Zoominfo

AUGUST 26, 2019

Retaining customers takes more than just high-quality products and a smooth user experience. While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. But, storytelling can portray a more personal, emotional resolution. Either way, today’s blog post is for you.

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Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Trade Press Services

OCTOBER 16, 2023

That secret ingredient is brand storytelling. Storytelling by definition is “the vivid description of ideas, beliefs, personal experiences, and life lessons through stories or narratives that evoke powerful emotions and insights.” Storytelling helps us connect and identify with the world around us.

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Storytelling Brand Identity Branding Tips 52

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective. It’s like turning your content into a game.

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Creativity Work Management Video Marketing B2B Marketing 177

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

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Storytelling Content Marketing Brand Identity Branding 59

Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. One of the most underrated skills in business today is the ability to write in a first-person voice.

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Martech Advisor

MARCH 19, 2020

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. Storytelling offers a new closing technique.

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Storytelling Broadcasting Marketing Automation Services Search Marketing 126

B2B Digital Marketer

MAY 11, 2023

Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. After gaining experience in corporate America and maintaining a side hustle, Kate took the plunge and established her own branding business in 2019.

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Storytelling B2B Sales Sales Cycle Amazon 52

Martech Advisor

NOVEMBER 5, 2019

STORYSOFT CEO Ryan Taft explains how personalized digital stories powered by marketing automation can capture attention, build loyalty, and drive sales in a cluttered marketplace. Learn More: Storytelling, and Rebranding. Break through with digital storytelling and personalized marketing automation. Digital Stories Scale.

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Marketing Automation Services Storytelling Marketing Automation Automation 67

Biznology

JUNE 23, 2021

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Much lower production costs. Well, of course.

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Trade Press Services Newsletter

MARCH 7, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. While the process is unique to each author, the path to success requires careful planning and execution.

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Paper Thought Leadership Planning Storytelling 311

Content Marketing Institute

JUNE 1, 2018

in creating great customer experiences.”. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. But that’s OK.

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Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

Heinz Marketing

APRIL 27, 2022

Personal branding is important in my life because it helps me differentiate myself from other students, interns, and people in general throughout my personal and professional career. . What is Personal Branding? Benefits of Personal Branding . This is especially true online if people don’t know you personally.

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Personalization Brand Identity Branding Peer-to-peer 106

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

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Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Contently

NOVEMBER 10, 2016

The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. Before asking for money, the con artists weave intricate tales that appeal to people’s emotions.

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Storytelling Case Studies Statistics Case Study 168

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. Any intelligent person can sit down and make lists. 2) Why storytelling works: The Angel’s Cocktail.

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Storytelling Examples PR Trigger Marketing 79

LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. Training your Sales team to become great storytellers begins with the “WHY.” Why Use Storytelling in Sales Conversations? I teach our Sales team a storytelling technique based on a common structure known as the “hero’s journey.” Then, we share with each other.

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Storytelling Conversion Case Studies Case Study 52

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

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Storytelling Advertising Mediums Communities Paper 101

ClearVoice

MARCH 9, 2021

In this seven-part blog series, I take highlights from Barrett’s findings and explore the implications of these processes for writing and storytelling. A tightening of the chest might mean outrage for one person, but could be a manifestation of fear in another. Charles Darwin and the classical view of emotions.

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Storytelling Correlation Click Rate Youtube 98

Televerde

JUNE 13, 2022

When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. How can call center reps be fast yet deliberate in their interactions to increase sales without hurting the customer experience? Image from SuperOffice.

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Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

ClearVoice

MARCH 29, 2022

While your business may not include magic carpets, iridescent dragons, or seven sprightly dwarves, the storytelling elements found in fictional tales are just as engaging and influential when incorporating storytelling in your business’ content marketing. What are the Elements of Great Storytelling in Content Marketing?

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Storytelling Content Marketing Paid Search Agency Content 59

Trade Press Services Newsletter

APRIL 4, 2024

Defining a clear objective shapes your strategy and ensures you get the most value out of the experience. A clear, crisp sound can significantly enhance the listener’s experience, making your message more impactful,” says John Corcoran co-founder of Rise25. To captivate and engage the audience, focus on storytelling.

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Impressions Practices Best Practices Thought Leadership 297

Sprout Social

JUNE 7, 2023

When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience? All these customer touchpoints contribute to shaping the overall brand experience and leaving a lasting impression.

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Work Management Marketing AI Brand Identity Branding 114

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. Done right, both social media engagement and influencer outreach are personal, person-to-person. It’s about the narrative, it’s about storytelling. Done right, it’s old school. It’s all important and nothing’s too minuscule.

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Social Media Storytelling Social Marketing Work Management 179

Martech

JANUARY 31, 2022

That’s why so many companies are investing in influencers to personalize their interactions within the platform. Praill’s team was about to build up the personal side of their brand using their own LinkedIn influencing strategy. You need to personalize your brand and that’s why you need a company influencer,” he added.

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Linkedin Personalization Brand Identity Branding 98

Marketing Interactions

APRIL 26, 2022

What is it that puts the humanness in business experiences? If people felt like if it was human—either with really good AI or with a real person—then they felt like the organization was investing in the relationship.” This is a huge opportunity for how we develop humanness in B2B content experiences. If only it were that simple.

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Top of Funnel B2B Content Terms and Conditions 91

Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. Advertisers often experience tunnel vision when handling healthcare topics. What Makes Storytelling Effective in a Healthcare Setting?

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Storytelling Advertisements Advertising Practices 52

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SpotMe Blog

NOVEMBER 14, 2023

LAUSANNE, Switzerland, November 14 , 2023 — SpotMe, the enterprise event platform that HCPs love, is pleased to announce a new partnership with drcom, a global life sciences digital agency with omnichannel & storytelling expertise. About drcom drcom is a global life sciences digital agency with omnichannel & storytelling expertise.

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Advertising Agencies Paid Search Agency Storytelling Ad Agencies 52

Valasys

FEBRUARY 6, 2024

Buckle up for an AI-powered adventure where personalized content, dynamic landing pages, and laser-sharp targeting turn lukewarm leads into passionate advocates. This intel fuels personalized content recommendations, email campaigns that resonate, and dynamic landing pages that speak directly to their needs and desires.

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Top of Funnel Personalization Lead Scoring Lead Ranking 40

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

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Storytelling B2B Work Management Marketing Management 76

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Storytelling Content Marketing Planning SME 55

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Unable to spend quality time with friends, family, and colleagues in person, we’re turning to technology to bridge the gap. Personalization. Identifying your clients’ core values.

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Planning Trends Advertising Agencies Paid Search Agency 363

Lattice

MAY 31, 2016

Multiple sessions touched on the need for companies to use advanced analytics to support the creation of engaging, personalized buyers journeys that will enhance the customer experience and ultimately lead to more purchases. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

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Storytelling Case Studies Buyer's Journey Analytics 100

Contently

JUNE 29, 2021

We didn’t want to be a technology publication publishing a wide range of articles written entirely by contributors of a singular experience. ” One thing Westbrook appreciates is the way Contently has helped Dell Perspectives take their storytelling ambitions to new heights.

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Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

Stevens & Tate

DECEMBER 11, 2020

Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. However, coming up with different video marketing ideas that help strengthen your brand’s storytelling can be challenging.

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Storytelling Social Media Video Marketing Social Marketing 59

ClearVoice

JANUARY 13, 2020

Personalized content recommendations have been around for some time now. Although personalization has certainly proven to be a successful strategy, personalization is a little scary to everyday marketers. Does personalization really make content marketing better? 5 Ways to improve the customer experience through content.

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Marketing AI Personalization Content Long Tail Marketing 69

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

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Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70