The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers
Litmus
NOVEMBER 27, 2023
All these standards aim to create a safer, more enjoyable experience for the average Gmail or Yahoo email user. Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. Bonus tip: Broken links and images make for poor email user experiences, and that can start sending your campaigns to spam.
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