Remove Experience Remove Peer-to-peer Remove Personalization Remove Social Network

The Future of the Internet Isn’t the Web


Smartphones went from 10 percent to 40 percent market penetration faster than any other consumer technology in history. Yet today, not carrying a smartphone indicates eccentricity, social marginalization, or old age. Apple News opened to everyone in March.

Content Marketing for Engineers

Industrial Marketing Today

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling.

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Trending Sources

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives.

Blast From the Past: 7 Websites That Were One Thing, But Now They're Another


Since the late 90s, how many websites have transformed into something completely different from what they originally set out to be? And what can marketers stand to learn from it? It's the internet, and it allows for progressive changes to design, product, and the way they're marketed.

21 Internet Marketing Stats That Will Blow Your Mind


Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? 3) On average, companies respond to only 30% of social media fans' feedback.

Stats 59

Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. Send this page to Print Friendly.

Hindsight 20/20 Series: 2, Beware of the social digital divide(s)


Part 1, “Your choice of social platform does matter” , is here. Some will not just ignore it – they will abhor it, roll their eyes publicly or in private conversations, and just hope that the social business fad will pass soon.

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

I’ve been so focused on becoming a better writer lately that I spent about 30 minutes over lunch thinking of the most creative way to start this post. At the same time, I had a vision for this post, and I wanted the utility of the information to stand on its own. Get to Planning.

The Bamboo Project Blog

Buzz Marketing for Technology

In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. What do we need to do?


delicious b2bmarketing

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. If one were mustering a regiment to step into the breach of social network marketing, one could do worse than rally a corps of B-to-B marketers, for this is the field that has always been about social network marketing.

PKM and the Organization - Pollard

Buzz Marketing for Technology

In search of a better way to live and make a living, and a better understanding of how the world really works. This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. Its time for the knowledge champions of the world to get together, and to get our act.

When familiarity breeds intent: 5 tips to building brand awareness

Earnest about B2B

According to a recent DemandGen report, 9 out of 10 business buyers say that when they’re ready to buy, they’ll find you. The Internet has empowered buyers of business services and products with the ability to research, scope, specify, shortlist vendors, and even purchase, without us even getting a sniff of what they’re up to. And we don’t mean brand awareness in the sense of simply pushing your brand out there for the world and his dog to see. Sit down.

Top 5 Inbound Marketing Articles to Start the Week: Content Sources


And what do you do when you just aren't inspired to create anything remarkable? experiences), and external sources, or those outside your own operation, such as other media or other people focused on the same topic. HOW TO: Use Annotations to Promote Your Brand on YouTube.

How to Save the World - PKM An Update

Buzz Marketing for Technology

Personal Knowledge Management (PKM) -- an Update. Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal KM.


How to Save the World

Buzz Marketing for Technology

In search of a better way to live and make a living, and a better understanding of how the world really works. Social Fluency. A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. This ability to integrate is social fluency.

Wirearchy :: I'll Do It My Way - The Mass Customization of Knowledge Work

Buzz Marketing for Technology

cross-posted to the AppGap blog - I first wrote this piece several years ago and I think it represents a general perspective on work design principles that may be necessary when considering the elements of learning, accountability, personal skills and styles, teamwork and input from the top down that comprise knowledge work in an era characterized by the use of interdependent software and web services and networked people ). Theyve got other things to do as well.