WriteSpark

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

Indeed, some freelance writers promote themselves as the one person who can take care of all your copywriting needs. It''s easy to understand that writing white papers requires much more skill and experience than writing social media updates.

When You Can't Find a Writer Who Knows Your Technology

WriteSpark

You''ve asked every colleague, ad agency person, friend, relative, neighbor, and dog you know. You''ll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter.

Trending Sources

Good Writers: You Can Never Know Too Many

WriteSpark

You need a writer with experience in certain project types, vertical industries, or writing styles. The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile.

Who Are Your Thought Leaders, Really?

WriteSpark

Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. Standard corporate line: "We are the thought leaders in (fill in topic/technology/industry)." Reader reaction: "Oh yeah?

How to Tell When You Have a Good Freelance Copywriter

WriteSpark

Given the ever-changing economy, outsourcing of marketing functions, and personal desires for a flexible lifestyle, more people are promoting themselves as freelance copywriters.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. But some recent research suggests some companies, and their customers, are having exactly that kind of experience. But what about personalization?

Customer Experience, Transformation and Personalization at #MME16

ANNUITAS

Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. He discussed disruption, entrepreneurship, advocacy, and custom experience.

How to Add a Personal Touch to Your Marketing Automation

Act-On

Or you go all the way to personalizing them as best you can. But the returns on personalization are pretty darn good, too. So it’s reasonable to assume that if you could combine these two tactics ‒ automation and personalization ‒ you’d be downright dangerous.

How to Orchestrate and Personalize the Entire Customer Experience

Modern Marketing

Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. ” Then when you add in personalization, which is the bridge between what customers expect and what businesses deliver, there is more disparity.

Customer Experience Simplified

Modern Marketing

However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. According to Gartner, 89% of all businesses will compete on customer experience this year.

Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences

Modern Marketing

As part of our evolving commitment to helping modern marketers enhance all interactions, this acquisition is another step toward the improvement of personalized marketing programs and customer experience. Enhance your audience’s experiences.

[Infographic] Why Creating A Personal Online Experience Is Critical

Modern B2B Marketing

And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. Web Personalization: A Critical Tool for Every Marketer. It all starts with web personalization. With w eb personalization.

Five Strategies for Improving Customer Experience

Webbiquity

Getting a solid grasp on the customer experience can be a big investment, and you don’t want to waste time and resources on strategies that paint the wrong picture. Make Their Experience Personal. Guest post by Brooke Cade.

Why Customer Experience is the Hot New Thing in Marketing

Act-On

“The customer experience is the next competitive battleground.”. That sort of holistic view – of ensuring customers are always well treated no matter what stage of the buying cycle they’re in – is at the core of the customer experience ideal. What makes for a great customer experience?

The B2B Marketing Value of a Personalized Customer Experience [Interview]

KoMarketing Associates

The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION?

How to Make Audience Segmentation Truly Personal

Act-On

So the big question is: How do you get the right content to the right person? When this is done on an individual level it is called personalization. Our data at BrightInfo shows that companies who use content personalization increase conversion rates by up to 80%.

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. But the notion of over-extending personalization is still important. So what are the problems with personalization?

The Importance of Personalization in the B2B Buying Journey

Act-On

Rather than provide a one-size-fits-all experience that includes generic content and messages across channels — one that risks missing the mark for each individual — you can leverage real-time personalization instead.

Buy 60

Delivering Results through Content Personalization [Interview]

KoMarketing Associates

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Customer experience has been and will continue to be one of the major influences on how buyers make choices. The idea that customer experience is of significant importance has been around for a couple of decades. Experience, by nature, is highly personal and subjective.

How Branding Can Make or Break The Customer Experience

Marketing Insider Group

Marty Neumier, author of The Brand Gap, describes branding as “…a person’s gut feeling about a product, service, or company. The post How Branding Can Make or Break The Customer Experience appeared first on Marketing Insider Group.

How AI Can Improve Customer Experience

Modern Marketing

It seems hard to imagine that a machine could provide a better experience than a human could for another human. This is especially the case when one of the biggest customer complaints is the lack of personal interaction and care. Personalized Interaction and Pattern Identification.

Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Amazon.com certainly set the gold standard for best practices in personalization—with its unparalleled ability to recognize and deftly exploit consumers’ online browsing and buying habits.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. For example, in a survey of 500 marketing professionals by Rapt Media, over 80% stated content personalization as their biggest challenge.

How 4 Brands Are Revolutionizing the Customer Experience

Modern Marketing

And the number of ways that we encounter brands is vast and continuing to expand thanks to things like native advertising, mobile app experiences, the Internet of Things and innovative offline and in-store experiences. If I enjoy the experience, then I may use it more.

The Psychology of Personalization: Why We Crave Customized Experiences

Hubspot

During the Dark Ages, consumers didn’t get personalized recommendations based on their past purchases. Nor did they receive personalized recommendations for new music, movies, or TV shows based on what they’d already listened to and watched. Why Do We Prefer Personalized Experiences?

How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. If you’re writing for business, you want to connect with your readers by using personal stories.

How Hewlett Packard Enterprise Personalizes Their Website Experience

Bound

Bill Mitchell, Manager of Digital Demand Generation at Hewlett Packard Enterprise, has over two decades of experience in digital marketing. On the B2B Growth Podcast with James Carbary, Bill talks about his team’s experience growing website personalization from a “nice to have” on the homepage to a suite of programs that are directly attributable to driving revenue. You can use personalization to manage some of the testing.

The Massive Impact of Personalized Omni-channel Experiences

Marketing Insider Group

The post The Massive Impact of Personalized Omni-channel Experiences appeared first on Marketing Insider Group. One of the more effective ways to become the best is to learn from the best.

Connecting the customer experience

i-Scoop

Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way leads to marketing and business success. The customer experience is the sum of all contact moments (touches) the connected customer […].

3 Ways to Optimize Customer Experience Via Email

Modern Marketing

The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. Present personalized value. Customer Experience

Chalk Talks: Personalizing Video for Your Sales Outreach

Vidyard

In a world where your prospects are being bombarded by emails, cold calls, and social outreach, personalization and engagement are the new currencies. Put the Person Back in Salesperson. So, how can you get started with personal video today?

Your own personal Fappening

Biznology

While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet.

Say Hello to Personalized Video!

Vidyard

Say hello to Personalized Video! Chances are, the person you were talking with knew your name, knew something about you that allowed them to connect with you on a personal level and made you feel valued as an individual. So we know that personalization gets people to click.

Why Customer Experience Is Just Like Gift Buying

Modern Marketing

Today we're talking about customer experience and why it can be just like buying a gift, One Size Most Assuredly Does Not Fit All. Marketers must understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers.

Buy 104

Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences

Modern Marketing

As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 In these sessions, these specialists (which include highly regarded luminaries such as Jay Baer, Doug Kessler, Noah Kagan and Rand Fishkin) tear apart websites and landing pages that were submitted by brave and thick-skinned marketers looking for suggestions to improve the user experience for visitors as well as to optimize for conversion.

Four Data-Driven Metrics for Managing Your Customer Experience

Webbiquity

Take customer experience, for example. How can a company possibly reduce the emotions, interactions, and personality traits that impact a customer’s perception of a business to a single number? Here are four data-driven metrics for managing your customer experience.

The Real Psychology Behind Hyper-Personalized Marketing

Vidyard

It’s an awesome experience to receive a video with your name and title in it. 7 Ways to Create Hyper-Personalized Marketing Experiences with Video. Once an experience is common to us, we stop caring.

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. They are experimenting and exploring all the time. At the end of the day, consumers want the same thing from the online customer experience as they do from the products they’re buying.

13 Email Examples That Totally Nailed Personalization

Hubspot

To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. Email personalization doesn't need to be insanely complicated to resonate with recipients.