Does your company need a CDP?

Enterprise Management 106

Enterprise Management Work Management Marketing Management Marketing AI 106

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Would AI be used to deliver highly personalized experiences to retail media shoppers?

Marketing AI 120

Marketing AI Media Paid Search Agency Privacy 120

Martech

JANUARY 23, 2024

Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. Brand experience (experience delivery and automation).

Marketing Management 104

Marketing Management Marketing Budget Budget Programs Forrester 104

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? Getting personal can also go a long way in delivering exceptional experiences for customers. Jay Baer created a brand-new report of this key data. On social media, most customers just want to be heard and understood.

Work Management 145

Work Management Marketing Management Social Media Stats 145

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. So, what’s on the up?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Martech

FEBRUARY 8, 2024

this year,” said Zoe Soon, VP at the IAB Experience Center in a release. The guidelines do not cover fully immersive virtual reality experiences. They also discuss auditing, general reporting and disclosure (transparency of methods used for all the above). Click here for survey Get MarTech! Detailed guidelines.

Guidelines 107

Guidelines Deliverability Transparency Click Rate 107

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. ” Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report: 61% of marketers are already using AI to connect with audiences. Well, to steal someone else’s tagline: We report, you decide.

Marketing AI 102

Marketing AI Enterprise Management CPC Cost Per Click 102

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 126

Marketing Automation Services Marketing AI Marketing Automation Automation 126

Martech

FEBRUARY 20, 2024

said in a release: “We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points. ” Walmart’s announcement Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech! How has it been for you?

Paid Search Agency 99

Paid Search Agency Buy Ads Amazon 99

Martech

SEPTEMBER 14, 2023

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. The survey also found CEOs and CMOs are the two most likely roles to own AI adoption and integration within marketing organizations. 21% say no one owns AI at all. Why we care. Methodology.

Marketing AI 122

Marketing AI Customer Surveys Demographics Marketing Report 122

Martech

SEPTEMBER 22, 2023

The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023. Methodology.

Social Media 107

Social Media Studies Media Brand Identity 107

Martech

FEBRUARY 21, 2024

Segment customers based on their demographics and purchase history to create personalized experiences. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) AI-powered communication and personalized experiences can increase customer satisfaction and loyalty, leading to increased retention rates.

Marketing AI 97

Marketing AI Optimization Allocation Customer Satisfaction 97

Martech

DECEMBER 7, 2023

It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement. Discuss added generative AI tools and advanced global asynchronous research features to its people experience platform.

Marketing AI 109

Marketing AI Multi-Channel Customer Satisfaction FAQ 109

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

SmartBrief - Marketing

DECEMBER 18, 2023

In fact, Adobe Analytics reported record ecommerce sales with $9.8 For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. billion spent online on Black Friday and $12.4 year over year (respectively).

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. We’d like to know how it’s been for you.

Top of Funnel 114

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 114

B2B Marketing Directions

MARCH 24, 2024

This initial consideration set is based on the mental impressions of brands the potential buyer has formed through personal experiences with the brand, marketing messages, news reports, and conversations with colleagues and friends. Google Survey Bain & Co. Here are two recent examples. The Bain & Co./Google

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Sword and the Script | B2B

APRIL 16, 2024

.” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. Among the analysis were the following: “Only slightly over half the start-up firms report conducting systematic marketing. More specifically, they did the study twice to ensure its validity.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Salesforce Marketing Cloud

OCTOBER 31, 2023

But according to recent Salesforce research, only 58% of service organizations report using this technology. Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. Find out how in our latest State of Service report.

Work Management 119

Work Management Autoresponders Automation Service 119

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. More RMN use cases to choose from Advertisers will continue to experiment with RMN use cases. But RMNs need to mature. We’d like to know how it’s been for you.

Media 106

Media Advertising Agencies Paid Search Agency Forrester 106

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121