Oktopost

OCTOBER 7, 2021

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. She also has experience working in large B2B hi-tech enterprises. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Salesforce Marketing Cloud

DECEMBER 1, 2022

Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. I love the opportunity to reflect on the past year and revisit the compelling storytelling from my colleagues. Tech, sales, and marketing experts speak on our podcast channel about what matters to business leaders.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96

Liveintent

MARCH 5, 2020

In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. The rubric was always, ‘How can we be in service of our consumer and bring them a better experience?” prison system.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Litmus

FEBRUARY 8, 2024

In fact, 80% of customers are more likely to purchase from a brand that provides personalized experiences. This significant—but not insurmountable—challenge requires marketers to craft an omnichannel experience, retaining email’s reach and adapting its use to make content more relatable and engaging. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

Outgrow

APRIL 9, 2024

We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! Separating B2B and B2C branding for audience-led storytelling. About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

ClearVoice

NOVEMBER 4, 2022

There are also podcast episodes, video tutorials, and reports. A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts. You can still grab some great marketing tips with Marketing Examined’s five-minute reads to grow your startup. Marketing Examined.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

SmartBug Media

DECEMBER 27, 2021

Although she is a SaaS company co-founder and a chief revenue officer, she has profound marketing experience. Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. There’s a whole group of people.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. Des Cahill is head Customer Experience (CX) evangelist at Oracle.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

SocialPilot

FEBRUARY 9, 2024

They have paved the way for the novices by sharing their knowledge and experiences at large. His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Heidi Medina She is a LinkedIn coach with years of experience in her pocket.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Envy

JANUARY 16, 2020

With 23 years of experience in the IT industry, 16 of those at Gartner, Lydia is a guru of cloud computing and infrastructure. You can mine David’s experience and perspective through his courses at Lynda.com , blog posts at InfoWorld , or Twitter. She created Microsoft’s Bug Bounty program, and shares her experience through Twitter.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Goodish Agency

MARCH 15, 2022

Chris gained experience working with different SaaS enterprise companies and found himself in a sales engineer role for the last eight years. Chris talks about the most challenging thing being on the emotional rollercoaster and controlling emotions as a startup. How it all started. Importance of marketing and customer feedback.

Product 72

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 72

Kabbage

NOVEMBER 9, 2016

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. MarketingProfs. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

DiscoverOrg

APRIL 11, 2019

Roberge had no experience in “scalable, predictable revenue growth” (…the business mantra. Listen: [PODCAST] The Road to $100 Million with Matt Wheeler. But your approach – your language and storytelling in particular – can make you stand out. And no, the MIT-trained engineer did not have a business background.

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Kabbage

NOVEMBER 9, 2016

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. MarketingProfs. TopRank Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Vidyard

SEPTEMBER 28, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Doug Landis, Growth Partner at Emergence Capital, to share his journey of becoming a bonafide storyteller and what that means for content marketing.

Storytelling 68

Storytelling Content Startups Advertising Agencies 68

Envy

JANUARY 16, 2020

With 23 years of experience in the IT industry, 16 of those at Gartner, Lydia is a guru of cloud computing and infrastructure. You can mine David’s experience and perspective through his courses at Lynda.com , blog posts at InfoWorld , or Twitter. She created Microsoft’s Bug Bounty program, and shares her experience through Twitter.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

ClickZ

FEBRUARY 19, 2020

Interactive content experiences are not just for the sake of advertising or entertainment, but for creating a stronger connection between the user and the platform, a kind of direct link brands have always dreamt of since the rise of Facebook. A new paradigm for interactive storytelling. Where this powerful new medium is headed .

Branding 108

Branding Brand Identity Content Interactive Marketing 108

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. He is a faculty member of the graduate studies program at Rutgers University, and has taken what he has learned through his decades of experience and poured it into his blog, keynote speaking opportunities, and numerous writings.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Marketing Institute

DECEMBER 21, 2018

I speak from review experience, as I’ve been sharing the plusses and minuses of content marketing books since 2012. In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. RogerCParker Click To Tweet.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Hubspot

APRIL 28, 2020

For instance, a startup's content manager might be their only marketer, while an enterprise company might have content managers assigned to multiple teams. This will help them stitch together all of their mediums to create the best experience possible for their audience.". "An

Enterprise Management 98

Enterprise Management Work Management Marketing Management CMS Development 98

B2B Digital Marketer

MARCH 30, 2023

The spunky startup got on the radar of local business leaders in Phoenix, and Jay was next tabbed to start a full-service Internet business for the owners of a local television, radio, and magazine conglomerate. Jay was head of sales and marketing for an Internet company, back when domain names were still free. Full circle!

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Content Marketing Institute

DECEMBER 22, 2017

Download this week’s PNR: This Old Marketing podcast. Of course, we encourage you to listen to the podcast to hear the whole conversation, along with a few little surprises. The entire PNR experience has been a labor of love for Robert and me – and the response from our audience has been both humbling and gratifying.

Advertising Agencies 85

Advertising Agencies Paid Search Agency Advertisements Advertising 85

Content Marketing Institute

JUNE 13, 2018

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent. A great #podcast requires host talent. That is half the battle.

Rules 103

Rules Examples Advertising Mediums Act-On 103

Content Standard

SEPTEMBER 6, 2017

Under her leadership, content marketing at GE has become as innovative as the company itself, experimenting with branded publications and sci-fi podcasts and building the kind of social media presence you’re more likely to associate with a hip startup than a multinational conglomerate over a century old.

Content Marketing 84

Content Marketing Top of Funnel Branding Brand Identity 84

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Vidyard

FEBRUARY 15, 2022

The Power of Splunk , one of the newest video series, uses engaging visuals and narrative storytelling to clearly explain the problems they solve. Splunk’s direct sales team also embraced personalized video messaging to deliver more human and impactful customer experiences.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Hubspot

JULY 29, 2015

In true journalistic fashion, Alex decided to document the entire process of starting Gimlet -- from botching a pitch to legendary venture capitalist Chris Sacca, all the way through finding his business partner Matt Lieber and negotiating their equity in the company -- and release it as a podcast of its own. Thus, StartUp was born.

Startups 28

Startups Transparency Media Storytelling 28

Onalytica B2B

MAY 12, 2016

Virtual reality is a computer-generated, immersive reality that provides a user with an artificial sensory experience. Whether you’re playing a VR game based on one of our books, or actually walking through the pages of a storytelling experience, VR is giving us revolutionary and unique ways to showcase and expand our properties.”

Work Management 0

Work Management Branding Brand Identity Lead Ranking 0

OutboundView

FEBRUARY 28, 2019

Interview your best clients about their experience with your product or service intimately. But your time and resources are precious – so we recommend fixating content on one of two areas: thought leadership on your philosophy and flywheel storytelling about client success (referring back to your philosophy). Technique #3.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Oktopost

APRIL 15, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Employee advocacy is a strategy that every company should deploy. Thanks to the nature of startups, she quickly became an expert in native and social paid advertising.

Marketing & Strategy 96

Marketing & Strategy Lead Scoring Lead Ranking Social Media 96

Content Standard

JULY 5, 2018

As such, you need to strike a balance by giving your audience an enriching content experience while subtly promoting your brand. It may seem counterintuitive at first, but your brand shouldn’t be the main focus of your brand storytelling. It does this through its digital magazine , print publication, and podcast.

Storytelling 68

Storytelling Branding Brand Identity Lead Ranking 68

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. If you want a hard, honest look and the ups and downs of startup life complete with some good-natured humor, you’ll want to check it out. 4) Alex Turnbull.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Optinmonster

MARCH 13, 2024

The key differentiator is visual storytelling. Use a character in your video to make your storytelling more effective. This short video ad from Barbie uses storytelling to enforce that the viewer ‘Can Be Anything.’ According to research: Nearly 7 in 10 (69%) of millennials experience FOMO , the most of any age group.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Hubspot

JANUARY 17, 2017

Follow the publication to keep abreast of the best ideas in brand storytelling. While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. Writing on Medium started as an experiment. It wasn’t always pretty.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Single Grain

SEPTEMBER 23, 2019

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity. Wondering how to start your own podcast show ?

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100

Single Grain

MAY 12, 2020

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Great brand storytelling can set a company apart from its competition, simultaneously motivating employees and captivating consumers. Dive Deeper: How We Built the Growth Everywhere Podcast to 109,000 Listens per Month.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Heinz Marketing

JANUARY 18, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you found us on the podcast, thanks so much for subscribing, for listening. First and foremost, there are multiple Ben Shapiro’s in the world and I am not the political podcaster. Ben: Yeah.

Top of Funnel 117

Top of Funnel Work Management Marketing Budget Startups 117